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Marketing Essays

Result for Subject Marketing:
19895 essays
To be Launched in USA Marketing Essay
24 pages (6000 words) , Download 3 , Essay
From this paper, it is clear that even though CNG market was a lucrative market in the era 1990-2000, however, its success is now waning due to the emergence of new technology and widespread doubt about the reliability and performance of CNG technology. Even then, market leaders like Orion exist due to t,o the lucrative margins in the CNG bus industry.
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An Investigation of Services Marketing in the Voluntary Sector of the United Kingdom Marketing Essay
14 pages (3500 words) , Download 3 , Essay
Free
There are several demographic, economic and social factors which influence the direction of the sector’s services marketing processes. The continuous aging of the world’s population, together with increases in the percentages of aged people living alone, which is then related to the increase in divorce and remarriage rates.
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The Concept of the Red Ocean and Blue Ocean Marketing Strategy: the Business Paradigm Marketing Research Paper
23 pages (5750 words) , Download 5 , Research Paper
The red oceans symbolise all the industries and competitive rules and the blue oceans highlight the industries, not in existence and unknown market space, not influenced by competitor activity (Chan-Kim & Mauborgne, 2005). Additionally, under the blue ocean “space” consumer demand is created rather than fought over.
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How Does a Sudden Repositioning Strategy Impact the Brand Power of Well-Known Products on Consumer Marketing Research Paper
9 pages (2449 words) , Download 2 , Research Paper
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From a business leader’s perspective, managing the day-to-day functions of a company include activities such as cost control, staffing, organizational structure development, and analyzing long-term strategic market orientation. Included in these executive functions, for businesses that develop and promote consumer products. 
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Marketing Plan for World Wildlife Fundraising With $1 Million Budget Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
The recent global economic downturn had caused a decline in the WWF revenues in the previous year and there was a considerable downturn of members’ donations while operating expenses continue to rise. There is a need, therefore, to draw up a plan that will raise the funds to a level higher than last year.
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Yum Brands Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
Through an analysis of the organizations financial and other business policies outlined in its 2009 customer mania report and the analyses of portfolio managers available online, the fact that YUM is perhaps among the most successful international brands existing right now. YUM brands incorporate the worlds largest and the most popular restaurants in the world with over 37,000 stores.
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Marketing Strategy and Planning: Credit Card Market Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
‘Credit’ and ‘Debit’ are the two of the most important terms in the global financial market. In simple words ‘credit’ is referred to the method in which products and services are sold to the buyers who do not have cash in hand at a time of purchasing. With the advent of a credit card, this process has become easier than ever before.
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The Relationship Between the Buyer and Seller of Services Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
This evaluation covers what Nandos offer and the service delivery process utilized. This will identify areas that the restaurant is doing well and areas that need to be improved to make Nandos more competitive in the restaurant business. Nandos deliver many different aspects of service that makes it above the regular service of the fast-food restaurant.
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Marketing Communication - The Consumer Behaviour of Individuals Belonging To the Age Group of 30-50 Marketing Case Study
11 pages (2750 words) , Download 2 , Case Study
Free
In the context of growing competition, it has become extremely imperative for organizations to have an effective brand image. The market is also characterised by the presence of numerous kinds of customers with varying needs and wants. To gain a considerable market share, companies must provide tailor-made products and services.  
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The Role and Importance of Capital Markets Marketing Dissertation
10 pages (2500 words) , Download 2 , Dissertation
Free
The author states that unlike the equity shares, the preference shareholders are entitled to special privileges with regard to payment of capital and profit sharing. The businesses deploy a mix of debt and equity in their capital base. The firms have a finance department that looks after the funding needs.
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Questions about Marketing Research Marketing Research Paper
9 pages (2250 words) , Download 3 , Research Paper
Free
Being indifferent to emotions, cultures, values, and traits is a key aspect of quantitative research coupled with the removal of researcher bias. A researcher cannot bring any bias as tested models won’t accommodate any changes. Perversely, researcher bias and information collection bias is very evident in qualitative research
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Customer Retention and Consumer Behaviour Marketing Term Paper
10 pages (2500 words) , Download 3 , Term Paper
Free
Business is meant for gaining profits which can only be achieved when an organization has loyal customers and is able to attract more customers. In order to get a clear understanding of how the organizations can retain the customers, it is important to explain the meaning of key terms such as quality relationship, customer loyalty, customer retention.
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Behaviors of Internet Shopping Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
Internet usage has skyrocketed in the past few decades, along with this increase comes the increase in internet shopping by consumers.  This research examines the behaviors, motivations, and attitudes of this new form of consumer entity.  Online consumer behavior has been studied for over 20 years.
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How Tesco Became the UK's Dominating Supermarket Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The business potential for Tesco that helps the company in countering key challenges in the United Kingdom market can be outlined in the following discussion. Firstly the company works on a customer-centric strategy in lowering the price of its products and in opening up a large number of outlets in different regions.
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Marketing Promotion of Samsung Company Marketing Assignment
12 pages (3000 words) , Download 4 , Assignment
Free
The promotional plan is this context will be developing a site through the Samsung Company’s fan page where people are going to vote by liking the new product and those who do not like it will also place cast their votes. There will be a place for general comments about the release of the new product
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An Outline for Relationship Marketing Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
While this situation is often the one marketing executives strive for, it is often found that customers have different relationships with different brands and it is the strongest relationship between company and client which survives even when the product quality has suffered or the competition has offered a better alternative (Tenser, 2006). 
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Automobile Companies of the Chinese Market Marketing Research Paper
23 pages (5750 words) , Download 3 , Research Paper
The Chinese government is also improving its infrastructure in order to promote foreign development. The primary research analysis shows that the demand for car purchase will increase. This is especially true for foreign cars as the research indicates that the majority of the population prefers foreign-manufactured cars.
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Objective Comparison of Ford Mondeo and Toyota Prius Marketing Research Paper
18 pages (4500 words) , Download 3 , Research Paper
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The company’s initial marketing and advertising campaigns drove home the message about its commitment to producing environmentally friendly vehicles with unique features. The company created a website which had details about the technology being used and allowed potential customers to visit it two years before the actual launch of the vehicle.
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International Marketing: a Cross-Cultural Perspective Marketing Dissertation
14 pages (3500 words) , Download 2 , Dissertation
Free
The author states that with the increase in the travel and efficient and comfortable transport, consumers are not just limited within their own houses and can even get access to the information of the countries everywhere, sitting at their homes. Companies and product marketing have become interdependent and cross-functional.
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Strategic Marketing Communication Marketing Coursework
16 pages (4000 words) , Download 2 , Coursework
Free
The author states that the efficiency of marketing depends on the manner in which the company communicates with its potential customers. Marketing refers to the flow of information because the buyer’s perception regarding the products and services is influenced by the information prevailing in the market and the buyer’s reaction to it.
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Marketing Communications: Honest Tea Leaves You Feeling Refreshed Marketing Case Study
13 pages (3250 words) , Download 3 , Case Study
Free
Uniqueness is a great characteristic of any brand. There are many unique brands available in the market, and they have reached a respectable position by the virtue of their uniqueness and quality. Honest Tea is among the brands that are unique and respected by customers. The Honest Tea is one of the best selling beverages in the nation.
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Advertising and Trust Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
Consequently, through advertisement, products and services of any given company or organization get the market, thus generating revenue for the company (Green, p 56, 2012). Competitive advantage is crucial for success in the industry; a factor that most organizations and companies in the market seek to achieve.
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Domestic and International Marketing Marketing Case Study
11 pages (2750 words) , Download 2 , Case Study
Free
The two markets are diversified in terms of nature, segment, behaviour, and consumers; but the generic marketing principles are equally applicable in both the markets. The marketing principle and concepts are the basic foundation of the application of marketing tools and techniques no matter what the market is.  
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Gaining Competitive Advantage through Marketing Strategy Marketing Coursework
18 pages (4500 words) , Download 2 , Coursework
Free
Kotler (2008) in his explanation of the organizations’ competitive advantage discuss that any organization wish to gain the market competitiveness must render the service with a justifiable price. The tern justifiable price does not mean the actual value of the product or service instead, the price in relation to the value of the product.
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Analysis of Service Product Marketing Marketing Research Paper
17 pages (4250 words) , Download 2 , Research Paper
Free
 One of the major world trends over the past decade has been the dramatic growth of the service sector. Over 60% of the Global economy is accounted for by service industries and the USA has become the world’s first service economy with over 74% of its GDP is generated through service industries.  
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Importance of Product Placement Marketing Book Report/Review
8 pages (2000 words) , Download 2 , Book Report/Review
Free
The practice helps in offsetting costs as it enables manufacturers to share the advertising costs with celebrities, program producers, and other stakeholders in the media. Where one company purchases a space within a program, it limits competition from other companies in the industry by demeaning their presence in the media.
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Amway - Feasibility Study for the Entry in the Vietnamese Market Marketing Research Paper
25 pages (6250 words) , Download 3 , Research Paper
This Feasibility study examines Amway’s proposed entry into Vietnam. This is a small Communist country with closed markets. With the new open door policy of the Vietnamese Government, as well as its bilateral trade agreement with the US, there is much greater scope for Amway to successfully establish its distributor network in Vietnam.
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Shareholder Value Creation by Acquiring Firms in Emerging Markets Marketing Research Proposal
10 pages (2500 words) , Download 2 , Research Proposal
Free
Accounting Standards Board has modified the desired accounting standard under the Generally Accepted Accounting Principles (GAAP) from “costing” of an item to “fair valuation” of the item vide statement number 159 that is an immediate follow up of statement no. 157 that describes the fair value reporting system much in detail.
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Economics and Logistics in Short and Deep Sea Market Marketing Coursework
11 pages (2750 words) , Download 2 , Coursework
Free
This research tells that despite its slow adoption in the marketplace as the transportation mode of choice for heavy and bulky goods across the continents the year 2008 marked the all-time high season for container operations across the globe as the number of container operations reached its all-time climax with a record number of containers being transported across the world.
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Planning Integrated Plan Promotion: Victoria Secret Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
Victoria secret the largest retailer initializes a breast cancer research project that goes through brand analysis and event analysis of their products and financial statement on the markets since they began. It also covers the integrated business plan for the event of how to organize the event and basically the purpose of the event.
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International Marketing: ZARA Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
Pricing, in the real-time US consumer marketplace, seems to be of considerable concern to many different demographics. The 18-30-year-old consumer is just starting out on their adult phase of lifestyle, thus most do not have high disposable incomes but still demand high-quality fashions, for the price, before making a purchase. 
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The Last Colonizer: How over a Century, L'Oreal Has Been Able to Colonize the Entire Beauty World Marketing Dissertation
48 pages (12000 words) , Download 2 , Dissertation
An important aspect of L’Oréal’s exploration is that it initially does not go out to find what brands exist in the market that it should acquire. Rather, it tries to find out unexplored geographical territories (in business parlance, territories that are not served at all or not served well by the required products and services) 
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The Impacts of Age and Gender on A Sales Person in the John Lewis Partnership Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
This research investigates the relevance of age and gender in the efficiency of salespersons in the John Lewis Partnership. The essence of this scrutiny is to discover if gender and age play an important role in determining the level of performance of an individual working as a salesperson in the store.
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Nivea Soft's Marketing within the UK Marketing Research Paper
19 pages (4750 words) , Download 4 , Research Paper
Free
This essay considers the processes used to market Nivea Soft, a moisturizing cream manufactured by Beiersdorf and aimed at women within the 18-34 age group.  It begins with analyzing the macroeconomic factors that affect all businesses, then focuses on the marketing channels, resources, competencies and key competitors of Nivea Soft.
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Traditional Marketing: Transactions and Exchange Marketing Case Study
30 pages (7500 words) , Download 2 , Case Study
Advances in information technology have made feasible and possible, interactive and real-time information for both the customer and service organizations. Gordon (1998) identifies four major technology changes: Internet, computer telephony integration, data warehouses, and mass customization.
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Quality Management Philosophies and Customer Satisfaction of Creta Olympias SA Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Finally, with regards to the promotional tools that are deployed, the company needs to develop again a monitoring procedure to allow for results and responses of end customers to be screened. For this reason, on-the-spot attitudes and behaviors towards the organic wine should be in general reported. 
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Consumer Behavior Analysis at The Sunsilk Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
A consumer is a person who buys a product for its own use. If a person purchases a good or service and it is consumed by either that person or his family such an individual is called a consumer in its entirety. Similarly, consumer behavior is the action taken by purchasing and consuming the product.
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Marketing Management of Chrysler PT Cruiser Marketing Essay
15 pages (3750 words) , Download 2 , Essay
Free
According to the paper, the model is marketed around the globe including Australia, the Philippines, Japan, America and other parts of the Asia Pacific region. By the end of 2006, Chrysler announced the production to mark-up a growth rate with its completion of 1,000,000 PT Cruisers. PT Cruiser had emerged as a signature brand for Chrysler.
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Sustainable Operations And Strategy Of Wal-Mart Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The team of Wal-Mart executives had identified 3 primary areas of environmental goals which mainly included; energy, waste, and products. All these are divided into two sections; direct goals and indirect goals. Direct goals include increasing energy efficiency, transitioning to renewable energy and reducing waste in retail operations.
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Sales and Promotion in Sports: Case of the Staten Island Yankees Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
This paper tells that the world of sports is dominated by a lot of events, fanfare and other forms of activities that require a lot of coordination and awareness. In the process of undertaking these activities, it is imperative for finances to be utilized. As a result, we have to undertake a lot of marketing and promotions for a sports event or team to achieve success.
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Coca-Cola Targeting New Segments to Remain at the Cutting Edge Marketing Case Study
42 pages (10500 words) , Download 4 , Case Study
In order to remain competitive in the market, it is important to present timely and effective information for the target population. The creation of a proper Marketing Information System and its update on a regular basis is very important for the Company to not only keep its presence felt but also to increase traffic.  
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Position of Cadbury's Chocolate in India Marketing Case Study
14 pages (3500 words) , Download 3 , Case Study
Free
The success of Cadbury’s can be estimated from the fact that it has become a generic name for chocolates in India. In most parts of the country, a customer is generally found to ask the shopkeeper for a ‘Cadbury’ while intending to purchase chocolate. The name Cadbury’s comes to the mind when someone thinks of buying a gift on a special festive occasion like Diwali. 
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The Impact of the Financial Crisis on Honda Marketing Research Paper
21 pages (5250 words) , Download 2 , Research Paper
Things are very tough for the Auto Industry right now, and this is evident from the fact that Toyota (TM) is projecting a loss for the present fiscal year. Toyota Motor, the Japanese auto giant, is expecting its first operating loss in 70 years, underlining how the economic crisis was disseminating across the global auto industry.
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Expectations of Customers of the Banking Sector Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The type of any information required for research depends upon the research scope and objectives set earlier. The objective of this research is to assess the various expectations of a customer from a bank and their relative importance. For this purpose, it is necessary to have knowledge about the importance customers give to various factors.
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The Sexual Tone in Victoria's Secret Marketing Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
Free
People who oppose sex appeal through advertising should also be encouraged to rethink their stance and revamp their understanding of the issue. They must understand that sex appeal becomes an issue for ethical and public debate only when the matter of gender insensitivity and prurience come to the fore.
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Marketing Strategy of Apple Marketing Research Paper
19 pages (4750 words) , Download 2 , Research Paper
Free
According to the paper, this  American  multinational  corporation  listed  as  AAPL  in  NASDAQ,  was  founded  in  April  1,  1976,  in  Cupertino,  California, the US,  known  as  Apple  Computer,  Inc  for  3  decades  after  its  incorporation  in  1977,  and  later  in  2007,  changed  the  name  to  Apple  Inc.,  due  to  its  expansion  from  personal  computers  to  consumer  electronics.  
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Catering for International Customers Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
People always tend to confuse the term marketing with selling. The latter is the end result of the former and although the two are interdependent, there is a fundamental difference in the components of each. There are different definitions of marketing but all of the definitions have some commonalities.
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Uncertainty in Valuations Can It and Should It Be Eliminated Marketing Coursework
12 pages (3000 words) , Download 3 , Coursework
Free
Degrees of certainty are important in elementary theory. Certainty can be defined as the cognitive property of beliefs. It is almost impossible to provide a rigid analysis of certainty. The hardness in capturing the full value of certainty and the conflating kinds of certainty stands out to be the reasons
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The M&S as a Brand Over the Other Retailers in the Minds of Customers Marketing Research Paper
28 pages (7000 words) , Download 2 , Research Paper
Marks & Spencer ’s often referred to as Marks &Sparks by the localities i.e. the people of the UK, has an international presence with over 560 stores in the UK 278 worldwide, spread across 39 countries. Its retail clothing accounts for 11% and food and beverages account for about 4.3% market share in the UK.
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Features Of Toyota's Competitive Strategy In The Automobile Market Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The financial perspective serves as the focus for the objectives and measures in the other scorecard perspectives. This perspective reflects the concerns for-profit enterprises that every action should be part of the network of cause and effect relationship that culminates in improving short-term and long-run financial performance.
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