To be Launched in USA - Essay Example

However, its success is now waning due to the emergence of new technology and widespread doubt about the reliability and performance of CNG technology. Even then, market leaders like Orion exist due to the lucrative margins in the CNG bus industry. For a new entrant, it is a very difficult industry to survive in.People holding these designations are in the above 25 age bracket as it takes about that much time to gain a professional degree and expertise and experience to acquire these positions.

However, these are just the influencers in the decision-making process. The real target market is the decision makers i.e. the CEO’s, Chairman and Managing Director of the companies.To reach this level, the usual life cycle stage of the leaders in organizations is at 45-75 years of age. Even if it is a privately owned company, the proprietor would take about this much time to achieve the level of success whereby he could invest heavily in a product like a CNG bus.It is not about gender bias, but the usual decision makers in Transit industry are usually men.

This is primarily due to the nature of the transit industry. It is not the preferred industry by women .Secondly; this industry requires engineering and technical skills. This is a fact proven by the presence of only 2.5% women in the CNG industry and that too with associated industry like publications THE GVR and event organizers. In the hardcore CNG industry, there is hardly in the representation of women.CNG buses focus on institutional and Governmental clients. Thus, the income of these clients should be high enough to fund such an investment.

However, in cases, where institutions and NGOs are being encouraged to purchase CNG buses out of environmental concerns, the government provided assistance in funding.The target market of CNG Buses are affluent, Upper-Upper social class of the society who not only possess the necessary capital but also are interlinked and well-known amongst the high ranking officials.