Cadbury Schweppes Management - Case Study Example

In these days, cocoa beans were being imported from south and Central America and West Indies. In fact the cocoa beans had so much value and were expensive. It could only be afforded with the wealthy and elite people of the society then. Experimenting with his pestle and mortar, John Cadbury produced a range of cocoa and chocolate drinks with the latter having sugar (Cadbury, 2008). In 1861, John Cadbury the founder handed over the business to his eldest sons Richard and George. It is to their leadership that the success of the Cadbury Brothers limited is owed.

In 1899 the business became a private limited company and was branded Cadbury brothers Limited. The growth of the business led to invention of the chocolate bars which were now spiced up with milk The first milk chocolate that was ever made was course, dry and neither sweet nor milky enough for the public taste. At the same time, there was great competition from other continental manufactures of chocolate which led to the need of the Cadbury Company to launch other tastes and variety of chocolates one of them being dairy maid which later became dairy milk and finally evolved to be branded Cadbury dairy milk, which has a unique flavor and smooth.

Cadbury Brothers limited later merged with Schweppes Inc in 1969 to form Cadbury Schweppes plc which is a confectionery and Beverage Company that processes non alcoholic beverage. It has an employee base of approximately 59000. Cadbury Schweppes Plc currently has its headquarters in Berkeley Square, London which is in England in United Kingdom. Cadbury Schweppes plc is principally involved in the manufacture, distribution and sale of branded beverages and confectionery, in addition to other related foods.

It supplies its products through wholesale and retail outlets of the confectionery which are licensed and registered by the state in which they are located. Cadbury Schweppes plc trades in almost all the countries that are available worldwide because contemporary knowledge, it is one of the leading chocolate producers world wide. Cadbury Schweppes plc markets a range of chocolates, gum and sugar confectionery brands worldwide. These brands are in the form of bars, blocks, bagged products, packets, rolls, boxed assortments, chocolate eggs and novelties (Cadbury, 2008).

There are various myths which have been propagated about management which are supposed to help organizations increase their earnings. Myths in the business arena usually come up as managers try to find ways to survive in the business world which is usually full of challenges and uncertainty. They provide some kind of hope as they provide something that managers can hold onto as they run their businesses. These myths usually influence the way companies make decisions and the way management run firms as much as the strategies have not been proved to be true.

These myths help managers come up with a set of policies or strategies that they employ in order to help their organizations achieve certain objectives. Some of these myths according to Foss (2006) include the fact that it is harder to acquire a competitive edge if a company uses outside resources or resources it has purchased instead of using internally produced resources. The root cause of this misunderstanding cropped up from Cool and Barney argument that only resources that cannot be sold by the company are considered to be valuable.

Cadburys has not