StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

BMW: Increasing Satisfaction and Loyalty with External Factors - Case Study Example

Comments (0) Cite this document
Summary
This paper "BMW: Increasing Satisfaction and Loyalty with External Factors" discusses factors that influence BMW's brand and image with an inference to create a program that increases customer value, satisfaction and loyalty towards the BMW brand and image. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.6% of users find it useful
BMW: Increasing Satisfaction and Loyalty with External Factors
Read TextPreview

Extract of sample "BMW: Increasing Satisfaction and Loyalty with External Factors"

Download file to see previous pages These brand images create the high quality and exquisite standards BMW consumers can take pride in purchasing and owning. Pg 1 - You say that your quotation in para 1 comes from BMW – where? We need the publication details here. Has this first sentence come from the BMW web site? If so, this should be referenced and critiqued – company web sites are not objective and valid sources of data this comes from BMW.com as stated in the reference page (BMW 2006). You are not supposed to type a .com in a paragraph citation. BMW is listed on the reference page as BMW.com. That is why we have a citation and then you look at the reference page. 

This will be done by examining the external environment in relation to Kotler and Kellers Marketing Management (2006), where:
The societal marketing concept holds that the organization's task is to determine the needs, wants and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumers and the societys well-being.

Customer Relationship Management (CRM) is a method of cataloging and arranging consumer values and relationships in an effort to create and maintain target audiences and develop satisfied consumers. This can be achieved by understanding the factors that influence consumer behavior and by building a trustful and committed reputation for BMW that is in alignment with consumer needs (Little and Marandi 2003). To create a program that will effectively increase consumer satisfaction, the research proposed is secondary literary research and the applications to BMWs environment. This will allow BMW to define potential consumer's perceptions and lifestyles and the manner in which these factors are affected by external engagement.  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(BMW: Increasing Satisfaction and Loyalty with External Factors Case Study, n.d.)
BMW: Increasing Satisfaction and Loyalty with External Factors Case Study. https://studentshare.org/marketing/1704294-creating-customer-value-satisfaction-and-loyalty-of-bmw
(BMW: Increasing Satisfaction and Loyalty With External Factors Case Study)
BMW: Increasing Satisfaction and Loyalty With External Factors Case Study. https://studentshare.org/marketing/1704294-creating-customer-value-satisfaction-and-loyalty-of-bmw.
“BMW: Increasing Satisfaction and Loyalty With External Factors Case Study”. https://studentshare.org/marketing/1704294-creating-customer-value-satisfaction-and-loyalty-of-bmw.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF BMW: Increasing Satisfaction and Loyalty with External Factors

Internal and External Factors

...? Internal and External Factors Task Introduction Management functions are activities that are carried out by managers to ensurethat they bring together all the required resources for smooth running of the business and achievement of the set objectives. These functions are broadly categorized as forecasting, arranging, directing and scheming. Planning is the determination of courses of future actions and considerations of how best they can be done. Organizing is about arranging factors of operations and structures, in a manner that will bring about achievement of the goals that were set at the planning phase. Conversely, directing and controlling are about effective administration, inspiration, general evaluation and comparison...
4 Pages(1000 words)Essay

FACTORS OF JOB SATISFACTION

...?FACTORS OF JOB SATISFACTION Introduction The fact that everyone has to work to earn a respectable living is quite evident, however, there is not an accurate gauge to measure the level of satisfaction a job is providing individual. Some people are happy doing a routine nine to five job where they are completing their day’s work and leaving with a sense of contentment. There are other employees who are said to be designed for the corporate sector who would like to face challenges at work and feel satisfied after meeting their targets. The case study has ample examples of the latter employees who work and travel so much that they hardly get time to breathe, figuratively speaking. Job Design and Job Satisfaction The examples of John Irene...
11 Pages(2750 words)Essay

Strategies for increasing Customer Loyalty

...Strategies for increasing Loyalty In recent years many companies, from automobile manufacturers (such as GM) to large retailers (such as supermarket chains) and on to smaller specialty stores, have realized that it is not sufficient to attract a customer one time to buy one product. Rather they should attempt to win the "loyalty" of the customer for repeat business. It is ironic that the most successful businesses seem to concentrate more upon offering the best possible product at the lowest possible price than on esoteric ideas of "customer loyalty". Customer loyalty programs tend to appear when a company is struggling or in imminent danger of going under. The airline industry is a case-in-point. Customer loyalty programs, while...
18 Pages(4500 words)Essay

External/Internal Factors

...Running Head External/Internal Factors External/Internal Factors AIG is a leading insurance corporation specialized in life insurance and auto insurance. Similar to other organizations, its management is influenced by internal and external factors which include economic and social changes, political and issues. The four function of management are planning, organizing, leading and controlling. For AIG, internal factors of influence involve organizational culture and strategic decision-making, company’s vision and mission, staff relations and customer relations, etc. insurance industry is influenced by technological innovations and new product/service management. In this case, planning function determines how to initiate a change...
2 Pages(500 words)Essay

External Factors Affecting Recruitment

...External Factors Affecting Recruitment The article is an attempt of a team of experts that have focused on the recruitment and retention practices of entry-level staff in residence life programs locally, as well as internationally. In specific, chief housing officers are the major stakeholders of this article who have provided their perspectives to identify issues in such processes of the HR. Analysis of the Article Since few decades, there has been significant increment in the importance of recruitment and selection process, as huge number of organizations is in the process of recruiting employees for their different jobs and tasks. This article is an attempt to discuss some of the significant aspects of this area of study while...
2 Pages(500 words)Essay

Customer satisfaction and loyalty

... Сustomer satisfaction and loyalty There is no relationship between satisfaction and loyalty. There is a long established idea that the more satisfied customers are, the more they will come back for more. The idea that loyalty and customer satisfaction are not related seems to be wrong. Dixon, Freeman, and Toman (2010) suggest that when people are looking at their customers to try and please them, that customers just want their problems solved. The state that this is the fastest way to bring customers back and by solving their problems, the customer will stay loyal. Akbar, Som, Wadood, and Alzaidiyeen (2010) also state that customer loyalty is a product of good service quality. They state that the reason that customers keep coming...
5 Pages(1250 words)Assignment

Internal and External Factors

In order to understand the importance of management functions, it is vital to consider a specific organization in today’s business environment. The organization of choice is Walmart. This organization operates retail stores around the world. Retail markets are dynamic in nature, an aspect that makes it essential to examine how management in this organization undertakes its functions. On the same note, the fact that Walmart operates retail stores globally makes management a critical factor in the global business setting.
Planning is the first major function of management. The formulation and realization of an organization’s goals depend on this role of management. In Walmart, planning encompasses the process of strategizing on...
4 Pages(1000 words)Essay

Factors Affecting Customer Satisfaction

... Factos Affecting Customer Satisfaction Abstract Uber application allows commuters to place their services and to access their preferred services at a tap on their mobile phones. With quality measures, through interaction with customers in the social media, the application is gaining popularity despite concerns that some consumers have raised. Three models are proposed for significance of cost efficiency, use of credit and debit cards for payment, and value for social interactions in social media as factors to the growing popularity of the app. Using questionnaires to collect data on respondents’ factors to usage of the app, critical experiments are implemented, subjecting respondents to different environments at different times...
2 Pages(500 words)Research Paper

Customer Satisfaction and Loyalty at Sambal Express

... has gained customer satisfaction. However, improvement should be brought in the hygine factor so that even minimum number of customer satisfaction can be eradicated. 5.9. Question 9 High frequency of customer visit on repeated ocassions and weekends ensures high degree of customer loyalty for Sambal Express. In fact, a few customers only have said that they would never visit the restaurant again in future. No matter what reason influenced them to choose this option among all other available options to that particular question, corrective actions should be taken by Sambal Express to restrict the attrition of such customers. This is because word of mouth of these customers may create negetive publicity for Sambal Express...
9 Pages(2250 words)Research Paper

External Factors Influencing Organizations

...Business Environment The success of every organization depends heavily on its strategic planning. However, there are several external factors that affect the performance of the organization in either local or international market (Knights & Willmott, 2012). Political factors influence the development of the organization in the market. Different factors such as policies and rules of competition in a country have a major impact on how a business handles itself in the market. This affects the overall competitive advantage of the business in the market (Knights & Willmott, 2012). The economic factors are of great importance in creating a serene environment for the organization. Different aspects such as interest rates and exchange rates...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic BMW: Increasing Satisfaction and Loyalty with External Factors for FREE!

Contact Us