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Marketing Essays

Result for Subject Marketing:
19702 essays
Strategic Marketing is Inadequate unless it Encompasses Social Corporate Responsibility Marketing Coursework
7 pages (2621 words) , Download 1 , Coursework
Free
Along with the process, it is possible for the company to increase its sales and eventually gain a good market value. Marketing managers should always be reminded that it takes a good combination of the external CSR initiatives and a well functioning internal corporate abilities to make the CSR work its miracle for the company. 
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Developing a Marketing Mix for International Hospitality Managment: Hilton Hotel Marketing Case Study
12 pages (3253 words) , Download 2 , Case Study
Free
The effectiveness of all the planned marketing strategies shall be measured against the actual revenues to be computed collectively from all HHC branches in the UK. All strategies are geared towards the increased revenue per hotel. More than just the acquisition of customers, these strategies aim to encourage added spending among the target market.
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Strategies and Techniques for Salespersons Marketing Coursework
6 pages (1677 words) , Download 0 , Coursework
Free
Salespersons should view the customer as the very purpose of business. The salespersons’ training, to polish the existing charisma of senior salespersons and to equip newcomers with basic techniques of salesmanship, should involve modern media techniques and the traditional art of strategy development, persuasion, and common senses abilities.
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Strategic Marketing in Tourism and Leisure Marketing Coursework
13 pages (3780 words) , Download 2 , Coursework
Free
In fact, tourism planning, as a concept, is characterized by a range of meanings, applications, and uses. It encompasses many activities; it addresses physical, social, economic, business, and environmental concerns, and in so doing involves different groups, agencies, and institutions with their own particular agendas.
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Features of Markets and Marketing, Peculiarities of Product Placement Marketing Coursework
11 pages (2911 words) , Download 1 , Coursework
Free
This need was capitalized upon by the need of the product owners initially for enhancing the exposure of their products and later to manipulate and influence the decisions of the target audience.
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Marketing Communication Plan for the Hi-Fi Audio Products Marketing Case Study
13 pages (3085 words) , Download 1 , Case Study
Free
Analyzing the market situation is very essential to build an effective communication strategy, thus this would occupy most of the space and will be referred frequently in the later parts of the report. After the analysis part, the second step would be the development of the objectives for marketing communication. 
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Quality Function Development Marketing Research Paper
15 pages (4072 words) , Download 2 , Research Paper
Free
Asking customers what they want, need, and require is a time-consuming process.  As was seen in the quality function deployment model, translating customers’ wants into an organization’s how’s paramount to the success of any organization seeking to align its products and services with the processes that provide them with what the customer wants.
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Why I Would Recommend that Sonic Use Differentiation Strategy in Formulating the Overall Strategy Marketing Assignment
5 pages (1289 words) , Download 0 , Assignment
Free
The third and probably the most relevant fact that Levitt emphasized in the article was that people label industries as a growth industry or dying industry. There is no such thing as a growth industry. There are companies organized and operated to create and capitalize on growth opportunities (article).
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Mass Marketing as Wal-Mart's Hallmark Marketing Case Study
6 pages (1627 words) , Download 0 , Case Study
Free
Founded by Sam Walton Wal-Mart today is America’s largest grocery retailer. Today it has existence different countries of the world including the United Kingdom, Japan, Argentina, Brazil, and Canada. Right from the beginning, Wal-Mart adopted a competitive strategy based on pricing.
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The Determinants of Trade Policy Preferences in the UK Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
It is not just sufficient to examine the trade policy as well as its effects on the nation so as to consider whether the trade policy is preferable or not. Such a question is to be answered by eschewing the region or country centered theories & take into consideration the individual preferences towards the trade policy. 
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Strategic Opportunities for E-commerce Enabled Supply Chains Marketing Report
9 pages (2571 words) , Download 1 , Report
Free
Since in a B2B site, the businesses are involved, therefore there is a need for integration in the supply chain of a B2B site. The supply chain of a B2B site needs to forecast the demands of the customers in advance so that they can produce the raw material or any other parts that are demanded by the other business.
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How Effectively Develop Marketing Communication to Successfully Deliver a Message about a Company Marketing Coursework
8 pages (2201 words) , Download 1 , Coursework
Free
It is significant to apprise ourselves of the fact that marketing communication practitioners need to play their due role in the related scheme of things and more so where the patterns of consumer lifestyles so that consumers’ perception and influence builds the equity of not only the brand but the organization that it is working under.
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Marketing of a Product Communication Marketing Term Paper
7 pages (2053 words) , Download 3 , Term Paper
Free
Marketing a product requires a great understanding of the consumer. It is the consumer buying behavior that will finally decide the fate of a product. Having a solid understanding of customers means having a solid understanding of how customers behave, their motivations, their perceptions, and preferences.
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Non-Market Factors Crucial in Emerging Markets Marketing Essay
6 pages (1558 words) , Download 1 , Essay
Free
The first one focuses on the competencies of the product/ company and the second one prepares a facilitating background environment within which it operates. The first one defines the market factors and basically involves intermediate markets, private agreement, economic transactions, and exchange of goods. 
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UK vs China: Implications in the Marketing Strategies Marketing Case Study
10 pages (2828 words) , Download 1 , Case Study
Free
Marketers should take into account that all parts of the marketing plan should be in accordance with the rules and the ethics that govern the global commercial market - also with the local ethics and culture. This fact involves also in the case of marketing strategies developed for foreign firms operating in the Chinese market.
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The Magic of The Mall by Jon Goss Marketing Book Report/Review
5 pages (1292 words) , Download 0 , Book Report/Review
Free
In Jon Goss’ article “The ‘Magic of the Mall’: An Analysis of Form, Function, and Meaning in the Contemporary Retail Environment” (1993), the author attempts to demonstrate how shopping center developers have learned and implemented strategies that tend to manipulate shoppers to make them purchase more.
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The US vs Nissan in Germany Marketing Case Study
11 pages (3041 words) , Download 1 , Case Study
Free
Through an effective word-of-mouth advertisement, it would be easier for Nissan U.S. and Germany to grab a portion of market share in the automobile industry. As part of the emergency strategy, Nissan should create a strong customer complaint service to enable the company to resolve some technical problems before it goes out to the public.
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Internal Marketing Relationships in Libyan Organisations Marketing Dissertation
72 pages (10080 words) , Download 1 , Dissertation
The philosophy of internal marketing within a large service organization, such as a bank, a hotel or an educational institution requires that employees be treated as customers by each other. The manner in which marketing is carried out within an organization does have an impact on organizational performance.  
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Modes of Market Entry of Coca-Cola Company Marketing Case Study
11 pages (2992 words) , Download 11 , Case Study
Free
In general, it is quite essential to notice that now, the company Coca Cola has captured a large share of the market in the food & beverages market only by focusing on its strategies. In spite of the severe competition it faces in various parts of the world it operates, the company has emerged as a leader.
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Retail Marketing Plan: Wal-Mart Marketing Case Study
8 pages (2098 words) , Download 1 , Case Study
Free
A new and brighter design for the store department signages shall be installed to entice customers into exploring the store’s various sections. The store shall also offer a redesigned apparel area with its own cash registers, more space around displays and racks, and a fitting area that offers more privacy and convenience.
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International and Domestic Marketing Comparison Marketing Essay
5 pages (1536 words) , Download 0 , Essay
Free
Volkswagen realized that what matters is efficient management and trust. The culture of the country where any product is launched has to be taken into account. The political stability, the governmental barriers, the local culture all influence the marketing environment and no firm can expect success without giving this due consideration.  
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Advertising and Promotion Marketing Essay
5 pages (1250 words) , Download 0 , Essay
Free
This paper declares that the target group for the first, smaller company is sportsmen who use food supplements as part of their regimen.  The objective of the campaign is to increase sales to such sportsmen through the specialized selling shop, sales representatives, and over the internet.  The advertisement should communicate to sportsmen.
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Research Approach: Qualitative and Quantitative Methods Marketing Coursework
6 pages (1615 words) , Download 1 , Coursework
Free
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Marketing Opportunities at Rooneys Bed and Breakfast Marketing Case Study
13 pages (3353 words) , Download 1 , Case Study
Free
Communications of new policies and procedures would have to be done in a manner that would allow all stakeholders easy access. Therefore writing new ideas and displaying them in a prominent spot on a weekly basis in an allotted area for all team players to peruse is crucial to the success of this organization. 
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The Importance of a Marketing Communication Strategy Marketing Case Study
8 pages (1937 words) , Download 0 , Case Study
Free
Marketing communication strategy is of great importance in relation to the marketing strategy and overall business strategy of any company. The marketing communication strategy will have a significant impact in helping to gain a competitive advantage and in achieving, or more desirably, exceeding business objectives.
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Defining a Communication Plan Simulation Marketing Essay
4 pages (1105 words) , Download 0 , Essay
Free
The attributes which a customer wants must be emphasized in the communication efforts. Another strategy is to create a position statement based on the direct competition a company faces. An example of positioning a product against the competition has been occurring for decades between two giants in the fast-food industry, McDonald's and Burger King.
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Smokers Choice Marketing Research Paper
13 pages (4351 words) , Download 2 , Research Paper
Free
The UK oral hygiene market worth abuts £750 mil pound while the smoker’s market comprises £9 mil. Key players in this market are Colgate-Palmolive, GlaxoSmith Kline, and Procter and Gamble. These companies have taken up about 80 % of the market share with Colgate-Palmolive as the leader with a 53% market share.
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The Growth of Product Placement Marketing Term Paper
7 pages (2022 words) , Download 2 , Term Paper
Free
In a world where the advertisers and marketers have to battle for the attention of the consumer, not only due to hundreds of different channels but also due to hundreds of different ads, video commercials themselves lose their value. On the other hand, the placement of a product within a television show or as a part of the storyline in a movie.
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Consumer Behavior - An Attribution of Family and Children Influence Marketing Case Study
23 pages (5750 words) , Download 3 , Case Study
Enlightened automakers such as Volvo have hired women designers, engineers and marketing executive to better understand and serve this valuable automobile consume(h)er and influence (h)er of the purchase decision. What have they learned? Women cast the deciding vote in the family car purchase and of course make the final decision. 
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Service Marketing Management in Ebay Marketing Case Study
11 pages (2932 words) , Download 1 , Case Study
Free
Access to the panel can be provided through phone or online chat and if required, a small fee can be charged from buyers for using the facility. Quality of eBay services can also be measured through satisfaction surveys of customers. These surveys can further pinpoint the main areas of concern for the business.
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Consumer Behaviour: Blue Lagoon Marketing Assignment
9 pages (2322 words) , Download 1 , Assignment
Free
Classical conditioning is a type of learning that occurs when a neutral stimulus becomes associated with a stimulus that causes a reflexive behavior and in time is sufficient enough to produce that behavior. Operant conditioning is the learning process that carries along with it the consequences of previous learning. 
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The Role of Data Mining and Fusion in Modern Marketing Management Marketing Article
14 pages (3992 words) , Download 2 , Article
Free
There is a danger of information overload and that management should not become totally reliant on the findings. There are a number of research methodologies available to a marketing manager, all methods are valuable in their own way but will blend with each other for better strategic decision making. 
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The Four Ps of Marketing by Mccarthy Marketing Essay
5 pages (1350 words) , Download 0 , Essay
Free
In the USA it concentrates on Basketball events which become country-specific. To maintain public relations, in the USA it substitutes technology for human workers but in Beijing, they have to rely on personal interactions with customers. They also understand that the British do not require any public relations and would be happy to eat and leave the restaurant.
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Customer Service in Retail Marketing Essay
5 pages (1494 words) , Download 0 , Essay
Free
Customer service is not always attended to face-to-face. Many customers need to tend to via telephones, e-mails, and faxes. Employees still need to be prepared on how to handle situations where they cannot see the person that they are helping. They be must be prompt about dealing with the customer and not make the customer wait. 
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The Real Beauty of the Dove Campaign: A Critical Analysis Marketing Case Study
12 pages (3275 words) , Download 1 , Case Study
Free
All in all, it can be said that these recommendations are redundant as this is what Dove has done throughout the campaign’s run of almost three years. However, Dove should not be complacent about its current success as it can be reversed with one wrong move. All the competitors need is an opening in order to swoop down and take over Dove’s current position as a market leader.
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Market Segment of Higher Education in India Marketing Assignment
5 pages (1434 words) , Download 0 , Assignment
Free
Kaplan University is looking to market its online education programs as a part of its efforts to expand its global presence. Since online education has not become popular in India and also distance education programs offered from Government and private institutes have a strong presence in the market, Kaplan University is looking to identify a new market segment to ensure their market share.
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Why Women Buy Or Not Buy Grocery Online In Uk Marketing Research Proposal
10 pages (3023 words) , Download 1 , Research Proposal
Free
The Internet is the source of this close, fast, and direct communication between different nations. Within the last 20 odd years, the web has gained extreme popularity. Whatever is required is available on the web. Now people can have focus databases from the entire world within seconds and can easily manipulate their PEST analysis accordingly. 
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The Role of a Sales and Marketing Manager Marketing Assignment
5 pages (1531 words) , Download 0 , Assignment
Free
In line with the competition in the market, the sales and marketing manager should determine the strength of the company as well as implement an effective strategy that could increase the business profit and market share. It is important for a business to be able to set target sales each month base on the company’s sales historical data. 
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Army Marketing Shift: Snafu or Effective Exercise Marketing Case Study
12 pages (3586 words) , Download 1 , Case Study
Free
Using the SWOT-PESTEL situational analysis model, an assessment of the U.S. Army’s marketing strategy is conducted.  The discussion established the bases for an objective study of the previous campaign and why it was not effective, and the assessment as to whether the new campaign would be more effective.  
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International Marketing of Products and Services Marketing Coursework
14 pages (3772 words) , Download 1 , Coursework
Free
In some cases, it is the image of the product which is more important than the actual features and in others, it is the associated services that become more important. However, if the rules of marketing, novelty, or even battling with public relations management techniques are carefully applied, there is no reason that a company should not be able to succeed in being the market leader.
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Consumer Decision Making Marketing Research Paper
7 pages (2197 words) , Download 4 , Research Paper
Free
A research proposal to survey on purchases costing more than £100 reveals five causes of delay. Three of these - task avoidance and unpleasantness, time pressure, and uncertainty have been identified in other decision contexts, while causes related to the difficulty of selecting the best brand and perceived risk of product performance are more specific to consumer decision making.
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Pepsi: Sales & Marketing Strategy Marketing Case Study
6 pages (1788 words) , Download 0 , Case Study
Free
Over the years, Pepsi has become synonymous with celebrity advertising. Pepsi is known for making use of popular pop stars and sportspersons in their advertising to project the desired cool and trendy image. In fact, the use of pop stars in their commercials has become the core of Pepsi's advertising. This is one of the ways Pepsi uses to differentiate from its biggest competitors.
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Why is Old World Wine Dropping in UK Marketing Dissertation
40 pages (10343 words) , Download 1 , Dissertation
The first step to Primary Research is to define the objective followed by the construction of the questionnaire that will be used to carry out the research. After we construct a suitable questionnaire we carry out a Pilot Testing. This will include carrying out sample research within randomly selected people.  
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The Role and Functions of Advertising Marketing Essay
5 pages (1365 words) , Download 0 , Essay
Free
The ad also tries to boldly challenge the status quo, claiming that everything a man needs to get women to be attracted to him and be with him- is the ax men's body spray. It claims that nothing more is needed in order for women to be attracted to them. No looks or personality are mentioned and they don't seem to be needed.
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Marketing Communications and Strong Brands Marketing Assignment
11 pages (3635 words) , Download 1 , Assignment
Free
The author states that marketing involves directly in business activities worldwide. In this context, Kline noticed that one of the main objectives of marketing is to shape “the relationship between sellers and buyers, generally companies and consumers, in a process that can be both cooperative and competitive”.
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The Critical Success Factors to Send an Appropriate Marketing Message Marketing Term Paper
7 pages (2039 words) , Download 2 , Term Paper
Free
The over-50 consumer group is constantly growing as the projected lifespan of individuals is projected to steadily increase, making them a very viable market opportunity for today's companies searching for new target audiences. This research intends to uncover the critical success factors to send an appropriate marketing message.
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Expanding Korean Clothing into the European Market Marketing Admission/Application Essay
5 pages (1388 words) , Download 0 , Admission/Application Essay
Free
I started to work for a new brand, Orion. This brand is in demand in Europe and in the United States of America (USA). I am responsible for multi-tasks in this company. I negotiate with wholesalers, I distribute different styles to different shops, I control stock, and I am in charge of the fashion displays in the store.
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Sex Appeal in Advertising Marketing Essay
6 pages (1893 words) , Download 0 , Essay
Free
Advertising has become an inseparable part of modern life and culture. The grotesque picture of what advertising is in our life was presented in “Truman’s Show” when all the products the character used, everything he and the people around him did was used to advertise. Even the most intimate moments of his life were used to serve the same purpose.
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Competition in Consumer Goods is Tending towards Perfect Competition Marketing Coursework
6 pages (1752 words) , Download 1 , Coursework
Free
Characteristics of perfect competition, oligopoly, and monopoly in economics theory help us to understand business dynamics and markets. Businesses have ‘markets’ at the core of their operations. All firms work out their survival strategies from time to time and continue to fine-tune it with the changing market conditions. 
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New World versus Old World Wine Sales Marketing Coursework
10 pages (2282 words) , Download 0 , Coursework
Free
The first conclusive indication of this trend is the October 2006 International Organisation of Vine and Wine declaration that in 2005, out of the total 80 billion Euro global wine market sales, New World wines had a 25.5% share, as compared to its share of 1.6% in 1985. At the same time, Old World wine's share fell from 75% in 1985 to 62% in 2005.
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