Marketing project - Term Paper Example

Comments (0) Cite this document
The business organizations have taken up options such as enhancing their product lines after a careful environmental analysis. In order to launch…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.9% of users find it useful

Extract of sample "Marketing project"

Download file to see previous pages Proctor and Gamble produces one of the most popular laundries Detergent known as Tide. The brand was initially marketed and promoted in its current shape in the year 1949. The washing powders were introduced during 1880s which changed the way the laundry was done in the household chores. The new products of doing laundry were only the spewed soap. After various other manufacturing companies and brands, N.K.’s Fairbank Company’s Gold Dust Washing Powder and Hudson’s Rinso, the alkyl benzene sulfonates brought further revolutions in the business of detergent (Eduard, Wolfgang, 2002). When mixed with the utilization of chemical "builders", they made it possible for the household to machine wash the fabric with hard water. Thus, Procter and Gamble got the opportunity to launch "Tide" which later became one of its popular brands.
The laundry detergent, Tide, is an imitation which is specifically designed for the machine cleaning which is heavy-duty. First launched in United States, Tide was test marketed in the year 1946 as the first heavy-duty detergent in the world; ands was nationally distributed in 1949. The product claimed to be "Americas Washday Favorite." It was able to gain quick authority in the detergent markets of the US, UK and Middle East. Along with that, Tide dwarfed the sales of Rinso, Ivory Snow, and Gold Dust Washing Powder and caused their demise. Later, the brands were introduced in more familiar soap-flake and soap-powder forms. However, Tide is the only brand that was initially launched with the shape of white powdered bead. Afterwards, the product line of the brand was enhanced to comprise of a clear orange-tinted liquid in1984. Currently, various forms of the liquid Tide exist in dark blue, except the "Tide Free", which is clear. The development of Tide, in the year 2006, was nominated an ACS National Historical Chemical Landmark in acknowledgment of its ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Marketing project Term Paper Example | Topics and Well Written Essays - 1750 words”, n.d.)
Marketing project Term Paper Example | Topics and Well Written Essays - 1750 words. Retrieved from
(Marketing Project Term Paper Example | Topics and Well Written Essays - 1750 Words)
Marketing Project Term Paper Example | Topics and Well Written Essays - 1750 Words.
“Marketing Project Term Paper Example | Topics and Well Written Essays - 1750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing project

The Invasion of Indian Country in 20th Century: American Capitalism and Tribal Natural by Donald Fixico

3 Pages(750 words)Book Report/Review


...?Running Head: MARKETING PROJECT The US nationals’ expenditure on fast food as at 2009 stood at USD140 billionon averages per annum. There were about 25,000 chains of fast food in this nation as at 2009 and this reflected a 1,000% rise since year 1970. Also the aforementioned chain restaurants for fast foods had their advertising expenses at USD294,000,000 targeted on children in year 2007. (, 2009) According to website, the expression ‘fast food restaurant’ is called a QSR- Quick Service Restaurant and it is an establishment of limited menu that restricts itself to food that has already been packaged for instantaneous consumption, while in or out of the...
4 Pages(1000 words)Research Paper

Marketing Project

...? Marketing Project 0 Executive Summary Cardiac Imaging Center is a service sector which will provide ranges of remedial ‘image scanning tests’ in the Chicago city, USA. The Cardiac Imaging Center will provide the services through one of the major hospitals in Chicago, i.e. ‘University of Chicago Medical Center’. In present day, the expenditure on health expenses has increased considerably. Advanced technology has made it much easier to test various health scans through imaging center. The imaging center service is a profitable business as people will become sick and thus there will be demand for the imaging scanning services. The report will describe the market analysis as well as the...
13 Pages(3250 words)Essay

Marketing project

...£100 No Yes £100 Ads in newspapers Yes £50 No Yes £50 no Sales Promotion Yes £200 Yes £200 Yes £200 no While evaluating the advertising budget allocation for Lipton Tea, the projections of the organization should be carefully reviewed. The profiles of the target market should be reviewed and then the budget should be set accordingly for each of the advertising tools being used. 5. Advertising Strategy The strategies that Lipton Ice Tea will implement are the following: a. Aggressive marketing strategy In the advertising promos that would be placed on TV, the Lipton Ice Tea can be related to the positive health benefits that having tea gives to everyone, be they be young or old at age....
4 Pages(1000 words)Coursework

Marketing project

... Nursing Home in China Chine is one of those cultures where the people are aged more than 60 years or older (13% of the totally population, but at the same time it is expected that by another 20 years more than 30% of the population would exceed old age bracket; that is why it is faces heavily with aging society problem and needs to be dealt with on priority basis (Organization). With the increasing population leading to old age the government is also focusing on making more nursing homes; the demand is high in many city and the supply of the same facilities has still to meet with the increasing population crossing 60 years and older. For this very reason the government and the customers are encouraging the investment of public... Nursing...
1 Pages(250 words)Essay

Marketing Project

...Marketing Project - Adventure Tours in Cairns Executive Summary Quicksilver Cruise is the largest scuba diving offeringcompany in Australia and this can be attributed to its reduced price and efficient tour offers that are appealing to most tourists. They include the Quicksilver Cruises, Ocean Cruises, Wave dancer and Reef Bio-search among others. It is among the largest cruise company in Australia. The company is considering introducing various other offers that would ensure Quicksilver Cruises stays a head of competition. Competitor analysis is an essential tool in business management since it provides the business with the appropriate information about its competitors. The major competitors of this...
7 Pages(1750 words)Assignment

Marketing project

...Entry into Netherlands’ Bicycle Lights Market al Affiliation Entry into Netherlands’ Bicycle Lights Market Terpstra, Foley and Sarathy (2012) observe that the business environment has become competitive than ever before. This is the case in Canada where the business environment is very competitive. Therefore, to gain competitive advantage, companies are increasingly exploring international markets that present the better opportunity for expansion. As a company that deals with the manufacture of bicycle lights, we have decided to go global by expanding our business operations to Netherlands, which presents the best opportunity for our lights. We have chosen Netherlands because the country...
2 Pages(500 words)Essay

Global Marketing project

...Global Marketing Project Before Crest enters a foreign nation the organization will first need toidentify whether the foreign market has a taste for the toothpaste being sold by Crest. They might even want to know what the consumers are demanding in context of toothpaste and whether their demand is being satisfied by existing products or not (Terpstra 6-3). Next they would want to identify whether the company has the internal ability and strength to meet the demand of the consumers of the market they are going to pursue. They would even want to know about the political environment of the nation and the rules and regulations that govern the nation, including rules and...
1 Pages(250 words)Essay

Marketing project

...Marketing project [Insert al Affiliation] Americana Company HALAL meat is one of the brands that have a market in Qatar market. Muslims believe in eating what has been prescribed by the Quran as lawful. That is “you shall eat from that which God’s name has been pronounced if you truly believe His revelation”. The Muslims, therefore, prohibit food and meat termed as Haram meaning prohibited. Such meat includes meat from animals that die without human interference. They advocate for Halal (lawful) meat. The brand having a superior quality, it is well acknowledged globally by a immense majority in Egypt, Somalia, Morocco, China, Palestine, Saudi Arabia, United Arabs Emirates, Iraq and Iran just to name a few. The product spread... to these...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Term Paper on topic Marketing project for FREE!

Contact Us