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The Impact of Cause Related Marketing on Consumers

The Impact of Cause Related Marketing on Consumers - Essay Example

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This essay will cover the following: the research design and method, the respondents or subjects to be studied (which will include the sampling method), the data collection instrument, and the data analysis. All these meanings will be presented in the paper…

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The Impact of Cause Related Marketing on Consumers

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Subject: Marketing
Type: Essay
Level: Undergraduate
Pages: 29 (7250 words)
Downloads: 3
Author: abelardo95

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Specifically, this research will cover the following: the research design and method, the respondents or subjects to be studied (which will include the sampling method), the data collection instrument, and the data analysis. These will be presented below.This study employs a descriptive research method, which uses observation, interviews, and surveys. In this method, it is possible that the study would be convenient and quick since this paper aims to determine the role of training in cultivating a corporate culture in managing quality.

Descriptive research could also suggest unanticipated hypotheses. Nonetheless, it would be very hard to rule out alternative explanations and especially infer causations. Thus, in this paper, it is practical and reliable to use this kind of research approach. This descriptive type of research also utilizes observations in the study. To illustrate the descriptive type of research, Creswell (1994) will guide the researcher when he stated: Descriptive method of research is to gather information about the present existing condition.

The purpose of employing this method is to describe the nature of a situation, as it exists at the time of the study and to explore the cause/s of particular phenomena. The researcher opted to use this kind of research considering the desire of the researcher to obtain first-hand information from the interviewees so as to formulate rational and sound conclusions and recommendations for the study.All research will possibly involve categorical or numerical data or data that can be used for analysis to help the researcher answer the research questions (Saunders, Lewis,& Thornhill, 2004).

Moreover, Saunders et al (2004), defined quantitatively as a type of empirical knowledge. Actually, qualitative data are described in expressions of quality (Saunders et al, 2004). Qualitative is the converse of quantitative, which more precisely describes data in terms of quantity.

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