We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

ECONOMICS: Coca-Cola case - Essay Example

Comments (0)
Summary
The researcher of the paper will tries to solve some tasks imagining that Coca-Cola has developed a soft-drink vending machine that adjusts the price according to the weather (price rises during warm weather and decreases during cooler weather). …
Download full paper
GRAB THE BEST PAPER
ECONOMICS: Coca-Cola case
Read TextPreview

Extract of sample
ECONOMICS: Coca-Cola case

Download file to see previous pages... The author of this research examines the soft-drink vending machine by Coca-Cola in terms of market economics that is, as having demand and supply. He will also assume the supply curve is vertical to reflect that the machine gets refilled on some frequency, such as weekly. In the hot weather, cold drink not only helps in quenching the thirst, but it provides a welcome relief from the heat waves. Therefore, the consumption levels also go up. In case the supply is limited then the stock will disappear in no time, because the consumers tend to collect some stock before it disappears from the dispenser. Coke will therefore not be available to people who feel the need of it in later hours. Therefore when prices is increased, there will lesser amount of hoarding of personal stock by the consumers, and the supply will be taken up by two types of consumers basically;
i. Those having enough paying capacity
ii. Those who are in dire need of it

In this case price is playing a stabilising role by applying discriminatory pricing. Price discrimination by charging different prices from different groups of consumers under different circumstances helps in yielding good business to the company. In addition such a pricing helps in making the product available to the targeted customer segment.
The prevailing system of machines having fixed pricing helps in attracting more customers, and making loyal customers. Customer can plan a budget for his needs as per the requirements. ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Coca-Cola HBC Case
This report completed will attempt to findhow Coca-cola HBC (CCHBC) and its operations management practices enable it to achieve its strategic aims; initiating critical evaluation of CCHBC’s approach to capacity management involving production planning and control; to know the nature of relationship between CCHBC and its suppliers and some reasons why it was able to manage relationships with them the way it does;
10 Pages(2500 words)Essay
The Importance of Derived Demand in B2B Marketing (Coca Cola)
The supply and the demand enable to initiate the market and accordingly help organizations to apply marketing strategies to fulfill customers’ requirements. The report describes the derived demand of a B2B organization named Coca Cola which deals in beverage industry.
10 Pages(2500 words)Essay
Multinational Strategy adopted by Coca Cola
Multinational Strategy adopted by COCA COLA. The international strategy of the multinational companies has occupied many researchers. However there are no widely accepted definitions of international business strategy. One approach adopted in the study of international business strategy is basically from the perspective of strategic focus.
10 Pages(2500 words)Essay
The Concept and Process of Marketing (Coca-Cola case)
Customer retention Customer retention involves strategies to ensure that customers of a company’s product continue using the product for a long time. This can be done through making the customer satisfied, and offering the products they want. Coca-Cola maintains its customers by maintaining a good relationship with them, and devising ways to reward faithful customers.
11 Pages(2750 words)Essay
Employer-employee relations in Coca-cola
Employer-employee relations in Coca-cola. Employees’ relation in organizations has been a controversial issue for a notable period. In fact, managements have used much of their important time solving issues among employees. Further still, performance in many organizations, especially those that do not employ strategies to address the issue has deteriorated significantly.
11 Pages(2750 words)Essay
Coca Cola/Pepsi Case
Bargaining power of Buyer The bargaining power of the buyer is high since the switching cost associated with such products is very high. Hence differentiation is the main strategy to be followed by the company so that they can keep the buyer loyal to themselves due to taste, specificities and reputation.
4 Pages(1000 words)Assignment
A critical analysis of the globalization strategy of a multinational company (Coca-Cola)
Multinational corporations are, arguably, the purveyors of globalisation, its initiators and primary beneficiaries. Insofar as it has facilitated the movement of goods and services across national borders and removed much of the barriers to foreign direct investment, globalisation has allowed corporations the opportunity to internationalise.
11 Pages(2750 words)Essay
Coca Cola Crisis Case in 1999
The company began in the 1880s and is based on providing beverage products that offer satisfaction to consumers. The brand uses ideas of creativity and innovation for advertising products as
7 Pages(1750 words)Essay
Analysis Case: Coca-Cola Company
The equity method enables Coca-Cola to analyze carrying values of investments. The procedure for applying for equity method
1 Pages(250 words)Essay
Report on: Coca Cola's management on innovation and change
However, the company has stiff competition from Pepsi co., which has taken, over most of the North America market. The Coca-Cola Company has been able to have a
12 Pages(3000 words)Essay
Let us find you another Essay on topic ECONOMICS: Coca-Cola case for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us