StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Houston Club tour report - Assignment Example

Comments (0) Cite this document
Summary
The club, which is located in One Shell Plaza, is a private members’ club with members drawn from various professions such as doctors,…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96% of users find it useful
Houston Club tour report
Read TextPreview

Extract of sample "Houston Club tour report"

Houston Club Tour Report Located in Houston, Texas, the Houston Club is one of the clubs that we visited with our class under the leadership of Professor Hoey. The club, which is located in One Shell Plaza, is a private members’ club with members drawn from various professions such as doctors, politicians, business leaders, entrepreneurs, and other members with some of its high-ranking members including former President George H. W. Bush. Most importantly, the General Manager and the Membership Director told us that they drew membership from the city’s financial, cultural, civic, and business communities, which highlights its importance in the city.
Houston Club understands the importance of having a high number of members in order to keep it operational. In this case, the company has implemented an efficient membership marketing structure that has ensured that the club’s membership segment of golf club approximate 400 members, the country club has about 600 members, and there are about 1,000 members in the club’s dining, sporting, and business segment. In effect, the club appears to be doing well in an environment where some of the clubs were closing down in Florida. However, the club’s main advantage was that there were fewer clubs within its area of operations.
For Houston Club, exclusivity is one of the marketing strategies that the company has utilized in order to gain more members than other clubs. In this case, the club has packaged itself as an exclusive Gentlemen’s Club, which is an important strategy of the club in differentiating itself from its competitors. Exclusivity is evident in the club’s facilities ranging from their rooms and other important features such as wine lockers stocked with some of the most expensive wines. The exclusivity makes more members want to join the club and become part of the elite. After identifying the importance of this strategy in gaining more members, the club consequently introduced three segments of membership with these three being golf club membership, country club membership, and the other segment drawing membership from people interested in dining, sporting, and business. In this way, the club has a capacity to market its membership across members with varying interests.
Other than membership marketing strategy focusing on the club’s exclusivity, the PR team packaged offers from the club, sent invitations to the city’s law firms, and then focused on the oil, gas, and financial industries by sending invitations to members who were attracted to the packages offered by the club. This pushed the club’s membership up with members signing up for packages that were according to their standards of living.
In conclusion, it is evident that Houston Club’s exclusive membership plays an important role in membership marketing as it differentiates the club from its competitors. In most cases, word of mouth is responsible for members wishing to join the exclusive club, which highlights one approach through which Houston Club has benefited by its exclusivity. On the other hand, the invitations sent through the PR team packaged the club attractively to a majority of potential clients who joined due to the differentiated packages offered by the club. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Houston Club tour report Assignment Example | Topics and Well Written Essays - 500 words”, n.d.)
Houston Club tour report Assignment Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/management/1632158-houston-club-tour-report
(Houston Club Tour Report Assignment Example | Topics and Well Written Essays - 500 Words)
Houston Club Tour Report Assignment Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/management/1632158-houston-club-tour-report.
“Houston Club Tour Report Assignment Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/management/1632158-houston-club-tour-report.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Houston Club tour report

Fire Facility Tour Report

...?For this exercise, I chose to tour a fire station located near my home in Harmony, Florida, which is in Osceola County. I chose this fire station, as I do not live near an airport. This is a very new fire station, being only three years old. When I arrived, I spoke with Lieutenant Huskket, as he is the man in charge of that station. He is also the man who showed me his facility. Currently, this fire station has one truck with a 75-foot ladder and that carries 500 gallons of water, one tanker truck that carries 2000 gallons of water, one brush tanker that carries 750 gallons of water and one truck that carries 1000 gallons of water. They have an engine truck that they use as a backup when necessary. On each of their...
3 Pages(750 words)Essay

Sam Houston

...Sam Houston Sam Houston was born in the year 1793 in their plantation, in Rockbridge County, Virginia. During his boyhood, he acquired elementary education by attending a local school for a period less than six months. He migrated with his mother together with other siblings to Blount County in Tennessee when his father died in the year 1807. He joined a nearby academy and continued with his education reading more of classical literature. He refused his brothers attempts to work on the farm and in the store, in Maryville. The mother was a farmer, and they relied majorly on family labor since they could spend time on the farm during weekends and in the evenings after school. It is at this time that he ran...
3 Pages(750 words)Essay

Research report-Tour Down Under

...?Running head: TOUR DOWN UNDER 23rd August Table of Contents 0 Introduction 3 2.0 Impacts on spectators (locals & visitors) 3 3.0 Impacts on participants 4 4.0 Teams that took place in 2012 and 2013 4 5.0 Impact on professional cyclists 6 6.0 Impacts on host communities (suppliers, local businesses, local community members) 7 7.0 Impacts on sponsors and partners (Government) 8 8.0 Impacts on media 9 9.0 Impacts on co-workers 10 10.0 Use of Tour Down Under to attract more tourists to South Australia 10 11.0 Conclusion 11 1.0 Introduction Tourism is one of the major drivers of global economy. In this regard, developed and developing countries have invested in sport tourism as a way of creating employment thus improving their economy... . In...
10 Pages(2500 words)Research Paper

Plain Tour

...Plain Tour Florida Bebidas is an agriculture and ice making company based in Costa Rica. The company was founded in 1908 by four brothers from Jamaica. The uniqueness of this company is its orientation to the market: products are distributed to consumers mainly through systems of markets. Economic problems are solved largely through markets and marketing effort, with consumers free to make appropriate decisions of their own choosing. Therefore, perhaps it is best depicted as profit-oriented -- an economy in which customers and consumers are the focus of economic effort and in which marketing is the driving power. Florida Bebidas acknowledges the consumer's freedom of choice, emphasizes its powerful position in its...
2 Pages(500 words)Essay

Cultural Tour

...that are needing relaxation, invigoration, and at the same time, learning and social experience that would inject a heavy load of responsibility and commitment in a very light setting --- a cultural tour down the Nile. Event Concept: "The Nile & Corporate Commitment to Our Environment" The idea is to re-inculcate to business executives their environmental duties and obligations to help preserve and protect nature and humanity while on luxury tour of the Nile River in Egypt. Objectives for the Event: To relax executives through a luxurious boat trip Make them get in touch with the past and the present Present historical preserves, and the past in its reality Promote awareness on the changing forces...
4 Pages(1000 words)Assignment

Tour

...Tour Introduction: This case study is about to develop a proposal or bid for an event of my preference. I chose different strategies to develop a proposal. I have planned to organise Festivals in London. In this research I would like to mention the following details. 1. General concept and themes 2. Business program 3. Social program 4. Costs 5. Touring 6. Accommodation 7. Entertainment 8. Staging 9. Special features 10. Sample promotional materiel General concept and themes: Today travelling is an unavoidable part of human beings. People make journey from one place to another for business purpose or holiday. It provides wide range of information and entertainment. Moreover it is a cultural exchange...
5 Pages(1250 words)Essay

Lakeside Country Club tour report

...Task “Lakeside Country Club tour report” The lakeside Country Club is a privately owned and its membership is by way of invitation. This implies that for one to become a member of the club, a Lakeside member will present an invitation for membership from and then guide the prospective member through the whole process for the membership to be approved by the Board of Directors. The history of the Lakeside Country Club property in Houston dates back in 1861 when State of Texas deeded 2,214 acres to Christiana Williams who later sold it to Charles A. Schneider family in 1890. The club carried its...
2 Pages(500 words)Essay

Federal prison tour

...Federal Prison Tour Affiliation On the 11th of May we set out to tour the federal prison in Terre Haut, Indiana; a group of twenty students from the criminal criminology department of ISU university. The tour that took approximately one and half an hour started at the gate entrance where we were inspected and screened. In groups of three, we headed into the large hall where we got detailed descriptions on how the facility operates. From there we set off to visit other sections of the prison. The Federal Correctional Complex has two facilities; the Federal Correction Institution for medium-security inmates and the United States Penitentiary for high-security inmates. We however did not...
2 Pages(500 words)Essay

Whitney Houston

...and abroad, as more than 12 million copies were spread around the world (The Wall Street Journal, 2014). Her second release that appeared in a year was called Whitney and brought this singer a huge fame and big amount of awards (The Biography, 2014). In addition, Whitney Houston made a great and successful world tour in that period, so it was relevant to mention that this woman became an idol and icon in the dimension of music. Whitney Houston had a kind heart and was always ready to help people around the world who were in need. Whitney Houston Foundation for Children was an organization that gave a helping hand to poor children and provided the special projects for...
6 Pages(1500 words)Essay

Holiday tour proposal: Tanzania

...and secure accommodation, 70% want good value for money but not necessarily the lowest prices, and 68% want knowledgeable staff. According to ABTA (2014) survey report shows there is an increase in flexibility in arrangements with 49% compared with the previous year 2012. Despite what our business has planned the holiday agreeing much on the needs expressed by the customer as noted previously, to try to meet their needs throughout the tour trying to deliver to customers the best experience and excellent hospitality for everyone during the tour. However, there are many competitors out there in the travel industry, including our two main competitors Explore and Exodus the table shows the...
8 Pages(2000 words)Statistics Project
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Houston Club tour report for FREE!

Contact Us