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Marketing Essays

Result for Subject Marketing:
19702 essays
Psychology of Advertising Marketing Term Paper
8 pages (2426 words) , Download 1 , Term Paper
Free
Again I asked about the colorful decorations both in and around the cabin. She has explained the importance of color in advertising to me. “BLACK suggests authority, power, boldness, seriousness. BLUE suggests security, authority, faithfulness, and dignity. BROWN suggests richness, politeness, helpfulness, and effectiveness.
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The Market Trends Marketing Report
5 pages (1380 words) , Download 0 , Report
Free
To market successfully, Starbucks must transcend its internal point of view to understand what the product means and could mean to consumers who have their points of view. Only a meaningful product from their point of view will seem relevant to consumers will appear different from other products will seem to be reasonably priced.
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Market Continuum Marketing Coursework
5 pages (1579 words) , Download 0 , Coursework
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The healthcare components like accessibility to good medical care, quality, and cost are increasingly moving beyond the grasp of the general public. The inflationary trend in the economy and the rigidity in health insurance are creating an extremely vulnerable segment of society that needs to be addressed urgently both in terms of micro-level and at macro level.
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Marketing Strategies of Apple i-Phone Marketing Case Study
8 pages (2000 words) , Download 1 , Case Study
Free
Apple put forward an exceptional and integrated approach to its marketing strategy. It integrated both traditional and modern advertising techniques in its marketing. Giving information to media and leading websites and thus making customers well aware of the product that is not yet launched is a different and most effective marketing strategy.
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Reebok CCM Advertising Campaign Marketing Case Study
14 pages (3662 words) , Download 1 , Case Study
Free
Advertisements in nontraditional media can also be utilized such as SMS services, as well as online advertisements. In the company’s website, mini hockey video games could be featured, where players can choose to wear the products and see and experience the benefits of the products during the simulation game itself.
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IPhone Marketing and Strategy Marketing Case Study
9 pages (2390 words) , Download 2 , Case Study
Free
The company used a demo strategy online which showed users what they could expect with the new iPhone, which created a sort of viral marketing phenomenon where word of the new iPhone was spread across the Internet. It had even been called the “Jesus phone” because technology users believed that it was so highly revolutionary in concept.
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Trade Union Activity and Pluralistic Perspective Marketing Term Paper
13 pages (3250 words) , Download 2 , Term Paper
Free
Employee relations refers to a systemic framework of interrelated links between employers and employees that are both influenced by and determine worker productivity, motivation, employee psychology and measured responses to organizational culture. Identical terms such as labor relations and industrial relations are also applied as synonyms.
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Loreal Global Marketing Strategy Marketing Term Paper
24 pages (6000 words) , Download 4 , Term Paper
In consideration with the growing demand for plastic surgery, L’Oreal ’s ability to do research and development of the related products shall precede  them from the crowd in this area.  There is another long-term goal which should be focused upon the increment  of forwarding integration into the market.
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Integrated Marketing Communications Marketing Assignment
12 pages (3205 words) , Download 3 , Assignment
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The author states that the company currently markets three products under the Hawk product range—products that aim to control the birds and mice as pests for industrial and commercial customers. The new product, the Hawk mole controllers, offers benefits that are helpful in addressing needs even to a larger market of agricultural customers.
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The Effectiveness of Television Program Sponsorship in the United Kingdom Marketing Assignment
6 pages (1500 words) , Download 1 , Assignment
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While the growth of TV program sponsorship has accelerated over the past few years in contrast to the relatively stable airtime sales, the trend in terms of advertisers’ preference for using sponsorship as a major marketing communication tool over advertising is apparent. Tom Duncan, in his book “Principles of Advertising and IMC”, has enumerated various benefits of sponsorships.
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Success of Marketing Strategies Marketing Term Paper
13 pages (3250 words) , Download 3 , Term Paper
Free
With every organization wanting to expand their reach and make an imprint in various markets, there will be enough opportunities for it, to initiate that expansion drive. So, when the organization has enough opportunities, it can set targets and formulate various strategies to achieve those targets and thereby beat off the competitors.
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Systemic Stability and Competitive Neutrality Marketing Assignment
8 pages (2360 words) , Download 1 , Assignment
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The author states that advocates of market regulation often appraise in such a way to metaphorically portray it as equivalent to the placement of a stop sign at a busy intersection—meant to prevent individuals from behaving dishonestly. This is correct in the sense that regulation is a limiting force on the behaviors of actors in the marketplace.
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Marketing Analysis of Zenith Computer Terminals Marketing Case Study
12 pages (3356 words) , Download 2 , Case Study
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Service department leaders will need to complete the study of the new maintenance program by next year and be able to run a pilot test during the third and last quarter of the year. The success of the maintenance program will reduce service calls by 25% and create opportunities for new revenue with maintenance contracts for the year after next.
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Marketing Issues and Solutions: Coca Cola Marketing Case Study
5 pages (1379 words) , Download 0 , Case Study
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Coca Cola is a very large brand with brand awareness around the world can help improve the situation of the issue by starting a campaign for the children. The campaign should be one where the company hires professional dieticians, physicians, and well-trained doctors to increase the awareness of healthy living among children.
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Is Microsoft really a Monopoly Marketing Term Paper
12 pages (3000 words) , Download 2 , Term Paper
Free
The company’s main aim has been to ensure that Microsoft is used at every computer in every house. The company has been able to create a mark in the other markets as well; it owns the MSNBC cable television, MSN internet portal, and the Encarta encyclopedia. The company also is known for computer hardware products like the mouse and home entertainment products.
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The Success of Production System Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
It is also referred to as the “Just – in – Time” system which is a well - known concept studied and practiced worldwide. The concept of TPS was based on several years of persistent development with the aim of providing vehicles as ordered by its customers in the fastest and most proficient manner so as to ensure its prompt delivery.
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The Australian Retailing Market Marketing Case Study
7 pages (1802 words) , Download 1 , Case Study
Free
Generally speaking, for those retail stores within the territories of the new Heathrow Terminal in the UK, the strategy that they used was to bring in the business that they handle to where the people are. It could be observed that through this, retailing to the said market would become much easier.
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The Mini Advertising Campaign Marketing Case Study
7 pages (1972 words) , Download 2 , Case Study
Free
The car was in vogue in the 1960s because it was small, stylish and easy to drive and park anywhere. Larger models edged out the Mini in the 70s when it began to look dated. But when BMW took over the Mini Cooper car in 2002, it created an advertising campaign that changed the perception about the small size of the car and turned it into a cool, fun vehicle.
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Organizations Target Markets Marketing Assignment
6 pages (1484 words) , Download 1 , Assignment
Free
The author states that Marks & Spencer, despite being a top-end multi-purpose department store that specializes in clothing, and homewares is not merely restricted to the elite of the area where it is situated in. Offering a wide range of products, the main focus of Mark $ Spencer is on quality which is why their products are offered to the market.
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Product Positioning in the Target Market Marketing Term Paper
11 pages (2750 words) , Download 2 , Term Paper
Free
The mission is to provide great tasting chocolates as well as to offer efficient and friendly services throughout our retail and confectionary market outlets because customer satisfaction is imperative. The priority of our chocolate products is given to customer satisfaction by providing the right service along with right information at right time and the right place.
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The Perfectly Competitive Firm Marketing Essay
7 pages (2994 words) , Download 1 , Essay
Free
To prevent monopolies from forming, the government creates industrial policies such as antitrust laws. These antitrust laws are formed to provide disincentives for companies to resort to monopolistic tendencies within their given industries. The antitrust laws prohibit any company from creating a cartel to get hold of the price and output within the industry.
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Marketing Communication: Google Marketing Case Study
6 pages (1657 words) , Download 2 , Case Study
Free
The author states that Google’s founders are Larry Page and Sergey Brin. These two gentlemen developed a new method through which online searches across the globe could be made easy and accessible. It is undoubtedly the world’s largest search engine at the moment and the credit for the same goes on the shoulders of its founders.
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I need a marketing question answered from my marketing book Marketing Assignment
1 pages (375 words) , Download 0 , Assignment
Free
02 December 2008 al al advertising is not focused on making a consumer buy the company’s products but is solely concerned in establishing a good image of the business organization in the customer’s mind. An example of this is the advertisement of
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Marketing Channels and Logistics of aturn Company Marketing Case Study
12 pages (3275 words) , Download 1 , Case Study
Free
Ѕaturn hopeѕ to come out with a 4x4 by the year 2000. Unlike the Blazerѕ and Jimmy'ѕ currently marketed in 4x4'ѕ, the Ѕaturn will be more affordable. (A-5, 56) Ѕaturn exteriorѕ will go a ѕerieѕ body change in the production year of 1996. (A-5, 56) Ѕaturn will continue to grow into a huge company, capable of blowing the foreign competition out of the water.
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NeoPets Global Marketing Marketing Case Study
6 pages (1622 words) , Download 0 , Case Study
Free
When you are a new person "moving in" you get to create your own NeoPet, give it a name and a color and create a house for it to live in. You give details about your NeoPet that inform the community of what it does and what it likes. There are several interactive games and much to do with your NeoPet. They have also created a way for members to interact with each other.
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India as an Emerging Market Marketing Case Study
7 pages (1948 words) , Download 1 , Case Study
Free
Indian culture is profoundly influenced by the notion of homo hierarchus that is derived from the caste system. The caste system is unique to India in which graded inequality is legitimate. The norms and values of Hindutva are also being propagated widely as part of Indian culture such as the reproduction of Brahmanism.
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Is Marketing Primarily a Function or a Philosophy Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
 This is because its resources and advertising budgets are constrained and within that limitation, it has to propagate its sound and message which makes for a difficult proposition. The large business can experiment both with the soft sell as well as the hard sell approach since it can measure its message and look at the budget changes.
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Understanding the Olympic Marketplace Marketing Research Proposal
11 pages (3059 words) , Download 1 , Research Proposal
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The recruited survey sample will consist of a wide variety of citizen and businessperson demographics, encompassing the responses of 50-100 consumers in the UK. Each surveyed respondent will be shown several pieces of marketing literature and asked to respond about various brand features (both Olympics-based and other sponsor brands).
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Geo-demographic Segmentation Marketing Coursework
6 pages (1500 words) , Download 2 , Coursework
Free
This essay demonstrates that, however, geo-demographic segmentation may not be all-inclusive in some cases hence other techniques such as benefit, psychographic, usage segmentation among others may be used to bridge the gap that may exist. It is imperative to split the term into two and try to give a brief explanation.
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Postmodern Marketing Marketing Assignment
13 pages (3585 words) , Download 1 , Assignment
Free
The author states that it is all about asking sensible questions of consumers, and future consumers, of goods and services about their insights, and experiences, listening meticulously to what they say and then understanding or interpreting the suggestion of this feedback. This interpretation afterward is used to assist organizations to diminish.
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Relationship Marketing: Improving Work Environments and Employee Relations Marketing Literature review
8 pages (2334 words) , Download 1 , Literature review
Free
Finally, one of the most important aspects of keeping employees happy is the benefit plans offered tot hem.  Health insurance is such an important feature to any company’s benefit plan such as many people work at certain companies strictly for the benefit of retaining healthcare benefits from them and their families.
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Strategic Marketing Management Planning and Control Marketing Coursework
9 pages (2250 words) , Download 2 , Coursework
Free
First of all the paper presents the concept of the positioning and its effectiveness in the development of the marketing strategy. Positioning engages putting into practice our targeting. For instance, Apple PC’s has selected to place itself as a manufacturer of user-friendly computers. Apple has made a lot through its exposure to endorse itself.
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Studying Consumer Behavior Marketing Coursework
6 pages (1565 words) , Download 1 , Coursework
Free
Heuristics are often referred to as the rule of thumb imprints which people use as a means of taking a consumer-centric decision. Consumers are driven by certain fixations that they feel are perfect to be executed and hence they pay attention towards attaining a commercial good while remaining in the confines of their avid fixations. 
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Marketing Research Plan: Old Navy Marketing Business Plan
11 pages (3042 words) , Download 2 , Business Plan
Free
The author states that marketing research involves a systematic collection and analysis of data related to the target market, competition, and the environment. The purpose of any marketing research project is to obtain a better understanding of the forces at work in the market. Here is a need for new research.
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Dell Computers: Marketing Analysis Marketing Case Study
10 pages (2753 words) , Download 2 , Case Study
Free
The largest portion of the sales revenue comes from desktop personal computer sales. The company’s printers, considered a peripheral product, only make up a very small portion of Dell’s entire sales revenues. Where global personal computer sales make up 38 percent of total revenue, peripherals are only 15 percent of sales. 
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IFRS for Private Entities Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
According to the paper, IASB has already done a great deal of work in this regard and circulated draft standards for SMEs. An effort has been made in this write up to analyze and state in simple terms the provisions of  Exposure Draft of proposed IFRS for SMEs and other related issues for creating an awareness of the objectivity and practical applicability of these standards.    
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Principles of Advertising Marketing Assignment
7 pages (1922 words) , Download 1 , Assignment
Free
The author states that these appeals include weasel words, or words that are used but do not provide support to the claim at all, words that provide associations to the product in order to divert the consumers in looking for the benefits, and unfinished words in order to leave the meaning and analogy of these words to the consumers.
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Tesco PLC Marketing Strategy Marketing Research Paper
27 pages (6750 words) , Download 3 , Research Paper
Tesco PLC is one of the largest superstores with more than 2100 superstores in the UK, US and South East Asia. Revenues for 2007 were £42,633.4m (Tesco 2008). The firm is a retail chain selling mainly groceries but it has expanded into other products like furniture, non-food items, financial services, and telecommunications etc.
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Market Strategy Analysis on the Recent Problems of Ryanair Marketing Case Study
8 pages (2599 words) , Download 2 , Case Study
Free
The market strategy used by Ryanair is effective in terms of capturing a bigger market share but not in terms of generating good profit. To enable Ryanair to deliver good quality service to its customers, the company should slightly increase the price of airfare to enable the company to have sufficient contingency and training funds in case of negative global economic condition.
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Different Motivations That Exist When Consumers Make Buying Decisions Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This paper illustrates that research studies, since the 1970s, continuously focused on finding the linkages between the consumer products and their potential correlation with the “consumption related attitudes” thus there is a great body of knowledge available which strongly predict the role of different motivations that exist when consumers decide to make a buying decision.
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The Marketing Process and the Four Major Components of the Marketing Mix Marketing Coursework
6 pages (1610 words) , Download 1 , Coursework
Free
Marketing is the business discipline responsible for attracting customers by delivering a message about a product in order to persuade the customer to make a purchasing decision. The job description of the marketer involves creating a marketing program or plan to achieve the company’s desired goals (Kotler, 2002). 
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Handling the Marketing Needs of PDR Hotels and Resorts to Increase Annual Profit Gains Marketing Coursework
10 pages (2724 words) , Download 1 , Coursework
Free
Purchasing the Mortloch hotel was only the beginning of this diversification. Marketing the location and the facility itself is another side of the story. With successful operations handled though, it could be expected that this branch could well become one of the most unique branches of the PDR Hotels and Resorts group around the globe. 
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Adopting the Marketing Concept a Company as Development of Future Plan Marketing Coursework
5 pages (1250 words) , Download 0 , Coursework
Free
In many Westernised countries, competition creates saturated capital goods markets, making it difficult to differentiate products from competition. Additionally, because the purchase price of most industrial capital goods likely far exceeds the price tag of consumer products, issues of relationship-building and building positive customer sentiment become paramount objectives.
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Basic Aspects of Competitive and Imperfectly Competitive Markets Marketing Coursework
7 pages (1975 words) , Download 2 , Coursework
Free
To gather relevant information, books, journals and scholarly online articles shall be relied upon. Basic texts on principles of economics, Microeconomics textbooks and books on the relevant market structures shall first be scanned for identifying the topics that are to be read. These shall serve in developing the basic concepts.
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Fragrant Soap Launch to Household Consumers in California Marketing Research Proposal
8 pages (3403 words) , Download 2 , Research Proposal
Free
Fragrant Soap Co. was established in the United States in 1989 and has become a market leader in the supply of liquid soaps in hotels and spas in the United States. The company is particularly strong in the California, Michigan and Illinois states. Liquid soaps are popular to many consumers because they ease dry skin and keep skin healthy.
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Marketing Communication & Customer Relationship Marketing Research Paper
27 pages (6750 words) , Download 2 , Research Paper
According to the paper, the main aim is making the customers stay and become long-term customers by ensuring their satisfaction. This makes the customers understand the brand and the message better by understanding the needs of the existing customers thereby satisfying them to such an extent that they become loyal to the brand.
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New Balance Athletic Shoe Performance Marketing Case Study
5 pages (1433 words) , Download 0 , Case Study
Free
It requires new strategic moves from minor competitors. To compete with such giants as Nike, Adidas-Reebok, New Balance should consider its two most pressing strategic issues: lean manufacturing and restructuring of supply chain channels. When engaging in diversification, management must seek a balance between manufacturing efficiency and market desirability.
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Analysis of Marketing Approach Marketing Essay
2 pages (705 words) , Download 0 , Essay
Free
For basic commodities like pepper, salt, and sugar, the success factor will still be on the manufacturers’ ability to mass-produce and lower pricing instead of branding. Furthermore, encyclopedias, funeral lots, insurance, and other products which are not really sought after by customers will still be sold through aggressive promotions through the selling approach.
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Brand Associations in Team Sport Marketing Research Paper
18 pages (4500 words) , Download 2 , Research Paper
Free
Brand Association is a term used for understanding the use-context of the brand or its meaning to the consumer. (Kim and Chung, 1997). In simpler terms, the brand association is something that links a memory or an experience to a product or service. (Aaker, 1996). It is the consumer’s perception of the brand and its quality.
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Marks and Spencer: Factors Affecting the Supply and Demand Marketing Case Study
8 pages (2508 words) , Download 6 , Case Study
Free
Marks & Spencer, a British-owned retail company, was established by Michael Marks and Thomas Spencer back in 1884. Despite the tight competition in the global market, M&S has maintained its reputation as one of the largest high-priced merchandise sellers of food, wine, and clothing not only in the UK market but also in more than 30 countries around the world.
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