Marketing Fundamentals - Essay Example

Also, there is the awareness of global warming and thus the packaging and in the future, there would be laws for packaging the products and to depose them (Gelder).The economic conditions of a country influence the purchasing power of the customers. With the progressing economy, the purchasing power of customers enhances. Thus if McDonald's chooses to enter markets that have a good prospect of economic progress in the next five years, then the chances are that the demand will increase as the nation progresses and the customer base will increase (McDonald’s 2008).

If the economies go down in the next five years, the demand will decrease as the purchasing power of the customers will decrease (Keegan, 2004, pp. 130-164). Thus the prospective economic condition of a country or city may affect the demand for McDonald’s products in the future (Floris, 2008).With globalization taking place at a fast pace, the demand for McDonald’s products may change. There will be a greater demand for regional products and culturally modified products like veggie burgers, halal meat, Arabian tastes etc as there will be a visible change in the ration of foreigners and locals and nations would be more mixed culturally.

(McDonald’s 2008). Thus there would be a change in the tastes of customers everywhere. Also, as women and men both start working across the globe; there will be an increased trend to buy from fast-food chains. Also, there may be an increased trend especially amongst women for healthier meals which McDonald's may have to cater to (Novicevic et al, 2004, p. 65-96).Technological progress is fast integrating the industry and the customers are also becoming technologically advanced. In the future, there may be a decreased trend to come in the restaurants and customers would prefer ordering online or via phone.