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Marketing Essays

Result for Subject Marketing:
19895 essays
Loreal Global Marketing Strategy Marketing Term Paper
24 pages (6000 words) , Download 4 , Term Paper
In consideration with the growing demand for plastic surgery, L’Oreal ’s ability to do research and development of the related products shall precede  them from the crowd in this area.  There is another long-term goal which should be focused upon the increment  of forwarding integration into the market.
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Current Use of Marketing Communications Marketing Research Paper
27 pages (6750 words) , Download 3 , Research Paper
Alliance Boots has well established online stores which facilitate convenient purchasing. Most products are available online and the customers can purchase all they require online. Boots utilizes the information from its advantage cards and is able to customize its marketing communication to build customer relations.
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Factors Affecting Consumption And Buying Decision Marketing Research Paper
19 pages (4750 words) , Download 3 , Research Paper
Free
Factors such as belief and behavior do play a major role in attitude formation that the most important is a consumer’s overall evaluation that goes to form the core of an attitude. However, consumer attitudes can be influenced by other tangible attributes of the product such as packaging, layout, and design that act as stimuli for the product.
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Loyalty Marketing in the Hospitality Industry Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The purchases of a hotel room by a business traveler compared to a leisure traveler will have a very different level of frequency and as such, loyalty may not be measured by frequency of purchase in some goods and services. Therefore the measures of loyalty are variant depending not only on the type of product but also on the type of customer.
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The Case of Bangkok Bicycle Market Marketing Assignment
14 pages (3500 words) , Download 2 , Assignment
Free
This paper is divided into three parts. The first part provides an overview of the bicycle market in Bangkok by describing the demographics, psychographics, lifestyle, and behavior of Thai as regards cycling. The author will obtain a deeper understanding of the current, competitive, and emerging markets of Powerbike.
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The Ethical Dilemma at Wholesome Hamburger Company and Chicken International Group Marketing Assignment
4 pages (1000 words) , Download 12 , Assignment
Free
To start with, the Wholesome Hamburger Company can embrace utilizing the advantage through the cheap government water, which will help it in production and provide its products to California's. Alternatively, the company can opt to preserve all its waters source which will enable it to have adequate water, therefore, allowing it to continue with its normal production.
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Tesco PLC Marketing Strategy Marketing Research Paper
27 pages (6750 words) , Download 3 , Research Paper
Tesco PLC is one of the largest superstores with more than 2100 superstores in the UK, US and South East Asia. Revenues for 2007 were £42,633.4m (Tesco 2008). The firm is a retail chain selling mainly groceries but it has expanded into other products like furniture, non-food items, financial services, and telecommunications etc.
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The Extended Marketing Mix and Different Marketing Segmentations and Contexts Marketing Research Paper
11 pages (2750 words) , Download 3 , Research Paper
Free
There are no definite definitions of marketing, but all of these definitions give some clear views as to the use of marketing to the customer. We have several definitions and all these suggest customer satisfaction through the delivery of products, service, and the manner and method these products and services are being delivered.
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Marketing of Products and Service on the Internet Marketing Research Paper
11 pages (2750 words) , Download 3 , Research Paper
Free
To be effective internet marketing makes use of the routine marketing theories and are only successful if a comprehensive strategy is laid down and worked over. It should synergize the company’s business model cum sales goal and ensure that they are in coherence with website function and appearance.
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Consumer Integrated Marketing Communications Campaign Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
Free
The segment's behaviour regarding the decision to purchase the brand is an important consideration in all the aspects of communicating the brand's positioning. For purchase decisions, then there are three paths to a decision: the cognitive path, or the traditional hierarchy of effects model; the emotional path; and the habit or repeat path.  
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Marketing Plan for Starbucks Coffee Marketing Case Study
17 pages (4250 words) , Download 5 , Case Study
Free
Starbuck’s would initially target the metro cities of India namely, Mumbai, Kolkata, Delhi, Bangalore, Ahmadabad, Pune, Hyderabad and Chennai. These are the largest cities in India and have considerable growth potential considering the fact that the disposable income levels are generally higher for these cities.
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Marketing Mix Strategies Marketing Term Paper
12 pages (3000 words) , Download 2 , Term Paper
Free
The purpose of launching and the Primary Focus of this Social Marketing campaign is to create mass awareness amongst the people of the United Kingdom about the dire consequences of alcohol abuse. It is to trigger a responsible behavior amongst the citizens and aware them of the fact that excessive drinking and alcohol abuse.
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Health Care Marketing and Promotion Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
The marketers must always safeguard the role of healthcare ethics in mind. On the other hand, advertising fundamentally buoys up clients to trail items that they are deemed to need though they may not be actually in need of them. Any medical care or health-related advertisements are expected to be as precise and even without prejudice as possible
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Samsung Electronics Corporation Marketing Book Report/Review
12 pages (3000 words) , Download 3 , Book Report/Review
Free
From this analysis, it can be deduced that a value chain of a company is meant to identify the primary activities it performs that form customer value and the related support activities. The ‘output ‘of an organization’s value chain activities and the value delivered to customers and the resulting revenue it collects.
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The Sales Channels Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
The objective of this paper is to compare and contrast sales channels in the same product sector considering various strategies used in the buying assortment of these retailers. Store design and how it supports buying and merchandising strategies of the retailers will also be looked at. The companies in question are Wal-Mart and Carrefour, both retailers.
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Premier Inn-Marketing Strategy Marketing Research Paper
10 pages (2500 words) , Download 4 , Research Paper
Free
Every business as a certain objective, and goals in order to attained maximum yield for the owners. To accomplish these goals, the management formulates and implements certain strategies for the business. These strategies are a set of plans which company implements to increase yield while cutting down the unnecessary costs.
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Dual Use Leisure Facilities in the UK Marketing Essay
34 pages (8500 words) , Download 2 , Essay
This literature review focuses on the concept of dual-use leisure facilities in the UK and the effectiveness of the dual use of leisure facilities in the UK.  The factors affecting the use of dual-use leisure facilities as described by various authors are described with emphasis on the variables and critical analysis is done on the context
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Marketing and PR: Visitor Marketing Plan Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
It is the largest in the whole of UK and Europe, and has institutional sponsors from merchandisers to sports/outdoor enthusiasts organizations. However, it was noted that attendance figures fell in 2008, but recovered well in 2009 after strong marketing campaign.
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Sale of Goods to a Consumer Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
This document will tackle the issues of a contract of sale of a second-hand van between Mr. Graham and Mr.Daly and will attempt to provide an informal legal opinion or advice as a remedy to legal issues raised by Mr. Graham, the buyer of the said second-hand van. Part of this document will discuss the facts of the case.
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Consumer Behavior - An Attribution of Family and Children Influence Marketing Case Study
23 pages (5750 words) , Download 3 , Case Study
Enlightened automakers such as Volvo have hired women designers, engineers and marketing executive to better understand and serve this valuable automobile consume(h)er and influence (h)er of the purchase decision. What have they learned? Women cast the deciding vote in the family car purchase and of course make the final decision. 
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Coca Cola as One of the Famous American Soft Drinks Marketing Essay
19 pages (4750 words) , Download 3 , Essay
Free
This essay discusses that Coca-Cola is marketed globally in different countries and different cultures. International marketing is not easy compared to domestic marketing because of the social, political, environmental, legal, cultural and communal differences of the target country. They have utilized different marketing strategies across the world.
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Travel Marketing Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
As the paper outlines, the past few years have not been easy for the airline's industry on account of the increasing competition and mushrooming of low-cost carriers provide the customers with increased value for money. The liberalization policies adopted by countries opened the markets for private airlines operators.
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The Marketing Opportunity of Sulfur, a Byproduct in the Oil and Gas Industry Marketing Coursework
12 pages (3000 words) , Download 2 , Coursework
Free
Oil reserves of the world contain Hydrogen Sulphide and Sulphur.  Removal of Sulphur in the oil refining process is mandatory in view of the environmental concerns on account of pollution and global warming. The sulfur recovered by the oil refineries has good marketing potential considering the steady supply linked to the refining of crude oil.  
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Marketing: Supreme Multivitamins Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
In the case given, the owner, Montgomery Burns, through his company, Value Min, intends to introduce a new brand of multivitamin called ‘Supreme’ to the market. The new brand’s range includes Multivitamin and Iron, Multivitamin and minerals, Zinc, Cod Liver Oil, Effervescent Vitamin C, and Evening Primrose Oil. 
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Product Positioning in the Target Market Marketing Term Paper
11 pages (2750 words) , Download 2 , Term Paper
Free
The mission is to provide great tasting chocolates as well as to offer efficient and friendly services throughout our retail and confectionary market outlets because customer satisfaction is imperative. The priority of our chocolate products is given to customer satisfaction by providing the right service along with right information at right time and the right place.
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Relationship Development and Marketing Communication Marketing Research Paper
20 pages (5000 words) , Download 2 , Research Paper
Free
The paper is structured in this manner: in the first part, there will be the statement of the problem and some clarifications which the paper intends to highlight. In the second part, it will be dealing with the questions what is social marketing and how social marketing has become the paradigm shift in marketing?
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Impulse of Buying Fast-Moving Consumer Goods Marketing Essay
45 pages (10444 words) , Download 4 , Essay
Planned purchases do not constitute all sales; as a matter of fact, a significant portion of total sales is composed of impulse buying which shows inevitable variation concerning factors such as packaging and shelf-positioning. In the absence of such research, marketers will certainly be at a loss. It studies this phenomenon in depth.
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Retail Market Analysis: Vancouver Trading Incorporated Case Marketing Coursework
10 pages (2500 words) , Download 2 , Coursework
Free
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Investing in the expanding businesses of any retail industry tends to be profitable for the entrepreneurs. It has been observed that the retail industry of the United Kingdom is going to expand in size by around 15% in the coming 5 years. A value of around 312 billion pounds may be attained by the United Kingdom.
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Social Media Marketing of Burberry Marketing Research Paper
10 pages (2500 words) , Download 6 , Research Paper
Free
There has been an explosion of information on the internet with the coming of social media (OUP, 881). Before the advent of social media, the content was produced by ‘creative’ people working in various industries. But now anyone can display one’s skill (if there are any!!) through the use of Facebook and Youtube (Bonk, 281).  
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Realizing the Potential of FDI in the Development of Africa: a Strategic Framework Marketing Literature review
9 pages (2250 words) , Download 2 , Literature review
Free
The definition of FDI has undergone alteration over time and has a lot of characteristics with regards to the country the actual investment it is taking place. The United Nations Conference on Trade and Development defined FDI as an investment made by an investor in enterprises of another economy with the intention of acquiring the lasting interest.
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Marketing Puffery Attitudes among Businesses Marketing Dissertation
12 pages (3000 words) , Download 2 , Dissertation
Free
The author states that false marketing is an important issue with regard to various aspects. To begin with, there is the issue of the fact that it is illegal and in some cases it can land a business in the corridors of justice. Secondly, it can have a negative image on the business and this can affect the business in the market.
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False Consensus Basic Algorithm Marketing Term Paper
18 pages (4500 words) , Download 2 , Term Paper
Free
This paper will attempt to present a method of determining the correct purchasing decision of consumers. The method to be presented is based on the theorem known as the false consensus effect. Thus, it is important for market researchers to identify a method by which they can determine the most truthful choice of consumers.
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How Library Services Influence Students' Perception of Service Marketing Term Paper
32 pages (8000 words) , Download 3 , Term Paper
When viewed as customers the use of library resources is akin to the purchase of such services by the student customer. It is important to know what customers expect and want in order to improve service quality. Literature has many studies that approach library service quality through process approach involving the use of SERVQUAL. 
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Marketing Plan for Apple Inc Marketing Research Paper
28 pages (7000 words) , Download 2 , Research Paper
According to the paper, the inclusion of thousands of companies, with their computer merchandise and mobile phone accessories, has created a situation of perfect competition everywhere; it is, therefore, the Apple Inc. looks for designing a master plan of marketing regarding the recently designed products. 
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Importance of Proper Communication for the Success of Marketing Strategy Marketing Research Paper
13 pages (3250 words) , Download 3 , Research Paper
Free
“Communication leads to community, that is, to understanding, intimacy and mutual valuing”. Marketing communication is one of the most important factors behind the success of any firm, and Smiths group as a reputed firm of 150 years is successfully applying all the communication mixes to achieve the desired objectives.
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SEAT Car Company Analysis Marketing Term Paper
10 pages (2500 words) , Download 3 , Term Paper
Free
As a general rule, SEAT will have more bargaining power over its suppliers in case the company orders its raw materials by bulk. To be able to do so, the company will have to establish a strong business relationship with its existing and potential distributors that can help the company sell as much car seats as possible. 
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Pricing Strategy Marketing Term Paper
9 pages (2250 words) , Download 5 , Term Paper
Free
The MacBook Pro (Retina) was selling at $2199 for 2.3 GHz quad-core Intel i7, 256 GB SSD and $2199 for 2.6 GHz quad-core Intel i7,512 GB SSD. From the above notable example, it is very evident that Apple Inc, the American multinational corporation has recognized customer-based pricing strategy for its pricing pattern
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Market Research in a Recession Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
Market research in today’s world is indispensable and hence CMOs need to figure out ways to minimize the impact of reduced spending. The author lists down 7 steps on which if acted upon will help CMOs to take better decisions. Broadly they speak about staying focused on research criteria, to join up with existing market research partners.
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The Power of Internal Marketing Marketing Research Paper
6 pages (1500 words) , Download 3 , Research Paper
Free
The author states that internal marketing, which is the focus of this paper, refers to the philosophy or approach where every member of the organization is onboard regarding the marketing strategies and activities and every member of the organization engage in the process of choosing, creating, delivering and communicating customer value.
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Marketing Communication Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
This essay analyzes that a simple study of an agency’s profile is not enough since the organization must also find information in regard to the company’s administration and sales force, service range, among others. According to John Lidstone, Janice MacLennan (1999), the focus should also be given to financial audit.
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Luxury Goods Industry: Designer Handbags Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
It is said that one can know about a woman by looking into her purse. Usually, women's handbags are very intimate and what they carry inside them are things that they need or things that they cherish. The kind of things a woman puts in her bag and even the way in which they have arranged shows a lot of her character. 
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Corporate Strategy of Emerson Electric ACP Company Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
Free
This research tells that the ACP unit specializes in air comfort products like ceiling, exhaust and ventilation fans. These products are sold through wholesalers and distributors across the United States. In the contemporary environment of recessive trends, the company needs to judiciously exploit various tools of profit pool to maintain its market position.
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Selling a House Marketing Book Report/Review
8 pages (2260 words) , Download 2 , Book Report/Review
Free
The first step towards starting the selling process will include setting up a price for my house. In this report I will reflect on the application of different theories like Rokeach value theory, the Myer Briggs Type Indicator, and the big 5 personality trait model in my house selling decision making.
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Molesworth Manor Communication Campaign Marketing Coursework
9 pages (2250 words) , Download 2 , Coursework
Free
This research tells that Molesworth Manor embraces diversity. Whereas these clients return each year, there tends to be a concern in the various months of the year when they turn up is pretty low. As a result, it is vital that Molesworth Manor devise a way to avoid this occurrence since the profitability may be ultimately affected.
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The Marketing Strategies and Competitive Advantage Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
From this paper, it is clear that the objective of the business is to operate and fulfill the visions that have been set forth for itself. Further, Hallback & Gabrielsson (2013) argues that the marketing strategies are based on market dominance plans of the brand, where each phase of business includes different elements in its strategy formulation.
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Changes in Firm's Capital Structure add Shareholder Value Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The capital structure of the firm is defined as the manner in which a company would seek to finance its assets by using a combination of equity and debt or/and some hybrid securities. It’s a long term effort to keep the company going A company’s capital structure is determined by the manner in which it combines its assets.
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Direct and Digital Marketing Marketing Essay
21 pages (5250 words) , Download 4 , Essay
Identity theft is an increasingly growing problem that has made it to the headlines very frequently in recent times. In a survey of Computer Crime 13% of respondents had been the victim of identity theft in one year in the US. The survey was conducted by the Computer Security Institute in collaboration with the FBI 
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Using The Internet In Hospitality And Tourism Industry Marketing Research Paper
25 pages (6250 words) , Download 2 , Research Paper
The site provides availability details, locations, room features and descriptions of the surrounding area. But the provision of these details is not enough for the highly competitive hospitality industry. Holiday Inn hotels need to develop a website which highlights its core competencies, tackles competition from market rivals.
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A Marketing Plan for the Budgens Marketing Research Proposal
23 pages (5750 words) , Download 3 , Research Proposal
In the area of marketing, much of the information required is outside the firm the e.g., information on why people buy only certain products and not other products. The variables involved in the marketing decisions being external to the firm make the study of the external environment very important in market planning.  
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Ryanair's Marketing Communication Plan Marketing Term Paper
15 pages (3750 words) , Download 3 , Term Paper
Free
This paper conducts an exhaustive analysis of Ryanair, a major player in the low-cost airline industry. Arguably, in its ambitious quest to achieve and maintain competitiveness in the airline industry, Ryanair is zealously exploring as well as exploring its options in a bid to capture a significant percentage share of the low-cost airline market.
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