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History of Cadbury - Essay Example

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John was a young Quaker; he used to sell tea, coffee, drinking chocolate and cocoa at his shop in Bulls Street, Birmingham, which was of high quality, and price. John knew that…
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History of Cadbury
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History of Cadbury

Download file to see previous pages... r by the name of “Cadbury Brothers of Birmingham” in 1847 and started operating an office in London; following the partnership in 1854, they received Royal Warrant of manufacturers of chocolate and cocoa to Queen Victoria.
Before 1850s chocolate was a luxury food item, enjoyed only by the elite society of Birmingham but in the 1850s due to a decline in the import taxes, the prices reduced and everybody could afford chocolate. In 1861, John’s partnership with his brother Benjamin was dissolved by mutual agreement and Cadbury was handed over to John’s sons George and Richard Cadbury because of the poor health of their father.
Richard took over the marketing and sales side of Cadbury, George managed the manufacturing of Cadbury chocolate and in 1866, they launched “Cocoa Essence” (all natural products without any starchy ingredient) as George acquired a revolutionary cocoa press. George and Richard decided in 1878 to expand their business and for that reason, they acquired the Bournbrook Estate, situated in the south of outskirts of Birmingham. This estate was named Bournville and later they opened the Bournville factory. In 1905, Cadbury launched its first milk chocolate with higher milk content than other chocolates and became the best selling product in the year 1913. In 1918, Cadbury’s trade increased and it spread globally when Cadbury launched its first factory at Hobart Tasmania (BBC, 1).
In 1919, Cadbury was merged with JS Fry & Sons to compete against Rowntree (brand owned by Nestle). On 22 September 1955, Cadbury advertised itself on TV for the first time. In 1969, Cadbury was again merged with beverages company Schweppes and formed Cadbury Schweppes. Cadbury Schweppes then acquired other companies but in US, the manufacturing of Cadbury’s confectionary products was licensed to The Hershey Company. In 2009, Kraft foods made a bid of $ 16.2 billion to takeover Cadbury but according to Cadbury, the bid was undervalued. Later in 2010, there ...Download file to see next pagesRead More
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