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Marketing Essays

Result for Subject Marketing:
19702 essays
The Use of Integrated Marketing Communications Marketing Assignment
10 pages (2878 words) , Download 1 , Assignment
Free
The author states that any international marketing campaign will need to consider several marketing issues that a company comes across when it tries to broaden its horizons towards the global area. The company not only has to sell its products but also establish public relations, acceptance of the company practices.
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How Does Branding Affect Buyers Purchase Decision Marketing Research Paper
44 pages (10225 words) , Download 2 , Research Paper
Reasons for selecting a particular store or brand stands at a good 0.88, which is at the top end. From this simple analysis, it is very much evident that the most important drivers of the target decision i.e., choice of store format were their reason for selecting the particular store (0.89 scores on a scale of -1.0 to +1.0) and the purpose of their shopping trip that day.
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Market Research in the UK and Scotland Marketing Coursework
14 pages (3901 words) , Download 1 , Coursework
Free
According to the marketing research, It seems that “counseling” is translated as “recommendation” in lots of the Slavic languages. This partially explains why some respondents equate material help or the support of churches with debt services and futile to appreciate the environment of monetary counseling.
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Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries Marketing Term Paper
12 pages (3166 words) , Download 1 , Term Paper
Free
Marketing is the tool by which companies create awareness of their products in consumers. A company’s selling ability and profitability depend greatly on the effectiveness of its marketing policies and plans. “Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others.”  
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Case Analysis of Walmart and Target Corporation Marketing Case Study
8 pages (2422 words) , Download 1 , Case Study
Free
With the revenues of $52,620 million and profits of $2408 million Target Corporation ranked 27 on the list of Fortune 500 companies. Target Corporation has an impressive layout, sophisticated outlook and it’s offering range from everyday essentials to the fashionable, differentiated merchandise. Target Corporation has tied up with famous designers and brands for exclusive offers.
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Marketing Communication to Successfully Deliver a Message about Brand or Company Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
The concept of marketing has undergone a tremendous change in the last two decades. The four P’s of marketing are not sufficient anymore in the competitive environment triggered due to globalization. Today the customer needs are not merely satisfied, they have to be identified and anticipated and the marketing efforts directed accordingly.  
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Globalization and its Effects on International Marketing Marketing Term Paper
9 pages (3057 words) , Download 1 , Term Paper
Free
Globalization in the simplest form can be defined as a means the reduction of barriers to the exchange of goods, services, and ideas across national borders. Globalization is a universal process. This process has made the world one market place where things produced in one part of the world can be sold and utilized in the other part of the world.   
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Monetary Policy: Buying a Home Marketing Essay
7 pages (2017 words) , Download 1 , Essay
Free
I would like to have at least six or seven bedrooms, a driving range, two tennis courts, an indoor heated pool with an eight-person Jacuzzi, and a living room that opens into a garden spread on one or two acres of land. Finally, just to make it look better, I’d like to have floors of Italian marble. The house would look something like the one shown below.
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Theory and Practice of Shares Repurchasing Marketing Term Paper
28 pages (7000 words) , Download 3 , Term Paper
Additionally, this paper will include a literature review of some of the pertinent studies that have explored share repurchases, particularly in the European markets. Most important of all, this paper will include an empirical analysis of companies that have conducted share buybacks in the United Kingdom particularly between 2004 and 2005.
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Market Strategy of Adidas and Reebok Marketing Term Paper
20 pages (5000 words) , Download 5 , Term Paper
Free
The strategy of sports personality endorsement of its products has paid dividends in the past for both Adidas and Reebok and continues to do so, as indeed it has and does for an increasing number of their competitors. Despite the multi-millions spent on these contracts, they do produce an added value in terms of the company’s revenue.  
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Marketing Trends in the Newspaper Industry of Europe and France Marketing Report
10 pages (7161 words) , Download 3 , Report
Free
The Industry analysis of the media in Europe has pointed out that while other sectors of the media are growing, newspapers are in a decline, with some increases in circulation being demonstrated among papers such as The Guardian in the UK and Le Figaro in France after a change in format to the more compact tabloid size.(Mergent 2005).
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Poster Advertising Campaign Marketing Essay
4 pages (1296 words) , Download 0 , Essay
Free
They are typically quite concerned with appearances and image.  They also tend to pride themselves on their ability to recognize quality beverages thanks to a highly refined taste.  According to Hugh Archibald, chairman of the National Association of Cider Makers, “drinkers in England have a deep-rooted perception of cider as a rustic ‘alternative’ drink” (cited in C&C, n.d.).
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BMW: Increasing Satisfaction and Loyalty with External Factors Marketing Case Study
13 pages (3503 words) , Download 2 , Case Study
Free
It is then recommended that BMW create a program for consumer satisfaction and loyalty that creates European awareness of the above external factors and the manner in which BMW interacts with them. In this global economy with information for consumers found at the click of a computer button, it is not enough to rely on status and luxury in automotive marketing.
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Consumer Culture: Is It Making the World Too Homogeneous Marketing Term Paper
6 pages (1500 words) , Download 1 , Term Paper
Free
One good effect of economic growth on consumerism is how it bridges the gap between the rich and the poor. In the past, consumerism drew a line between those with resources and those without. With globalization, businesses and manufacturers of consumer goods have to rationalize their operations to increase efficiency.
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Integrated Marketing Communications Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
Free
 Once the activation is discernable, it is to be supported by immediate help by the quick operation of the service sector of the brand in the form of further information by some form of contact. This is followed by a product experience, which makes the initial trust with the communicator and the recipient of communication a concrete reality. 
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Strategic Brand Management Marketing Assignment
8 pages (2000 words) , Download 1 , Assignment
Free
The present age is defined by short attention spans and the need for instant gratification and an apparel company can quickly gain market share if the brand management, as well as the marketing mixing, is just right. On the other hand, they can lose market share just as quick, if there are imperfections in the way the brand or its advertisement is handled.
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Financial Innovation Marketing Term Paper
16 pages (4000 words) , Download 3 , Term Paper
Free
Also in this paper discuss such innovation like Stricter regulations Industry and community needs for sustainable development Increased demand for accountability  Community and social expectations and pressures (giving back to the community, doing good, etc.) Demographic, social, and market changes.
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False Consensus Basic Algorithm Marketing Term Paper
18 pages (4500 words) , Download 2 , Term Paper
Free
This paper will attempt to present a method of determining the correct purchasing decision of consumers. The method to be presented is based on the theorem known as the false consensus effect. Thus, it is important for market researchers to identify a method by which they can determine the most truthful choice of consumers.
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Multinational Oil Companies and the Human Rights Dilemmas Marketing Term Paper
26 pages (6500 words) , Download 2 , Term Paper
In this paper tells about energy companies which face a set of circumstances in performing their work. These are several circumstances 1. The resources they are seeking are often found in less-developed countries.2 Resource extraction work involves constructing complicated infrastructure. 3. Many energy companies engage in a practice "militarized commerce".
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Green Marketing and the Background of This Phenomenon Marketing Report
11 pages (2885 words) , Download 1 , Report
Free
This report studies green marketing/environmental marketing and the background of this phenomenon, how it gained popularity, what are its advantages and disadvantages and its success. It looks into what green marketing is based on studies, statistics and various theories on environmentally friendly products. The role of the marketing environment and its effect are discussed. Examples are given for support.
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RyanAir Profile and Market Segmentation Marketing Research Proposal
8 pages (2000 words) , Download 1 , Research Proposal
Free
There is a definite trend that indicates that the budget airline segment may be under an onslaught from a rapidly developing long haul airline sector, where strategic alliances and mergers have produced economies of scale that are likely to benefit those companies, especially since oil prices are rising.
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Advertising, Sales and Promotion: London 2012 Olympics Marketing Term Paper
6 pages (1611 words) , Download 1 , Term Paper
Free
London has been awarded the right to host the 2012 edition of Olympics and it is no mean feat. Every British citizen must feel proud of this achievement. In its quest for winning the right to host it in the first place, it defeated a number of significant cities which also included Paris – considered a hot favorite for it.
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Foreign Direct Investments into Russia Marketing Term Paper
13 pages (3250 words) , Download 2 , Term Paper
Free
In the paper demonstrates factors the priority of the export investments -           the transferring the hard industry plants to the countries with the cheap man power; -           the investments into the extractive industries provide with raw materials; -           producing goods in the country of consumption reduces the transport costs of the investor.
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Importance of Effective Advertising for an Organization Marketing Coursework
10 pages (2762 words) , Download 1 , Coursework
Free
Generally, Internet advertising differs from traditional media advertising in many ways. Among the most salient characteristics are (1) unlimited delivery of information beyond time and space, (2) unlimited amounts and sources of information, and (3) the ability to target specific groups or individuals.
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Marketing Communications Marketing Term Paper
7 pages (2057 words) , Download 2 , Term Paper
Free
It is essential that we understand the important factors that are involved in the development of marketing strategies that enable companies to communicate better with their consumers. It is imperative that we also understand how different factors affect the behaviors of our customers and potential customers in order for us to anticipate.
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The Impact of Increasing Health Awareness on Consumer Buying Behaviour Marketing Research Proposal
8 pages (2000 words) , Download 3 , Research Proposal
Free
The objectives in attempting to provide an answer to this research question would be to ascertain the impact of increased health awareness on the health behavior of consumers and the manner in which this reflects in their preferences in their choice of food and food products. The study would also look at the result of these changes in customer buying behaviour on food products.
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Traditional Marketing: Transactions and Exchange Marketing Case Study
30 pages (7500 words) , Download 2 , Case Study
Advances in information technology have made feasible and possible, interactive and real-time information for both the customer and service organizations. Gordon (1998) identifies four major technology changes: Internet, computer telephony integration, data warehouses, and mass customization.
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Wine Marketing in Britain Marketing Term Paper
9 pages (2526 words) , Download 2 , Term Paper
Free
The companies are mostly based in France, Italy, Germany, and Spain. A detailed analysis of the wine industry in 2000 has been covered based on the four Ps model of Product, price, promotion, and placement. Briefly, product marketing provides inputs for development based on consumer preference and demand.
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Market Lot for Antique Sales Marketing Essay
5 pages (1705 words) , Download 0 , Essay
Free
Singer and Lynch (1997) tried to test whether the markets for fine arts are rational in terms of price determination and whether all critical and historical information is adequately used and whether enough analysis is done to substantiate the authenticity of works offered for sale at exhibitions or museums.
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Creating Parks as a Service for People Marketing Research Paper
5 pages (1481 words) , Download 0 , Research Paper
Free
After the research would be conducted, and the decision for the service is finalized, the marketing strategy should be decided, the marketing of such a service would be a problem as the market is not widespread. We only have a specific target audience. However, we can also attract other people from different parks by hiring a sales force.
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The Significance of Marketing for Business Organizations Marketing Article
5 pages (2036 words) , Download 0 , Article
Free
Marketing is defined on the internet as “The process of organizing and directing all the company activities which relate to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer.” Marketing is a total system of business activities.  
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How to Improve the Advertising Plan Marketing Assignment
9 pages (2385 words) , Download 1 , Assignment
Free
The present attempt of the organisation is to come out with a model called the Audi Q7 in 2007. Though not everybody would be buying that vehicle, they would all be aware of the launches by the company of other models of cars. This will be the first sports utility vehicle of the company though it was the first to launch cars with all-wheel drives.
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Impact of Culture on the International Marketing Marketing Research Proposal
8 pages (2478 words) , Download 1 , Research Proposal
Free
The structure of the business network in the international commercial area has led to the necessity of specific marketing strategies that could offer a competitive advantage in a particular international business towards its competitors. The methods for the design and the application of such a strategy tend to differ.
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UK Brewing Industry Characteristics Marketing Term Paper
51 pages (12750 words) , Download 2 , Term Paper
This review of related literature looks first, over the last ten years, at the far-reaching changes that have taken place in the beer and pub retailing division. This has involved major restructuring and ownership changes after a chain of mergers and acquisitions, connected to innovatory activity regarding the way in which pubs are valued, and presented to the public.
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How to Achieve Competitive Advantage Marketing Term Paper
10 pages (2831 words) , Download 2 , Term Paper
Free
A business exists to supply a product or service to customers or clients in exchange for money or other forms of payment. The business transaction involves coming up with a product and selling this to the customer, also known as the “market”. The “market” was a place or location, present since ancient times in every town or city.
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Direct Marketing of Telecommunication Between Nigeria and the UK Marketing Research Proposal
8 pages (2311 words) , Download 1 , Research Proposal
Free
People starve for reliable telecom service as and deregulation is a major step towards providing efficient service. With deregulation in the telecom industry and an emerging economy, large masses have to be reached where basic infrastructure is lacking. Increased competition due to deregulation has brought about efficiency in services.
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Marketing Communication Strategies of TESCO Marketing Case Study
17 pages (4970 words) , Download 1 , Case Study
Free
Selecting appropriate media can minimize the cost but maximize the effect, it is popular to advertising on the movable billboard at every bus stop. The cheapest advertising might be the advertising balloon or giving tissues with the advertisement on the packaging. However, it is not suitable for TESCO’s brand images.
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Clothing Retail Market in General Marketing Research Proposal
18 pages (4724 words) , Download 1 , Research Proposal
Free
The sаmple is bаlаnced by gender аnd аge аnd lаrgely reflects the of the community (Tаble 1). The Cаrrebeаn populаtion of NEXT plc, however, is underrepresented in the survey sаmple. When doing the surveys I аpproаched severаl people in the street who spoke only spаnish, аnd I wаs consequently unаble to survey them.
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The Significance of Marketing Research Marketing Case Study
9 pages (2487 words) , Download 2 , Case Study
Free
Marketing research provides a wide range of information on key marketing issues as well as opportunities, facilitating better-informed decision making in marketing. Due to the vast scope and specialized nature and skills required for marketing research and its potential implications for successful business operation. 
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The Place of Television in Advertising Effectiveness Marketing Essay
48 pages (12000 words) , Download 3 , Essay
This study utilized secondary data from a number of contemporary sources. These sources were both qualitative and quantitative in nature, providing for both parametric and non-parametric analyses. The choice of these studies has resulted in a comprehensive evaluation of the state of television advertising at the current time
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Marketing Communictions Strategies of the Col Drinks in the UK Marketing Case Study
19 pages (5287 words) , Download 1 , Case Study
Free
Some people hаve been steаdy consumers of а regionаl soft-drink brаnd for yeаrs, only to discover thаt the locаl bottler hаs discontinued it or thаt the bottler hаs closed. Аn estimаted 80 smаll bottlers in Kentucky аlone hаve closed in the lаst 40 yeаrs (Burdette 2001), which аppeаrs to reflect а nаtionаl trend.
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The Marketing Strategy Project Marketing Research Paper
18 pages (4500 words) , Download 2 , Research Paper
Free
Existing competition appears as the most significant factor that will affect the expansion of the Company into the UK and the industry trends have also been negative in the past two years. However, through an optimum marketing strategy, it is possible that the Company launch in the UK could be a successful one.
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Analysis of Service Product Marketing Marketing Research Paper
17 pages (4250 words) , Download 2 , Research Paper
Free
 One of the major world trends over the past decade has been the dramatic growth of the service sector. Over 60% of the Global economy is accounted for by service industries and the USA has become the world’s first service economy with over 74% of its GDP is generated through service industries.  
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Economic Theories and The International Market Marketing Essay
5 pages (1250 words) , Download 0 , Essay
Free
 The vast increase in both global consumption and production has quickly created an international business environment. Global economic growth appears to be determined as positive or negative largely based on the moment in time one is referring to
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Consumer Research on Ethical Consumption Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
Sustainable or ethical consumption is defined as the fulfillment of personal needs while not incurring a negative impact on individual lives and potential consumption of current and future generations and meet the terms of sustainability principles.
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Theft in Retail Stores Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
Retail stores lose significantly more cash to extortion plans and employee burglary. In the past, taking cash out of the till was the ideal form of store theft but due to the fact that it could be effortlessly followed back to staff, tactics have been changed.
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The Strategy of Verizon Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
Free
Verizon is chosen for further discussion in the report because the company has a brand identity for providing broadband service to the enterprise and the residential and small business companies.
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Formulate and assemble component ideas in order to successfully execute a project plan Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
From a financial, sociological perspective, we break down how the plans between occupant firms and challengers from one viewpoint, and open legislative issues on electric cars on the other, influence the current power to adjust in the car projects.
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Domino's Pizza Services Marketing Marketing Essay
10 pages (2500 words) , Download 6 , Essay
Free
This report investigates the idea of services marketing and distinguishes an essential meaning of it. It relates the hypothesis of the services marketing and breaks down the service advertising procedures of Domino's Pizza conveyance benefit; the emphasis is on the existing product and service.
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ADFP Advanced Strategy Advice Marketing Assignment
22 pages (5500 words) , Download 2 , Assignment
Free
The resource which is required to complete this assessment task is the Colonial First State FirstTech Super Guide which is available in PDF format on the LMS.
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