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Marketing Essays

Result for Subject Marketing:
19895 essays
Marketing of a Product and a Service Through the Use the Same Marketing Concepts Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
Free
A service is a deed performed by one party for another. It is not tangible like a good hence the approach to marketing these two different products is slightly different though the same marketing principles would be applied as highlighted below. Note should be taken that marketing is concerned with satisfying the needs of the customers.
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The Daily Packers Marketing Strategy Marketing Research Paper
16 pages (4000 words) , Download 3 , Research Paper
Free
As the paper outlines, the snacks industry is a very competitive business venture and efforts are necessary if success is to be achieved or be maintained. The Daily Packers limited has been experiencing an unfrequented growth level, there is still room for improvement. The Daily Packers limited has a duty to adopt a known and approved market strategy. 
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The Definition of Public Relations Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
The implementation of a strategic approach in creates a platform that highlights the current trends of the product, service, individual, or entity for accomplishing business objectives. The public relations research measurements provide the complete delivery of the desired results in the listed field of focus to deliver on time and on budget
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Global Marketing Of Emirates Airlines Marketing Case Study
13 pages (3250 words) , Download 2 , Case Study
Free
Emirates has cooperated with Marriott Hotels and Resort and helps in providing the facility of hotel bookings to its customers as well. It has chefs of high caliber working to provide the customers with quality food and wines. It has an ever-increasing array of services both in the flight and outside to cater to the needs of the customers.
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Market Strategy Planning and Effective Communication Marketing Assignment
10 pages (2500 words) , Download 3 , Assignment
Free
According to the findings, it can, therefore, be said that the organizations need to adapt to the wide spectrum of environmental elements of the new markets primarily because market strategies need to be tailored according to the environmental conditions of the place. The strategy is planned around two core areas.
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RFID Technology in Supermarket Industry Marketing Assignment
14 pages (3500 words) , Download 4 , Assignment
Free
This essay analyzes that a supply chain is in effect also a value chain in that each step in the process adds some value to the final outcome. Value is basically delivered in four ways: reduction of capital and operating expenses, increasing the revenues, creating a stable position or improved position in a competitive environment and risk mitigation.
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Corporate Business and Relationship Marketing Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
The author states that the main goal of the Sampa Paulo hotel is to be a leader in the hospitality industry by providing superior services and hospitality components that meet the needs of those that are staying at the hotel. The hotel will focus on the internal structure and building a component team of leaders that are able to provide superior services.
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Perfect Competitive Markets and Allocating the Resources Fairly Across Sectors in the Economy Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
Free
There are activities of businesses or individuals that affect the lives of people who live around them. It may also affect the natural environment in which the business or individual operates. The environment or people are affected either positively or negatively. Positive and negative effects are called externalities.
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Effectiveness of Product Differentiation Marketing Research Paper
21 pages (5250 words) , Download 2 , Research Paper
Product differentiation is the only way of staying ahead of the competition. Every successful company relies on product differentiation. A company’s success depends on the extent of product differentiation that they are able to achieve. It is about forming a perception in the consumer’s mind that the product is different than its competitors.
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Necessary Information about Clients for Business Marketer Marketing Assignment
40 pages (10000 words) , Download 2 , Assignment
Factors that influence and exert a pull on a purchaser should always be present in the mind of a consumer/business marketer. These factors can be cultural, social, personal or psychological and can be useful in identifying what fascinates buyers and in serving consumer needs better by shaping products and demands. 
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Organizational Behavior of Whole Foods Market Marketing Term Paper
14 pages (3500 words) , Download 2 , Term Paper
Free
Organizational behaviour is the study of how employees in a work environment behave or interact with each other while working together and accomplishing the given tasks. Various emotions and behavioural patterns like attitude, needs, expectations, problems, experiences, etc will be at play, as the employees go on communicating with each other.
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Nazomi Restaurant Marketing Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
Cuisines from particular countries including Japan had gained worldwide interest and appeal, enticing people prominently from many foreign countries. Marios George wanted to create a fusion of a club and restaurant, and thus Nozomi was born. For any business venture to succeed, it has to bring in an optimum number of customers.
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Promotion and Place Project Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The company has decided to frame an innovative marketing plan for attracting the target customers. There are several energy products available in the market which makes it highly competitive. Hence, before introducing the new energy drink in the market, the company will be required to develop its place and promotional plan 
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Impacts of Globalization on the Labour Market in the United Kingdom Marketing Research Paper
27 pages (6750 words) , Download 2 , Research Paper
It is in this light that the future of UK as a country lies on the hands of the British people themselves. They should remain steadfast and vigilant and share the same spirit of activism and professionalism their government is proud to have, only through unity and cooperation that the real goals of globalization can be realized. 
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Marketing Communications: Communications Opportunity Analysis and the Communication Strategy Marketing Research Paper
14 pages (3500 words) , Download 4 , Research Paper
Free
After selecting the target market for the product the next step for the company is to develop a communication strategy for the product to secure a strong position in the mind of the customers. The main messages to be communicated to the customers are developed. Strong branding message is very important for the customers to recall the brand name.
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Consumer Behavior and Market Segmentation Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
As the study highlights, the intended response is the buyer chooses to purchase the firm’s product or service.  In between the stimulus, the response is the buyer’s decision-making process. The customer will then see information, examine alternatives, purchase the item and then evaluate their purchase after the sale.  
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Marketing Plan for iPhone 4S Marketing Assignment
14 pages (3500 words) , Download 2 , Assignment
Free
As the paper stresses, applying the wrong strategy may result in high costs and losses where the business is forced to pull out after the investment is already done.  Various factors; economic, political, cultural, social, legal and physical environmental factors require consideration so as to determine the best way to launch a new product.
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The Current Consumer Market of Powerbike Marketing Assignment
12 pages (3329 words) , Download 3 , Assignment
Free
In this era of globalization and industrialization, the consumer market of Thailand is one of the most intriguing components of mystery, which is illustrated by diverse types of languages, beliefs along with economic and social status. With due regard to this fact, the consumer market of Thailand has always positioned itself as a tricky proposition.
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Marketing of Old Spice & the Axe Effect Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
According to the paper, the visual representation effectively addresses the slogan: “The Axe Effect” indicating that the extraordinary fragrant could bring mermaids of their domain to check what the fragrance was all about; there is a mysterious concept as brought about from using the mermaids as symbols of representation. 
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Apple vs Samsung Marketing Book Report/Review
9 pages (2250 words) , Download 5 , Book Report/Review
Free
According to the report, with the advent of 21st century, Apple major restructuring happened where MAC OS X was launched in March 2001, which was the operating system based on Unix with the ease of interface for both professionals and personalized computers. The same year Apple also opened their first official retail stores in Virginia and California.
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Main Activities covered by Marketing Marketing Essay
19 pages (4750 words) , Download 3 , Essay
Free
According to the paper, the concept of marketing has evolved over a period of several decades. Prior to 1920’s the businesses followed a production orientation that defined business success solely in terms of production scale. This was followed by the era of sales orientation in the 1950’s which relied on personal selling and advertising to convince the customers to buy.
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Foreign Direct Investments into Russia Marketing Term Paper
13 pages (3250 words) , Download 2 , Term Paper
Free
In the paper demonstrates factors the priority of the export investments -           the transferring the hard industry plants to the countries with the cheap man power; -           the investments into the extractive industries provide with raw materials; -           producing goods in the country of consumption reduces the transport costs of the investor.
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Does Controversial Advertising Sell Product Marketing Research Paper
30 pages (7500 words) , Download 3 , Research Paper
According to the paper, stealth marketing is a major aspect of controversial advertising. It is anchored on the premise that word of mouth remains the most effective form of promotion and that peer group recommendation is the ultimate marketing weapon. Stealth marketing campaigns help marketers to cut through the clutter of traditional advertising.
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Upon the Effectiveness of Marketing Fitness Clubs on the Internet Marketing Research Paper
43 pages (10750 words) , Download 2 , Research Paper
The results of the primary research indicated that the internet was a potent marketing tool as a lot of people spent quality time searching and comparing fitness facilities online. It was also revealed that the website of JJB was not evaluated as very effective by the people surveyed. The online sales are very few, less than 1 % of the total sales.
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Marketing Strategy for Nokia Mobile Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
In addition, consumers demand complete solutions, not just electronic devices, and innovative technology to be invisible. The new unit of value creation in this converged industry are the client relationships, and in the near future, the industry will be skewed toward mobile financial services and mobile banking.
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Developing a New Plug-in Hybrid Vehicle Marketing Case Study
17 pages (4250 words) , Download 2 , Case Study
Free
As the paper outlines, in the UK, Ford has developed a strong market and hence, it must try to develop its plug-in hybrid car through better marketing plan. The situation analysis has been conducted using PESTLE and SWOT analysis. PESTLE analysis disclosed that the macroeconomic factors are favorable for Ford’s hybrid car market development. 
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Economic System, Demographics and Market Features of Greece Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
In the globalized world, business activities are not limited to any geographical boundaries. Intense competitions in the domestic market and untapped opportunities in the foreign markets have attracted the organizations in setting up business units outside their country. Today, organizations do not hesitate in investing in any foreign countries 
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Integrated Marketing Communications for Various Market Segments Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
I would use both primary and secondary data sources to collect data. Secondary data would involve past researches on women fashion stores in Australia. Along with that, fashion magazines, Newspapers, and Annual reports of our competitors would be taken into account. Primary research would involve a questionnaire, interviews, and focus group.
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Critical Success Factors of ABC Consultancy Services Marketing Assignment
7 pages (1750 words) , Download 3 , Assignment
Free
This essay demonstrates that ABC operates as a sole trade student recruitment agency based in London. ABC targets Jordanian prospective applicant who wishes to continue their studies into the English degree courses, short courses, undergraduate degree programs, postgraduate and research degrees in the United Kingdom.
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Impact of the Micro Environmental Factors on McDonalds Marketing Book Report/Review
12 pages (3000 words) , Download 3 , Book Report/Review
Free
The expected increase in the consumer spending on fast food would allow the management of McDonald to develop functional procedures which would cater to the needs and wants of the customers. The food innovation procedure would enable the company to develop an array of food options in vegetarianism food.
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Market Audit of South London Tamil Welfare Group Marketing Term Paper
15 pages (3750 words) , Download 4 , Term Paper
Free
SLTWG is a non-profit charity organization in London that works for the Tamil community. It has been in operations for slightly more than 29 years. It has been tasked with offering Tamil refugees basic services and advice pertaining to their nationality, immigration status, education, employment, welfare benefits, housing, and technical skills.
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The Power of Branding - How Brand Equity Rules the World Marketing Article
25 pages (6250 words) , Download 2 , Article
The power of brand equity can have both a negative and a positive effect on society.  How a corporation uses its equity can support the promotion of new products, create a more economically powerful domination within its primary market, and sustain a corporation through both economic downturns and the effects of poor publicity.
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Critical Marketing Issues of Dell Marketing Research Paper
14 pages (3500 words) , Download 3 , Research Paper
Free
The subject of this research is Dell Inc, that started on November 1984, has grown to become the largest PC maker and seller in the world by 1990 with its strong marketing vision of ‘going directly’ to the customers. Michael Dell, the founder and current CEO of Dell, started his lucrative business with a systematic process of giving high-quality computers to the customers at competitive price.
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Foundations of Marketing Theory: Marketing Analysis of Coca Cola Marketing Term Paper
12 pages (3000 words) , Download 3 , Term Paper
Free
Coca Cola has been able to correctly prove the importance of providing customers with a strong story which attracts the customers to the brand and increases brand awareness immensely. Coca Cola has been one of the oldest storytelling efforts at branding and marketing and can clearly be considered to be the most successful attempt.  
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International Marketing Mix of Nokia Marketing Essay
17 pages (4250 words) , Download 3 , Essay
Free
This research is being carried out to outline a detailed explanation of the international marketing mix as utilized by Nokia, followed by an explanation behind the choices that the company has made. Lastly, some suggestions for changes that Nokia may apply to their international marketing mix will be put forward.
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Importance Of Internet Marketing In Modern World Marketing Case Study
16 pages (4000 words) , Download 2 , Case Study
Free
The concept of branding has come to refer to anything intended to shape the public image regarding an organization, or in this case a destination, into a consolidated image or idea. Branding has often been publicized as the best means of creating a loyal customer base and achieving instant worldwide recognition.
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Development of Global Mobile Phone Industry Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
According to the research findings, it can, therefore, be said that the consumer has surpassed the first time buying levels and is now on the look for value perspective in the mobile industry. As such, there is every need for the industry to upgrade to higher levels and offer new features to the consumers which are reliable, convenient and novel.
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Shift to Integrated Marketing Communications Marketing Research Paper
8 pages (2262 words) , Download 3 , Research Paper
Free
According to Pickton and Broderick (2005), integrated marketing Communications (ICM) refers to the consolidation of all known marketing tools, marketing strategies as well as the resources of the company. The main purpose of Integrated Marketing Communications is to maximize the profit of the company.
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How Movie Rental Industry Works Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
Rentals have emerged as the most popular form of watching a movie yearly. The movie rental market can be divided into physical movie rental market: in-store, by mail and vending rental market; digital movie rental market: this consists of digital video on demand, cable operators providing video on demand and subscription video on demand.
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Consumer Behavior Marketing Research Paper
13 pages (3250 words) , Download 3 , Research Paper
Free
For instance, a few years ago Monaco’s tourism office repackaged a standard tour which included visits to an exhibition of ‘Napoleonic Memorabilia’ and ‘Principality’s Wax Museum’ as ‘Retro Day: A History and Tradition Tour’. In this case, ‘retro’ can be equated with ‘classic’ or ‘timeless’.
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Packaging as a Great Weapon in the Marketer's Arsenal Marketing Assignment
8 pages (2000 words) , Download 3 , Assignment
Free
The importance of packaging has been rising due to the increasing self-service concept, more accountability on the part of a company to ensure environmental safety, changing customer’s habits, increasing customer’s need and demand for information, media fragmentation and clutter leading to less effective and more expensive advertising etc.
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The Air Industry and the Airline Marketing and Pricing Marketing Admission/Application Essay
8 pages (2219 words) , Download 2 , Admission/Application Essay
Free
The author states that a Singapore-based company is to be advised on venturing into the airline industry. The company has been able to secure US$ 500 million as the capital investment. The drawback is that the company has little experience in the field of aviation. The company is making cautious advancements.
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Factors That Affect Emerging Stock Markets Marketing Literature review
20 pages (5000 words) , Download 2 , Literature review
Free
The author states that it is important to understand that oil may have a direct or indirect impact on the growth of the market. Thus, it is important to take a look at this by understanding the impact of oil on the growth of stock in emerging markets. It is important to understand that there must be some factors that lead to major changes in 11 markets.
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Kodak Marketing 26-28' Digital Photo Frames Marketing Research Proposal
11 pages (2750 words) , Download 2 , Research Proposal
Free
The marketing audit has been described by Phillips Kotler as a comprehensive, systematic, independent and periodic examination of activities and resources in order to determine problem areas and opportunities and recommend a plan of action. The tools employed will be the SWOT analysis, Pestel's analysis, and the five forces model.
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The Lufthansa Airlines' Customer Preference Study Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
It is seen that the aviation industry has been rapidly growing and demonstrating frequent changes. Lufthansa Airlines is one of the major airlines in Europe which have been trying to launch a new service for business travelers at a cheaper price. The situation looks favorable with a large number of business travelers across the world.
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Longitudinal Theory of Value in Ethical Consumption Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
The researcher states that product consumption trends in most economies take the line of ethical desires and guidelines. Some individuals tend to shape their consumption trends to the ethics of the communities in which they live while others ignore ethic perspectives of their communities but instead assume another different trend that is incongruent to the ordeals of the community.
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SWOT & PESTAL Analysis of Pepsi Marketing Assignment
13 pages (3250 words) , Download 7 , Assignment
Free
In this study, PepsiCo has been selected as target organization, which will be utilized as a case study to understand its marketing efforts and the benefits it gains from these marketing efforts. In addition, the researcher will analyze PepsiCo’s strengths and weaknesses and the whether the marketing environment within and outside the organization are favoring it or not.
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GAS & LNG Market of JAPAN Marketing Coursework
9 pages (2250 words) , Download 2 , Coursework
Free
The country has experienced blackouts following its low reserves in electricity generation capacity. This has most of the time due to vicious incentives of its market schemes which have contributed to higher profits for private companies which source gas and liquefied natural gas. Such have been common especially during power shortages
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Marketing Plan for Smartphones in China Marketing Case Study
22 pages (5500 words) , Download 3 , Case Study
According to the paper, smartphones remained out of reach of a majority of customers due to high expenses. Smartphones have become a genuine consumer electronic product with millions of subscribers all over the world. It can be observed that despite challenging economic conditions in several nations, the international demand of smartphones has continued to increase.
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Critical Analysis of Contemporary Issues and Future Developments in Marketing of Wal-mart Company Marketing Book Report/Review
10 pages (2500 words) , Download 3 , Book Report/Review
Free
Wal-Mart has adopted the latest techniques to reach out to its audience. While online advertising has established itself over the years, the social media have not been far behind. Social networking sites have been used to target customers from all strata of society. These have also been used as Public Relations (PR) tools to stay ahead of the race.
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