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Marketing Essays

Result for Subject Marketing:
19702 essays
Luxury Marketing. Chanel case Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
The present paper looks to analyze the buying behavior models of the luxury brand Chanel and the courses in which it is imparted by giving actual case. Also, this study will talk about the negative point for the luxury brand and proposal will be paid at last in relation to other 'luxury brand touch points'.
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Toyota Prius Marketing Campaign Marketing Essay
14 pages (3500 words) , Download 3 , Essay
Free
Toyota is a leading giant in the global automobile market. The organization has witnessed rapid and robust growth due to its focus on innovation and creativity. It has successfully positioned itself in leading markets due to its ability to meet local standards, designs, and preferences.
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Applied Marketing Management Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
As the paper declares media companies also fragment their content and business models to match their fragmented audiences. AIDA model involves attracting attention and interest of customers, stimulating their desire by convincing them and action which involve actual purchase. IMC shifts when firms focus on long term promotional objectives.
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Consumer Decision Making Process Marketing Assignment
4 pages (1000 words) , Download 3 , Assignment
Free
The information that will be used as a tool more than ever in marketing especially by targeting the information search stage. The point is the marketer needs to increase its online presence. This can be done by among other methods increasing the search availability in Google and other search engines.
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Digital Marketing Communications Marketing Assignment
10 pages (2500 words) , Download 5 , Assignment
Free
Different platforms of digital media influence organizations in developing effective marketing strategies. Digital media communication contributes immensely to the growth and development of the company. This communication process provides various growth opportunities to the firms. Digital; marketing communication is more effective than traditional marketing system.
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New Product Packaging Marketing Research Paper
4 pages (1000 words) , Download 3 , Research Paper
Free
The writer insists that creative packaging will make the product successful, hence, our objective first will be creating a very attractive packaging that will emotionally connect with the consumers. The package must present the product fresh and appealing. The selection of the color is essential this will trigger the emotional engagement.
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Elie Saab, Fashion brand strategy analysis Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
This paper explores Elie Saab shop's brand strategies. Saab Elie was conceived during 1964. He started his fashion profession through cutting material as well as drawing drafts in favor of his siblings at quarters inside Beirut, the country of Lebanon, stitching table fabrics along with drapes into novel styles at nine years old.
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Marketing in the United Kingdom Marketing Research Paper
17 pages (4250 words) , Download 2 , Research Paper
Free
The United Kingdom comprises of individuals belonging to different cultural backgrounds, with distinct taste or preferences. This geographical region comprises of four main countries that operate under one government and monarch. These countries can be classified as Northern Ireland, England, Scotland, and Wales.
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Marketing Communication Manager for Local Chain of Fast-food Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
From this research, it is clear that increased sales revenue and improving brand image are two main objectives and strategies. Burger Hut has been in the global market since 1978. This shows that the company has largely been successful for generating a stable market share in various parts of the world.
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Market Audit for British Airways Marketing Assignment
2 pages (500 words) , Download 10 , Assignment
Free
Forming more partnerships with other airlines to consolidate the market position. Develop a rewarding scheme to enhance customer retention and farther development of the market
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Marketing strategy of Starbucks Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Starbucks’ main aim is to establish loyal customers as well as reducing brand switching by providing various products and better coffees regularly. Utilizing the combined push-pull strategy, Starbucks mostly depends on promotions, advertising, internal marketing, personal selling, and public relations.
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Marketing: Nutrition Bar Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
The marketing manager considers the target market needs to implement an effective channel distribution. It is hence established that the most effective way to distribute a nutrition bar is through the use of intensive distribution implemented by the use of indirect retailers in a vertical channel organization system.
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Home Food Deliver Service Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
Many people from the cooperate industry today prefer buying food to cooking since it is cheap and saves time and resources usable in performing other productive duties. The difficulty that exists in taking a whole family out to a hotel or fast food every meal time is a motivation for this research’s business plan. Going out every time is more tiresome.
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Wholesale Marketing Channel Marketing Case Study
5 pages (1250 words) , Download 2 , Case Study
Free
The author states that unlike in Canada whereby the company was able to use internal sales representatives to distribute products in different parts of the country, the US market requires a different approach. The reason is that the target market requires different segmentation strategies in order to position the products strategically.
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Organisational Approaches Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
Many organizations attempting to market products and services are using digital forums by which to engage with consumers, strengthen their brand relationships from a B2C context and also build brand preference/loyalty over that of competing products and services. The study finds that effective B2C marketing should incorporate consumer co-creation.
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Street Food Marketing Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
An example of dishes served in a majority of these restaurants is the Pot Sticker Dumplings. Pot Sticker Dumplings are a Chinese food made of filled dumplings that are fried on one side in a pan (BBC Food, 2014). The name derives from the Mandarin word Guo Tie, which translates to pot stick, thus its name, ’pot sticker’.
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Advertisement Genre Marketing Essay
3 pages (750 words) , Download 2 , Essay
Ever advertisement is brought about with an intention of grasping the potential consumers’ attention. Nevertheless, for the importance of succeeding, they should provide information that is relevant in creative ways for the advertisement as well as the product to possess the ability to stand out from its competition.
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Market Expansion and Segmentation factors Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
As an important factor in business expansion, this concept should be observed with the utmost professionalism. In this case, the criteria for the identification of new and promising markets should pay particular attention to the geographical factors, demographical factors, the economic environment, the political and legal factors.
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Contemporary Issues in Fashion Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
According to the report growing demand for sustainable production of clothes and other apparel products is motivating the manufacturers to use technologically advanced processes and instruments to manufacture and design trendy clothes. Earlier, the manufacturers used traditional way to manufacture clothes.
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Fashion brand Feedback Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
This paper concerns the Feedback on Fashion Brand. The Existing clients have stopped buying our collection because they feel that the new collection isn’t consistent with last season, the characters used in the collection make the clients feel too Asian. We were, however, able to propose the brand to many of our potential clients.
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Marketing Mix Strategies in Indian Market Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
The objective of this paper “Marketing Mix Strategies in Indian Market” is that it analyses the market performance of two varying industries, that is, the toothpaste and the detergent industry. It also carries out a brief review of literature on the marketing mix theories.
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Marketing Communications Plan Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
Successful brands in the modern era rely heavily on the promotional activities and the marketing campaigning. According to Fill, in order to retain a competitive position in the highly competitive business sector, business organisations need to make sure the brand popularity remains intact and the customers are attracted towards the brand name.
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UK Holiday Market Research Report 2013/2014 Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
This report examines the central issues and developments affecting the travel money market. It provides analysis of UK domestic overseas holiday trends and the key market drivers. Also, there is an analysis of increased spending and a forecast showing the expected growth over the next five years.
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The Victoria's Secret Fashion Show Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
This essay discovers the Fashion Show of Victoria Secret. A common misconception is that the targeted market for the Victoria’s Secret Fashion Show is women. However, given the statistics, this can be disapproved. In the year 2012 40% of the people who attend Victoria's Secret Fashion Show were men. The attending men will obviously have products.
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Forecasting for Building Construction Prices Marketing Essay
4 pages (1149 words) , Download 3 , Essay
Free
Demand forecasting is essential since the fundamental operations of production, right from the manufacturer's or producers' raw material stage to the client as a finished good is a process that indeed takes a lot of time, sometimes years to complete. A majority of firms execute demand forecasting because sometimes it is not logical to react to demand and satisfy it.
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Drug Testing Network INC Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Drug testing is an essential activity of every state. Drug testing is one of the most important activities that is aimed not only at identifying the drug substances in the blood, but also in ensuring the effectiveness of a business cycle as well as helping people quit their bad habits and find solutions to their problems.
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M&M chocolate candy Marketing Essay
13 pages (3250 words) , Download 4 , Essay
Free
The SWOT analysis clearly indicates that Mars has a competitive edge over its market rivals, and hence the M&M’s chocolate candy product has a greater market scope.
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Marketing Mix and Product Life Cycle Marketing Coursework
4 pages (1000 words) , Download 2 , Coursework
Free
As the paper highlights goat milk is not only less allergic compared to cow milk, but goat milk also offers a myriad of nutritional benefits like easy digestibility, small fat content and higher amounts of calcium compared to cow’s milk. Apparently, there has been an increase in the popularity of goat milk in American societies. 
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Trend and its Description Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
The public seeks to buy food products from companies that produce and deliver "environmentally friendly" products. A new food truck business in Vienna must find the resources to produce and deliver a wide variety of safe and recyclable food products.
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Youtility: Why Smart Marketing Is About Help Not Hype Marketing Essay
2 pages (619 words) , Download 3 , Essay
Free
Next, the frequency of forwarding the information is measured so that the needs of the customers can be met. Thirdly, a measure of the number of people that are willing to buy the product and that of how many are willing to learn more is calculated. Lastly, the actual impact of Youtility on the revenue is then ascertained.
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PepsiCo Inc. Case Study Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The paper shows that Pepsi collaborates with its authorized bottlers, contracted manufacturers, and other third parties to distribute its products(Pepsico.com, 2015). Fundamentally, the company has six market segments spanning from North America, Latin America, Europe, Middle East, Asia, and Africa.
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The Soft-Beverage Industry Marketing Essay
9 pages (2250 words) , Download 4 , Essay
Free
According to the report the sweetener in soft drinks varies from fruit juice, sugar, and high-fructose or sugar substitutes.  In other instances, the soft drinks contain caffeine and other preservatives to make them stay long before going bad. The manufacturing of soft drinks originated from the development of fruit-flavored drinks.
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Leadership beyond Control Marketing Essay
3 pages (750 words) , Download 4 , Essay
The principal objective of the article is to distinguish the common models of leadership adopted by chief executive officers in the modern day. The author sought to highlight the basic models that are apparent in various companies. For a remarkable period, many authors did not give attention to the types of leadership styles embraced by CEOs.
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SWOT Analysis of Smartlinc Inc Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The company focuses on making their approach customer-based so that they can become the leaders in the electronics industry. Smartlink Inc. strives to be a leading global venture dealing with smartphones, computers and mobile phones apps. The team is highly motivated and determined to push the needs the needs of the organization.
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US and Saudi Stock Markets Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The author highlights the fact a stock market or an equity market refers to a place where buyers and sellers of stock come together in order to execute their trade. Moreover, it is mentioned that nowadays transactions can be executed electronically on the online platform of the exchange. In fact, a stock exchange is an organization where traders of stock can trade in stocks.
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Customer-Based Brand Equity Model - Gucci Marketing Essay
3 pages (2277 words) , Download 15 , Essay
Free
Gucci is one of the leading luxury product brands. The company was founded in 1921. It deals in high-end fashion accessories and apparel. In 2013, the company ranked 38th position in the list of top brands. Gucci has around 376 stores throughout the world. It holds a strong brand image in the fashion luxury industry. It is the biggest-selling Italian brand.
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International Fashion Textiles Marketing Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
This paper analyzes International Fashion and Textile Market. The Indian textile sector ranks closely with agriculture. It developed from early manufacturing stages to its current status as one of the largest globally. The textile and clothing industry constitutes over 4 percent of India’s GDP. The Indian market consists of all the menswears.
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Impact of Motivation and Determination on Professional Sales Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
The Pursuit of Happiness is one of the most motivation movies of all time. Nominated for the Oscar and Golden Globe award, this movie has moved a lot of hearts over the world. This movie clearly shows how professional sales can be challenging and how one should overcome those challenges with determination and positive attitude.
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Stacking Passengers in Airplanes Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The use of stacking seats in airplanes comes with a few advantages from the perspective of the traveler in that the price of boarding the airplane would be cheaper as the passengers increase. Another good news involves the fact that with the arrangement, passengers would not have to look at the back of the passenger in front of them.
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The Process of Product Analysis Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Mutton is the name given to goat meat and can also be referred to as Chevron. In the United States of America, the consumption of goat is less as compared to Asia and Africa where it is usually a staple food. However, it is usually readily available in butcheries all across the country.
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TESCO Marketing and Healthy Living Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
The TESCO Company was founded in 1919 by Jack Cohen. He started the company by selling groceries in East London.  The first day of the business transaction, he made a profit of 1 Pound. In 1924, he sold the first product with his brand name.
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Why smart marketing is about help not hype Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The two main ideas that play out in the entire book are being amazing or being useful in order for a business to break through in terms of competitiveness and cacophony. The second idea in particular becomes the premise on which the book is anchored: be useful to the customers before they become your customers.
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Marketing Orientation Concepts Marketing Essay
10 pages (2500 words) , Download 5 , Essay
Free
Marketing is one of the most widely explored business disciplines. Traditionally, marketing has been perceived as a transactional activity involving at least two people or groups of people. Every party gives up something valuable in exchange for another item of value. Since marketing activities result in exchanges, it constitutes a vital element.
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Runjhun Jewellery: New-Market Entry Strategy Marketing Assignment
1 pages (250 words) , Download 7 , Assignment
Free
The market trend seen within the jewelry industry is a paradigm toward custom, unique pieces and limited production items. Such makes Africa a viable market given its massive population of approximately 1.2 billion people.
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Market Orientation in Business Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The time we  live in can be characterized by not only a high level of globalization, dramatic environmental situation, and global economic crises, but also an extremely competitive market.  As a result of a high level of competition, both big companies and small enterprises need to develop and then implement the most effective marketing strategies.
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Product Development Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The company has employed the latest technology in ensuring that they not only make a bag that accommodates a lot of personal items, but also that the bag is safe. With flight passengers being the company’s target market, it hopes to be aggressive in its marketing including the use of social media.
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Lifeline Community Fellowship Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
The church leadership comprises of one senior pastor and three associate pastors. The church ministry is classified into six categories namely: children ministry, youth ministry, young adult ministry, men group, women group, and married couples.
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Bristol University SWOT and PEST Analysis Marketing Essay
6 pages (1500 words) , Download 5 , Essay
Free
The author states that Bristol University is ranked as one of the best universities in the world alongside Yale and Harvard. For instance, the university was listed in the top 100 for medicine and biology alongside Princeton, University of Hong Kong, and Harvard. This has boosted Bristol’s positive reputation in the external community.
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Bussiness Plan for Start-up Restaurant Marketing Dissertation
28 pages (7000 words) , Download 3 , Dissertation
This business plan is focused on a restaurant strat up named as ChopChop. Target market zone for ChopChop has been selected as Doha, Qatar. A primary analysis performed among the target market customers showed tendency towards consuming healthy food, that is why serving fresh food is a major purpose of this business.
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Product Strategy, Pricing, and Distribution Marketing Research Paper
2 pages (500 words) , Download 6 , Research Paper
Free
It refers to the combination of factors contributing to the development of a valuable market position that appeals to the target market. The product strategy, prices, and distribution methods are part of that value and the way of a company promotes aids in conveying that value to the customers (Lamb et al. 2012).
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