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Marketing Essays

Result for Subject Marketing:
19914 essays
Development and Implementation of a Marketing Strategy of Softxpand Software Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Project management is an important aspect of any company. All activities must be directed to a specific objective in a specific period of time. Any project is analyzed in terms of cost, time and quality results. The project manager must involve all the stakeholders in decision making to ensure that their needs are met
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Panasonic: Product Life Cycle Management Marketing Coursework
13 pages (3250 words) , Download 4 , Coursework
Free
The paper intends to promote a newly launched product by Panasonic. The product to be promoted is a low-profile contemporary design ’massage sofa’ delivering a neck-to-hip massage. The paper evaluates the strategy that will be implemented by Panasonic to reach the target market in a cost-effective manner within a short time frame.
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Marketing Fundamentals Marketing Essay
22 pages (5500 words) , Download 3 , Essay
This essay discusses that with globalization taking place at a fast pace, the demand for McDonald’s products may change. There will be a greater demand for regional products and culturally modified products like veggie burgers, halal meat, Arabian tastes etc as there will be a visible change in the ration of foreigners and locals.
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The Role of Marketing Orientation Marketing Research Paper
25 pages (6250 words) , Download 3 , Research Paper
According to the paper, the customers, in turn, get complete satisfaction from the experience with the firm and its products and this, in turn, improves the performance of the firm taking it to new heights. When the customers are completely satisfied, they love the experience of shopping. They become devoted to this particular place like in the case of Tesco.
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Creative Marketing and Innovative Advertising Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
Mo-Tech Limited is a new company in the mobile phone industry. Leviathan is the product of Mo-Tech which it is planning to introduce in the market. The market research shows that there is a wide opportunity for business growth in the market. The product is capable of attaining a market share in both commercial and consumer mobile phone market.
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Hondas Marketing Strategy: Keeping Local Dealers in Business Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Similarly to buyer power, supplier power (the fourth of Porter’s forces) is predicated upon concentration and distribution advantages. While there is supplier power in the auto industry, it is not relevant to the dealership assistance recommendations being analyzed here. Accordingly, it merits no significant analysis. 
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Consumers and Non-Consumers of the Boots Company: Chains of Pharmacy in the UK Marketing Research Paper
26 pages (6500 words) , Download 2 , Research Paper
The Boots Company is one of the most prominent chains of pharmacy in the UK with stores throughout the country with 17% market share (Alliance boots 2009). In June 2006, UniChem and Boots Group merged to form Alliance Boots. With 40% market share of UniChem, Boots is also the largest pharmaceutical wholesalers.
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Strategies, Tools, And Techniques For Marketing Success Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
The management of Pest U Like is autocratic in nature. With a 55% share, the company’s managing director is the major shareholder of the company. As a result, he makes all the decisions regarding any major issues and then passes those decisions to the lower level managers who again transfer them to the workers as per the relevance.
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Bettys & Taylors International Marketing Strategy Marketing Case Study
11 pages (2750 words) , Download 6 , Case Study
Free
This paper tells that Bettys and Taylors started out as a specialty bakeshop, but has eventually emerged into becoming a carrier and provider of many products. After its acquisition of Taylors in the 1960s, the business has even expanded into many brands in various locations in North Yorkshire and has reached many other customers through their website. 
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The Marketing Communication Mix and a Significant Influence Towards Its Audience Marketing Statistics Project
9 pages (2250 words) , Download 2 , Statistics Project
Free
According to the father of marketing, Kotler, marketing is a phenomenon that has risen from a point where it was considered to be an added cost to the organization to the point where it is now assumed the driving force for the organizational revenues; the respect for marketing activities and marketers is present across the globe.
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The Marketing Game and Business Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
It is to be made on the basis of the plan and competitors’ judgments. The challenges faced by this helps to enhance the marketing game repot. The Marketing Game provides exclusive learning benefits contrasted to any of the other learning methods such as understanding book and editorials, lectures, visiting lecturer, case study, appearance etc.
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The Enteringof the Multinational Enterprises in the Asian Market Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
Foreign competition in the retail sector is small. Before 2000, the local governments could grant permission to open new stores without the approval of the central government in Beijing. However, then only smaller formats were introduced in the retail sector. The larger formats are fairly new and can displace the smaller independent shops
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Market Risk Analysis on Solar Thermal vs. Solar Photovoltaic System in UK Marketing Research Paper
18 pages (4500 words) , Download 2 , Research Paper
Free
As the paper outlines, solar photovoltaic (PV) and solar thermal is another form of renewable energy resources that will enable the UK government to generate electricity using the sunlight that falls upon the silicon layer of a solar system. The establishment of solar photovoltaic and solar thermal system is widely used in many countries around the world.
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Automation of Snow-NZ Sales Ticketing and Sales System Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
The return on investment is expected to be 14% which is higher than the current rate of interest.  The technology will bring many collateral advantages and benefits for the country as well.   The larger number of tourists visits will increase the local sale in the area and bring different cultural and regional values to New Zealand.  
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Marketing Opportunity for Power Bike in Thailand Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
The report herein is about a marketing and strategic approach to establishing a marketing opportunity, both in essence and practicability within the Thailand region and neighbouring capital, Bangkok. The business in question is that of power bikes which have been set by a company entitled to a family setting; that is, by the two siblings Nui and Ning.
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Proposed Marketing Research for EDF Energy Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The analysis is conducted based on the type of data collected. It is important to have an analysis plan in mind even before the field work. Data collected in this case is primary as well secondary in nature. In case of the secondary data, some qualitative analysis needs to be conducted. For example, Porter's Five Force Model 
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The Brand Name of Divine Chocolate: the Fair Trade Certification and Implementing Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
The report also analyzes the brand image and brand equity of the company. The then analyzes the overall chocolate industry and identifies opportunities that the company can use to improve its branding and communication strategies. The report also presents a context analysis of Divine chocolate and then identifies the influence of companies.
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Brand Positioning: Strategies for Competitive Advantage Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The growing demand for a vacuum cleaner in the world market is due to the rise in the awareness towards maintaining proper hygiene and also for the increases in the standard of living of the people. Development of new technologies and the improvement in the efficiency of vacuum cleaners may influence the demand for the products among the households.
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The Effects of a Temporary Withdrawal of All Media Advertising by Apple on Markets in Consumers Marketing Assignment
9 pages (2566 words) , Download 2 , Assignment
Free
Advertising is critical to the overall success and failure of the organization, and it is really critical that firms must develop advertising campaigns in ways that reflect the overall orientation of their customers. The earliest models of advertising ow seem to be outdated as the overall mood and orientation of the consumers have changed. 
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The Brand Value of Rich Media and Video Ads Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
The author states that one of the challenges faced by branding is consistency. Brands are produced through an extensive variety of touch points. Every time consumers cooperate with a brand, they figure out relationships. Everybody associated with the brand had an impact on it-starting from the receptionist to the marketing manager.
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Luxury Brand Marketing and Starbucks Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
This research will begin with the statement that the luxury goods market has typically experienced global growth rates of seven percent on an annual basis. A seven percent growth rate in luxury brands is much higher than the growth rate for many non-luxury products, making this market attractive to companies looking to expand their luxury products globally.
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International Trade: Physical Distribution Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Customers need to buy under competitive and free markets and there should not be any kind of impositions or restrictions on their buying preferences. Any agreement or strategic partnerships, in essence, would be laying restriction for competitive business and this, by far, while benefiting individuals, in real terms do not help trade. 
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Marketing Strategy for Developing Solar Panels in Australia Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
This project has as its background the carbon emission plan, through which the Australian Government has endeavored to reduce carbon emission by increasing renewable energy generation. It can be expected that the renewable energy industry and other allied industries like that of manufacturing devices like a solar panel will grow at a high rate in the coming years. 
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Target Market: Red Bull Marketing Dissertation
12 pages (3000 words) , Download 3 , Dissertation
Free
The author states that Red Bull energy drink provides a low calorie, low-fat substitute for other marketed energy supplements that make this product appealing to a wide variety of different demographics across the globe. In a convenient drink, consumers can satisfy their health-conscious attitudes.
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Marketing Strategy at Tesco Marketing Assignment
13 pages (3553 words) , Download 4 , Assignment
Free
Tesco’s market share in 2009 was 30.1%, which registered an increase of 0.1% from the previous year. In the year 2007, it had sales of 42,600 and a sales growth of 21.9% (www.bbc.co.uk). ASDA, owned by the U.S. giant retailer. This grocery retailer has however recently snapped up the budget outlet NETTO for a sum of 778 million.
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The Global Distribution System and Marketing Strategy of Coca-Cola Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
The global strategies of Coca-Cola have been discussed. Coca-Cola has abided by global business ethics in their operation. Therefore global business ethics and Coca-Cola have been discussed in this paper. They have indulged in various social responsibility programmes. The ethics behind their global expansion lies in these initiatives.
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International Services Marketing Marketing Article
12 pages (3000 words) , Download 3 , Article
Free
The Business Service Company renders potential services to different industries along several functional areas like rendering services to the customers of these companies, performing the human resource functions for them, rendering services in the financial and legal domain and also renders support pertaining to sales and knowledge enhancement.
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The Importance of Customers for Tesco PLC Marketing Research Paper
13 pages (3250 words) , Download 3 , Research Paper
Free
Customers are the most significant influential factors in developing or innovating strategies to introduce new products in the target market. In the rapidly changing business scenario, it has become quite common for all organizations to conduct businesses according to the requirements of the market. Moreover, the presence of a large number of competitors.
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Success in Social Commerce Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
At present, the use of the internet has become very common in almost every walk of life. Now people widely use the Internet to carry out different activities of daily life. Normally, they use the internet for shopping, banking, and entertainment. But these days a new trend has appeared that is known as social media. 
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Marketing Communication Plan for Moveo Folding Electric Scooter Marketing Book Report/Review
12 pages (3000 words) , Download 4 , Book Report/Review
Free
The concept of internal context is generally undertaken with the aim of ascertaining resources and capabilities with regard to the marketing communication process of the organisations. The internal context in an effective marketing communication reviews three major resource capabilities including financial resources, technological resources.
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Market Segmentation of McDonalds Corporation Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The author tells how it has enabled McDonald’s to achieve immense success. The analysis will cover the marketing mix used by McDonald’s, and it will give recommendations to McDonald’s management. Market segmentation is dividing the market into meaningful, relatively similar and identifiable segments or group.
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The Bullwhip Effect Related to the Management of the Supply Chain Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
As required, the paper makes a critical evaluation of the causes of the bullwhip effect and the way it impacts the management of the supply chain. Then the paper goes on to explore various mitigating approaches and strategies to properly manage and mitigate the risks to the supply chain due to the bullwhip effect
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Create a Branding Strategy for a Small Island Destination Marketing Coursework
13 pages (3250 words) , Download 2 , Coursework
Free
Evidently, there are several small island destinations in the world. Even so, they differ remarkably based on visitors’ experience and things with which they interact during their stay. Correspondingly, this research explores the possibility of branding and succeeding with the Phuket. It recognizes that branding is a powerful tool.
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Marketing Communications Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
This essay analyzes that communication mix is one of the most important promotional tools or marketing functions used in the implementations of marketing campaigns. Modern commercial advertising is the persuasive force that aims at changing customers' attitudes and pattern of behavior to a product or service in ways, which would be favorable.
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Retail Marketing and Logistics at Abercrombie & Fitch Marketing Case Study
16 pages (4000 words) , Download 2 , Case Study
Free
Abercrombie & Fitch, an upscale clothing company appealing to a specific, youth demographic, is currently facing a variety of internal and external situations. Though a U.S.-based corporation, Abercrombie & Fitch (A&F) has expanded its product line into the international marketplace, establishing a reputation as a quality clothes producer.
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Is Mobile Marketing the Future of Advertising Marketing Dissertation
36 pages (9000 words) , Download 2 , Dissertation
The author states that mobile marketing is a relatively new and emerging marketing communication tool which exploits the advantages offered by the wide range of mobile handsets. This practice of marketing of products through mobile phones, by means of its allied technology, facilitates companies to launch their advertisement campaigns.
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Marketing Planning and Promotion at Abercrombie & Fitch Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
Free
When developing a sound marketing plan, companies like A and F must consider the income levels of their expected target audience, an intelligent understanding of what drives specific consumer behavior in their desired market buyers, and how best to create a solid, positive perception of the brand’s image in the process.
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Google, Globalisation and the Nation-State Marketing Case Study
31 pages (7750 words) , Download 2 , Case Study
The author provides a discussion on the ‘Googlization’ of the world of information and the impact this process has upon the authority and autonomy of the nation-state, including three case studies centering on Google’s relations with France, the USA, and China. The essay concludes by suggesting that Google has already become a significant global actor.
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An External Market Analysis for a Multi-channel Retailing Company Selling to the Plus Size Market Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
According to the paper, government policy can affect businesses depending upon the extent of their intervention in the economy, like employment laws; education available to the workforce; concerns on national health; and quality of the economy’s infrastructure like road and rail systems (important when deciding on suppliers).
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HSBC Marketing Plan Marketing Essay
16 pages (4000 words) , Download 3 , Essay
Free
While it has to face challenges, opportunities before HSBC are plenty. Based on the situation analysis, the objectives that the bank has set are to enhance the customer base, to restore the lost confidence among the existing customers, to focus on the SMEs in the UK and to devise a plan to bring in more women customers 
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Consumer Sovereignty and their Impact on Organizations and Society Marketing Research Paper
14 pages (3500 words) , Download 3 , Research Paper
Free
Take Bloomington, Ind., where Teletron, a 200-person telecommunications firm, is located. "We're competing for employees with companies in places like Atlanta and Dallas," says Jane Grose, PHR, vice president of human resources. "It can be difficult for us to find experienced people willing to move here." 
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Finance Investment and Performance Analysis Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
Free
The financial performance of the business is measured in terms of returns generated by the business on the capital invested. Higher the return higher is its appeal towards the investors.
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FlyHigh Airline Marketing Plan Marketing Term Paper
12 pages (3000 words) , Download 2 , Term Paper
Free
In today’s business environment, the airlines have become a major global industry, the size of which runs into millions of dollars. Over time, there has been an increase in the number of the budget airlines which have managed to compete with the global powerhouses with their cost-effective environment.  
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Global Food Industry Congregates in UAE Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
The companies operating in the food industry and other industries of UAE are enjoying a peaceful political environment. Stable government is one of the major factors because of which UAE economy becomes one of the attractive markets. The UAE Economy Ministry is also promoting new laws to modernize the current legislative system of the Gulf’s nation.
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Marketing Strategy at Cromo Industries ltd Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Cromo was established in 1991 by Allan Scott in Staten Island in New York and has been manufacturing detergent washing powders and soaps for the home user. The company is a privately owned organization and it employs around 100 employees in its various departments and factories. The company has an annual revenue of $15,70, 000.
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Consumer Buying Motives and Influential Factors Marketing Coursework
10 pages (2500 words) , Download 2 , Coursework
Free
The foundation of consumer behavior is based up a relationship that is established with the provider of a product or service. The level of that relationship is dependent upon the type of product or service and the connection between the consumer and the product that is linked within the transaction is central to understanding consumer behavior.
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Financial planning in MBA Capstone Project Marketing Term Paper
20 pages (5000 words) , Download 2 , Term Paper
Free
This will be a tasking process keeping in mind that budgeting requires specialized accounting knowledge, but I will make efforts to put up a team with diverse knowledge and skills to help in areas that require specialized attention. This project entails extensive investigation in order to arrive at the most effective scientific method of screening
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How can Sainsburys Develop an Effective Marketing Plan to Position themselves in the UK Supermarket Marketing Research Paper
20 pages (5000 words) , Download 3 , Research Paper
Free
The article discussed how the company implemented its positioning strategy through a proper marketing mix decision. The author’s research did not throw any light on the result of the company’s marketing plan. The article analyzes the applied marketing plan by the company. the concept of positioning a firm’s market and services is still unfamiliar to many marketing managers. 
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The Department Store, Its Origins, And Economics Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
Department stores first emerged in North America and Europe between the mid-18th century and mid-19th century, evolving from dry-goods establishments, such as business selling patterns, fabrics, as well as sewing and design materials including threads, laces, and ribbons among others (Woodham& Jonathan, 1997).
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Strategic Marketing and Planning Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
Despite the global downturn and the impact on the car industry, the UK government has imposed regulations on car emissions and according to the new regulations, only those car makers that bring out cars with low-carbon emissions would be included in the support programme.
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