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How Library Services Influence Students' Perception of Service Marketing Term Paper
32 pages (8000 words) , Download 3 , Term Paper
When viewed as customers the use of library resources is akin to the purchase of such services by the student customer. It is important to know what customers expect and want in order to improve service quality. Literature has many studies that approach library service quality through process approach involving the use of SERVQUAL. 
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Innovative Technologies Launching Vintage Television Marketing Business Plan
8 pages (2133 words) , Download 1 , Business Plan
Free
The impending launch of the Futura 900™ will mark the first product of its kind in the United Kingdom (and abroad), representing vintage quality and upscale appeal. The television will be available in 32, 55 and 62 inches (special order) models, blending tradition with modernity in an unparalleled attempt to capture new market potential. 
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SOWT Analysis of Each Idea for New Product Development Marketing Case Study
11 pages (2867 words) , Download 1 , Case Study
Free
The task of finding and finalizing new product development was discussed at length among all group members. Several products came to our minds and we discussed the practicality of transforming those ideas into real products. First of all, the idea of temperature controlled vests was suggested and discussed.
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Brazillia Market Concept Marketing Assignment
14 pages (3950 words) , Download 1 , Assignment
Free
The most important criterion for potential franchisees is the level of acceptance of the British market regarding the eating out schemes. A report published by Mintel in 2005 (August) showed that ‘the eating out market is anticipated to grow significantly between 2000 and 2005, rising by 25% to reach £28 billion.
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Modern Marketing Management: Business Plans Marketing Dissertation
20 pages (5000 words) , Download 3 , Dissertation
Free
The author explains that the executive summary may consist of about 10 pages and should include at least a cursory drawing of attention to such key matters as a business concept, financing needs, marketing plan, balance sheet etc. It is a good way to test the interest of potential partners or other minor investors in joining the business.
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Intergrated Marketing Communication MC Plan Marketing Case Study
6 pages (1864 words) , Download 2 , Case Study
Free
Changing demographics where more and more people consider marriage at later stages of life or remain single, expand the brand's target audience, which is unmarried males between 18 – 35 years. The appeal of the rugged carefree image of the brand will tally well with unattached males with free, outdoor bound lifestyles.
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MP3 Popularity in Canada Marketing Coursework
5 pages (1601 words) , Download 0 , Coursework
Free
The future laws and regulations always will be designed by the Canadian government keeping the views of the general public. Hence the public should be made aware of the desired modifications or amendments in the existing rules so that the policymakers would be in a position to help the MP3 marketing in Canada.
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Integrating Contracting Efforts at Kudler Fine Foods Marketing Case Study
6 pages (1500 words) , Download 1 , Case Study
Free
Adding local suppliers of organic produce to the supply chain for Kudler foods is completely in line with company philosophy, as shown on the website homepage. This allows Kudler to provide the freshest, organic produce to its customers, while also contributing economically to the local environment.
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Market Segmentation and Muslim Loyalty Marketing Book Report/Review
18 pages (4500 words) , Download 2 , Book Report/Review
Free
The author states that given the trend toward globalization and international expansion of markets, modern retailers are faced with increasing competition as well as the need to expand their products and services to appeal to broader market segments. This process is requiring retail grocers to identify and target specific ethnic market segments.
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The Promotional and Pricing Strategies Employed GlaxoSmithKline Plc in the Marketing Advair Marketing Case Study
5 pages (1376 words) , Download 0 , Case Study
Free
One of the primary goals of a business organization is the creation of products and services which provide customer value. Being a profit-making institution, companies make use of strategic marketing efforts in order to take advantage of the various opportunities in the market.
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Marketing of Diamonds: De Beers Campaign Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The attention is also focused on the diamonds, in increasing size, that flash right out at you due to their brilliant sparkle set against the blue tinge. Interest is immediately invoked by the message, ‘with every step, love grows’, that is tactfully placed next to the chain of diamonds that grows in size as it appears to near the viewer.
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The Importance of Marketing to Organizational Success Marketing Essay
5 pages (1434 words) , Download 0 , Essay
Free
With the passage of time, the business world has evolved and so have the different methodologies and the ways and means through which it is carried the day in day out. One needs to realize the fact that business is a consistently changing world and in this world only the people who are ready to change are successful.  
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Information for Marketing Decisions Marketing Assignment
8 pages (2212 words) , Download 1 , Assignment
Free
To ensure that the focus groups came up with relevant and accurate research carefully chosen criteria would be needed to select the membership of each focus group. One simple method of obtaining potential members for the Waitrose wine focus groups would be to prepare questionnaires for recent Waitrose customers to complete.
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Effective Strategies for Marketing Communication Marketing Essay
14 pages (4183 words) , Download 1 , Essay
Free
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Arguments that a highly informed marketplace might become easily bored or irritated with such advertisements is valid, however, causing information based ads to contribute to levels of information overload experienced by the modern consumer.  It is only in this context in which the emotion-laden advertisement gains advantage in its ability to entertain and distract.
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Internationalize AA Ireland Marketing Environment Marketing Coursework
14 pages (3982 words) , Download 1 , Coursework
Free
International Marketing creates new challenges and provides new opportunities in every sector. The market is affected by macro changes like government regulations and policies and demographics. Other complexities and uncertainties include consumer behavior. There can be shifts within the industry itself like globalization and technological advances which alter the marketing strategies.
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Marketing of the UK Tourism Agencies Marketing Essay
10 pages (2547 words) , Download 1 , Essay
Free
Tourism marketing involves an analysis of the tourists’ requirements, product planning according to tourists’ requirements, and promoting the products through advertisements, promotions, and contacts. The tendency among tourist firms, mostly, is to neglect marketing planning and policy, which is very crucial for attaining a strong competitive and growth-oriented position and the resulting success of a marketing strategy.
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Marketing Strategies in the Changing Envrionment of the Hospiltality and Tourism Industry Marketing Term Paper
7 pages (1951 words) , Download 1 , Term Paper
Free
In this context, the example of tour operators Hayes and Jarvis is worth mentioning who have increased their business in Asia and the Far East and restricted business in the Caribbean portfolio. It was a marketing strategy to provide customized products – offering four and five-star hotels. The strategy worked well in customer retention.
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Supernova Technologies Marketing Business Plan
12 pages (3166 words) , Download 4 , Business Plan
Free
Knowledge – We perceive our competitors as followers who maintain weak perceptions of producing innovative televisions. Competition adds a rather minute feature to existing designs and labels its breakthrough technology. Supernova truly understands our customers and we know our products. We believe the true nature of innovation is radical technological redesign.
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Marketing Communication Strategies and Marketing Mix for Cola Drinks Marketing Case Study
12 pages (3144 words) , Download 1 , Case Study
Free
Coca-Cola and Pepsi  have battled domestically and globally for market share and sales, with a tremendous amount at stake. Both of them seem to be regularly updating the information about their rival as there seem to be no secrets in the beverage category, with Coca-Cola and Pepsi typically releasing new products in unison.
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Motorola: Consumer Relationship Marketing Marketing Essay
12 pages (3337 words) , Download 1 , Essay
Free
The process of benchmarking outcomes first requires the identification of the benchmark. This ensures that the information is correct. In many cases, benchmarking involves partnerships with similar or consolatory organizations to develop a set of common operational definitions, characteristics, and statistics. The collected information is examined using several analysis techniques, such as a gap analysis to define holes in order processing.
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Brand Equity: Is It More Important in Services Marketing Assignment
13 pages (3842 words) , Download 1 , Assignment
Free
The author states that product differentiation, pricing strategy, and consumer perception differentiate these products. A prestige product is one of high perceived value that is marketed based on its differentiation from other products. A masstige product is middle-level, generally marketed as the best quality for the value.
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Sonic: Marketing Plan Marketing Case Study
26 pages (6907 words) , Download 2 , Case Study
We should advertise our product heavily in conjunction with the introduction. It is recommended to use the radio and the print media for the initial advertising campaign. In order to properly evaluate the impact of the advertising campaign, we should start the campaign in a few local markets and then take it to the national level.
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Segmentation in Food Retail: Tesco and Muslim Loyalty Marketing Case Study
7 pages (2246 words) , Download 2 , Case Study
Free
The central research question for this project will be “What steps should be taken by management at Tesco to secure and maintain Muslim customer loyalty?” The objectives for this research will be to identify current customer loyalty schemes used by the company to target specific market segments, to determine what issues are most important in the Muslim community.  
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Apple Brand Analysis Marketing Case Study
4 pages (1365 words) , Download 0 , Case Study
Free
As Apple has complete ownership of the Apple Store, and direct connections with music labels, the competitive advantage in the music industry are certainly sustainable. However, it does not have a sustainable competitive advantage of high-end stores since other manufacturers can also emulate their success in the retail industry.
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TESCO'S Corporate Strategy Marketing Dissertation
16 pages (4000 words) , Download 3 , Dissertation
Free
There has been a marked shift in the treatment of a supply chain over the last couple of decades, especially in retail and grocery markets. It is widely accepted that the most influential members of marketing channels for FMCGs are now the retail supermarkets. Several factors have contributed to this state of affairs in the UK 
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How National Cultures Impact the Operations of Hospitality Enterprises Marketing Literature review
8 pages (2000 words) , Download 3 , Literature review
Free
Marketing of services is becoming competitive, organizations are becoming global in their outlook and barriers are becoming insignificant as information technology reduces the physical distance.  Under these circumstances, national culture has a significant role to play in determining the practices and operations that should be applied.
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Consumer Behavior in the UK Broadband Market: Choosing Supplier Marketing Term Paper
26 pages (6500 words) , Download 3 , Term Paper
In addition, I have organized my own survey concerning the types of decision makers. I suppose it `s considerably important in understanding the market situation. Also, the research is very important for effective advertising. To minimize the costs for organizing the survey I have used the form of internet questioning
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Consumers Reaction to Racial and Stereotypical Advertising Marketing Term Paper
32 pages (8000 words) , Download 2 , Term Paper
Some anti-globalization bodies also suggest that globalization gives rise to capitalism and thus should be banned from the face of the earth. They believe that this form of movement is against the poor and it exploits upon their necessities and gets the best work done out of them for the cheapest possible money 
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To What Extent Does Advertising Romanticize Cultural Consumption Marketing Term Paper
8 pages (2000 words) , Download 1 , Term Paper
Free
Many people consider that there is too much advertising, which makes us more materialistic, keeps stereotypes, plays on our prejudices of not becoming socially acceptable, tells lie, uses children, aw well as corrupts the whole society. Though most of these ideas are not altogether true, there is little truth to each of them.
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Primark Strategy and Future Strategies to Ensure Survival in Tough Market Marketing Case Study
7 pages (2041 words) , Download 2 , Case Study
Free
Then taking the dynamic environment it operates into consideration, it is possible to predict possible future outcomes for such an organization, and then develop strategies that could direct the company into the direction it wishes to go. For this paper, Primark will be analyzed within the context of the fashion industry, competitors.
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Marketing and Brand Management: UK Coffee Industry Marketing Term Paper
8 pages (2000 words) , Download 1 , Term Paper
Free
Accompanied by the tagline “Remember, you're at home now”, it reminds consumers that they can still enjoy their favorite specialty coffee drinks and live up to their lifestyles, even at home. With overall specialty coffee sales increasing by 80% since 2003, Nescafé benefits from establishing a mark within this fast-growing segment early on.  
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Improving Brand Loyalty through Brand Image of Starbucks Company Marketing Dissertation
60 pages (9327 words) , Download 1 , Dissertation
Future research should allow ample time to plan, conduct, evaluate, allow for feedback, findings, and to put the solutions of the findings into action.  As time seemed to be a factor and did not give much leeway for situations and issues that arose more planning, promotion, and timing should be allowed in future research. This will accommodate some of the setbacks that were experienced in this study.
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Advertisings Effect on Childrens Nutrition Marketing Case Study
9 pages (2596 words) , Download 2 , Case Study
Free
New channels such as Nickelodeon and Disney Cartoon, designed to specifically cater to the young child, make efforts to provide quality programming without some of the violence, drug use and sexual innuendo featured in more primetime shows making many parents feel more comfortable about this T.V. watching time. 
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Integrated Communication Campaigns Questions Marketing Assignment
16 pages (4000 words) , Download 2 , Assignment
Free
Consumer loyalty means that the aspects of brand loyalty with relation to different brands, and indeed the whole of the category come under it. It also means that consumer loyalty plays a big role in marketing communication campaigns from time to time. These campaigns need to be fine-tuned in relation to the loyalty levels of the consumers 
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Marketing Plan of Great Foods Inc Marketing Business Plan
5 pages (1403 words) , Download 0 , Business Plan
Free
The basic concept is that all top brands, especially in the food and restaurant sector, can thrive in the overseas market. Globalization has opened the doors for the integration of not only culture and values but it has also influenced less significant aspects like food and dress habits. Top-brand fast food restaurants are flourishing globally.
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Abbey National in All Its Greatness Marketing Essay
6 pages (1583 words) , Download 1 , Essay
Free
Abbey National had achieved this success only by having a good commitment and sincerity towards its customer and having a flexible working environment to its organisational staffs that are the backbone of the firm. All these initiatives had helped Abbey National to perform efficiently and retain a satisfied customer base for a longer period of time.
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Brand Positioning of Apple Computers Marketing Essay
10 pages (2683 words) , Download 1 , Essay
Free
The modern world and modern marketing techniques allow companies to take some unique ways in which their brand can be identified as unique amongst the competition. Although there are many ways to do this, branding on the internet and artistic advertising come across as the most outstanding methods for getting a better position for any given brand.
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Marketing: Marketing Fundamentals Marketing Assignment
22 pages (5500 words) , Download 3 , Assignment
The experience of segmentation in British Airways appears not difficult to apply due to the seeming simplicity of the business of an airline and, that is to provide the best quality service to customers. Segmentation must be very evident in case of the airline use patronage raft in terms of lifestyle. 
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JavaJoy Marketing Research Marketing Case Study
5 pages (1367 words) , Download 0 , Case Study
Free
The organization’s vision of providing excellent brewing machines is guided by its owner-founder, Hank Sanchez’s, exacting adherence to high standards and qualities. To deliver coffee-machines that elevate the coffee-brewing to the point where coffee-drinkers can compliment themselves on their epicurean tastes.
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Foreign Market Entry Strategy for Companies in European ATV Industry Marketing Term Paper
22 pages (5500 words) , Download 3 , Term Paper
The current chapter gives a background to the research and mentions its aim and objectives. In Chapter 2 the industry overview is presented; Chapter 3 indicates related academic studies, and within Chapter 4 research design of this study is explained; Chapter 5 explores two cases for companies and CECTEK itself 
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Marketing Environment Module Marketing Assignment
24 pages (6000 words) , Download 2 , Assignment
The module has discussed some of the salient aspects of the marketing activity within an organization. In order for a marketing manager to be effective in his fundamental role of evaluating the marketing needs and formulating the required policies, he needs to possess an in-depth understanding of various theories. 
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An Outline for Relationship Marketing Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
While this situation is often the one marketing executives strive for, it is often found that customers have different relationships with different brands and it is the strongest relationship between company and client which survives even when the product quality has suffered or the competition has offered a better alternative (Tenser, 2006). 
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Apple: Competing In The Global Arena Marketing Case Study
14 pages (3613 words) , Download 1 , Case Study
Free
The company could stop the expansion of its retail segment to maintain a healthy relationship with its third-party distributor and avoid a lawsuit. This strategy would also reduce the risks and costs tied to the store's investment. Apple could use its high cash to implement a product development strategy within the market segment they are currently serving.
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Mount Franklin Overview Marketing Case Study
16 pages (4098 words) , Download 1 , Case Study
Free
The main buyers of bottled water are supermarkets and convenience stores, which account for 56% and 34% of bottled water sold in 2003 respectively. The bargaining power of buyers is good in supermarkets like Coles and Woolworth and demand better prices but convenience stores, being small in size, lack bargaining power.
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International Marketing Management for Multinational Companies Marketing Assignment
8 pages (2450 words) , Download 2 , Assignment
Free
International marketing strategies are quite different from national marketing strategies. Many companies assume that what works in their home country will work in another country. They take the same product, same advertising campaign, even the same brand names and packaging, and with virtually no chance to try to market it the same way in another country.  
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How and Why Are Ethical Concerns and Corporate Social Responsibility Impacting Businesses in the UK Marketing Term Paper
7 pages (2031 words) , Download 1 , Term Paper
Free
For businesses, the situation means that simply informing the consumers about the personal and economic benefits of buying a certain product is no longer enough, a customer must also be informed about the ethical practices and socially responsible operations of a company which confirm that the company is acting for the benefit of society. 
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Marketing Research Plan for Shopping Habits of People Living in Sunderland Marketing Research Paper
8 pages (2522 words) , Download 2 , Research Paper
Free
Its present social and economic progression as with most post-industrial towns in the North of England, Sunderland carries on to face multi-generational long-standing unemployment. As a consequence, the connected social factors of transgressions, poor health, and teenage pregnancy are more in certain regions of the cit
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The GAP Strategies Marketing Case Study
6 pages (1677 words) , Download 1 , Case Study
Free
Constant style updates and versatility called in attractive strategies made by Gap in its retails lines that resulted in operating profits. Recognizing the need for further versatility, Gap further ventured with Inter-Parfums Inc., an exclusive manufacture of personal care products as part of its lines while Gap handles the in-store operations, marketing, and selling lines.
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The UK Alcoholic Drinks Market Marketing Report
7 pages (2169 words) , Download 1 , Report
Free
The decline in individual brands could be due to several reasons – lack of innovation and change in product, government regulations, price rise caused due to taxes, change in social attitudes and culture, or faulty promotional strategies. The market for RTD in the UK is expanding in which women are expected to be the highest consumers.
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