The Fact about UK Chocolate Market - Case Study Example

Segmentation, Targeting, locations, population and Trends: GU changed its brand image and re-launches its brand in the market with stronger brands and packaging.... The addition of the chocolate line makes this company stronger in the market who are dealing in same packaged products (Gatten, 2011).... This market is divided into several sub-segments such as: Chilled Desserts Fromage Frais Yogurts       GU is offering products in the chill deserters' segment....

Decrease in supply refers to the fact when supply drops due to change in the above mentioned factors.... Similarly increase in supply refers to the fact when supply increases to change in those same factors.... The number of suppliers entering the market impacts the prices by bringing it down due to competition (TR Jain, VK Ohri).... If there is a competition in market, the price of competing goods will also impact.... Therefore changes in supply and demand impact market equilibrium (Mankiw, 2003)....

As it is the requirement of the casual staff in general in the market is more during the festive seasons.... 3) Chocolates of the company are hand made this makes the process of automated packing difficult for the boxed chocolate.... The product differentiation apart from the taste of the chocolate was also marked by the freshness of the chocolate.... Thorntons range of the continental chocolates has made the company largest selling specialist of assortment chocolates in the uk....

The author of the essay makes recommendations about each of the functional areas of chocolate business (Les Gourmands) such as marketing, internet sales approach, humane resources, financial actions, banking and other financial relationships, operational actions, structure and culture… The author states that you need a longer-term strategy starting with defining the firm's goals, planning how to implement those goals, and projecting the pros and cons of various alternatives....

The most remarkable fact about uk chocolate market is that people over 55years of age consume chocolate worth 700 pounds every year, which accounts to be 21% of the total chocolate consumption.... Women play a vital role in chocolate market as they are the largest purchasers of chocolates either for home consumption or for giving gifts.... ‘Cloud7' chocolates will be exciting small treat that would fulfill a personal goal of providing the target market with exceptional chocolate experience....

The product recall did not affect the company and it had a fresh stock available to the market due to the fact that it produces billions of chocolate bars annually (Vasagar, 2006).... Cadbury said that the level of bacteria was low and was considered safe but FSA wanted Cadbury to pull its products off from the market.... John was a young Quaker; he used to sell tea, coffee, drinking chocolate and cocoa at his shop in Bulls Street, Birmingham, which was of high quality, and price....

The product creates value for retailers due to the fact that Hershey's is a well-known brand which is widely consumed by people of all ages; for this reason they are willing to invest in the product since profits are definite (KPMG, 2012).... ?The chocolate of tomorrow What today's market can tell us about the future.... om/UK/en/IssuesAndInsights/ArticlesPublications/Documents/PDF/market%20Sector/Retail_and_Consumer_Goods/chocolate-of-tomorrow....

The most remarkable fact about the uk chocolate market is that people over 55years of age consume chocolate worth 700 pounds every year, which accounts to be 21% of the total chocolate consumption.... Women play a vital role in the chocolate market as they are the largest purchasers of chocolates either for home consumption or for giving gifts.... For the last five years, Cadbury had been very strong and sharing more than 30% of the chocolate market....