BMW: Increasing Satisfaction and Loyalty with External Factors - Case Study Example

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This paper "BMW: Increasing Satisfaction and Loyalty with External Factors" discusses factors that influence BMW's brand and image with an inference to create a program that increases customer value, satisfaction and loyalty towards the BMW brand and image. …

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 13 (3250 words)
Downloads: 2
Author: msteuber

Extract of sample "BMW: Increasing Satisfaction and Loyalty with External Factors"

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