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BAA Airports In the UK - Business Plan Example

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The paper "BAA Airports In the UK" says that the development of any area that is going to serve the public has to be examined carefully making sure that no threat of the public interests will occur in the future as of the use of this area or the material plans used throughout the development…
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BAA Airports In the UK
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Download file to see previous pages Moreover, overseas holidays of people in the UK can be served only through the airports cited across the country. The specific issue, i.e. the benefits from the operation and the expansion of airports across the UK compared to the consequences of the operations taking place in these airports in the above country is examined in the report with a special reference to the BAA airports cited across the UK. It can be stated that the establishment and the operation of these airports across the UK overweigh the consequences of these activities for the environment. A relevant Communications plan is suggested in order to help the local authorities as well as the British government to understand the importance of the existence and the operation of BAA airports across the UK.
Different views have been stated in the literature regarding the appropriateness of marketing practices used by firms in order to develop their communication with their clients. In accordance with Aufreiter et al. (2000, 53) ‘when traditional marketers think of organization, they mean structure: distinct product, channel, and customer groups focusing on specific functional tasks’. Focusing specifically on the importance of marketing communication for modern firms, Dobie et al. (2003, 289) noticed that ‘marketing communications are an important element of any marketing strategy as it is essential to inform potential and existing customers regarding product/service availability and application’. In other words, the development of communication is a significant part of marketing focusing on the promotion of the firms’ presence within their market. However, it is necessary that appropriate ethics are applied during the development of the various marketing plans introduced in markets internationally. Firms’ managers have the responsibility for the choice of the most appropriate strategy when developing their firms’ marketing plans. Regarding this issue Griffin et al. (1997, 24) made clear that ‘in conducting marketing communication operations, firms have several options for sourcing the various communication activities as it is a make or buy decision: source from within or externally’. ...Download file to see next pagesRead More
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