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Marketing Essays

Result for Subject Marketing:
19930 essays
London Ships of Historic Interest Partnership Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
In the years to come, the London ships hold exceptional promise and a sound marketing strategy, based on current market research on this subject, could throw up interesting propositions. The main audience could be school and college goers, research scholars in ancient British maritime history and other people.
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Innovation And Product Development Of Nokia Marketing Research Paper
17 pages (4250 words) , Download 2 , Research Paper
Free
Nokia has been able to capture a wide demographic consumer segment especially by offering products to the consumers in a variety of price range. There are products offered for the high-income group, low-income group, business people, college and university goers, music lovers and also people requiring high memory space.
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The Main Problems Arising in Tata Motors Marketing Assignment
18 pages (4500 words) , Download 2 , Assignment
Free
The project makes an analysis of the various issues creeping into the company due to the acquisition. There are cultural issues, strategic issues, and interdepartmental issues which have been explained. Also, certain problems also arise in the choice of the style of leadership which has to be followed.
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The Global Strategy Framework of Nestle Marketing Research Paper
18 pages (4500 words) , Download 3 , Research Paper
Free
The overall strategy posture of the company stands at the benefits that a global strategy formulation can provide. Nestlé is aiming to do business at the emerging markets of the world and it is essential for the company to design a well-equipped global strategy. The global strategy would benefit Nestlé to gain competitive advantage.
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McKenzies Furniture Marketing Communication Strategy Marketing Book Report/Review
10 pages (2500 words) , Download 5 , Book Report/Review
Free
The organizational goals associated with the marketing communication activity are to improve the taste and satisfaction level of the target audience pertaining to wooden furniture. The overall goal of the communication plan will be to increase the awareness of the target audience about McKenzie’s furniture’s products and services.
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Integrated Communication Campaigns Questions Marketing Assignment
16 pages (4000 words) , Download 2 , Assignment
Free
Consumer loyalty means that the aspects of brand loyalty with relation to different brands, and indeed the whole of the category come under it. It also means that consumer loyalty plays a big role in marketing communication campaigns from time to time. These campaigns need to be fine-tuned in relation to the loyalty levels of the consumers 
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Market Segmentation and Muslim Loyalty Marketing Book Report/Review
18 pages (4500 words) , Download 2 , Book Report/Review
Free
The author states that given the trend toward globalization and international expansion of markets, modern retailers are faced with increasing competition as well as the need to expand their products and services to appeal to broader market segments. This process is requiring retail grocers to identify and target specific ethnic market segments.
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Fundamentals Of Sports Marketing Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Sports marketing can be traced back to the 1870s when tobacco manufacturing companies designed baseball players’ cards and put them in cigarette packs. This was in order to develop their brand loyalties and improve their sales. The tobacco industry has therefore played a very big role in the development of sports marketing (Pope, 1997, pp 16).
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Does Customer Satisfaction Have an Effect on Sales Performance Marketing Dissertation
13 pages (3250 words) , Download 5 , Dissertation
Free
In other words, some factors are very imperative for the success of any company, and sales performance is one of these factors, as it decides financial performance of the company, which plays a crucial role in its survival. 
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Service Marketing: Direct Marketing as a Strategic Tool Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
Customer retention is a function of three drivers: customer satisfaction, affective and calculative commitment, and situational and reactional triggers (Gustafsson, Johnson & Roos 2005). Customer satisfaction is achieved when a company surpasses the expectations of consumers as regards the quality of its product or service offer. 
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Value Chain Model Marketing Assignment
8 pages (2000 words) , Download 4 , Assignment
Free
According to the Council of Logistics Management has defined the term logistics as the process of implementing, planning and controlling the flow of goods and their storage from the origin point to the final delivery point. (Chan, JO, 2007). H-T has an efficient method of handling its inbound logistics.
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Consumer Marketing - High Involvement and Low Involvement Purchases Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
The perceptions of consumers with regards to luxury brands are influenced by the degree of commonality that is usually associated with brands that are mass produced and marketed. Dissonance-reducing behaviour occurs when the consumer is not able to spot certain significant differences between brands.  
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Relationship Marketing and Traditional Marketing Marketing Dissertation
10 pages (2500 words) , Download 2 , Dissertation
Free
The author states that relationship marketing is different from other forms of marketing in that it recognizes the long term value to the business firm of keeping customers, as opposed to direct or "Intrusion" marketing, which focuses upon accomplishment of new clients by targeting majority statistics based upon prospective client lists.
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Labor Market Changes In The Last 20 Years Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
The politicians did not do anything to improve these situations which lead Stern to make a decision to help those who were suffering. As America was going through a transformation due to the economic conditions, the solution was the need of the hour. Stern boldly took decisions to reform the health care tax system.
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Product Design Processes Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Product design processes have been investigated in a comprehensive manner. The chief users of product design processes, and the purposes and ways in which the processes are used have been determined. Further, the reasons for using product design processes, and the different types of processes have been identified 
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Cilantro - High Quality and Upscale Niche Coffeehouse Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
The company will use the opportunity combined with its success factors to market the product in the city of Los Angeles, home of the trendsetters. The marketing strategy will be based on the company’s high-class target market which will be reflected in the product positioning, pricing and promotional strategies described in this marketing plan.
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Sales Management Role Plays Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
Free
It has been more than 30 years now that Caitlyn notebooks have empowered countries, communities, customers and people all across the globe to use technology to realize their dreams. It provides quality products that help customers to achieve more where ever they are, be it home, work, school or anywhere in the world.   
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Ethics and Marketing Marketing Assignment
14 pages (3500 words) , Download 2 , Assignment
Free
The conclusion from this study states that marketing is a discipline that is directly connected with all facets of contemporary life. To usher in an ethical approach in marketing it is a must that the marketers scale over the traditional utilitarian notions of marketing and allow for a definition of marketing that accommodates non-business activities.
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Basis of Competitive Advantage in the Retail Marketing Marketing Dissertation
12 pages (3000 words) , Download 3 , Dissertation
Free
The report is required to be prepared by taking into consideration the retail marketing business of a retail outlet which has no international expansion and is planning to enter into the market of Sweden. The retail company named as Morrisons Supermarket has been chosen which is considered as the fourth leading supermarket chain in the UK.
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Concepts of Market Segmentation Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
The most profitable market segment for the sofa-beds in the UK would be the market segment based on demographics and psychographics. Demographic variables like income will play an important role here. It will help to determine what quality the manufacturer should offer in order to meet the demand of its target market, without increasing its cost 
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Marketing Strategy at Orange Mobile Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
In the current era of globalization, the businesses are going through a competitive period and have to become more flexible and resilient in order to adapt to the changes in the present scenario. It is essential for the firms operating in today’s environment to consider the effects of surroundings on their business activities in every aspect.
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The Labatt Brewing Co as a Well Known Brand Marketing Coursework
12 pages (3000 words) , Download 2 , Coursework
Free
This essay analyzes not only the risk associated with implementing the plan but also the promotional and advertising strategies required to ensure the successful implementation of the product. Introducing new products to a market requires a major push upon its entry phase in order to build brand awareness.
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Entrepreneurship in Marketing Marketing Assignment
16 pages (4000 words) , Download 3 , Assignment
Free
The objective of this essay will be to analyze the emerging themes in entrepreneurial marketing. The current status of entrepreneurship will be examined. The essay will also discuss emergence over the years. Entrepreneurial marketing has also been suffering from various issues such as lack of funding and increase in competition leading.
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The Impact of Cause Related Marketing on Consumers Marketing Essay
29 pages (7250 words) , Download 3 , Essay
This paper employs a descriptive research method, which uses observation, interviews, and surveys. In this method, it is possible that the study would be convenient and quick since this paper aims to determine the role of training in cultivating a corporate culture in managing quality. Descriptive research could also suggest unanticipated hypotheses.
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Fragrant Soap Launch to Household Consumers in California Marketing Research Proposal
8 pages (3403 words) , Download 2 , Research Proposal
Free
Fragrant Soap Co. was established in the United States in 1989 and has become a market leader in the supply of liquid soaps in hotels and spas in the United States. The company is particularly strong in the California, Michigan and Illinois states. Liquid soaps are popular to many consumers because they ease dry skin and keep skin healthy.
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Consumption, Markets and Culture Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
In everyday life, people acknowledge that socio-cultural principles play a crucial function in the economic mechanism, but, with a number of exclusions, economists do not acknowledge this. One of the several schools of thought in economics that carries fundamental socio-cultural principles into consideration is that of conventional economics.
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Different Types of Marketing Communications Marketing Research Paper
24 pages (6000 words) , Download 2 , Research Paper
In order to improve marketing communications, it is highly recommended that Sainsbury should first and foremost take into consideration the needs and interests of the customers who are the major drivers of any business. In actual fact, the purpose of marketing communication is to satisfy the needs of the customers profitably.
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Marketing Management by Phillip Kotler and Kevinlane Keller Marketing Book Report/Review
12 pages (3000 words) , Download 2 , Book Report/Review
Free
The advent of globalization has fulfilled the demand of more and more niche segments and has resulted in increased profits for small and medium-sized business. Despite this, there are still some businesses that only cater to a local market. For example, French New channel usually present news in French and are thus targeting the local market only
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The Impact of Ethics Social Responsibility on the Marketing Activities Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
This part of the paper will compare and contrast the impact of ethics/corporate social responsibility on the marketing activities of three organizations – UPS, Starbucks, and Nike. Any organization including UPS (United Parcel Service) could not exist like they are in an island without any one around.
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The Importance Of Packaging, Its Role and Significance Marketing Term Paper
12 pages (3000 words) , Download 3 , Term Paper
Free
Let us try to define this phenomenon, Brand name constantly confused with the trademark. The brand is the notion of legally-oriented products of any producer, while Trade Mark is the sign of ownership of a brand. If a Trade Mark of a brand is simply registered, then you need to create a brand, position it, maintain it and manage it.
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The Factors Affected the Market of a Family Run Online Tourism Agency Business Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
SIT packages have great influence on the local tourism and that is the reason, they are becoming popular overseas. Apart from the fact that they boost the local trade and employment, SIT packages are known to take even the smallest nation or the family business out of obscurity and into the world limelight.
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Marketing of a Tourism Destination: Bristol Marketing Case Study
16 pages (4000 words) , Download 4 , Case Study
Free
Bristol has introduced ‘product based marketing’ which would focus to design the products and services as to meet the customer needs. It mainly focuses on the people who are supposed to buy the services rather than looking at the entire mass market. The marketing efforts must be in accordance with the overall business objectives of tourism    
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Marketing Management of Pizza Hut Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
Organizations across the globe follow this maxim religiously, since in order to retain their competitive positioning in the industry customer satisfaction is inevitable and of utmost significance. The concept of market orientation is based on the classic marketing doctrine which is centered on satisfying the needs and tastes of the customers and achieving complete customer satisfaction in the process.
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How E-Commerce Provides Startup Companies to Enter the Market Marketing Research Paper
7 pages (1999 words) , Download 2 , Research Paper
Free
Stock exchanges all over the world had suffered huge losses, with many countries facing collapsing stock exchanges. Non-capitalist economies were not spared from the effects of the recession either. The recession wave in Russia alone amounted to a colossal loss of more than half of its stock market.
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Business to Business Marketing Management of Kunst Vacuum Pumps Marketing Term Paper
12 pages (3000 words) , Download 2 , Term Paper
Free
The pumps can evaluate chambers to almost perfect vacuum and work efficiently at a lower pressure as against their competing models in the market. Presently Kunst holds about 60% of the market share in a scientific laboratory, healthcare, and industrial applications. Atler GmbH has acquired Kunst to enter the American market. 
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Innovation of Web-Based Financial Service Marketing Term Paper
15 pages (3750 words) , Download 3 , Term Paper
Free
Innovation in web-based financial services has led to increased market transparency. While much analysis has been devoted to the significance of real-time transactions for global financial markets, less attention has been paid to the impacts of these new technologies at most humble ends of the banking sector.
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Creating, Managing, and Extending the Value of Brand Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
The researcher states that after the series of authorizations, the product was declared as ‘safe’ one and was ready to be introduced into the market. The product that has been developed is basically a device which uses the light therapy to help ease the stiffness of muscles and joints, making it a pain relief product especially for those individuals who are suffering from arthritis, tendonitis.
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Market Entry Options - Chery Cars China Marketing Book Report/Review
7 pages (1750 words) , Download 2 , Book Report/Review
Free
Competition in the Chinese automobile market has become fierce. The company will have to deal with various factors such as trade barriers as well as currency appreciation while entering the foreign market (Johnson, Scholes and Whittington, 2005). The overall financial condition in the global market is down which can further devalue the new brands.
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An Analysis of Human Motivation, Choice, and Behavior in Terms of Vintage Fashion Marketing Term Paper
12 pages (3000 words) , Download 2 , Term Paper
Free
Another relevant factor indicated above, has to do with the desire to set a new trend to step outside the norms of action that might exist within a given time. Fashion visionaries have long parking to the past as a means of drawing inspiration or future trends and seeking to elicit a new definition of high fashion.
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Foreign Market Entry Strategy for Companies in European ATV Industry Marketing Term Paper
22 pages (5500 words) , Download 3 , Term Paper
The current chapter gives a background to the research and mentions its aim and objectives. In Chapter 2 the industry overview is presented; Chapter 3 indicates related academic studies, and within Chapter 4 research design of this study is explained; Chapter 5 explores two cases for companies and CECTEK itself 
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Utilising a Value at Risk Methodology Marketing Essay
38 pages (9500 words) , Download 3 , Essay
This essay comprises of five chapters, the first chapter presents a brief introduction to the topic chosen and explains the different aspects of the Chinese stock market. This brief analysis covers different share listings, investors and their listing s and de-listings. The second chapter offers a detailed review of the literature discussing history.
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The Most Popular Marketing Strategies and Tools Marketing Assignment
13 pages (3250 words) , Download 3 , Assignment
Free
Literally, the term ‘marketing’ refers to the act of going to a market for shopping or going to a market to sell something. Complete marketing activity includes several stages like advertising, distributing and selling. Marketing is basically concerned with anticipation of what the customers or the clients need or want in future. 
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Standardizing Strategies for Marketing Mix in US and UK in McDonald's Marketing Research Paper
44 pages (11000 words) , Download 2 , Research Paper
McDonald's localized about 75% in India that has helped them capture a large market. In China, it doesn’t intend to localize as much and instead intends to gain the market with its wide range of breakfast menu and coffee Café in a predominantly tea-drinking society. The managers are of the opinion that it should localize its products.
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The Concept of Place Marketing Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
“Place marketing means designing a place to satisfy the needs of its target markets. It succeeds when citizens and businesses are pleased with their community, and the expectations of visitors and investors are met.” 
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Cultural Diversity in International Markets Marketing Case Study
13 pages (3250 words) , Download 2 , Case Study
Free
Culture, in a sense, identifies a society and gives it a distinct flavour. Large corporations that do business across continents and cultures must be wide awake to the highly unwelcome possibilities that might arise due to translation blunders and cultural faux pas that might occur if their product positioning violates these ground rules. 
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Principles Of Marketing In Nissan Company Marketing Case Study
14 pages (3500 words) , Download 4 , Case Study
Free
The company uses to market its product range using different marketing tools like media advertisement and promotional activities. These steps are organized through a well-defined marketing strategy that decides the media selection, budget allocation, market segmentation and promotional strategy for the products introduced by Nissan.
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Marketing Planning: Chic and Unique Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
C&U is faced with a high level of pressure from the customers. The industry is one where the customers have a major say in the pricing of the goods. If the company does not keep track of the customer's needs and base the prices without any information from competitors then the company will be faced with an issue of loss of customers.
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Coca Colas and Pepsis Marketing Strategies Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Neville Isdell who was the new CEO of Coke in 2004, Isdell spent hundreds of million dollars to market the carbonated drinks and the new cola innovations. This resulted in the company earning revenues much higher than it had every earned since 1988, despite the fact that the sales in the U.S were still declining. 
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Internet Based Commerce vs Traditional Retail Store Marketing Research Paper
11 pages (2750 words) , Download 3 , Research Paper
Free
The internet has changed the face of marketing, as well as shopping in the form of product and service offerings being made available at value-added prices. However, this does not occur without the additional factors of consumer trust and confidence in playing a role within the purchasing and decision-making processes.  
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Agriculture and Food in International Trade Marketing Coursework
10 pages (2500 words) , Download 2 , Coursework
Free
The small firms, on the other hand, comply with the basic public standards and at times even neglect them since some are far from the rural settings where authorities take less note of. These firms also produce in small scale and considering that it is the poor people who depend on their produce more, they do not cater for the demand affectively
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