The McDonald's Dollar Menu with Its Low Pricing Strategy - Research Paper Example

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Summary

The paper "The McDonald's Dollar Menu with Its Low Pricing Strategy" states that in the most heightened competition between fast-food rivals of U.S. and when they started coming up with fierce discounts with price, McDonald's introduced in September 2002 new menus that were sold at $1 for each…

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The McDonalds Dollar Menu with Its Low Pricing Strategy

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Subject: Marketing
Type: Research Paper
Level: College
Pages: 1 (250 words)
Downloads: 2
Author: mbogisich

Extract of sample "The McDonald's Dollar Menu with Its Low Pricing Strategy"

From the advent of this new menu, it really proved to be profitable for the company, and the huge buying power further gave it considerable advantages over cost, and needless to say, the sales of Dollar Menu was noticeably on better margins. The further prospects for the company primarily are laid down on the particular ground where it can boost the Dollar menu portfolio in order to attract a lot more customers. In addition to this, the company should launch this to other countries as well where it operates at present. Read More

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