quora
Nobody downloaded yet

PepsiCo Inc. Case Study - Essay Example

Comments (0) Cite this document
Summary
This paper discusses Pepsi that is one of the leading beverage brands globally with operations in nearly 200 hundred countries. Pepsi specializes in food and beverage with equitable brand portfolios such as Frito-Lay, Pepsi-Cola, Tropicana, and Quaker. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.2% of users find it useful
PepsiCo Inc. Case Study
Read TextPreview

Extract of sample
"PepsiCo Inc. Case Study"

Download file to see previous pages Pepsi is popular as many people identify with it. Customer’s lifestyles change regularly, and the company should understand consumer characteristics to facilitate construction of integrative communication message(Fill, 2009). All beverage companies struggle to convince the same consumers to purchase their products. For instance, the Coke studio currently running has little to do with drinks but popularizing Coke brand. Again, associating with critical events, such as world cup, increased the brand value of Coke. Pepsi should come up with new ways of appraising its brand and popularize its products. In short, marketing communication tools and design are essential for brand appraisal.
Pepsi faces Coca-Cola as its main rival in the beverage market since they both enjoy global presence. However, Coca-Cola is always ahead in sales and market share. Some of the critical challenges that Pepsi faces include stiff competition both locally and internationally, relatively low market penetration, and weak brand. Therefore, the company marketing strategies should aim at solving the above shortcomings to allow it gain new markets. Possible marketing strategies are identifying market differentiation points, applying effective marketing communication initiatives, and increasing its promotional activities. With sizable investment portfolio and relatively strong brand, Pepsi can shake beverage market remarkably. Above all, agility and diversity in marketing aspects are the best way to retain existing customers and gain others. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“PepsiCo Inc. Case Study Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
PepsiCo Inc. Case Study Essay Example | Topics and Well Written Essays - 1250 words. Retrieved from https://studentshare.org/marketing/1701554-pepsico-inc-case-study
(PepsiCo Inc. Case Study Essay Example | Topics and Well Written Essays - 1250 Words)
PepsiCo Inc. Case Study Essay Example | Topics and Well Written Essays - 1250 Words. https://studentshare.org/marketing/1701554-pepsico-inc-case-study.
“PepsiCo Inc. Case Study Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/marketing/1701554-pepsico-inc-case-study.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
PepsiCo Case Study
Indra Nooyi (PepsiCo, 2014a). In this paper, overall business functions of the second largest food and beverage multination company will be assessed with respect to various environmental aspects. In the
8 Pages(2000 words)Case Study
Coca-Cola Company versus PepsiCo, Inc
Pension plan is an important benefit that is to be offered by a company to its employees. Coca-Cola and Pepsi Co are the two global competitors but have done well in ensuring that the employees of the company get full benefits from the pension arrangements of the company though their process of offering benefits may differ.
6 Pages(1500 words)Essay
Apple Inc Case Study
Presently, the company has its operations in the Americas, Europe, Africa, Middle East and Japan. In addition, as Marino, Hattaway and Jackson (2000) report, there are retail Apple Stores in US, Italy, Japan, Canada and UK. In the year 2009, the company announced a net quarterly profit of $ 1.23 million.
9 Pages(2250 words)Essay
Fictional Case Study: Cupcakes, Inc
If we consider the cost based on the statistics of Bangor Kake Co (Fictional Case Study), the operating cost of opening four stores was almost two million dollars (Fictional Case Study), giving the operating cost of one store as fifty thousand dollars (Fictional Case Study).
3 Pages(750 words)Essay
Entrepreneurship: CardSmith, Inc. Case Study
This was a breakthrough idea because this was something that the competitors have lacked or have overlooked. They adopted this centralized process that Visa first brought into the market and made it work in the campus card market. Business model: The business model was such that it went through many cycles and was under the supervision of many advisors and investors, although Taran lately decided that the new business does not need any potential investor.
4 Pages(1000 words)Essay
Pepsico
Businesses today are highly preoccupied with the goal of being the most customer-centric companies through marketing techniques; effective marketing entails understanding and capturing consumer needs and wants, ensuring customers have a constant supply of their favorite products and services and developing high quality products that appeal to the customers.
5 Pages(1250 words)Essay
Apache Metals, Inc. Case Study
The company’s production lines are tailor made to suit customer’s requirements, application and the industry, but because of inefficient team managers, the company has been failing to receive funding. The project managers for each of the production lines have been failing on their job and the senior management has contributed to the failure of the project managers.
6 Pages(1500 words)Essay
Coca-Cola Company vs. PepsiCo, Inc
Both companies have set numerous sub-plants in different regions while the coca-cola company holds the largest number of sub-plants situated across the whole world. These sub-plants serve as strong holds for the companies and ensure satisfied distribution of products for the companies.
6 Pages(1500 words)Essay
John Leonard and Pepsico, inc
Pespsico, 2006). Second, the contract would require the element of consideration. There would have to be an exchange by both parties of something of value. Third, both parties would need to possess the capacity to enter into an agreement. This would mean that the individual representing Pepsico has the authority to make a contract.
2 Pages(500 words)Essay
Apple Inc Case Study
The leadership initiatives by Steve Jobs in 1997 greatly facilitated the huge transformation of the fortunes of the company. 2007 and 2008 saw gradual
7 Pages(1750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic PepsiCo Inc. Case Study for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us