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Plus, three different sauces are being offered with different levels of spices and seasoning which will again attract more people with different tastes.
It is meant to be a snack which is as good as a meal and can be eaten while on the road as it is easy to carry and the sauces also come in proper packing which makes it all the more easier for consumers to utilize it. The target audience is 12-55 years old people, because the sauces act as customization thus making the chicken pie acceptable for more.
Creating awareness about chicken pie will be extremely important and can be done so by advertising on radio, TV and paper and via internet. Plus, it can be introduced by giving it as a combo with most utilized product of McDonald’s.
Different advertisements will be needed for different regions of the world. These will be made as per the cultural differences, for example advertisement for USA will be different from that of Saudi Arabia.
Then there is direct marketing and web marketing which creates even more awareness, especially in the teens and young adults. Nowadays, forums like Facebook, Myspace and Twitter can be used in order to attract a great deal of customers worldwide.
The packaging and the look of the product should be appealing; the chicken pie can have webbed structure on top of it instead of plain coat of flour. Also, it can be packed in a nice cardboard box which is colorful and relates to the pie. Moreover, the sauces can be given in a nice plastic cup with a good lid so that it can be carried around without the fear of getting leaked.
Another factor that should be kept in mind is affordability. It is important that it is affordable for people of all ages. For this, the size can be kept medium and the chicken pie can be charged at an affordable cost.
Thus, in order to make chicken pie successful, it is important to address different age groups and people from different regions through a variety of advertisements, direct marketing and
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The company is providing the target customers with different latest and new telecommunication products and equipments. There has been continuous innovation and changes in the industry and in order to stay competitive in the industry. It is essential for the organisations in the industry to keep on coming up with new and innovative products and solutions (Budde, Baker, Bibolini, Evans, Hulme-Jones, Kwon, Lancaster, Lange, Tine, McNamara, and Wansink, 2011).
The same research also revealed a surprising fact about how much of US consumer products comes from China – less than 3%. The thesis of this paper is to introduce Team A’s company - American Goods Wholesale Club - that focuses on providing a medium for promoting Made-in-America products and market it to its members.
0 Conclusion 6 6.0 Recommendations 7 References 7 1.0 Executive summary This report is a submission to the senior management team of Nokia Company. It reports on the marketing campaign plan that was devised for use in South Africa where the company is planning to launch its two new brands namely: Nokia Lumia 920 and Nokia Lumia 820.
The company may consider concentrating on universal values based on a focus on cultural values; in fact, this would involve targeting certain ethno-centric segment of millennial populace. The company ought to target the group of customers due to their nature of being optimistic and practical; in fact, they are attracted to being associated with companies with idealistic, with an impact on the world.
This is a paper prepared for the leading furniture manufacturing company Ergonomics Ltd. Company need to diversify. Based on the SWOT analysis, BCG matrix and situation analysis for the company the appropriate segment would be the children furniture market. The new range of product requires appropriate planning at all the levels of the organisation. Detailed marketing plan for the launch of new range of products has been provided in the paper.
The report will first begin with identifying appropriate objectives for the launch event of the new Nokia phones. Secondly, the report will analyse the key stages of the planning process for the launch event, and highlight on the importance of
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The current market situations call for the new era of innovation. The company needs to
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Likewise, customers should enjoy the value of products purchased with hard earned money.
The smartphones era offers gadgets with multiple functions for the convenience of shoppers. However, many of the services do not match various
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