BMW: Increasing Satisfaction and Loyalty with External Factors - Case Study Example

Download file to see previous pages These brand images create the high quality and exquisite standards BMW consumers can take pride in purchasing and owning. Pg 1 - You say that your quotation in para 1 comes from BMW – where? We need the publication details here. Has this first sentence come from the BMW web site? If so, this should be referenced and critiqued – company web sites are not objective and valid sources of data this comes from BMW.com as stated in the reference page (BMW 2006). You are not supposed to type a .com in a paragraph citation. BMW is listed on the reference page as BMW.com. That is why we have a citation and then you look at the reference page. 

This will be done by examining the external environment in relation to Kotler and Kellers Marketing Management (2006), where:
The societal marketing concept holds that the organization's task is to determine the needs, wants and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumers and the societys well-being.

Customer Relationship Management (CRM) is a method of cataloging and arranging consumer values and relationships in an effort to create and maintain target audiences and develop satisfied consumers. This can be achieved by understanding the factors that influence consumer behavior and by building a trustful and committed reputation for BMW that is in alignment with consumer needs (Little and Marandi 2003). To create a program that will effectively increase consumer satisfaction, the research proposed is secondary literary research and the applications to BMWs environment. This will allow BMW to define potential consumer's perceptions and lifestyles and the manner in which these factors are affected by external engagement.  ...Download file to see next pagesRead More