CHECK THESE SAMPLES OF Brand Equity: Is It More Important in Services
As the paper "The Power of Branding and Service in Business Communications" outlines, increasing competition, which has been brought about by globalization, requires organizations to come up with good means of ensuring that their products and services are noticeable by the customers.... This can be attributed to the fact that in the market, there are several products and services, which offer the same benefits to the consumer.... Since customers have a huge role to play in the marketing of products as opposed to the past, it means that they determine what brings value in the goods and services that they buy....
9 Pages
(2250 words)
Coursework
hellip; 3 Steps in Keller's brand equity Model: 3 2.... Steps in Keller's brand equity Model: 2.... According to Keller (2003), the CBBE model is used by businesses so as to create an impact and a solid platform through the products and services that they have to their targeted market.... Through the information that is deduced from market research, it can be noted that the brand has also managed to attract customers to their array of products and services which fully satisfy the needs demanded....
11 Pages
(2750 words)
Essay
Establishing brand equity and being known amongst the existing markets is considered an important aspect of the promotional campaigns.... It is not there in the electronic or print media as often as it should be in order to establish its brand equity.... The company is always thinking about the user's requirements and company's products, instead of devoting much time to establishing 'brand equity'.... According to the text, marketing a product or services requires analysis of the market and the competitors in order to come out with a sound marketing strategy....
4 Pages
(1000 words)
Essay
It enables the consumer to know what the brand has that can make it more preferable to the others.... A brand can be defined as a symbol or mark that is unique to a particular product/service or groups of products/services from a particular company that distinguishes it/them from other products.... It is important for the management to ensure that awareness is carried out concerning the company's product since no customer will buy a product he does not understand....
6 Pages
(1500 words)
Term Paper
The consumers in Singapore consider after sales services very important.... The automobile industry of Singapore is very competitive and Toyota is the leading motorcar brand in 2009 with 161,074 units The market shares of Toyota in Singapore are 27.... They like the new products however; they remain loyal to the brand names....
7 Pages
(1750 words)
Essay
Customer satisfaction is thus a term constantly used in marketing and is a measure of how services and products that a company supplies meets or surpasses customer expectations.... It is therefore very important for enterprises to efficiently deal with customer satisfaction.... Thus such a product is perceived to be having more benefits than the one offered by its competitors making consumers more willing to pay the hiked price so as to get it (Gale & Wood, 1994)....
4 Pages
(1000 words)
Essay
Products and services offered by the company need to be branded in the right and attractive way.... This is vital because as a company we need more customers to purchase our products and services.... "An important Business Issue: Branding" paper explores what branding is and how it can be beneficial to the company and the strategies used in branding.... A brand identifies a particular commodity and customers will only repurchase such a product that provides consistent satisfaction and performance....
7 Pages
(1750 words)
Term Paper
A company can develop a strong brand equity by adopting consistently strategic branding.... brand equity means the added value assigned to the offerings of a company which provides the company with an opportunity to charge the consumers more for the brand compared to what unbranded identical product making companies are charging.... Coke vs any soda is an obvious example of this; Coca-Cola can charge customers more for its drinks without having the customers turned away because Coke has a strong brand equity whereas a generic soda might not even get half as many customers even by charging them much lesser than Coke....
5 Pages
(1250 words)
Essay