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This broadens the targeted customer base, and creates a new understanding of what the markets are all about. It opens up new avenues that provide the product with ideal marketing properties, hence reaching more clients within the shortest time possible. This also allows more clients to be aware of the products being sold, and have the right information (Kerin, 2012).
Selective distribution is used to reach out to a majority of the clients (“Week 6 reading”). The targeting process allows the consumer to attain the level of growth required in sales and revenue. The work of the distributor is to understand the market and rally all the supply chains under its control to take up the product to the wholesaler (Hochbaum, 2011). This marketing gimmick entices the wholesaler to stock the product. The wholesaler takes up the product and convinces the retailers that it is a good way of meeting the changing client’s demands. It will be a boost to the retailer’s sales and revenue collection. The retailer recommends the products and ensures the clients come back for more. This makes it easy to reach out to more clients while at the same time providing new requirements to satisfy the needs of these clients (Kerin, 2012).
The pricing strategies in place aim at maximizing the sales and the market share. By maximizing profits, it is possible to create efficient systems and effectively capture the required clientele bases. It opens up new methods of doing business while still earning the forecasted profits. By working on maximizing the market share, the company earns a better share of the clientele bases and captures more markets (Hochbaum, 2011). This allows more people to view the product and create a better way of involving all the people needed to attain these goals. The main strategy here is to use the odd-even pricing strategy (“Week 6 reading”). This approach allows clients to come and acquire products in bulk because of the
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They are physical possession, negotiation, financing, ordering and payment. Thus an independent beauty consultant should not stress too much on marketing flow. (b) Shifting the flow to drug stores chains from independent beauty consultants will be beneficial for the Mary Kay cosmetics because these drug stores have a huge sale.
Marketing can be viewed as an art because marketing tools such as advertising require the use of imagination and creativity. There are many different marketing challenges and opportunities companies face today.
As such, this paper seeks to evaluate the strategies employed by Samsung in order to deliver customer value. The paper starts by outlining the historical background of the company as well as its objectives. The main part of the paper will discuss such as brand and product portfolio of Samsung, objectives, pricing strategies, promotional mix and distribution strategies.
A recent Dutch study (leBlanc et al 2004), revealed that retail logistics in various grocery chains are going through drastic changes in an effort to improve methods of delivery, and one method presently under scrutiny is called Factory Gate Pricing (FGP).
The owners of the business are called shareholders because they hold shares of ownership and "share" in the business' profits. Shareholders hire managers who run the business and who, as part of their jobs, make strategic and tactical marketing decisions.
Marketing channels involves two basic component that consist of the physical distribution and the marketing structure .The physical component involves the distribution of goods and services from the manufacturer to the end user who is the consumer. The structure involves all activities that are involved so that the marketing objectives are set and achieved.
It has become the life blood of an organisation in terms of enabling the business to function in this extremely competitive environment of modern day world. Marketing virtually affects all areas of the organisation’s operations through a concept called
Face of Marketing concepts and practices are changing continuously. As Peter Drucker (1973) opines that “the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or services fits
In the past, the 4Ps (product, price, place and promotion) of marketing strategy were highly relevant mainly because of the three reasons: There was lack of variety within the products; people were exposed to limited means of