Contact Us
Sign In / Sign Up for FREE
Go to advanced search...
Nobody downloaded yet

Supernova Technologies - Business Plan Example

Comments (0) Cite this document
The paper "Supernova Technologies" describes the marketing strategy of the Supernova company which is beginning to experience growth in domestic sales of retro-styled radio and portable music systems, developing an appropriate product line consisting of various vintage media technologies…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.7% of users find it useful
Supernova Technologies
Read TextPreview

Extract of sample "Supernova Technologies"

Download file to see previous pages Thus Supernova has conducted extensive market research in pursuit of establishing our brand as the foremost leader of quality, low-cost classic television entertainment.
Supernova Technologies strives to become the premier provider of retro-styled televisions inspired by 1950s simplicity and designed to recapture the ambiance of yesteryear. In today's electronics marketplace, sleeker, more contemporary televisions sets in the form of the big screen, LCD, and plasma flat screens are capturing the attention of consumers and replacing the demand for boxier, more traditional televisions. However, to the advantage of Supernova Technologies, this particular market is highly saturated with competition as more and more electronics manufacturers are attempting to cash in on the modern consumer's desires for modernized television entertainment. The market introduction of the Supernova Retro50TM will mark the first product introduction of its kind, making our brand a leader in innovative television design.
Marketing research suggests that a considerable gap exists between consumers over the age of 50 created by limited efforts from contemporary companies to utilize suitable marketing tactics to reach this consumer group. A recent survey conducted by GreyPower, aimed at consumers age 50 and over, returned data that 88% of older consumers believe that advertising must change to reflect their needs and desires; citing that the over-50 group would like to see more mature people featured in modern advertisements (Marketing Week, 9). However, marketing efforts from competitors fail to recognize the over-50 group as a potentially profitable target market. Supernova marketing research has discovered that spending by people over 50 is constantly increasing, as consumers over 65 spent 12% more in 1999 than they did in 1990, however, the average household only increased spending by 2% in the same decade. Further, older consumers spend more than average on ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(Supernova Technologies Business Plan Example | Topics and Well Written Essays - 3000 words, n.d.)
Supernova Technologies Business Plan Example | Topics and Well Written Essays - 3000 words.
(Supernova Technologies Business Plan Example | Topics and Well Written Essays - 3000 Words)
Supernova Technologies Business Plan Example | Topics and Well Written Essays - 3000 Words.
“Supernova Technologies Business Plan Example | Topics and Well Written Essays - 3000 Words”.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Supernova Technologies

Current Technologies

...?MOBILE WEB DEVELOPMENT VERSUS DESKTOP WEB DEVELOPMENT Mobile web development versus desktop web development Affiliation Table of Contents Type of users 3 User environment 4 Screen sizes 4 Memory available 5 Orientation 5 Input devices 6 Multi-tasking 6 Technology available 6 Future challenges 7 Conclusion 7 References 8 Introduction In the last year approximately 63 million people in the US accessed the Internet using a mobile and PDA systems. It is expected that by 2013 there will be more than 1.7 billion users of the mobile Internet globally. Hence, keeping in mind these figures it is very important that web developers and designers study and implement best design and development practices for mobile devices. In fact, in order to learn...
8 Pages(2000 words)Research Paper

Assistive Technologies

...? Running Head: ASSISTIVE TECHNOLOGY Assistive Technology for with Autism Spectrum Disorder As the number of special needs students in both special education and general education classrooms increase, education institutions all over the world prioritize in creating a more accessible school programme for all students to accommodate the exceptional learning needs that cause challenges not just for themselves and their families, but for schools and teachers as well. The application of assistive technology to support students with disabilities is a growing global success. Assistive technology covers a wide variety of accessible supports that provide assistance to people with special needs in the areas of communication, cognition, learning...
5 Pages(1250 words)Essay

Emerging Technologies

...? Emerging Technologies Introduction Technological advancements are adopted and exploited at large and there are different categories of technologiesthat are emerging in a fast pace in the present day context. With the gaining momentum of globalization and prevalence of greater business market competition, there exist ample amount of opportunities that are opening up for the overall technological industry in order to reap significant benefits. Also, this significant aspect i.e. execution of advanced technologies has been able to ensure the making of greater law enforcement efforts especially in investigation and prosecution of crime in an appropriate manner. On a different note, technological advancements are also opening grounds...
3 Pages(750 words)Essay

New Supernova: Hubble Catches Stellar Explosions

... with extremely valuable information they were unable to detect light that does not reach the atmosphere. Therefore, to understand something that is in space, light-years away from us, we need to study and analyze the different electromagnetic radiations that are emitted and with the rapid surge in technological advancement man has successfully installed telescopes in space which has enable us to see things that was never seen before. The latest scientific ambition of space scientists which has been utterly successful so far is the NASA’s Edwin Hubble Space telescope. The space telescope was launched in 1990 and since then it has helped unravel numerous secrets of the universe and provided researchers with valuable scientific data...
4 Pages(1000 words)Essay

Automotive Technologies

...Dear ladies and gentlemen! Let me introduce my analisys of the strategy of electric cars development and marketing and my vision of the automotive technology inovations in general. The history of the electric car technology began in the late 1800s. As Schneider writes, Henry Ford's wife drove electric cars, and the clean, quiet vehicles were cast as products for genteel society women. In the late 1980s, General Motors Corp. teamed with a California company called AeroVironment Inc. to build a solar-powered electric car for a race in Australia. Founded by legendary inventor Paul MacCready, the man whose Gossamer Albatross and Gossamer Condor aircraft set records for human-powered flight, AeroVironment helped design a vehicle so...
4 Pages(1000 words)Essay

LSI Technologies

...Mobile Equipments - Effect of LSI Technology Today we are living in an era of globalization and liberalization. Technology, in general and the Information Technology (IT) in particular is the real engine behind the way the world has advanced. Communication is an integral part of the IT era. Since the times of Alexander Graham Bell and his telephone, the world of telephony has traveled long distances, and today we're in the age of mobile phones and satellite phones. Information Technology has evolved into a key tool for all businesses looking to derive and maintain a competitive advantage. Beginning with Vacuum tubes, the electronic equipment used to be huge in size, with a number of limitations on the use. Then came the Transistor...
6 Pages(1500 words)Essay

Building Technologies

...'To what extent were the building technologies of medieval cities socially shaped' Building technologies is one of the most elementary developments for the human society. It was a transition from the rural to urban ways of living at any period and the issue of building technologies is mainly concerned with the technical dimension and its distribution to the physical form and foundation of medieval towns and cities. The social structure of the buildings was not inspired only by peculiar political and economic ways of that time, but also the social configuration of the community. Questions like, what brought about the invention of agriculture, transport The contribution to the evolvement of socially shaped cities and what changes were...
3 Pages(750 words)Essay


... Number] Supernova Supernova is when a star that can’t handle its nuclear fuel and thus, explodes ina bright light which increases its brightness greatly. During this event, the brightness of the explosion causes enough light to outshine the entire galaxy of millions and billions of stars. Supernova causes the brightness of light leashed through cosmos, and eventually it is the death of a star with an explosion. These happen in two ways: when stars are out of nuclear fuel and they can’t handle their own weight due to lack of pressure, they collapse. Secondly, when matter piles up on the core of a dead star and an explosion takes place due to sufficient density. Supernovae occur once in a century. The last supernova in our galaxy visible...
5 Pages(1250 words)Essay

Distance To Galaxy Using Supernova

...Distance to galaxy using supernova Objective The objectives of this project were To determine the distance between two galaxies by use of supernovamethod. To provide a check on systematic errors in supernova distance measuring. Background information Massive stars come with variety of luminosities and sizes and would seemingly not be useful in making distance measuring under standard candle assumption. Supernova type Ia has been extragalactic distance indicators since Kowal 42 first publish his bubble diagram (ζ =0.6 mag) for type I supernova. It is considered as spec tropic class that comprised of two distinct physical entries :SNIb/c which is a massive stars that undergo core collapse after losing their hydrogen atmosphere and SNIa...
4 Pages(1000 words)Essay

Medical Technologies

... Medical Technologies Computed tomography scanner, the magnetic resonance imaging scanner and kidney dialysis machinesis one of the latest technologies that have dominated the health sector in the world. These innovations have led to great developments in the health sector as most chronic illnesses can be detected and treated in their earlier stages. However, these machines have various impacts on both clinicians and hospitals as discussed in the essay below. Computed Tomography Scanner This is a machine that uses X-rays and is similar to convectional radiology. They are of two types. The convectional computed tomography scan is normally taken slice by slice, unlike the spiral scan that is taken in the form of a continuous scan in spiral...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Business Plan on topic Supernova Technologies for FREE!

Contact Us