Advertisement Genre - Essay Example

Paying a view to the current market, the use of this implicit and explicit sexually-oriented ads looks to be popular with regards to parity products that are in extensive competition for the attention of customers. In advertising, the use of sex possesses a significant managerial, social, and public policy implications. Of course, the implications hinge on the desired women portrayal in contemporary society. The models of showcasing or women strutting around in scantily clad outfits, as well as ensembles, will trap viewers' attentions mostly the male demographic.

Making use of those techniques as revealing clothing, intimate conditions, as well as suggestive poses, imply that the seductive ad campaigns targeted to the present generation of individuals who are not ashamed of nudity, sultry themes, and risqué references. From the sensual shoe campaigns all through to the soaking wet models making promotions to fragrances, the seductive ad campaigns make use of sexual adverts as well as suggestive themes for the importance of making an impression to the viewers.

These seductive ad campaigns bring about attraction to the individuals who are drawn to enticing as well as attractive imagery. As argued by Bordo, sex sells as observed in the Calvin Klein’s ads Bordo says men are attracted to women when they are almost naked. Therefore, when a woman is half dressed, she knows that she will attract men. This has forced women, designers, to implement women cladding that will make them sexy and attractive to men.