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their feedback for the services and extent of their satisfaction etc, being collected from various reliable sources so that communication channels and methods can be planned effectively.
Defining target audience includes knowing the behavior, attitude and individual tastes of each customer or various sub groups in the target groups in order to facilitate playful environment and joyful natural sceneries. Defining the target market also includes giving the prospective customers a compelling as well as logical reason to go out of competitors’ way and to spend their money for your goods or services (Harper, 2003, p. 75). Viejas Outlet Centre considers this as virtual point that can pave a way to marketing success for the next one year. Money spenders and Childs will be communicated regarding what makes Viejas different from other outlet centers and thus to attract them to the joyful environment provided by Viejas.
Sales promotion will be a key ingredient in the marketing and communication campaign of Viejas. According to Martin (2008), sales promotion is a marketing process that provides extra value to the sales force, distributors and final consumers in order to stimulate immediate sale (p. 124). Viejas basically consider this material fact that customers must be provided extra value through various methods of promotion. In order to do so, Viejas proposes both loyalty or store card facility and golf carts services and therefore sales and total revenue can be stimulated.
Both loyalty cards and golf carts will definitely promote the sales from the targeted audience. Linked with store card system, Viejas plans to provide offers and lucky draw program in order to attract more children apart from free parking. Children will be highly motivated towards offers and lucky draw to get rewards and appreciation and thus they may find more times to spend in the Outlet
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This management tool has been developed to ensure the integrated working of all aspects of promotion including advertisements, direct marketing, sales promotion techniques, and public relations. Promotion is one of the Ps in the marketing mix and it has a distinct set of communications tools.
The company’s main line of operation is defense contracting, and its major client is the American Navy and it is charged with building highly innovative naval ships and defense mechanisms (Northrop, 2012). The company is divided into four departments for the purposes of improving its profitability and program performance, strengthening its relationship with customers and improving the cost effectiveness of the company’s operations.
In this case the products is the event named as The Glastonbury Music and Art festival. However, all the marketing activities have to be supported by the proper marketing communication processes and these communications are primarily the combination of advertising, promotion and strong public relation.
Marketing is the process through which organizations produce and exchange their creation and satisfy each others’ needs (Drummond and Elsor, 2005). My company, ABC agency, is a marketing agency which provides services to its clients by conducting promotional campaigns and devising marketing strategies on their behalf.
As the mobile market becomes expansive with the key players being Vodafone, T-mobile, O2, Orange and Virgin among others, firms have realized the need to emulate IMC to reach their customers in the global market. This paper identifies various marketing strategies and slogans that Vodafone adopts thus making it attain a competitive edge in the telecommunication industry.
In a sense, modern marketing concept focuses on the aim of addressing consumer needs and wants but the ultimate outcomes may not be for the betterment of either the customers or society (Rotfeld 2001). A lack of understanding of the ethical issues associated with market segmentation and selection has led to tremendous social and economic costs.
Retention of customers is more important than getting new customers. Thus a customer relation enhances the interaction between the brand and the customers and makes them closer to each other to an extent that the customer
He is enjoying the first positions among the richest person of the world with a net worth of $40 billion(The 400 Richest Americans, 2009). Gates is a Harvard dropout. He took a leave of absence from its university and started a partnership with Paul
Viejas Outlet Center, an award winning retail enterprise, has nearly fifty stores which are there to attract the public towards the center. Some of the biggest attractions of Viejas Outlet Center include various on-site leisure facilities, open-air stage arenas,