Corporates Fighting Poverty - Essay Example

Corporates Fighting Poverty al Affiliation) Introduction Corporate Social Responsibility means running a business in a way that it has a positive impact on the environment and the stakeholders. Setting profits to help the needy is an important aspect in the success of a business venture. Corporations that provide solutions to help the needy individuals while focusing on the business are important companies. The companies are important players in the development of the company. The companies are inclusive businesses because they focus on helping the poor.

Coca-Cola Company sets part of their profits to help needy around the world. The company is one of the biggest manufacturers of beverage in the world. The company has made the need for helping the poor part of their culture. The goal of Coca-Cola Company is to try and eradicate poverty (Karnani, 2011). The urge to eradicate poverty has led to the company forming a foundation that helps to reduce poverty. The Coca-Cola Company focuses on giving back to the community worldwide. Coca-Cola company records show that it gave $650 million to promote sustainability of local communities around the world (Karnani, 2011).

Coca-Cola Foundation is the main charitable company of Coca-Cola (Karnani, 2011). The foundation receives requests from needy individuals and tries their best to respond to the requests. The company vows to give back to the society 1% of their operating income annually. According to statistics, the company injected at least $143 million to help communities worldwide (Karnani, 2011). The program to help the needy will work well if there is a good relationship the society and companies that exist to make profits.

The program will be for a company that manufactures food products. The solutions of the program will aim to help the individual at the bottom of the pyramid. The main aim of the program will be to provide the poor with realistic interventions that will help uplift their standards of living (Karnani, 2011). The program will be sustainable because the products modification will be able to benefit the poor. The products will have nutrients that the regular products do not have to help poor families.

There are certain nutrients that normal products lack but are available in other food products. Since the needy do not have the ability to access all the food products, having a products that is rich in nutrients is important. The product will be of economic importance to the company because of developing a market for the needy individuals. The product will be good for business because it will expand their market among the low income group of individual. The program will have the ability to exploit the market to create sustainable community transformation.

Reference Karnani, A. (2011). Fighting poverty together. New York: Palgrave Macmillan.