6 pages (1500 words)
This paper seeks to analyze and discuss to companies. At the first part, we will discuss what Amazon.com has done to set that standard for almost every web based business that followed and how it has done to acquire and retain its customers. The second part will talk of American Online, the fastest growing company on the Internet then, where we will attempt to find out what happened to the internet consumer that changed AOL'S dominance. In so discussing, we will also compare both companies.