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Marketing Essays

Result for Subject Marketing:
19878 essays
Objective Comparison of Ford Mondeo and Toyota Prius Marketing Research Paper
18 pages (4500 words) , Download 3 , Research Paper
Free
The company’s initial marketing and advertising campaigns drove home the message about its commitment to producing environmentally friendly vehicles with unique features. The company created a website which had details about the technology being used and allowed potential customers to visit it two years before the actual launch of the vehicle.
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International Marketing: a Cross-Cultural Perspective Marketing Dissertation
14 pages (3500 words) , Download 2 , Dissertation
Free
The author states that with the increase in the travel and efficient and comfortable transport, consumers are not just limited within their own houses and can even get access to the information of the countries everywhere, sitting at their homes. Companies and product marketing have become interdependent and cross-functional.
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Strategic Marketing Communication Marketing Coursework
16 pages (4000 words) , Download 2 , Coursework
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The author states that the efficiency of marketing depends on the manner in which the company communicates with its potential customers. Marketing refers to the flow of information because the buyer’s perception regarding the products and services is influenced by the information prevailing in the market and the buyer’s reaction to it.
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Marketing Communications: Honest Tea Leaves You Feeling Refreshed Marketing Case Study
13 pages (3250 words) , Download 3 , Case Study
Free
Uniqueness is a great characteristic of any brand. There are many unique brands available in the market, and they have reached a respectable position by the virtue of their uniqueness and quality. Honest Tea is among the brands that are unique and respected by customers. The Honest Tea is one of the best selling beverages in the nation.
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Advertising and Trust Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
Consequently, through advertisement, products and services of any given company or organization get the market, thus generating revenue for the company (Green, p 56, 2012). Competitive advantage is crucial for success in the industry; a factor that most organizations and companies in the market seek to achieve.
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Domestic and International Marketing Marketing Case Study
11 pages (2750 words) , Download 2 , Case Study
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The two markets are diversified in terms of nature, segment, behaviour, and consumers; but the generic marketing principles are equally applicable in both the markets. The marketing principle and concepts are the basic foundation of the application of marketing tools and techniques no matter what the market is.  
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Gaining Competitive Advantage through Marketing Strategy Marketing Coursework
18 pages (4500 words) , Download 2 , Coursework
Free
Kotler (2008) in his explanation of the organizations’ competitive advantage discuss that any organization wish to gain the market competitiveness must render the service with a justifiable price. The tern justifiable price does not mean the actual value of the product or service instead, the price in relation to the value of the product.
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Analysis of Service Product Marketing Marketing Research Paper
17 pages (4250 words) , Download 2 , Research Paper
Free
 One of the major world trends over the past decade has been the dramatic growth of the service sector. Over 60% of the Global economy is accounted for by service industries and the USA has become the world’s first service economy with over 74% of its GDP is generated through service industries.  
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Importance of Product Placement Marketing Book Report/Review
8 pages (2000 words) , Download 2 , Book Report/Review
Free
The practice helps in offsetting costs as it enables manufacturers to share the advertising costs with celebrities, program producers, and other stakeholders in the media. Where one company purchases a space within a program, it limits competition from other companies in the industry by demeaning their presence in the media.
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Amway - Feasibility Study for the Entry in the Vietnamese Market Marketing Research Paper
25 pages (6250 words) , Download 3 , Research Paper
This Feasibility study examines Amway’s proposed entry into Vietnam. This is a small Communist country with closed markets. With the new open door policy of the Vietnamese Government, as well as its bilateral trade agreement with the US, there is much greater scope for Amway to successfully establish its distributor network in Vietnam.
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Shareholder Value Creation by Acquiring Firms in Emerging Markets Marketing Research Proposal
10 pages (2500 words) , Download 2 , Research Proposal
Free
Accounting Standards Board has modified the desired accounting standard under the Generally Accepted Accounting Principles (GAAP) from “costing” of an item to “fair valuation” of the item vide statement number 159 that is an immediate follow up of statement no. 157 that describes the fair value reporting system much in detail.
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Economics and Logistics in Short and Deep Sea Market Marketing Coursework
11 pages (2750 words) , Download 2 , Coursework
Free
This research tells that despite its slow adoption in the marketplace as the transportation mode of choice for heavy and bulky goods across the continents the year 2008 marked the all-time high season for container operations across the globe as the number of container operations reached its all-time climax with a record number of containers being transported across the world.
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Planning Integrated Plan Promotion: Victoria Secret Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
Victoria secret the largest retailer initializes a breast cancer research project that goes through brand analysis and event analysis of their products and financial statement on the markets since they began. It also covers the integrated business plan for the event of how to organize the event and basically the purpose of the event.
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International Marketing: ZARA Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
Pricing, in the real-time US consumer marketplace, seems to be of considerable concern to many different demographics. The 18-30-year-old consumer is just starting out on their adult phase of lifestyle, thus most do not have high disposable incomes but still demand high-quality fashions, for the price, before making a purchase. 
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The Last Colonizer: How over a Century, L'Oreal Has Been Able to Colonize the Entire Beauty World Marketing Dissertation
48 pages (12000 words) , Download 2 , Dissertation
An important aspect of L’Oréal’s exploration is that it initially does not go out to find what brands exist in the market that it should acquire. Rather, it tries to find out unexplored geographical territories (in business parlance, territories that are not served at all or not served well by the required products and services) 
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The Impacts of Age and Gender on A Sales Person in the John Lewis Partnership Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
This research investigates the relevance of age and gender in the efficiency of salespersons in the John Lewis Partnership. The essence of this scrutiny is to discover if gender and age play an important role in determining the level of performance of an individual working as a salesperson in the store.
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Nivea Soft's Marketing within the UK Marketing Research Paper
19 pages (4750 words) , Download 4 , Research Paper
Free
This essay considers the processes used to market Nivea Soft, a moisturizing cream manufactured by Beiersdorf and aimed at women within the 18-34 age group.  It begins with analyzing the macroeconomic factors that affect all businesses, then focuses on the marketing channels, resources, competencies and key competitors of Nivea Soft.
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Traditional Marketing: Transactions and Exchange Marketing Case Study
30 pages (7500 words) , Download 2 , Case Study
Advances in information technology have made feasible and possible, interactive and real-time information for both the customer and service organizations. Gordon (1998) identifies four major technology changes: Internet, computer telephony integration, data warehouses, and mass customization.
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Quality Management Philosophies and Customer Satisfaction of Creta Olympias SA Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Finally, with regards to the promotional tools that are deployed, the company needs to develop again a monitoring procedure to allow for results and responses of end customers to be screened. For this reason, on-the-spot attitudes and behaviors towards the organic wine should be in general reported. 
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Consumer Behavior Analysis at The Sunsilk Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
A consumer is a person who buys a product for its own use. If a person purchases a good or service and it is consumed by either that person or his family such an individual is called a consumer in its entirety. Similarly, consumer behavior is the action taken by purchasing and consuming the product.
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Marketing Management of Chrysler PT Cruiser Marketing Essay
15 pages (3750 words) , Download 2 , Essay
Free
According to the paper, the model is marketed around the globe including Australia, the Philippines, Japan, America and other parts of the Asia Pacific region. By the end of 2006, Chrysler announced the production to mark-up a growth rate with its completion of 1,000,000 PT Cruisers. PT Cruiser had emerged as a signature brand for Chrysler.
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Sustainable Operations And Strategy Of Wal-Mart Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The team of Wal-Mart executives had identified 3 primary areas of environmental goals which mainly included; energy, waste, and products. All these are divided into two sections; direct goals and indirect goals. Direct goals include increasing energy efficiency, transitioning to renewable energy and reducing waste in retail operations.
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Sales and Promotion in Sports: Case of the Staten Island Yankees Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
This paper tells that the world of sports is dominated by a lot of events, fanfare and other forms of activities that require a lot of coordination and awareness. In the process of undertaking these activities, it is imperative for finances to be utilized. As a result, we have to undertake a lot of marketing and promotions for a sports event or team to achieve success.
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Coca-Cola Targeting New Segments to Remain at the Cutting Edge Marketing Case Study
42 pages (10500 words) , Download 4 , Case Study
In order to remain competitive in the market, it is important to present timely and effective information for the target population. The creation of a proper Marketing Information System and its update on a regular basis is very important for the Company to not only keep its presence felt but also to increase traffic.  
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Position of Cadbury's Chocolate in India Marketing Case Study
14 pages (3500 words) , Download 3 , Case Study
Free
The success of Cadbury’s can be estimated from the fact that it has become a generic name for chocolates in India. In most parts of the country, a customer is generally found to ask the shopkeeper for a ‘Cadbury’ while intending to purchase chocolate. The name Cadbury’s comes to the mind when someone thinks of buying a gift on a special festive occasion like Diwali. 
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The Impact of the Financial Crisis on Honda Marketing Research Paper
21 pages (5250 words) , Download 2 , Research Paper
Things are very tough for the Auto Industry right now, and this is evident from the fact that Toyota (TM) is projecting a loss for the present fiscal year. Toyota Motor, the Japanese auto giant, is expecting its first operating loss in 70 years, underlining how the economic crisis was disseminating across the global auto industry.
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Expectations of Customers of the Banking Sector Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The type of any information required for research depends upon the research scope and objectives set earlier. The objective of this research is to assess the various expectations of a customer from a bank and their relative importance. For this purpose, it is necessary to have knowledge about the importance customers give to various factors.
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The Sexual Tone in Victoria's Secret Marketing Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
Free
People who oppose sex appeal through advertising should also be encouraged to rethink their stance and revamp their understanding of the issue. They must understand that sex appeal becomes an issue for ethical and public debate only when the matter of gender insensitivity and prurience come to the fore.
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Marketing Strategy of Apple Marketing Research Paper
19 pages (4750 words) , Download 2 , Research Paper
Free
According to the paper, this  American  multinational  corporation  listed  as  AAPL  in  NASDAQ,  was  founded  in  April  1,  1976,  in  Cupertino,  California, the US,  known  as  Apple  Computer,  Inc  for  3  decades  after  its  incorporation  in  1977,  and  later  in  2007,  changed  the  name  to  Apple  Inc.,  due  to  its  expansion  from  personal  computers  to  consumer  electronics.  
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Catering for International Customers Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
People always tend to confuse the term marketing with selling. The latter is the end result of the former and although the two are interdependent, there is a fundamental difference in the components of each. There are different definitions of marketing but all of the definitions have some commonalities.
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Uncertainty in Valuations Can It and Should It Be Eliminated Marketing Coursework
12 pages (3000 words) , Download 3 , Coursework
Free
Degrees of certainty are important in elementary theory. Certainty can be defined as the cognitive property of beliefs. It is almost impossible to provide a rigid analysis of certainty. The hardness in capturing the full value of certainty and the conflating kinds of certainty stands out to be the reasons
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The M&S as a Brand Over the Other Retailers in the Minds of Customers Marketing Research Paper
28 pages (7000 words) , Download 2 , Research Paper
Marks & Spencer ’s often referred to as Marks &Sparks by the localities i.e. the people of the UK, has an international presence with over 560 stores in the UK 278 worldwide, spread across 39 countries. Its retail clothing accounts for 11% and food and beverages account for about 4.3% market share in the UK.
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Features Of Toyota's Competitive Strategy In The Automobile Market Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The financial perspective serves as the focus for the objectives and measures in the other scorecard perspectives. This perspective reflects the concerns for-profit enterprises that every action should be part of the network of cause and effect relationship that culminates in improving short-term and long-run financial performance.
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Final Marketing Plan for Industrie Clothing Pty Ltd Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
The sector has also seen a growing consumer willingness to pay for quality and product brands. In 2008, the industry grew by close to ten percent. This is a considerable amount of growth taking into consideration the phases of negative growth in many countries. The figure below shows how the apparel market has progressively grown over the years.
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Lloyds TSB Brand Marketing Research Paper
18 pages (4500 words) , Download 2 , Research Paper
Free
In the paper, the internal and external environment analysis has been conducted. It has found through SWOT analysis that LTSB is financially weak and lack strong marketing strategies, however, LTSB has major strengths like a strong brand image. Moreover, opportunities and threats have been also identified.
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Celebrity Endorsement in Attracting Men Consumers in the Fashion Sector in the UK Marketing Article
12 pages (3000 words) , Download 2 , Article
Free
This research will begin with the statement that Celebrity Endorsement is an advertising technique which consumes enormous amounts of funds per annum in the fashion markets. This huge investment on the celebrity contract shows the belief of the of the fashion retailers that celebrities their products can attract augmented attraction of the potential consumers if presented through celebrities.
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Market Position of Nokia in Mature Europe Marketing Coursework
13 pages (3250 words) , Download 2 , Coursework
Free
The author provides a company Profile, which entails a report written before and is able to load swiftly when one conducts a search through a tracker or identifier, one is able to view a report describing a business from the names, key financials, ratios, news, and earnings forecasts plus revisions for the company of interest.
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Rolland's Manufacturing Company-The Potential Impact of Securing a Supplier Contract Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
The author of the paper states that Rolland is a manufacturer of medium-priced, stylish and technically advanced high-quality outdoor wear. Rolland has the ambition to supply clothing products to Wal-Mart. Rolland needs to implement certain changes to improve its manufacturing practices and work culture.
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Marketing Mix for U.S.A Car Market - Chery Cars China Marketing Book Report/Review
8 pages (2000 words) , Download 3 , Book Report/Review
Free
The cars manufactured for different purposes that include commercial use, passenger use and minivans. The company will provide better innovative car accessories and technologically advanced products as demanded by the consumers in the worldwide market segments. The consumers are identified to be attracted towards smaller and low-budget cars.
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Multinational Oil Companies and the Human Rights Dilemmas Marketing Term Paper
26 pages (6500 words) , Download 2 , Term Paper
In this paper tells about energy companies which face a set of circumstances in performing their work. These are several circumstances 1. The resources they are seeking are often found in less-developed countries.2 Resource extraction work involves constructing complicated infrastructure. 3. Many energy companies engage in a practice "militarized commerce".
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Marketing in Practice Marketing Essay
27 pages (6750 words) , Download 2 , Essay
This essay discusses that global warming will affect the economies of both underdeveloped and developed nations. The former would be affected more than the latter. With the changing climates, spreading of diseases etc. the economic development will be slower. Large funds would be required by the government to allocate to fighting against global warming.
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Marketing Managers Must Keep in Mind the Four Ps of Marketing Marketing Coursework
11 pages (2750 words) , Download 2 , Coursework
Free
Financial viability comes only by the firm’s ability to market its products. All the supporting functions like accounting, operations, administration etc. are immaterial if marketing targets are not met. These targets could be achieved if the marketing managers address the customers needs of the broadly keeping in mind the four Ps of marketing.  
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Methods in Ensuring Customer Loyalty and Positive Brand Reputation Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
The Westin Hotel, a global hotel chain, has created their “Well-Being Experience” in which clients are exposed to positive, somewhat new-age messages all throughout the hotel chains and in-room in order to link personal customer lifestyle with brand reputation, offering clients a means to avoid stress and to appeal to those yearning for escape.
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IT Applications in Marketing Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The competition in the cosmetics industry is stiff. There is a number of premium brands that are offering skin care solutions and cosmetics, such as L’Oreal, Chanel, Avon, P&G. These competitors of JADORE are providing two different types of products. The relatively less expensive mass brands cater to as the name suggests, medium income classes. 
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PESTLE and SWOT Analysis for Dell Marketing Case Study
11 pages (2750 words) , Download 6 , Case Study
Free
According to the research findings, it can, therefore, be said that Dell provides consumer electronics and electrical goods HD television sets, cameras, printers, MP3 players and so on. Thus its strategic vision and mission are focused on meeting the customer’s demand by innovating in pricing, product marketing, and the first initiative moves.
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Market Penetration Strategy and Balance Scorecard Practice: SWOT Analysis of Southwest Airlines Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
At this stage diversification strategies are not recommended to Southwest airlines because it will divert the attention of the company from its core operations and the competition in the airline is very tough, which could be harmful to the company. The major strength of Delta airlines is its established name and brand recognition worldwide.
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Ways in Which the Expectations of Supermarket Shoppers Have Changed Since, During and Post-Recession Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This paper illustrates that supermarkets work very hard to see the satisfaction of their customers but because demands and expectations keep on changing, the supermarkets deal with customers as per their recent expectations. This paper owns the thesis that customer’s expectations have changed during and post-recession.
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A Paradigm of Entrepreneurship Marketing Book Report/Review
10 pages (2500 words) , Download 2 , Book Report/Review
Free
The author states that at the start of the interview, he was keen to point out that his childhood experience has been his greatest trigger in starting his company. He is a second generation entrepreneur as his family owns a very successful business and he has been involved in the business from when he was young.
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Nature of the Topshop and Their Target Customers Marketing Case Study
2 pages (1263 words) , Download 0 , Case Study
Free
Topshop is a retail store dealing with clothing, makeup, and shoes. The retail store has established a platform with a reputable high fashion sense. The store has showcased among the best designer clothes including Beyoncé and Stella Vine. The store has more than 500 outlets and has created an online platform where its customers can buy anything from the store (Strähle, 2013).
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IFRS for Private Entities Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
According to the paper, IASB has already done a great deal of work in this regard and circulated draft standards for SMEs. An effort has been made in this write up to analyze and state in simple terms the provisions of  Exposure Draft of proposed IFRS for SMEs and other related issues for creating an awareness of the objectivity and practical applicability of these standards.    
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