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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing and Consumer Behaviour Marketing Assignment
8 pages (2285 words) , Download 1 , Assignment
Free
An advertisement that highlights the enhanced speed of a particular computer system by focusing upon the speed at which the work is being done thereby allowing the user to perform way above his rivals may be appreciated in a culture which promotes workaholic environments (say the business environment in the USA). 
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Marketing of Zara in Action Marketing Case Study
14 pages (4270 words) , Download 2 , Case Study
Free
They cater to the middle-income segment and have apparel for men, women, and the children apart from complements and home care products. they do not use advertising and their commercials can never be found on billboards or television. 
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The Role of Marketing for Firms in Emerging Economies Marketing Coursework
12 pages (3214 words) , Download 1 , Coursework
Free
Marketing looks to exploit the gap between the ‘action’ stage of the AIDA model. AIDA stands for awareness, interest, desire and action phases under which a buyer goes through before he actually performs ‘action’ and buys the product or uses the service for satisfying his need, wants, or desire. 
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The Marketing Mix Marketing Case Study
13 pages (3539 words) , Download 3 , Case Study
Free
Primary research involves the usage of primary data for the collection of data. Primary data are the information that is collected for the first time.“Primary research involves getting original data directly about the product and the market”.The primary data is to be collected by conducting field research that involves face to face interviews, surveys, questionnaires and focused group interviews.
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Foundation of Marketing of Pure General Insurance Marketing Case Study
6 pages (2165 words) , Download 1 , Case Study
Free
The current paper refers to the marketing strategy used by Pure General Insurance, a firm that was established in 1922. Until today the firm has managed to retain its position in the market; however, the severe turbulences within the local and the international market had their consequences on the firm’s performance in the last years.
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The New Marketing Strategies Marketing Term Paper
6 pages (1950 words) , Download 1 , Term Paper
Free
Companies formulate strategies for competitive advantage. The objective is to attract customers towards their products or service. This is achieved through a transaction between them and the customer. But should the relationship that is created between them through this transaction continue? A satisfied customer is the best brand ambassador of a company and its products.
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Market Opportunities of Fair Game International Plc for Exploring the Betting Market of the UK Marketing Case Study
6 pages (1706 words) , Download 2 , Case Study
Free
Fair Game International Plc has a very good market presence in America where it provides entertainment services in sports, leisure and betting games. The Licensed offices spread over in many American states have been a very good aid for improving the market share though a threat was imposed on the company by the law passed against the gambling industry by the government.
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Key Aspects of Premier Financial Corporation Marketing Case Study
8 pages (2097 words) , Download 1 , Case Study
Free
PFC shall start its operations at Limassol, the second biggest city of Cyprus, and the biggest port in the Mediterranean transit trade. Cyprus has an open, free-market, service-based economy. This country’s accession as a full member of the European Union as of May 1, 2004, has been an important milestone in its recent economic development.
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Advertisements and Anorexic Models Marketing Essay
6 pages (1765 words) , Download 1 , Essay
Free
The advertisers of fashion and other goods are certainly a part of the problem when it comes to Anorexia since their idealized picture of what a woman should look like is nothing compared to what women in the real world are used to. The images used by the advertisers may push women into believing that low weight is the ideal of beauty and attractiveness while normal weight is nothing more than being a failure as an individual. 
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The Marketing of Michael Vick Marketing Assignment
10 pages (2917 words) , Download 1 , Assignment
Free
The author states that very soon, the downward trend started and it peaked with the dog-fighting incident. This led to the termination of all the contracts that he had signed with various sponsors, with Nike being the highest sponsor. After initially declining responsibility, he has now surrendered to the court and faces sentencing on December 10. 
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Retail Extravaganza: Lives and Emotions Unfold in the Local Community Marketing Essay
4 pages (1000 words) , Download 0 , Essay
Free
Here Here Your Here Here Retail Extravaganza: Lives and Emotions Unfold in the Local Community Introduction Many in contemporary society may believe that the retail environment is merely one in which customers browse racks of merchandise, determine
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Key Aspects of Consumer Behaviour in Vietnam Marketing Coursework
10 pages (3053 words) , Download 1 , Coursework
Free
Both of the participants were of differing ages and genders in order to contribute to the body of literature regarding consumer behavior patterns and the motivations which drive decision-making. Specifically, both participants were shown a list of local concerts with a widely-diverse genre and theme whilst also interviewed regarding their preferences for attending a live concert or movie event.
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Slender Vision Ltd Activity Analysis Marketing Case Study
6 pages (1986 words) , Download 1 , Case Study
Free
In this study, we are using total sales data together with other useful information that is stored by the assistant managing director of SVL. Descriptive statistics were used to provide summaries of the information, which makes it easier to compare and analyze different types of data.  Correlation and regression was another useful feature of Minitab, which was applied to see which factors may affect the total sales and to what extent. 
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Marketing in the Olympic Games - Impact on China's Economy Marketing Dissertation
20 pages (5000 words) , Download 2 , Dissertation
Free
One of the most significant advantages that an Olympic city has been touted as having is an increase in tourism, which is also the reason why there is so much marketing hype attached to the Games. However, other experts have refuted these economic studies and shown that Olympic studies may, in fact, be subjected to a detrimental effect.
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Evaluation of Process Design and Facility Layout in a Service Operation (Marks and Spencer) Marketing Coursework
10 pages (2810 words) , Download 2 , Coursework
Free
Otherwise, it is very likely that they will not manage to survive in the long term. On the other hand, the development of technology has resulted in an increase in the customers’ demands and as a result all firms internationally are called to improve their facilities and their services offered to the customers in order to keep their performance at high levels.
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A Comparative Analysis of Four Major Market Structures Marketing Term Paper
7 pages (1949 words) , Download 2 , Term Paper
Free
Market structures determine the behavior of the participants of a market. There are different market structures that affect the way a business operates in terms of strategic options such as pricing strategy, long term position, reaction to other participants, and entry position among other variables.
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Marketing Fundamentals:Segmentation and Marketing Strategies of Atlas Company Marketing Case Study
11 pages (2857 words) , Download 2 , Case Study
Free
When there a few suppliers of components or services, they offer better terms and services to the company but when they are few, they normally offer goods and services as per their own priorities. The external factor that affects the quality of service depends largely on the cooperation and coordination of various suppliers.  
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Price Sensitivity in Professional Marketing Marketing Research Paper
5 pages (1553 words) , Download 0 , Research Paper
Free
Price sensitivity is a term for a range of research methodologies used to help to recognize definite price points potential customers would be willing to pay for a particular product or service. The modes used are quantitative in nature allowing for protrusions to be made about the probability of a product's achievement.
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Sales management (topic in order instruction) Marketing Assignment
2 pages (500 words) , Download 3 , Assignment
Free
Sales Management Sales management looks at understanding the point of view of the client in a consistent manner. What this means is that the sales representative must comprehend what the client is feeling about the product and/or his visit. The sales
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The Role of Emotion in Consumer Behavior Marketing Article
12 pages (3225 words) , Download 1 , Article
Free
While a business can price its product to simply cover its costs or to target a specific status-conscious clientele, it can also price structure to get deeper into the psychological mind of the average customer. Some prices just sound like a smaller expenditure than others even when they are very close to each other in value.
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How Companies Deliver Customer Value Marketing Literature review
29 pages (7250 words) , Download 6 , Literature review
This paper is a critical discussion of how organizations deliver customer value.  The writer identifies the extent to which delivering customer value is reflected in the organizational policies, procedures, and actions of two companies by focusing on two aspects of their business: supply chain management and customer relationship management.  
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A Marketing Plan for the Budgens Marketing Research Proposal
23 pages (5750 words) , Download 3 , Research Proposal
In the area of marketing, much of the information required is outside the firm the e.g., information on why people buy only certain products and not other products. The variables involved in the marketing decisions being external to the firm make the study of the external environment very important in market planning.  
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External Marketing Environment of Walkers Crisps Marketing Case Study
8 pages (2361 words) , Download 2 , Case Study
Free
Interface that is online adapted makes it easy to interprets and share the data of the market. To any business strategy, purchasing habits and consumer attitudes are critical. Advertising campaigns and marketing strategy are an effective development foundation that provides reports for marketing research.
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Coca-Cola Targeting New Segments to Remain at the Cutting Edge Marketing Case Study
42 pages (10500 words) , Download 4 , Case Study
In order to remain competitive in the market, it is important to present timely and effective information for the target population. The creation of a proper Marketing Information System and its update on a regular basis is very important for the Company to not only keep its presence felt but also to increase traffic.  
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Porter's Five Force in Strategic Marketing Marketing Coursework
8 pages (2409 words) , Download 2 , Coursework
Free
Markets are heterogeneous and are created by reasons of different values, needs wants, constraints, beliefs and incentives. Customers differ in their values and perceptions and want to purchase things that have value for them. Value is not just the monetary part, but also the usefulness and emotions that will go with it. The need and want play a great role in determining this value.
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Amway - Feasibility Study for the Entry in the Vietnamese Market Marketing Research Paper
25 pages (6250 words) , Download 3 , Research Paper
This Feasibility study examines Amway’s proposed entry into Vietnam. This is a small Communist country with closed markets. With the new open door policy of the Vietnamese Government, as well as its bilateral trade agreement with the US, there is much greater scope for Amway to successfully establish its distributor network in Vietnam.
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Analysis of Civil Aerospace Market Marketing Case Study
8 pages (2252 words) , Download 2 , Case Study
Free
The aerospace industry of the US has been one of the most flourishing industries. But now, some challenges have cropped up for the industry. The three main issues that the aerospace industry is facing are – rising competition at the international level, continuing reductions in the defence budget, and a poor worldwide economy.
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The Wall-Mart Story Marketing Case Study
5 pages (1388 words) , Download 1 , Case Study
Free
It has been estimated that ethical sourcing can increase production costs by up to 5% to 10%. What portion of this cost can be absorbed by the companies themselves and what has to be passed on to the consumer will really determine the fate of ethical sourcing. Beyond the costs it also involves investments by both the companies and retailers and that can be recovered only over a period of time.
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How Can Nokia Keep Its Leading Position in the Telecommunications Market Marketing Research Paper
28 pages (7000 words) , Download 2 , Research Paper
As suggested by Kotler (1997), each product level, either product line or brand, within a business unit must develop a marketing plan to achieve its objectives. This idea would be shared by the literature of Luther (2001) that the marketing plan is one of the most vital outputs of the marketing process.
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Whether or Not the On-Line Marketing Will Eventually Replace the Traditional Marketing Approach in the Future Marketing Research Paper
11 pages (3388 words) , Download 1 , Research Paper
Free
Based on the basic law of supply and demand, it is possible that the shift from TV ads to Internet ads is due to the high cost of television advertisements. Eventually, when television ads become less saturated, the cost of a TV advertisement would eventually decrease in order to create more demand. 
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Marketing Plan of Honda's New Bike Marketing Case Study
7 pages (2037 words) , Download 2 , Case Study
Free
JJ Bikes (JJB) was established 5 years back. Initially, the business was commenced from an old car showroom in London suitably converted into a Motorbike showroom. Now they have 10 showrooms in London, Manchester and Glasgow. It had acquired the exclusive agency for the UK from Honda, a leading Bike manufacturer.
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Marketing Segmentation Strategy of British Airways Marketing Case Study
12 pages (3546 words) , Download 7 , Case Study
Free
Sustaining in the market in today’s volatile conditions can no more be based on cost-cutting, price reduction or diversification. The right offering with the right segmentation, followed by targeting the segment market and positioning the product in the right way would make the customers select the company.
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Marketing of Walt Disney Company Marketing Case Study
6 pages (1751 words) , Download 1 , Case Study
Free
Cultural analysis is a very important variable to consider before embarking on any type of international business venture. Companies have to study and understand the different cultural variables that could affect the entrance into a particular market in order to establish a sound marketing and implementation strategy in the target market.
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Crucible of Commercialism, Concept of the Melting Pot in Popular Advertising Marketing Coursework
6 pages (2228 words) , Download 1 , Coursework
Free
Both the reviewed advertisements can be found in the September 2007 editions of Star Magazine and US Weekly, both are promotional advertisements for Television shows. The ad for The View ran in US Weekly (View 2007), a magazine with a largely diverse racial demographic and national as well as some international circulation. 
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Advertising and Pomotion Overseas Marketing Coursework
11 pages (5034 words) , Download 1 , Coursework
Free
Over the years, P&G effectively develop consumer intimacy through the use of customized marketing campaign. A customized marketing campaign enables the company and advertisers to work together and come up with the best strategy to make the target consumers respond positively to its advertising and promotional activities.  
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Harley Davidson Marketing Strategy for Proposed Indian Operations Marketing Case Study
6 pages (1535 words) , Download 1 , Case Study
Free
For any projection, there must be milestones for the amount and period involved. These should be practical and achievable and these are to be monitored and measured on a regular basis to located snags and problems. These should then be either removed quickly or to be revised if they have been miscalculated in the beginning.
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Concepts and Challenges of the National and International Communication Planning Process in Marketing Agencies Marketing Case Study
12 pages (3068 words) , Download 1 , Case Study
Free
Globalization has caused a lot of local and international businesses to face tight competition over the domestic and global markets. In line with this matter, businessmen have realized the importance of the role of marketing in enabling a company to grab a bigger share of the market and retain its current customers. 
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Role of Government and Industry Agencies in Marketing Communications Marketing Essay
7 pages (2110 words) , Download 2 , Essay
Free
According to the American Marketing Association, integrated marketing communications (IMC) is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” (marketingpower.com). Advertising is an integral component of marketing communications in the fast-changing in the fast-changing world of the commodity market.
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The Marketing Concept is the Best Concept for Todays Organisations to Practise Marketing Term Paper
6 pages (1500 words) , Download 1 , Term Paper
Free
The essence of integrated marketing communication is to combine some or all of the marketing communication strategies in order to develop more effective communication programs. According to Garfield (2005), the use of digital technology or Internet advertising has already made an enormous in percentage growth as of 2005. 
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Export Marketing: What You Need to Do To Go Global Marketing Assignment
6 pages (1602 words) , Download 1 , Assignment
Free
Typically, export is used for trade or sale and it, therefore, is an important part of the international trade. The export goods and services are generally targeted for foreign consumers, and these goods or services are provided by the domestic producers. In simple terms, export is the marketing of goods and services produced in one country into another country.
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Marketing Plan for Kaplan University Marketing Case Study
14 pages (4453 words) , Download 2 , Case Study
Free
Among the Indian target markets for online education includes the young individuals who have the discipline for self-studies, students with part-time jobs, individuals who are aiming to get a foreign degree, the housewives and young parents who are searching for alternative education, professional academicians who need to improve their teaching skills, etc.
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Communications Plan: Harley Davidson in India Marketing Case Study
7 pages (1750 words) , Download 1 , Case Study
Free
There will be phases one and two of Harley-Davidson’s implementation of its communications plan. For the first phase, the area of concentration would be the acquisition of a solid pool of dealer-distributors with whom HD would establish a solid business relationship that would guarantee them a firm brand positioning.
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Marketing Initiatives and Strategy for the Festival Marketing Assignment
6 pages (1389 words) , Download 2 , Assignment
Free
The Press can be fully briefed on the topics by a series of seminars and press releases. Media interest will be at its peak around the licensing meetings. Subsequent to that, at the launch of ticket sales, at the announcement of the lineup, and in the days running up the Carnival, briefings will say again the key Press Release messages. 
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Emergence of Integrated Marketing Communication Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The author claims that there would be no basis of IMC if the MC is not drafted or prepared. MC looks to counter the strategies and tactics which will be employed in the wake of the ever-changing market scenarios and conditions whereas the IMC looks to present the message of the MC through a synchronized and harmonious way.
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Advertising: Principles and Practice Marketing Literature review
6 pages (1660 words) , Download 0 , Literature review
Free
To capture important brand insights, promotion planners are becoming involved at an earlier and more important stage in the overall strategic planning process. Improvements in sales data reporting have given media planners a source of stronger quantitative information that allows for direct media and regional sales matches. Many clients have developed incredible sophistication in tracking sales.
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Waitrose's Strategic Alternatives Marketing Case Study
20 pages (5000 words) , Download 4 , Case Study
Free
Waitrose is the supermarket division of the John Lewis Partnership, occupying 2,1% share in the UK supermarket industry. It has 143 stores concentrated in the south of England. Its key feature is the partnership structure. Due to the successful strategies implemented by the company, Waitrose managed to increase its revenues - from 20% against 6%.
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Strategic Marketing at Mazda Marketing Case Study
9 pages (2771 words) , Download 2 , Case Study
Free
Mazda has certainly been very successful in strategically marketing its products and services to business customers and this statement is supported by their relationship marketing methodology and their sales figures which show that corporate sector sales have certainly improved with their strategic marketing initiative (Mazda, 2005). 
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Marketing Strategy of a New Cell Phone to Be Launched Marketing Business Plan
5 pages (1340 words) , Download 0 , Business Plan
Free
Since the emergence of new technology, the life of human beings has changed considerably. Technology not only gives organizations an edge over their competitors but also helped them communicate globally. This advantage has made the world a global village. Organizations have spread their business all over the world.
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Sports Shoes Market: An Overview of Kart Racewears Company Marketing Case Study
9 pages (2672 words) , Download 2 , Case Study
Free
Kart Racewears Company is one of the leading leather and sports manufacturing companies in Pakistan. Situated at the world's famous sports products industrial city Sialkot, the Company manufactures leather products, automobiles, apparel agents, car racing sports shoes, leather and boxing gloves and sports kit, etc.
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Critical Analyse Global Markets and the New Product Development Marketing Article
10 pages (3473 words) , Download 1 , Article
Free
It is one to in reality discover and calculate the customer’s needs and wants but to attain desired outcomes these answers need to be interpreting into corporation language. Therefore, the corporation is supposed to focus on what is incorrect with the obtainable product or services and try to appreciate what the purchaser actually needs.
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