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Asia-Pacific Media - Essay Example

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This essay "Asia-Pacific Media" discusses the concept of multiple modernities. Very often modernity has been confused with Westernization but the two are not identical although westernization is used as a reference point. …
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Asia-Pacific Media
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Download file to see previous pages According to several social science theorists and theories modernity has led to the destruction of religious and spiritual beliefs and notions, of traditional culture and non-naturalistic metaphysics (Smith, 2006). Modernity according to them created secularism and gave rise to a materialistic outlook. This view of social science theorists underwent a radical change after World War II. After that modernity was supposed to be universal, uniform, predictable, and inevitable dynamics inexorably transforming the world. It was then believed that modernity and modernization were inevitable but modernity produces predictable patterns of uniformity and standardization. The concept of multiple modernities them emerged giving rise to diverse opinions on the subject.
After World War II, there developed a structural differentiation across a wide range of institutions in most societies. These covered areas like family-like, economic and political structures, urbanization, modern education, mass communication, and individualistic orientation. Each of these arenas was defined and organized differently in different periods of development thus giving rise to multiple institutional and ideological patterns (Eisenstadt, 2000). While these patterns were distinctively modern, they were influenced by specific cultural premises, traditions and historical experiences. Using the Western project as the reference point, all the regions developed distinctly different dynamics and modes of interpretation. Even though in the non-Western societies certain themes were developed and depicted strong anti-Western themes but all were modern. It progressed rapidly after the Second World War and demonstrates that cultural programs evolved continuously. This is referred to as multiple modernities because each region or society had its own way of being modern or interpreting things and situations differently. This was a process of ongoing reconstruction. ...Download file to see next pagesRead More
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