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Marketing Essays

Result for Subject Marketing:
19930 essays
The E-marketing Strategy of the Perfect Potion Company Marketing Term Paper
23 pages (5750 words) , Download 2 , Term Paper
Prior to analyzing the PP’s e-marketing mix, I offer a brief evaluation of the current marketing strategy of the company. Regarding the Product Life Cycle (see Appendix C), it is possible to assume that the Perfect Potion Company is now on its Growth Phase, aiming to make existing and prospective customers aware about their products and services.
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McDonald's Entering Bangladesh as a New Market Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
The most striking difference between Bangladesh and other Asian countries is the lack of need to create a wholly-unique menu for these citizens since fast food and beef are regularly consumed. Rural entry would require creating the market availability by partnering with jobs collaboration efforts and involvement in the food supply chain
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The Concept of Product in the Context of Marketing Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
A product is a tangible object that can be seen, touched and felt. Generally, in a marketing sense, a product indicates a bundle of goods and services. A product can also mean the following – merchandise, the output of a certain process, and consequence of certain action. Product in marketing has an entirely different concept and meaning.
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The Concept of Marketing Mix: the Product Image and Availability Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
Free
Positioning refers to how and where it would be distributed, in case of pizza it could be near malls in outlets. Pricing represents the cost of the product which could be $ 400 per regular pizza. And promotions are the strategy to create awareness about the product through advertisements or banners and internet.
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Sales Development and Merchandising Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
According to the report, the management of Hilton Hotel effectively focuses on product and service mix in order to enhance sales. Availability of both business meetings and family gathering amenities and service process helps the management of the hotel to attract both business executives and other individuals to visit the hotel.
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Finncil Development in Emerging Mrkets Marketing Essay
14 pages (3500 words) , Download 3 , Essay
Free
This essay discusses that eаrly wаrning indicаtors plаy аn importаnt role in аssessing а country's vulnerаbility to currency crises аnd in detecting finаnciаl mаrket weаknesses. It hаs been stаndаrd prаctice to use а lаrge number of mаcroeconomic vаriаbles in eаrly-wаrning systems. Indicаtors providing informаtion hаve rаrely been included.
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Land Values and House Pricing Trends Marketing Essay
34 pages (8500 words) , Download 3 , Essay
The purpose of this research seeks to draw on the standard variables by considering some of the transition-specific factors such as the profound transformation of hosing market institutions as well as the availability of services for housing finance in CEE, improvements in the quality of newly constructed housing and the increasing demand.
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E-Business of Amazon Marketing Term Paper
10 pages (2500 words) , Download 4 , Term Paper
Free
The battle between eBay and Amazon is getting intensified every day. “On Mar. 30, Bezos cranked up Amazon's auctions in direct competition with eBay. Analysts hadn't expected Amazon to announce auctions for several more months, but it did so just one day after eBay announced plans to make a $1.1 billion secondary stock offering.” 
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The Complex Relationship Between Concepts of the Brand and Their Branding Strategies Marketing Research Paper
107 pages (26750 words) , Download 2 , Research Paper
In today’s competitive markets where globalization has led to the growth of multi-national organizations providing attractive offerings, it becomes difficult not only to remain profitable but even to survive. Strategies like cost or price leadership, better service, have been traditionally used by the marketers to sell their products.
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Market Position of Tesco as a Home Catering Provider Marketing Case Study
73 pages (18250 words) , Download 2 , Case Study
The major market for Tesco is that in the United Kingdom. As far as the non-food sector is concerned, it accounts for almost 23% of total sales. The year 2008, non food sales saw a growth of almost 12% and it amounts to almost £11.8 billion. Tesco, however, has various attempts to improve the non-food sector to as good as the food sector.
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Secondary and Primary International Market Research Marketing Research Paper
22 pages (5500 words) , Download 4 , Research Paper
Since less developed countries lack sophisticated data and research facilities, making qualitative research is useful in assessing marketing problems and potentials (Goodyear 1982 pp.88). However, the problems usually start in the process of interviewing maybe because the interviewers are most often coming from developed countries.
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Peculiarities of Formulating Marketing Strategies in Overseas Countries Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
Free
A lot of international film festivals are being conducted in the UK because of the UK people’s interest in knowing what the new trends are in the international community as far as films are concerned. On the other hand, I never heard about any international film festivals happened in Chinese territory. 
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Renovation And Innovation In Organizations Marketing Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
Free
The company mainly targeted the office market and launched the product in the markets of Italy, Switzerland, and Japan. But with full effort as well as the support of the company, the Nespresso could not reach anywhere near the set target. The sales target of the coffee machines also failed miserably.
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Lipton Public Relation Campaign Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
Lipton Hot Tea is known and famous among the elder age group and its consumption is really high but Lipton faces one disadvantage, i.e. very limited target market. The younger generation is more attracted towards other drinks such as juices, cold drinks, cold coffee and all the other substitute of Tea.
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The Self Reference Criterion in the Context of International Marketing Marketing Research Paper
20 pages (5000 words) , Download 2 , Research Paper
Free
Due to globalization, trade and economic barriers have been removed by countries thus allowing the free movement of goods and services between and across nations. Trade liberalization has created trans-national corporations  (TNCs) and multi-national corporations (MNCs) making it a part of contemporary reality (Supporting SMEs,2007).
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Marketing Strategy Marketing Term Paper
10 pages (2500 words) , Download 5 , Term Paper
Free
Halifax is currently operating as a subsidiary of Lloyds Banking Group and it is recognized as a bank of Scotland with branches in Northern Ireland, Wales, and England. Halifax brand offers residential mortgages and saving accounts to the consumers. Halifax appears as one of the successful brands of Lloyds Banking Group.
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Outsourcing of Production Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
Firstly, the offshoring of jobs was viewed as an opposite of self-sufficiency and capabilities of firms. However, with the passage of time, statistics have proved that it is response or product of globalization and not of the mindset of individual organizations. This type of outsourcing or offshoring and the love of companies towards it comes as no surprise.
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Integrated Marketing Communications, Marketing Communications Manager Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
Sailings will take place between 1 June and the last day in September each year. Prices will be competitive and the company will compete with such companies as NCL Cruises, RCI and Costa Cruises. All ships are in the 4+ star category. Entertainment is provided on board (free) and all food is inclusive in the price.
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UK Supermarket Sector Is an Oligopoly Marketing Assignment
17 pages (4250 words) , Download 4 , Assignment
Free
This paper will begin with the statement that the UK market has been growing in the supermarket segment which is considered an important market in Europe. There are several companies operating in the supermarket segment in the UK market. Britain’s food retailing is the ‘most concentrated’ in Europe.
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The Main Challenges in Formulating the Industrial Policy of the European Union Marketing Research Paper
24 pages (6000 words) , Download 2 , Research Paper
As part of promoting the importance of industrial cooperation among the EU member states, it remains a challenge on the part of the policymakers as to how they can effectively control the presence of legal and political barriers that often hinder the progress of industrial cooperation among the EU member states. 
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Better Consumer Experiences with Second-Hand Fashion: Self Image Improvement Marketing Literature review
15 pages (3750 words) , Download 2 , Literature review
Free
In this paper, the context of the UK market regarding the online marketing platform for second-hand fashion is generated with an aim of identifying the driving factors for the observable trends. The direction of where the market leading economies headed will facilitate the definition of the environment which the second-hand industry operates.
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Benchmarking Exercise Marketing Assignment
16 pages (4000 words) , Download 2 , Assignment
Free
This essay discusses that the metric measure for tactical alignment index is not precise for my position as a manager of an IS/IT help desk company. The measure has a metric alignment index that would be rated on a scale of 10, making this scale the actual metric for this measure. It's not difficult to attain a couple of hundred lines of code per day.
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International Marketing Choises Marketing Research Paper
11 pages (2750 words) , Download 3 , Research Paper
Free
This research will begin with the statement that international marketing is the process of marketing products and services across boundaries. The opening up of the world economy has contributed immensely towards the growth of International marketing as there has been a decrease in customs duties, creation of free trade zones, less complication of documents etc.
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Postal and Shipping Sector of the Homeland Security Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
The Postal and Shipping Sector is divided into three major components: Fixed infrastructure which comprises capital resources or critical infrastructure including roadways, information networks, facilities, and voice and facts communication networks. Secondly are the conveyances which include mediums of transport.
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Supply Chain Management and Marketing Strategy Marketing Essay
15 pages (3750 words) , Download 2 , Essay
Free
Technology has again come to the rescue of the SCM and use of lean technologies has provided the platform for each participant of the supply chain. From purchase to delivery there is a long supply chain and depending on the nature of the business the needs and requirements can be assessed and designed into this system  
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Brand Associations in Team Sport Marketing Research Paper
18 pages (4500 words) , Download 2 , Research Paper
Free
Brand Association is a term used for understanding the use-context of the brand or its meaning to the consumer. (Kim and Chung, 1997). In simpler terms, the brand association is something that links a memory or an experience to a product or service. (Aaker, 1996). It is the consumer’s perception of the brand and its quality.
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The Lease Lengths in the United Kingdom and a Term Structure of Rental Rates Marketing Literature review
18 pages (4500 words) , Download 2 , Literature review
Free
Viewing the scenarios of commercial properties in some countries from the academic perspective, a number of writers believe that leased premises suffer neglect as registering of lease agreements require costs. When property rights are distributed, the possibility of controversies needs to be reduced by entering into contractual arrangements.
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The External Factors that Affect Meixian TV and Its Strategies Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
Many factors influence the consumer’s decision-making process, including individual differences, environmental influences and psychological processes. In marketing management, the importance of analyzing the buying behavior of consumers proposed by Kotler indicated on the concept of price, product, place and promotion for marketing strategy. 
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International Business of Heinz Company Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
A large percentage of the Heinz future depends on the company’s dependence and investments in emerging markets. The company should keep its undisputed focus on continuous improvement and innovation within the available markets and if it continues with constant improvement, then it will be able to cement its competitive nature in the market
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IPhone 3GS Marketing Plan Marketing Research Proposal
16 pages (4000 words) , Download 2 , Research Proposal
Free
The author states that the SWOT analysis of the company and product shows that even though there exist some weaknesses and threats, there is nothing to postpone or stall the launch. The main concern is the increasing market share of some competing products. The market is also quite saturated with a negative growth rate.
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Internal Marketing Issues and Challenges Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
The strategic marketing planning as a whole, therefore, is a process which helps organizations to achieve the best fit between the organizational objectives and its core competencies in an environment which is increasingly become complex and more fluid. The marketing planning process shall take a long term view of the organization. 
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Marketing Strategy for Mobile Phone Company: Apple Inc Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
The author states that in order to capture further market share in technology, Apple Inc. will be launching the iSpeaker, a revolutionary new device that allows for voice interface for surfing the Internet. The product’s function: Using voice interface in a small headset device, this interface will allow users to browse the Internet using mobile technology.
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Air China's Global Branding and the Internationalization Process Marketing Case Study
18 pages (4500 words) , Download 2 , Case Study
Free
The Air China provides more than 6.000 weekly flights and offers 1 million seats, it’s fleet consists of 224 Boeing and Airbus planes, they operate 243 routes among of which are 69 international routes, 6 regional and 168 domestic routes. In 26 domestic aerodromes, Air China is the operating center loading distribution. 
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Marketing Strategies and Tactics of Simply Food Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
Marks & Spencer has designed its Simply Foods brand as a supplementary business division with no clear connection between the M&S brand. Where previously the company relied on its strong, long-standing brand reputation as a selling point for new business innovation, now the Simply Foods concept is franchised.
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A Vital Role of Customers Feedback's in the Repositioning Strategy Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
Free
Customer analysis has been conducted in order to understand the number of customers that McDonald’s serves per year and to throw light upon the taste and preferences of the customers of the UK. PESTEL and SWOT analysis have been conducted in order to understand the external and internal environmental factors.
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Whether the Use of Technology by Marketers to Gather Information about Customers is Ethical or Unethical Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
It is important that organizations should take the initiative to develop a code of ethics for using the Internet for marketing activities. Company policy should include this aspect as a priority. The use of technology for marketing activities should be based on mutual benefit for customers as well as the corporations 
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To be Launched in USA Marketing Essay
24 pages (6000 words) , Download 3 , Essay
From this paper, it is clear that even though CNG market was a lucrative market in the era 1990-2000, however, its success is now waning due to the emergence of new technology and widespread doubt about the reliability and performance of CNG technology. Even then, market leaders like Orion exist due to t,o the lucrative margins in the CNG bus industry.
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An Investigation of Services Marketing in the Voluntary Sector of the United Kingdom Marketing Essay
14 pages (3500 words) , Download 3 , Essay
Free
There are several demographic, economic and social factors which influence the direction of the sector’s services marketing processes. The continuous aging of the world’s population, together with increases in the percentages of aged people living alone, which is then related to the increase in divorce and remarriage rates.
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The Concept of the Red Ocean and Blue Ocean Marketing Strategy: the Business Paradigm Marketing Research Paper
23 pages (5750 words) , Download 5 , Research Paper
The red oceans symbolise all the industries and competitive rules and the blue oceans highlight the industries, not in existence and unknown market space, not influenced by competitor activity (Chan-Kim & Mauborgne, 2005). Additionally, under the blue ocean “space” consumer demand is created rather than fought over.
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How Does a Sudden Repositioning Strategy Impact the Brand Power of Well-Known Products on Consumer Marketing Research Paper
9 pages (2449 words) , Download 2 , Research Paper
Free
From a business leader’s perspective, managing the day-to-day functions of a company include activities such as cost control, staffing, organizational structure development, and analyzing long-term strategic market orientation. Included in these executive functions, for businesses that develop and promote consumer products. 
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Marketing Plan for World Wildlife Fundraising With $1 Million Budget Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
The recent global economic downturn had caused a decline in the WWF revenues in the previous year and there was a considerable downturn of members’ donations while operating expenses continue to rise. There is a need, therefore, to draw up a plan that will raise the funds to a level higher than last year.
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Yum Brands Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
Through an analysis of the organizations financial and other business policies outlined in its 2009 customer mania report and the analyses of portfolio managers available online, the fact that YUM is perhaps among the most successful international brands existing right now. YUM brands incorporate the worlds largest and the most popular restaurants in the world with over 37,000 stores.
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Marketing Strategy and Planning: Credit Card Market Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
‘Credit’ and ‘Debit’ are the two of the most important terms in the global financial market. In simple words ‘credit’ is referred to the method in which products and services are sold to the buyers who do not have cash in hand at a time of purchasing. With the advent of a credit card, this process has become easier than ever before.
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The Relationship Between the Buyer and Seller of Services Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
This evaluation covers what Nandos offer and the service delivery process utilized. This will identify areas that the restaurant is doing well and areas that need to be improved to make Nandos more competitive in the restaurant business. Nandos deliver many different aspects of service that makes it above the regular service of the fast-food restaurant.
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Marketing Communication - The Consumer Behaviour of Individuals Belonging To the Age Group of 30-50 Marketing Case Study
11 pages (2750 words) , Download 2 , Case Study
Free
In the context of growing competition, it has become extremely imperative for organizations to have an effective brand image. The market is also characterised by the presence of numerous kinds of customers with varying needs and wants. To gain a considerable market share, companies must provide tailor-made products and services.  
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The Role and Importance of Capital Markets Marketing Dissertation
10 pages (2500 words) , Download 2 , Dissertation
Free
The author states that unlike the equity shares, the preference shareholders are entitled to special privileges with regard to payment of capital and profit sharing. The businesses deploy a mix of debt and equity in their capital base. The firms have a finance department that looks after the funding needs.
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Questions about Marketing Research Marketing Research Paper
9 pages (2250 words) , Download 3 , Research Paper
Free
Being indifferent to emotions, cultures, values, and traits is a key aspect of quantitative research coupled with the removal of researcher bias. A researcher cannot bring any bias as tested models won’t accommodate any changes. Perversely, researcher bias and information collection bias is very evident in qualitative research
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Customer Retention and Consumer Behaviour Marketing Term Paper
10 pages (2500 words) , Download 3 , Term Paper
Free
Business is meant for gaining profits which can only be achieved when an organization has loyal customers and is able to attract more customers. In order to get a clear understanding of how the organizations can retain the customers, it is important to explain the meaning of key terms such as quality relationship, customer loyalty, customer retention.
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Behaviors of Internet Shopping Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
Internet usage has skyrocketed in the past few decades, along with this increase comes the increase in internet shopping by consumers.  This research examines the behaviors, motivations, and attitudes of this new form of consumer entity.  Online consumer behavior has been studied for over 20 years.
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How Tesco Became the UK's Dominating Supermarket Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The business potential for Tesco that helps the company in countering key challenges in the United Kingdom market can be outlined in the following discussion. Firstly the company works on a customer-centric strategy in lowering the price of its products and in opening up a large number of outlets in different regions.
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