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Marketing Essays

Result for Subject Marketing:
19702 essays
Impression of the Advertisement Marketing Case Study
10 pages (2710 words) , Download 1 , Case Study
Free
It is no secret that advertisements are trying to get us to buy something. Although today’s consumers feel much more sophisticated in their ability to spot the obvious ploy, the truth is that advertisements and their designers have kept pace with these changes. Their even more sophisticated use of images, colors, text, and placement is designed to circumnavigate our logical defenses.
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Marketing Plan for Magic Carpet Inc Marketing Case Study
8 pages (2232 words) , Download 2 , Case Study
Free
While magic carpet continues to focus on its core competency of cleaning carpets, it will come out with attractive product bundles that will help get wallet share from the market. These value bundles will help in increasing revenue share as well as retaining the customer, as they will work as Unique Selling Propositions on which Magic Carpet can cash upon.
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Land Values and House Pricing Trends Marketing Essay
34 pages (8500 words) , Download 3 , Essay
The purpose of this research seeks to draw on the standard variables by considering some of the transition-specific factors such as the profound transformation of hosing market institutions as well as the availability of services for housing finance in CEE, improvements in the quality of newly constructed housing and the increasing demand.
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Marketing BMW Case Study Marketing Case Study
4 pages (1405 words) , Download 0 , Case Study
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Packard (1996) suggests that innovations are often the result of the needs of the market and as such, the hybrid engine was a perfect response to the demands of the automobile market. While BMW may not cater to this market at the moment, the industry analysis, the rising fuel prices as well as the increase in hybrid sales.
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The Increase in the Global Market Prices of Oil Products Marketing Research Proposal
4 pages (1200 words) , Download 0 , Research Proposal
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As of June 2008, crude oil prices had reached as high as $142.99 per barrel compared to $25 per barrel back in 2003 (William, 2008). With the continuously increasing oil prices per barrel, the cost of transportation increases and the prices of major commodities like rice, wheat, sugar, and other food, including other non-food products.
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Marketing Mix for Solar Panel System Marketing Case Study
5 pages (1346 words) , Download 1 , Case Study
Free
This means the combination of goods and services that a company offers to the consumers and in the market. Price: Price is defined as the amount of money charged for a product or service. It also means the value that is exchanged by consumers for the benefit that accrues from using the product or service
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BAA Airports In the UK Marketing Business Plan
8 pages (2453 words) , Download 1 , Business Plan
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At the first level, it could be stated that the risk for environmental pollution is closely related to the various activities of the firms that operate in a particular industry. However, the existence and the operations of airports across a specific country are also related to the economic and cultural development of a particular country.
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Marketing Plan for Starbucks Light Lunch Option Marketing Business Plan
17 pages (5261 words) , Download 11 , Business Plan
Free
The promotion could increase the sales and profitability of the company given that the average number of customers who visit Starbucks store outlets between 11 a.m. to 1 p.m. is low as compared to the rest of the business hours. To enable to remain profitable in the market, the company should avoid saturating a specific geographic market. This will allow the company to maximize the business operation in each Starbucks store outlet.
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The Role of Marketing in the Success of Businesses: Case of Aston Martin Marketing Case Study
8 pages (2143 words) , Download 3 , Case Study
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In order to understand the role of marketing in the success of businesses around the world, it is necessary primarily to present a general description of marketing as part of all business activities worldwide. Marketing represents ‘the relationship between sellers and buyers, generally companies and consumers, in a process that can be both cooperative and competitive’.
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Internet Marketing in the Case of Fly Monarch Airlines Marketing Case Study
14 pages (3981 words) , Download 1 , Case Study
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The firm’s website is offered for a variety of tasks – online booking, provision of information on the firm’s destinations, the firm’s performance as well as the additional services provided by the firm (see corporate website). The specific website can be criticized using the theories presented in the previous section.
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Marketing Rail Travel for National Rail Organization Marketing Case Study
6 pages (1645 words) , Download 0 , Case Study
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The services of the National Rail Marketing Research firm were commissioned to design and carry out a survey that identified such a target market. In order to design an appropriate survey, research was conducted to determine current trends in rail use and what major complaints exist about rail travel.  
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Media Marketing and Journalists Marketing Term Paper
14 pages (3852 words) , Download 2 , Term Paper
Free
Historically and today, as mass marketers look at the market rather than the individual customer, they concentrate on getting a greater number of transactions during a particular time period or in a given geographic area. From the marketer's perspective, these transactions are all independent of one another.
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Queensland Australia Marketing Plan Challenge Marketing Case Study
9 pages (2535 words) , Download 1 , Case Study
Free
This report is a marketing plan for the brand ‘Foster’s beer’ of Foster’s Group of Australia. Foster’s group is the leading beverage company in Australia. “Foster’s Group is a global multi-beverage company delivering a portfolio of beer, wine, spirits, cider and non-alcohol beverages.” (Foster’s Group Ltd. 2008). 
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Export Material Marketing Business Plan
11 pages (2916 words) , Download 1 , Business Plan
Free
It is also essential to undertake marketing support and this is usually be funded by the exporter. In fact, without any kind of assistance, a brand is not likely to gain space on the shelves of the supermarket or the traditional retailers. As the exclusive wine retailers are unable to compete on the basis of price, they are in search of exclusive products or deals to offer their consumers.
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The Efficient Market Hypothesis Marketing Case Study
9 pages (2764 words) , Download 1 , Case Study
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Actual prices of individual securities already reflect the effects of information-based both on events that have already occurred and on events which, as of now, the market expects to take place in the future. In other words, in an efficient market at any point in time, the actual price of a security will be a good estimate of its intrinsic value.
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The Acquisition of Jaguar and Land Rover Marketing Case Study
9 pages (2746 words) , Download 2 , Case Study
Free
Tata Motors on the other hand, has also gained a significant advantage from the acquisition. As opposed to Ford which has made most of the investments into improving the quality and marketability of the brand, Tata Motors has acquired the Jaguar at a time when its market is improving. Similarly, the Land Rover has also just turned in a profit.
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Marketing Communications Done by Toyota and Subaru Marketing Essay
6 pages (1963 words) , Download 1 , Essay
Free
Both Toyota Land Cruiser 200 and Subaru Forester used a similar marketing communication approach in order to reach its target consumers.  However, Subaru Foresters’ television advertisement seems to be better than the advertisement set by Toyota Land Cruiser 200 because of the way it delivers its marketing information to its audiences.
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Strategic Plan of Sandwich Inc Marketing Term Paper
9 pages (2558 words) , Download 1 , Term Paper
Free
The author of the following paper gives detailed information about print advertising which would be the best manner to get our message to the audience while other methods can be used after some time. Regardless of the medium, the message should be focused on health issues and the comparative health benefits of the product.
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Marketing Fundamentals Marketing Essay
22 pages (5500 words) , Download 3 , Essay
This essay discusses that with globalization taking place at a fast pace, the demand for McDonald’s products may change. There will be a greater demand for regional products and culturally modified products like veggie burgers, halal meat, Arabian tastes etc as there will be a visible change in the ration of foreigners and locals.
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Managing Marketing and Repositioning at Slendertone Marketing Assignment
6 pages (1555 words) , Download 0 , Assignment
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In its earliest days, Slendertone was marketed through the use of distributors. This was done mainly because the company had limited resources, but also because company officials believed the use of distributors to market and sell their products was cost-effective and quick. The company also relied on marketing the existing product line.  
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Global Marketing Issues The Power Of Monopolists Marketing Assignment
9 pages (2432 words) , Download 1 , Assignment
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Prices in a market economy indicate a lot about the goods and services in the industry. Because prices are used to regulate the interaction between the demand and supply of a certain good, it signals when the supply is enough for a given demand. Prices may indicate either a shortage or a surplus in the supply. 
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Marketing Applied to Aviation Marketing Coursework
14 pages (3731 words) , Download 0 , Coursework
Free
Many high net worth individuals (HNI) have their own aircraft. Owners include hoteliers, sportsmen, CEOs of mega-companies, Royalty, landed gentry, and so on. Owning and operating corporate jets is a status symbol. The hassles involved in their procurement, operations, and maintenance requires a team dedicated to that aircraft. 
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The Issue of Customer Orientation and Its Manifestation Marketing Essay
8 pages (2238 words) , Download 1 , Essay
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In the recent past, companies have committed a lot of resources on researching the subject of customer orientation behavior and building an organizational culture that is customer-oriented. There has been an effort by many companies to come up with programs especially in their production and sales department that are customer-oriented.
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Inverted Yield Curve in Bond Markets Marketing Assignment
5 pages (1462 words) , Download 0 , Assignment
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A study of the reasons and effects of this inverted yield curve has been undertaken in the write up with particular references from the US Treasury bond market. It is important to understand this relationship in order to understand the exact meaning and implication of the Inverted Yield curve.
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Finncil Development in Emerging Mrkets Marketing Essay
14 pages (3500 words) , Download 3 , Essay
Free
This essay discusses that eаrly wаrning indicаtors plаy аn importаnt role in аssessing а country's vulnerаbility to currency crises аnd in detecting finаnciаl mаrket weаknesses. It hаs been stаndаrd prаctice to use а lаrge number of mаcroeconomic vаriаbles in eаrly-wаrning systems. Indicаtors providing informаtion hаve rаrely been included.
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Poor Customer Service Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
These managers may not run the company very competently unless the board of directors exercises vigilance and control over them. The relationship of the managers, including the directors, with the stakeholders, is mainly fiduciary. They are after all paid for working for the primary stakeholder, the shareholder to create value and profit for him.
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Utilising a Value at Risk Methodology Marketing Essay
38 pages (9500 words) , Download 3 , Essay
This essay comprises of five chapters, the first chapter presents a brief introduction to the topic chosen and explains the different aspects of the Chinese stock market. This brief analysis covers different share listings, investors and their listing s and de-listings. The second chapter offers a detailed review of the literature discussing history.
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The Impact of Cause Related Marketing on Consumers Marketing Essay
29 pages (7250 words) , Download 3 , Essay
This paper employs a descriptive research method, which uses observation, interviews, and surveys. In this method, it is possible that the study would be convenient and quick since this paper aims to determine the role of training in cultivating a corporate culture in managing quality. Descriptive research could also suggest unanticipated hypotheses.
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Enviro Golf Tees Marketing Case Study
9 pages (2414 words) , Download 2 , Case Study
Free
Marketing communication will be focused on the creation and execution of printed materials, the television, newspapers and other forms of media.  This will also be aided with customer service and customer relations.  The general behavior of the organization that will be promoted to stakeholders will play a key role.  This will also be focused on product and service and demand generation of golf tees. 
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The Current Trends of Mergers Marketing Term Paper
8 pages (2507 words) , Download 1 , Term Paper
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The author states that Schraeder et al. supported that ‘mergers and acquisitions are becoming a strategy of choice for organizations attempting to maintain a competitive advantage’. However, there are cases that M&A does not lead to the required result – probably because the necessary measures are not taken in advance.
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The Sales Channels Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
The objective of this paper is to compare and contrast sales channels in the same product sector considering various strategies used in the buying assortment of these retailers. Store design and how it supports buying and merchandising strategies of the retailers will also be looked at. The companies in question are Wal-Mart and Carrefour, both retailers.
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Private Label in Retail Marketing Marketing Essay
10 pages (2661 words) , Download 1 , Essay
Free
The private labels crop up in the form of mushroom competitors for business entities since their brands are competing with these private labels at different fronts all the time and that too in different market segments and types. The retailers bring with them these private labels just to satisfy their quest for achieving profits.
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The Confectionery Market in the UK Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
Price is defined as the sum of values consumers exchange for the benefits of having or using a product (Briohny, 2006). Price means what a person must do in order to get the product. If the costs outweigh the benefits, the consumers may not buy the product. The benefits have to be greater than the cost for the customers to be attracted.
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The Marketing Communications Strategy & Mix: Sports Company Marketing Case Study
9 pages (2475 words) , Download 2 , Case Study
Free
The brand’s success is also an outcome of a strategic and reliable marketing communications plan that catapulted the products to the target market’s awareness. The company’s brand positioning is an upshot of its mission vision: to produce the best shoe for the requirements of the sport, protect the athletes from injury and make the products durable.
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Leadership in the Coca Cola Company Marketing Case Study
10 pages (2683 words) , Download 2 , Case Study
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Several heads are put together to get a product or service marketable to the public. These many hands come in at various stages to add up to produce what we have or see at the end of the day as a product or service. We need to note here that people make a company what it is and not the name of the company.
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Integrated Marketing Communications Programme for Crunchy Crunch Company Marketing Case Study
8 pages (2381 words) , Download 2 , Case Study
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Crunchy Crunch Company is a successful business venture, it’s a profitable company but it is incredibly socially responsible as well. As an external consultant, I would give a clean card to the Chief Executive since this company is an example for other organizations and it is perfect in all aspects. Overall, the company is a success and an example for the rest to follow.
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What Customers Needs to Be Improved so as to Attract Travelers while Searching for Accommodation Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Nowadays, the use of data to explain a point, justify a claim and to influence a decision has become the order of the day. Tangible and reliable data is usually used in this case while making decisions. Marketing is all about understanding the needs of the users of your goods and this only happens once one has carried out a research study. 
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Marketing Communication Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
This essay analyzes that a simple study of an agency’s profile is not enough since the organization must also find information in regard to the company’s administration and sales force, service range, among others. According to John Lidstone, Janice MacLennan (1999), the focus should also be given to financial audit.
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Analysis of the Presentation of Educational DVD's Marketing Assignment
5 pages (1313 words) , Download 0 , Assignment
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The presentation about educational DVDs does not appear to understand the audience as well as their requirements concerning the approach taken by the individual. Instead of following the recommendations laid down by Gilbert which ask the presenter to connect with the audience on an intellectual level and way them to a particular viewpoint. 
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E-Newsletters as a Form of Direct Marketing Marketing Term Paper
12 pages (3344 words) , Download 1 , Term Paper
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The author states that an effective e-newsletter contains useful information for their customers. It also involves the details of new or additional products or services that a company is offering. Research has found that seventy percent of successful e-newsletters are written in a friendly and conversational voice.
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The Sonic Cruiser Project Marketing Assignment
5 pages (1304 words) , Download 0 , Assignment
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The small firm needs manufacturing expertise in order to design a production layout to mass-produce its product effectively to optimize productivity. The firm entered into a strategic alliance with Sage Automation in October of 2006 to acquire the desired expertise with investing their liquid assets or lending capacity (Papyrusaustralia, 2008).
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A Marketing Plan for TESCO Marketing Case Study
8 pages (2120 words) , Download 3 , Case Study
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TESCO’s first store opened in 1929 in Middlesex (TESCO. 2007) but started growing in terms of expansion and acquisition in the 50s and 60s. Over the years, it has experienced changes in management and in management directions. It experimented on various strategies to be able to conquer the market. Finally, in 1995, it was able to reach the top spot in the UK’s supermarket industry.
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Market Analysis and Segmentation: JetBlue Airways Marketing Case Study
6 pages (1761 words) , Download 2 , Case Study
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The company also offers the best complimentary snacks despite its low flight rates.  Given these company highlights, the airline’s market strategy is definitely geared towards the “price” niche, meaning, the company is bent on charging less for the same, if not better, amenities and services.  In addition, JetBlue Airways recognizes the need to combine significant and critical factors.
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Marketing Planning Assessment: Midland Cycles Marketing Business Plan
11 pages (3469 words) , Download 6 , Business Plan
Free
Much of this growth can be attributed to changing social attitudes regarding cycle recreation as well as clever and innovative marketing efforts which focus not only on the product and its attributes but is used to relate to lifestyle preferences of the cycle industry's intended market segments. This marketing plan describes the current cycle industry.
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Marketing Communication Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
From this paper, it is clear that after identifying the various factors, a threat and opportunity analysis was done to determine the areas which could be effectively used to both promote business and the goal of energy conservation. The threat and opportunity identification process lead to recommendations.
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Marketing in Practice Marketing Essay
27 pages (6750 words) , Download 2 , Essay
This essay discusses that global warming will affect the economies of both underdeveloped and developed nations. The former would be affected more than the latter. With the changing climates, spreading of diseases etc. the economic development will be slower. Large funds would be required by the government to allocate to fighting against global warming.
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Cooperative Marketing in a Global Arena Marketing Assignment
5 pages (1380 words) , Download 0 , Assignment
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Even though repackaging will cost more, staying with the present design is not increasing sales, and a new design, a positive image, and a major communication campaign, utilizing the Internet and targeting the personal aspects of products offered, would show company growth as the customer base increases.
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To be Launched in USA Marketing Essay
24 pages (6000 words) , Download 3 , Essay
From this paper, it is clear that even though CNG market was a lucrative market in the era 1990-2000, however, its success is now waning due to the emergence of new technology and widespread doubt about the reliability and performance of CNG technology. Even then, market leaders like Orion exist due to t,o the lucrative margins in the CNG bus industry.
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Business and Sustainability Marketing Essay
12 pages (3370 words) , Download 1 , Essay
Free
It has successfully implemented Wal-Mart's low pricing strategy which is yielding positive results. Furthermore, Wal-Mart’s robust financial performance (revenues reaching $348,650 million during the fiscal year 2007, an increase οf 11.7% over 2006) would provide financial stability to the company.
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Next Plc Marketing Marketing Coursework
9 pages (3912 words) , Download 3 , Coursework
Free
The histоry оf NEXT gоes bаck tо 1864 when it wаs fоunded by J. Hepwоrth & Sоn under the nаme оf Gentlemаn′s Tаilоrs. In 1981 Hepwоrth bоught the chаin оf Kendаlls shоps tо estаblish а new Wоmensweаr grоup оf shоps. This wаs the birth оf NEXT Plc as а trendy high street retаiler which sells mоderаtely priced clоthing fоr stylish wоmen аnd men in the аge rаnge 20 tо 40.
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