StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

The Fact about UK Chocolate Market - Case Study Example

Comments (0) Cite this document
Summary
The following paper entitled 'The Fact about UK Chocolate Market' presents people in the United Kingdom which consume a larger number of chocolates than in any other European country and their love of chocolates and sweets continue to flourish day by day…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.4% of users find it useful
The Fact about UK Chocolate Market
Read TextPreview

Extract of sample "The Fact about UK Chocolate Market"

Download file to see previous pages Chocolate is the UK’s favorite impulse snack. Consumer’s eating habits and lifestyles are constantly changing as people due to busy life schedules depend mostly on chocolates and short snacks to make up for missed meals. Even though few have concerns and awareness about sugar and fat in chocolate, they regard it to be an affordable daily treat. Women play a major role in the chocolate market as they are the largest purchasers of chocolates either for home consumption or for giving the gift. The most remarkable fact about the UK chocolate market is that people over 55years of age consume chocolate worth 700 pounds every year, which accounts to be 21% of the total chocolate consumption.

For a new chocolate brand ‘Mouth Fresh’ from John Foster Enterprises, it would be a tough time to get a market where the competition is fierce and is dominated by multinational companies like Cadbury, Mars, and Nestle who fight each other to keep hold of their profitable portions of this £5.3bn market. Around one-third of all the chocolate the UK people eat is made by Cadbury. For the last five years, Cadbury had been very strong and sharing more than 30% of the chocolate market. Cadbury concentrated mostly on consumer awareness and understanding which in turn led to the lunching of many successful new product developments. Mars and Nestle are the other leaders in the market who had been sharing the market up to more than 25% and 20% respectively for the last five years. Nestle, the world’s biggest food and drink group, had been focusing more on the UK chocolate market and it resulted in a 16% hike in their annual earnings.

Demand for dark chocolate has been increasing rapidly up to incredible growth of 45% since 2004 and is still expected to continue to rise mainly because of that the consumers are influenced by its high levels of antioxidants. Even though Black Magic, the most recognized dark chocolate from Nestle, uniquely dominated the UK market and helped retailers largely to take the benefits of fast-growing consumer demand, there is an opportunity for new dark chocolate with more innovative product development and targeted marketing activity that it can produce a successful market. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(The Fact about UK Chocolate Market Case Study Example | Topics and Well Written Essays - 2250 words, n.d.)
The Fact about UK Chocolate Market Case Study Example | Topics and Well Written Essays - 2250 words. https://studentshare.org/marketing/1715493-principles-of-marketing
(The Fact about UK Chocolate Market Case Study Example | Topics and Well Written Essays - 2250 Words)
The Fact about UK Chocolate Market Case Study Example | Topics and Well Written Essays - 2250 Words. https://studentshare.org/marketing/1715493-principles-of-marketing.
“The Fact about UK Chocolate Market Case Study Example | Topics and Well Written Essays - 2250 Words”. https://studentshare.org/marketing/1715493-principles-of-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Fact about UK Chocolate Market

UK Footwear Market

In sports footwear, the market has remained stagnant as experts and trainers have preferred the same old trend of quality and functioning despite the new fashion trend and labeled marketing. This has maintained the position of UK’s sports brands as they have been emphasizing on the old market trends and have remained stable on reliability and sustenance attributes. One of the reasons for holding a strong market position in sportswear is that brands “Nike”, “Reebok”, and “Adidas” have been firm on understanding consumer satisfaction (Key Note 2012). They have understood what customers want and what their preferences are on premium shoe wear collections. Meanwhile, the market is showing dece...
8 Pages(2000 words)Case Study

Chocolate

It played an essential role in the Aztec and Maya religious and royal events. Cocoa seeds in native America were used as an offering to deities, as well as serving chocolate drinks in sacred occasions. The American settlers from Europe fattened and sweetened it through the addition of milk and refined sugar, two ingredients that were not known to the Native Americans. In contrast, they did not infuse it into their diet, although, later, it was integrated into their desserts and sweets (Drowne & Patrick 27). It was in the 18th century that John Cadbury came up with the process of emulsification to create solid chocolate, which was the beginning of the modern chocolate bar. While cocoa was, originally from the Americas, West Africa...
7 Pages(1750 words)Research Paper

British market for chocolate

... to keep the brand that the English public love but try to take it with us into the next century and the next revolution of dark chocolate." (7) The manufacturers of every field have become increasingly sophisticated in their branding strategies and have developed emotional identities for their products relating to customers' desires and meeting a premium price point. And the most dominant in the British chocolate market are Cadbury Schweppes, Masterfoods and Nestle. Whereas the market leaders of the chocolate bars taking about 44% of sales are Kit Kat, Twix and Mars Bar. The Nestle brand manager is of the view that the chocolate market has become commoditised and the manufacturers are fetching sales by discounted offers or other...
6 Pages(1500 words)Essay

Lingerie Market in UK

Organizations based on management information about customers, products, prices, competitors, suppliers and every aspects of the marketing environment are bound to move ahead. 'Marketing' belongs to marketing specialists but 'going to market' is a process owned by everyone in the organization (Piercy, 1997).
Present business environment: Companies' strategies, structure, systems, products and cultures grow increasingly obsolete and dysfunctional as the environment changes. The major responsibilities of the organizations are identifying market place changes and opportunities as well as threats, from competitors and other external/environmental factors. In the present geo-political situations and ever-changing technological and...
13 Pages(3250 words)Essay

Chocolate

... the dominant ruling class in ancient Mexico, the importance of coffee could be gleaned from the fact that they demanded tax in the form of cacao beans (The History of Chocolate: The Beginning). The Mayas used chocolate to highlight marriage, where bride and groom as a token of their acceptance for another, gave one another grains of cacao (Wolf 1). The European early on their discovery of chocolate, probably because of the relative scarcity of sourcing cacao beans in those days, marked chocolate drinking as a class or social marker - where the rich were the only ones who could afford to drink chocolate. Now that distance is not much more of a concern in sourcing cacao beans with the invention of more efficient means of transportation...
2 Pages(500 words)Essay

The UK Housing Market

...Business Environment Section-A Answer Considering the UK Housing market, the impact of some of the decisions on house prices: (a) If the government introduces some kind of incentives for prospective buyers then it is bound to give a boost to the housing sector as such. Reports suggest that British housing market has slowed considerably since last summer, therefore if the government announces a scheme for the first time buyers allowing them borrow 50,000 of their mortgage at 1%, a very low rate of interest, this is bound to give the housing sector something to cheer about because this will encourage the individual buyers to go become a house owner. This will be a good step as it is meant for first time buyers and not for investors/ house...
7 Pages(1750 words)Assignment

Evaluating UK Cigarette Market

... and action. Widespread nature of cigarette consumption is well known but not enough is known about how to gather information that will firstly help to determine the trends in consumption and next to devise measures to use this information. This paper has suggested the development of market information system that will help in the evaluation of the cigarette market in the UK with the twin purpose of either promoting or controlling the market. 5 Bibligrahpy 1 www.ash.org.uk/html/factsheets/pdfs/fact18.pdf 2 http://www.uwex.edu/CES/cced/downtowns/dma/index.cfm...
3 Pages(750 words)Case Study

Chocolate

... of chocolates was more or less a result of the cross cultural exchange of tastes. The value of the native aesthetics served as a key point to the success of chocolaty flavors. Any form of chocolates which made ‘fame and name’ in Europe evolved from the recreation of the Mesoamerican indigenous tastes in differential forms. However there are compositions of modern chocolates which are widely different from the indigenous forms. The cause of this has been explained by the author as a gradual evolutionary process which was triggered by the technological and economic market demands. The adoption of a foreign taste by societies has been historically evaluated by the article. Colonization, Imperialism and globalization in addition with many...
4 Pages(1000 words)Essay

Digital Chocolate

...). In as much as the company has witnessed a remarkable growth in its revenue, it has also encountered several challenges, which have disrupted its endeavor to lead in the phone gaming world. Additionally, this script highlights some of the Organizational Behavior (OB) theories, exploited by the company in attaining its success. As the company performs its activities, the literature has it that it has faced hordes of challenges, some of which have resulted to filling of a court case. For instance, there was an epoch when the company felt threatened by the fact that Zynga, a growing mobile gaming company was threatening it. Digital chocolate complained about the usage of their trademark by Zynga. The company claimed its entitlement...
2 Pages(500 words)Assignment

Chocolate

...CHOCOLATE s Introduction Chocolate is among the few foods that many people feel passionate about. In most cases, this passion goes beyond the love for the sweetness of most candies or desserts. At body temperatures, chocolate melts that are part of its charm. Chocolate as we now recognise it, is the end product and result of many years of work and research but begins as a bean. The cocoa bean which is scientifically known as Theobroma Cacao L, originally grown in Central America, was tremendously used by the natives from the Olmec, the Maya, the Zapotec, the Moche and the Aztecs as their cultures. In modern English, chocolate originates from the Aztec phrase "cacaua atl" which means "cacao drink”. It also has another phrase xocolatl...
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic The Fact about UK Chocolate Market for FREE!

Contact Us