Marketing project - Term Paper Example

Proctor and Gamble produces one of the most popular laundries Detergent known as Tide. The brand was initially marketed and promoted in its current shape in the year 1949. The washing powders were introduced during 1880s which changed the way the laundry was done in the household chores. The new products of doing laundry were only the spewed soap. After various other manufacturing companies and brands, N.K.’s Fairbank Company’s Gold Dust Washing Powder and Hudson’s Rinso, the alkyl benzene sulfonates brought further revolutions in the business of detergent (Eduard, Wolfgang, 2002).

When mixed with the utilization of chemical "builders", they made it possible for the household to machine wash the fabric with hard water. Thus, Procter and Gamble got the opportunity to launch "Tide" which later became one of its popular brands. The laundry detergent, Tide, is an imitation which is specifically designed for the machine cleaning which is heavy-duty. First launched in United States, Tide was test marketed in the year 1946 as the first heavy-duty detergent in the world; ands was nationally distributed in 1949.

The product claimed to be "Americas Washday Favorite." It was able to gain quick authority in the detergent markets of the US, UK and Middle East. Along with that, Tide dwarfed the sales of Rinso, Ivory Snow, and Gold Dust Washing Powder and caused their demise. Later, the brands were introduced in more familiar soap-flake and soap-powder forms. However, Tide is the only brand that was initially launched with the shape of white powdered bead. Afterwards, the product line of the brand was enhanced to comprise of a clear orange-tinted liquid in1984.

Currently, various forms of the liquid Tide exist in dark blue, except the "Tide Free", which is clear. The development of Tide, in the year 2006, was nominated an ACS National Historical Chemical Landmark in acknowledgment of its