CHECK THESE SAMPLES OF Celebrities Endorsement
A certain celebrity endorsement entails a close relationship between the celebrity and the brand (Kahle and Kim 162).... For instance, Tiger Woods' infidelity issue prompted most of his major sponsors to back out and cut off his endorsement deals.... There has been no research yet to prove the correlation between Woods' exits from his endorsement deal in Nike to the company's increase in sales, but there are researches to prove that Gillette somehow loses profit when he stopped promoting the brand....
3 Pages
(750 words)
Assignment
The writer of this paper states that It is well-known in the advertising industry that having a celebrity endorsement of a product is likely to increase its sales.... hellip; There are many benefits to celebrity endorsement, such as increased exposure, opening up a whole new market of fans, and providing believability for the consumer.... On the other hand, celebrity endorsement of a product or service can backfire spectacularly if that celebrity does something to decrease their popularity, which may lead to a decrease in the popularity of a product due to association....
3 Pages
(750 words)
Essay
hellip; While several manufacturers and service providers use the conventional form of paid advertisements, the latest trend in advertisements is celebrity endorsement.... Lately the company sought the endorsement of the top Chelsea football club players.... Through this, the marketers seek to benefit from the market population determined by the celebrities.... In the modern society, celebrities determine culture thereby setting trends....
4 Pages
(1000 words)
Essay
ikewise, the first of these studies will be engaged with regards to the level to which consciousness factors into how the potential consumer engages with celebrity endorsement and/or celebrity suggestion.... The paper "Psychological Instruments in Celebrity Advertising" critically analyzes the major issues concerning the use of psychological instruments in advertising celebrities.... For instance, the article in question “Celebrity Selection & Role of celebrities in creating Brand Awareness and Brand Preference” elaborates upon how a celebrity endorser necessarily exhibits upon the consumer a heightened sense of self-awareness as a result of personal appearance, social class, or overall beauty and societal standing in general (Patra, & Datta, 2012)....
5 Pages
(1250 words)
Research Paper
The paparazzi have received wide criticism more so in situation whereby their invasive acts cause harm or threat of harm as they go about taking photos and videos of celebrities.... Nordhaus in his writings stated that the paparazzi have been accused of striping celebrities off their right to privacy....
8 Pages
(2000 words)
Term Paper
I propose to conduct a research to determine why companies choose celebrities to endorse their products, on what basis they select the celebrities and whether they get the expected returns from such endorsement.... The strategy is to utilize celebrities as endorsers in marketing campaign and it Companies usually use talent – movie actors, models, athletes or famous people for endorsement (Bergeström & Skärfstad, 2004).... I will look into the benefits that companies derive from such endorsement....
10 Pages
(2500 words)
Essay
It would be eable to find out what was the cause of this outcome since previously, it had been believed that his endorsement deals were purely as a result of his sporting prowess.... After the endorsement event, the celebrity then proceeds to his or her normal life....
4 Pages
(1000 words)
Assignment
The research “The Economic Worth of Celebrity Endorsers” is based upon the relationship between celebrity endorsement and ad recall.... The effect of celebrity endorsement on ad recall will be analyzed in the telecommunication industry.... Researchers have tried to identify the relation of celebrity endorsement and many things like brand image and brand equity.... Celebrity endorsement was found to be very effective in portraying a credible image of the product or service in terms of perceived expertise and trustworthiness (Till & Shimp, 1998)....
10 Pages
(2500 words)
Dissertation