StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

The Marketing Environment of Golf Clothing - Case Study Example

Comments (0) Cite this document
Summary
The author of "The Marketing Environment of Golf Clothing" paper states that the prospects for golf wear in the UK are very bright but the strategy should be in alignment with the funds available and taking into account the strengths of the competitors…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.8% of users find it useful
The Marketing Environment of Golf Clothing
Read TextPreview

Extract of sample "The Marketing Environment of Golf Clothing"

Download file to see previous pages People travel away from home to watch or play sport and participate in events. Golf as a sport has also gained immense popularity in the UK. Even to play golf, people like to play on a different golf course. The fact that the UK Royal West Norfolk Golf Course spent £165,000 in 1990 to improve sea defenses, demonstrates the popularity of the sport in the UK (Perry, 2004). With the importance of sport, wide opportunities exist for new design and material for golf wear.

UK is a fairly stable nation with the new Prime Minister continuing with the policy of having the UK play a leading role in Europe even as the UK maintains its strong bilateral relationship with the US. The prime minister is normally the leader of the largest party in the Commons, and the government is dependent on its support (BEEA, 2008).
In 2006, the UK economy was the fifth largest in the world and is forecast to have the strongest business environment of all major European economies between 2005 and 2009 (RBCC, 2007). With a population of 59.8 million, the UK attracts about 24.4% of global FDI. It is one of the most competitive locations in Europe for business with very low unemployment level. Over the last ten years, GDP growth in the UK has consistently outpaced growth in Europe. The UK is one of the leading trading nations in the world and fifth-largest importer of merchandise. The government is committed to reducing the burden of regulation on business by 25% by 2010 (UKinvest, 2007).

The retail sector in the UK in the heart of the economy employing about three million people (Mesure, 2007). The UK industry has experienced exponential growth in the last decade, not merely in women’s clothing as fashion is generally associated with, but in menswear childrenswear and accessories as well. The cost of production in the clothing sector in the UK is very high due to high labor rates. Due to this, most of the clothing is imported from other countries. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(The Marketing Environment of Golf Clothing Case Study, n.d.)
The Marketing Environment of Golf Clothing Case Study. https://studentshare.org/marketing/1711507-golf-clothing
(The Marketing Environment of Golf Clothing Case Study)
The Marketing Environment of Golf Clothing Case Study. https://studentshare.org/marketing/1711507-golf-clothing.
“The Marketing Environment of Golf Clothing Case Study”. https://studentshare.org/marketing/1711507-golf-clothing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Marketing Environment of Golf Clothing

Marketing Environment

...?Management Table of Contents Introduction 3 Country Brief 4 4 Situational Analysis: PEST Analysis 5 Political and Legal Environment 6 Economic Environment 6 Social Environment 7 Technological Environment 7 Recommended Strategies: Marketing Mix 8 Product 8 Price 8 Place 9 Promotion 9 Ethical Concerns 10 Conclusion 11 References 12 Introduction Company A is an Australian third generation wine producing family business set-up. It was formed in 1905 and currently operates with the employee strength of 100 people in various Australian locations. It has won at least 200 awards for its good quality of wine since its formation. It is worth mentioning that Company A is a privately owned, Australian based, producer of Red and White wine...
8 Pages(2000 words)Essay

Marketing environment

...?Marketing Environment Table of Contents Table of Contents 2 Introduction: McDonalds 3 Marketing Environment 4 Impact of the Micro environmental Factors on McDonalds 8 Impact of Micro Environmental Factors on Marketing Mix Element 11 Recommendations 13 15 Reference List 16 Introduction: McDonalds McDonalds is regarded as one of the world’s largest food restaurants serving in more than 120 countries with a customer base of 20 million (McDonald, 2013j). The company operates in more than 34000 local restaurants and more than 80 percent of the restaurants are owned though franchising methods (McDonald, 2013g). The food products of McDonald’s include hamburgers, cheeseburgers, chicken wraps, French fries, milkshakes and desserts of varied...
12 Pages(3000 words)Book Report/Review

Marketing Environment

...? Marketing Environment- Walt Disney Holidays Introduction Marketing management as a discipline calls for thepractical management of firm’s marketing resources and activities by applying optimum marketing techniques; influenced by the firm’s size, corporate culture and the industry that the firm is in. This is further made possible by availability of detailed objective, understanding of the internal structures of the business and the market in which the firm operates which are prerequisites for effective and cost- efficient marketing management strategy. Marketing environment on the other hand can be viewed through analysis of factors and forces that influence and/or affects firm’s ability to build and maintain a long lasting relationship...
10 Pages(2500 words)Essay

Golf Game

Golf was played in various different game forms since the middle ages in Europe. As far as the game is concerned, it was played over centuries but the different ways and forms of the games changed as different rules were applied widely. This means that the game which included knocking a ball to and from a designated place was common since the fifteenth century. The exact answer to the question that when did golf originate is unanswerable, but history clarifies that it had several forms by the 15th century and was known as ‘kolf’ in the Netherlands, and ‘goff’ in England. In Scotland, the game was known as ‘gowf’ and it is evident that in Scotland, this game has been nurtured since the last five hundred years. The game was born in...
10 Pages(2500 words)Essay

Marketing Environment

... since they focus to provide a detailed evaluation of the internal analysis part of the equation since they focus to provide a detailed evaluation of the internal environment's strengths/weaknesses. These factors include several such as "company culture, market share, brand awareness,financial resources.." (netMBA,n.d.).These will be internal to the organization; whilst external factors include competitors, in this case ASDA and TESCO that are leading supermarkets in the UK as well. However, the last four mentioned factors are mainly the macro environmental factors and maybe employed in a PEST analysis. PEST stands for political, economic, social and technological factors that have an impact on the economy. In Sainsbury's case these may...
12 Pages(3000 words)Case Study

Clothing

... R. Preeti 23/4/2007 Clothing This article talks about Clothing across the past twenty centuries and the numerous stereotypes that have emerged, in this field. It also deals with the various factors that play roles in selection of the kind of clothing for varied occasions, today! Man has always been an inquisitive and innovative creature and when faced with the challenge of suffering from cold, heat, thunderstorms and the waywardness of nature, he emerged with a solution to combat it. Clothes were the answer and they soon became a symbol of cultural and social representations. Clothes possess a number of functional roles, like offering protection...
3 Pages(750 words)Essay

Marketing Environment

...Running Head: Marketing Environment Marketing Environment s Marketing Environment Introduction: Marketing is the practice of preparation and implementing the pricing, advertising, and supply of goods, ideas, and services to generate trades that satisfy individual and organizational goals. Marketing has two key concepts, customer/clients acquisitions and maintenance of customers/clients.In the context of marketing, learning is a result of information received through advertising or other publicity or through some reference group or other. In order to have an effect on motives or attitudes, marketing effort should associate the product with positive drives and reinforcing messages.       A fundamental aim of marketers is to bring about...
7 Pages(1750 words)Essay

GOLF

... of the English of the Concerned 17 June Golf It goes without saying that golf is a game that is not only very popular in the current times, but the popularity and following of this game is expected to manifold increase in the coming years. There is hardly any sport loving person who has not heard the name of famous golfers like Jack Nicklaus, Gary Player, Tom Watson, Nick Faldo, Greg Norma and Tiger Woods. It do needs to be mentioned that golf happens to be a quiet an elaborate game that involves a big turf, related equipment and multiple rules and regulations. Simply speaking golf is a game that is played with a ball and a club. The players competing in a golf game use varied types of clubs to place a ball into a series of holes...
3 Pages(750 words)Assignment

Golf

What Type of A Golfer Are You? One of the things that bring people together would be sports. It has been a form of leisurely activity and an opportunity to bond with people we love to surround ourselves with. One of the most esteemed sports of today would be golf. And if you are someone who wants to get started with kind of “lifestyle”, knowing the types of golfers would give you an edge.
Categorizing golfers is simply done based on people’s motivations of doing it. There are competitive golfers who you see regularly at driving ranges wanting to sharpen their skill on the sport in as much as they seek to build a stronger camaraderie with their co-golf lovers. Aside from which, they are the ones who do not infrequently particip...
1 Pages(250 words)Article

Marketing Environment

...Marketing Environment Introduction A business cannot operate in vacuum. Every business decision is made within the context characteristics, competition, distributors and suppliers behaviours as well as within the purview of social and legislative framework. People associated with business contribute to personal welfare and that of the society as a whole. From a marketer’s viewpoint, management of the process of exchange between customers and a firm is of highest priority; however, business cannot neglect the varying influence of external and internal factors surrounding the customers and the firm. While some of these factors are easily controllable by the firm, others are difficult or impossible to change and as a result, need...
7 Pages(1750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic The Marketing Environment of Golf Clothing for FREE!

Contact Us