Coca-Cola Targeting New Segments to Remain at the Cutting Edge - Case Study Example

A step by step marketing plan should be undertaken in order to achieve the desired result. The management should undertake an annual evaluation of the plans and goals designed to achieve. This will help the company to correct its action towards the right direction. Continuous updating and promotion will make it possible to achieve its goals in the future. “We have become mindful of one undeniable fat- the average body requires at least 64 ounces of liquid every day just to survive, and our beverages currently account for not even two of these ounces.

For every person on this planet, consuming at least 64 ounces is not an option; but choosing where those ounces come from is.”-Douglas N Draft, the President of the Middle and the Far East group for Coca-Cola Company (articulated its vision in its annual report). This proposal is going to provide a case study of Marketing strategies,  Coca-Cola Company had successfully re-import the formula of low-priced, quality products that had provided the inspiration for its own beginnings more than 50 years before.

This assignment draws all the marketing mix that provides Coca-Cola Company to organize a wide range of subsidiaries and to develop its brands of product. The focus of the report is to show via any organization what marketing is, how this organization uses marketing strategies and techniques, why marketing is essential to Coca-Cola and how its use of marketing has changed and will change in the future. Coca-Cola was bought out by businessman Asa Griggs Candler with its global headquarters in Atlanta, United States.

  The Coca-Cola Company is the world's biggest drinks company and its unique marketing tactics lead its supremacy of the world soft drink market throughout the 20th century.  It has captured more than half the global market share in carbonated soft drinks as well as a significant chunk of the non-carbonated segment. The Coca-Cola trademark is the most valuable brand in the world.  The company also sells almost 400 other beverages. The most common of these is Diet Coke. However, others exist, including Diet Coke Caffeine-Free,  , Coca-Cola Zero, Vanilla Coke,    Cherry Coke ,   Dasani , Lift Apfel,   Simply Orange ,  Powerade,  BonAqa , KMX , Mello Yello , Barq's,   Georgia , Kapo  , Nestea , Valser,  Qoo,  Minute Maid   and sister brands Fanta and Sprite to a vast range of carbonated and non-carbonated juice-based drinks, bottled waters, iced teas and coffees.