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Management: The Marketing Process And Strategies - Assignment Example

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The writer of a paper "Management: The Marketing Process And Strategies" specializes that the goal of the marketing process is to ensure that the brand is brought to the consumer and willingness is created within the consumer to buy the particular product or brand…
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Management: The Marketing Process And Strategies
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Download file to see previous pages The marketing process achieves this through different channels and by selecting the right consumers for the right products. Advertising is a major part of the marketing process since it ensures that the consumer is aware of the product within the market. The main purpose of advertising is to inform the consumers and in the process of informing them, it should create in them, a want to purchase the product. Relationship marketing refers to the process of developing long-lasting relationships with the consumers since it is easy to get a consumer but hard to retain him. The main purpose of relationship marketing is to develop loyalty to the brand or the organization within the customers. Three reasons why relationship marketing is essential for any business is because:
  1. It improves sales of the organization through word-of-mouth. Satisfied consumers talk positively about the product with their family and friends which in turn compels the family and friends to at least try the product once;
  2. It allows the organization to develop and introduce products that are aligned with the consumer’s needs and demands. With relationship marketing, consumers can communicate their desires to the organization and the organization would take them into consideration and thus develop products that would help them gain competitive advantage;
  3. Relationship marketing allows an organization to retain a link with the consumers and bring them back to the product if the appeal is minimized due to any factor. 
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