StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries - Term Paper Example

Comments (0) Cite this document
Summary
The objective of this paper "Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries" is to identify the distinctive characteristics of marketing approaches commonly applied in the Middle Eastern region in comparison to ones applied in Europe and the United States…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.4% of users find it useful
Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries
Read TextPreview

Extract of sample "Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries"

Download file to see previous pages The companies formulate marketing plans which contain a list of specific actions required to be taken for the successful implementation of their marketing strategies. Such marketing strategies are the foundations of the marketing plan. Strategies differ from tactics, and a company’s marketing goals, policies, and action plan determine its marketing strategy. The objective of a strategy is to provide a foundation from which a company can develop a tactical plan to market its products efficiently in a cost-effective manner. Corporate strategies, corporate missions, and corporate goals play an important role in determining market strategies. The company’s mission statement also has a direct bearing on the formulation of its strategies. In developing a global logistics strategy a number of issues arise which may require careful consideration. In particular, what degree of centralization is appropriate in terms of management, manufacturing, and distribution and how can the need of local markets be met at the same time as the achievement of economies of scale through standardization (Christopher 132). This apart, several microenvironmental factors also influence the marketing strategy of a company.
When the basic marketing strategies are executed correctly the companies can efficiently produce new prospects. Prior to deciding the marketing strategy for a particular region, the companies have to do some marketing research. “Marketing research is an indispensable marketing tool, in that companies can serve their customer market well only by researching their needs and wants, their locations, their buying practices, and so on. The marketing mix is the best marketing tools that the firm uses to pursue its marketing objectives in the target market. ” (Kotler 99)
Thus marketing research is the first step in devising any marketing plan. While the educational profile of an average customer will be reasonably high in Western countries, in contrast, in the Middle East it tends to below.  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Marketing Strategies for Middle Eastern Countries as Opposed to Term Paper, n.d.)
Marketing Strategies for Middle Eastern Countries as Opposed to Term Paper. https://studentshare.org/marketing/1704635-marketing-strategies-western-countries-as-opposed-to-middleeastern-countries
(Marketing Strategies for Middle Eastern Countries As Opposed to Term Paper)
Marketing Strategies for Middle Eastern Countries As Opposed to Term Paper. https://studentshare.org/marketing/1704635-marketing-strategies-western-countries-as-opposed-to-middleeastern-countries.
“Marketing Strategies for Middle Eastern Countries As Opposed to Term Paper”. https://studentshare.org/marketing/1704635-marketing-strategies-western-countries-as-opposed-to-middleeastern-countries.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries

Legal systems in Western countries recognize

...Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries... Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries... Topic: “Equality law has failed if it has simply produced a collision between competing equality strands. There must be better ways of resolving conflicts between faith-based and sexuality-based equality rights.” Discuss in the light of recent British case-law and wider international academic debate. Draft Introduction: Legal systems in Western countries recognize equal protection of the law. Therefore equality is not an issue.1 However, equality in practice cannot always be achieved as the equal rights of one group can conflict with the equal rights of another. (Discuss the...
2 Pages(500 words)Essay

The key international trading factors between the European Union and the Middle-Eastern countries. Specifically the countries in

...Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries... Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries... key international trading factors between the European Union and the Middle-Eastern countries European Union (EU) is one of the prominent organizations or the regional blocs in the world at present. Even though the European culture has more differences than similarities, majority of the European countries were organized under the label of EU for the integration of the European region. “According to a recent Euro barometer poll, only one third of people in the UK feel both British and European, while two thirds think of themselves as being just British” (Figel, p.3). Moreover,...
14 Pages(3500 words)Research Paper

Eastern and Western Wear

...Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries... Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries... and Western Wear: There are innumerable differences between Eastern and Western wear for girls. Although both types of outfits look extremely elegant and charming when worn according to the occasion, yet Eastern outfits are more girlish and reflect the femininity more profoundly than the Western outfits do. This paper discusses some of the points of comparison between the Western and Eastern outfits for women. Eastern outfits for girls conventionally come as kameez shalwar and dupatta or saree. These are the two basic types of Eastern outfits for girls. On the contrary, Western o...
2 Pages(500 words)Essay

The middle East countries

...Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries... Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries... Khalifa Table of Contents Brief introduction to the project 3 A project stakeholder analysis 4 A brief of how the project was managed 4 A critical analysis of the project outcome 6 Reference 8 Brief introduction to the project The Middle East countries are highly enriched in the natural oil and gas and due to this strength the Middle East countries have emerged as highly developed countries in terms of economic stability. The countries have also realized the importance of diversifying their economic strengths rather than depending on natural oil and gas. Hence, most of countries...
6 Pages(1500 words)Assignment

Relationship between western European countries and others

...Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries... Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries... Relationship between western European countries and others The western European countries based their relationship with other countries on how much the country had achieved. They based achievement on the technology embraced by the countries. The Westerners discriminated against others, because of their different cultural and religious beliefs. They were less economically efficient as compared to the Western Europe and, therefore, had not advanced in terms of technology and industrialization. One of the reasons the Western Europeans considered themselves better than they...
3 Pages(750 words)Essay

Debating Immigration into Western Countries

...Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries... Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries... United s of America is one of the most powerful and highly industrialized countries around the world. This is the very reason whythere is a so-called "American dream". Many have been planning and/or aspiring to live and work in the US. Many have been thinking that living in the US could bring so much glory and happiness. That's why the rate of immigration in this country is very high. Government officials and policy makers of US have imposed stricter guidelines on its immigration processes. There are even maximum numbers of immigrants accepted per region per year. This promp...
10 Pages(2500 words)Essay

The Status of Women in Middle Eastern Countries

...Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries... Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries... The issue of women's rights and duties is considered as one of the most pressing social problems of the day. The human rights and status of women and girls, in any society, is considered as an integral part of the human right issues and is considered as an issue of universal significance. The participation of women at every forum, whether it is political, social or cultural and without any discrimination based on sex is considered as universal right of women. However, despite such significance, many societies in 21st century are still male dominated with little or no...
10 Pages(2500 words)Essay

Coping Strategies for Drought in Developing Countries

...Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries... Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries... Strategies for Drought in Developing Countries al Affiliation) Key words: coping strategies, mixed farming, drought Introduction Drought is a recurring climatic event and a global phenomenon, but its features varyfrom region to region.In Africa, the effects of drought has had negative impact every year including deaths of people and animals. Through research, scientists have been able to come up with strategies that can help in coping with the drought in these developing studies. Coping strategies There are several coping strategies that are currently being studied far and wide. B...
3 Pages(750 words)Essay

Tea Culture between Asian and Western Countries

...Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries... Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries... Culture between Asian and Western Countries Introduction Tea forms an important aspect in people’s lives both in China and the western countries especially the UK and in the USA. Apart from tea being a healthy and natural drink liked in almost every part of the world, it has formed a unique culture between Asian and Western countries. In both, tea has different origins and meanings in influencing the nations’ lifestyle patterns and cultures throughout the ages. Chinese Tea History Tea discovery can be dated way back during Holy Farmer’s time who was believed to be the god of far...
5 Pages(1250 words)Essay

Peculiarities of Formulating Marketing Strategies in Overseas Countries

...Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries... Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries... Marketing Introduction Globalization and Liberalization has revolutionised the whole concept of international business and marketing activities. Corporate companies and other big organizations are looking for overseas opportunities at present. Big business tycoons have already experienced saturation in their domestic countries and they were waiting for an opportunity to internationalise their business. Globalization has come at the right time for them. Liberalized rules and regulations for the entry of foreign direct investments (FDI) by many of the countries made the path easy ...
14 Pages(3500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Term Paper on topic Marketing Strategies for Middle Eastern Countries as Opposed to Western Countries for FREE!

Contact Us