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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Planning Consultancy Report for MD Inc Marketing Report
6 pages (1794 words) , Download 1 , Report
Free
The initial sections introduce the basic concepts of marketing planning and management. The main body is divided into various sections to cover the topic exhaustively, including Mission Statement and overall corporate objectives, marketing audit, SWOT analysis, marketing objectives, appropriate core objectives, competitive strategies, and marketing mix.
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The Marketing Strategies and the Objectives Providing a Better Acceptance in the Markets Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
the senior management can provide information which will allow for clarity in what needs to be focused on by the marketing team while introducing the product in the market. Also with a detailed understanding of what the management’s objectives are, profitability, the marketing team and can provide clear indicators for the screening criteria.
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Principles of Marketing Marketing Case Study
9 pages (2302 words) , Download 2 , Case Study
Free
From the above discussions, it is evident that the economic and demographic factors play an important role in deciding the company’s marketing strategies. All the strategies made by the company require keeping this in mind and according to plan as these form a base for all the strategies and planning of companies.
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Marketing of a Product and a Service Through the Use the Same Marketing Concepts Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
Free
A service is a deed performed by one party for another. It is not tangible like a good hence the approach to marketing these two different products is slightly different though the same marketing principles would be applied as highlighted below. Note should be taken that marketing is concerned with satisfying the needs of the customers.
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The Restaurants Marketing Mix Marketing Admission/Application Essay
10 pages (2500 words) , Download 3 , Admission/Application Essay
Free
The very name exudes the allure and scintillation of a romantic trysting place for lovers to lose themselves in. This, in a nutshell, is the service product this specialty restaurant aims to provide its discriminating fine-dining clientele. Needless to say, the challenge is considerable, not only for its hard-to-please customers.
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Marketing of Products and Service on the Internet Marketing Research Paper
11 pages (2750 words) , Download 3 , Research Paper
Free
To be effective internet marketing makes use of the routine marketing theories and are only successful if a comprehensive strategy is laid down and worked over. It should synergize the company’s business model cum sales goal and ensure that they are in coherence with website function and appearance.
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Virgin Mobile USA: Pricing for the Very First Time Marketing Case Study
5 pages (1511 words) , Download 0 , Case Study
Free
New technologies and services come up to be introduced to the world: a wireless phone service has been chosen by Virgin to be launched in the US as the next step of the company’s international operations. The goal of Virgin-Mobile was to gain a million total subscribers in a year of operating in the US market and three million in four years.
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The Price Elasticity of Demand and How it Influences Business Decisions Marketing Essay
2 pages (795 words) , Download 0 , Essay
Free
The paper “The Price Elasticity of Demand and How it Influences Business Decisions" is an informative example of an essay on marketing. In considering the pricing of goods and services for a business, it is essential to consider the measure of price elasticity of demand.  This equation determines the level of demand that will be generated for a product.
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Marketing Planning of MD Inc UK Marketing Case Study
6 pages (1750 words) , Download 1 , Case Study
Free
To achieve speedy creation of a suitable distribution network for the proposed electrical hair care range by offering preferential status and incentives to the ‘Bliss’ distributors and channel partners. The salons already in the hair care network shall be connected through an online inventory and ordering system to facilitate a speedier ordering and order fulfillment process.
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Developing Strategy for PRW Communications Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
Free
Technology and the emergence of the Internet have revolutionized the most businesses. The use of the world wide web as a promotional tool has become widespread and Public relations consultants invariably use web marketing as an integral part of their advertising campaigns, to reach the widest possible customer base in a cost-effective manner. 
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An Effective Marketing Strategy in the Development of a Firms Activities Marketing Research Paper
28 pages (7000 words) , Download 2 , Research Paper
The survival in the modern market has become a challenging target for firms in all industrial sectors. In most cases, the performance of a firm in the past is used in order to evaluate its ability to face successfully its competitors. Traditional strategic planning has been proved to be inadequate in order to ensure the survival of firms.
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Why Is Correct Management of Service Encounters So Important Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
Service encounters involve transactions in which people provide goods and services to other people. Services of vendors, travel agents and product suppliers, сommunication services such as offers, requests and greetings are all part of service encounters. To provide these services effectively, it is important for dealers to understand them. 
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Upon the Effectiveness of Marketing Fitness Clubs on the Internet Marketing Research Paper
43 pages (10750 words) , Download 2 , Research Paper
The results of the primary research indicated that the internet was a potent marketing tool as a lot of people spent quality time searching and comparing fitness facilities online. It was also revealed that the website of JJB was not evaluated as very effective by the people surveyed. The online sales are very few, less than 1 % of the total sales.
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Supplier-Buyer Relationship in the Automotive Industry Marketing Research Proposal
5 pages (1462 words) , Download 0 , Research Proposal
Free
Each organization is trying to enhance value and achieve economies of scale to remain sustainable. Debate ensues over what is the best way to get the maximum out of the buyer/supplier relationship in the automotive industry, as the Japanese sourcing strategies that were viewed as a benchmark are no more valid in today’s circumstances.
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Reflection on Service Marketing and Management Marketing Essay
6 pages (1554 words) , Download 1 , Essay
Free
I believe that people will never forget about the services given by service-based organizations like restaurants, beauty parlours, consultancy firms etc. And when it comes to the restaurant or the food industry you have to put your ‘Customer first’ or ‘Customer is the King’. I have learnt that hospitality is the most important thing after the food quality.
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Features and Design of Juicy Salif Marketing Essay
7 pages (2174 words) , Download 0 , Essay
Free
In purchasing products, consumers are always searching for those which meet their needs.  Products that are considered in great demand are those which are eye-catching, intricately-designed, with good aesthetic value. Consumers are always on the lookout for products that have high quality and are affordable.
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E-Business of Amazon Marketing Term Paper
10 pages (2500 words) , Download 4 , Term Paper
Free
The battle between eBay and Amazon is getting intensified every day. “On Mar. 30, Bezos cranked up Amazon's auctions in direct competition with eBay. Analysts hadn't expected Amazon to announce auctions for several more months, but it did so just one day after eBay announced plans to make a $1.1 billion secondary stock offering.” 
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Bothered, Ignored, and Adored: The World Inside the Mall Marketing Essay
4 pages (1000 words) , Download 0 , Essay
Free
Client’s Last Name 1 Bothered, Ignored, and Adored: The World Inside the Mall A trip to the mall can provide a multitude of resources within one building. Walking through the corridors, smells, sights and sounds invade the senses, drawing your
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Key Elements of a Customer-Driven Marketing Strategy Marketing Assignment
5 pages (1397 words) , Download 0 , Assignment
Free
It is very clear in today’s competitive scenario that customers are the most important part of the business. As widely known, the customer is the king because he is the single chief source of profit as well as the development of the company. Hence the focus has shifted from transaction-driven strategies to customer-driven strategies.
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Marketing Information System Analysis Marketing Report
7 pages (2014 words) , Download 0 , Report
Free
A marketing information system is a continuing and interacting structure of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute pertinent, timely, and accurate information for use by marketing decision-makers to improve their marketing planning, implementation, and control.
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Ryanair's Marketing Communication Plan Marketing Term Paper
15 pages (3750 words) , Download 3 , Term Paper
Free
This paper conducts an exhaustive analysis of Ryanair, a major player in the low-cost airline industry. Arguably, in its ambitious quest to achieve and maintain competitiveness in the airline industry, Ryanair is zealously exploring as well as exploring its options in a bid to capture a significant percentage share of the low-cost airline market.
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International Marketing Profile of The United Kingdom Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
The United Kingdom of Great Britain and Northern Ireland is an island-country that is situated in northwestern Europe. The country is composed of four countries: England, Scotland, Wales, and Northern Ireland, with a population of 61 million, and headed by Queen Elizabeth II as head of state and Prime Minister Gordon Brown as head of government.
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Collaboration Between Potential Buyers and Sellers Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
Today’s business environment is increasingly becoming more turbulent, chaotic and challenging than ever before and to survive, it is vital that a firm can do something better than its competitors. Kanter on his work of “Mastering Change” argues that success in the present day business is not for those companies that re-engineer the way they do things.
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Services Marketing Analysis of Starbucks Marketing Case Study
14 pages (3577 words) , Download 4 , Case Study
Another good strategy to increase the customer satisfaction of Starbucks’ loyal customers is to continuously develop new product and service innovation from time to time. Conducting an in-store experiment and free market testing could arouse the interest of Starbucks loyal customers to try a new variety of coffee even at a premium price. 
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Implementation Marketing-Mix Healthcare Product in Switzerland Marketing Term Paper
16 pages (4000 words) , Download 2 , Term Paper
Free
While pricing the product has an effect on the lifecycle of the product, what also matters is the pricing models used. More creative the pricing models, the better will be the acceptance of the product in the mass market. Some of the pricing models that can be adopted are – quantity discount, seasonal discount, exchange-old-for-new and so on 
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Business and Service Marketing Marketing Article
6 pages (1694 words) , Download 1 , Article
Free
The appropriate training, motivation, and empowerment are essential too. The employees undergo stress and emotional turmoil to handle which they need the support of the company. This too is another challenge faced by the companies in addition to anticipating, assessing, and fulfilling the needs and demands of the customers.
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Danaher Corporation Global Competitive Strategy Marketing Case Study
5 pages (1577 words) , Download 0 , Case Study
Free
It operates through four segments: Professional Instrumentation, Medical Technologies, Industrial Technologies, and Tools and Components. It sells its products primarily in North America, Europe, and Asia. Formerly founded as DMG, Inc. in 1969, it changed its name to Diversified Mortgage Investors, Inc. in 1978, and Danaher Corporation in 1984.
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The Extended Marketing Mix and Different Marketing Segmentations and Contexts Marketing Research Paper
11 pages (2750 words) , Download 3 , Research Paper
Free
There are no definite definitions of marketing, but all of these definitions give some clear views as to the use of marketing to the customer. We have several definitions and all these suggest customer satisfaction through the delivery of products, service, and the manner and method these products and services are being delivered.
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The Most Effective Communication Plan for the Company: the Marketing Strategy Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
Another major area of strength would be having a global patent, that is exclusive rights to their brand name and product that is different from the products already existing. This can be done by making use of high-grade ingredients used in its products that can make it absolutely unique from other products already on the market.
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Sri Lankan Airlines Brand Marketing Case Study
6 pages (1947 words) , Download 3 , Case Study
Free
Before the company executes its marketing communications efforts, it has to have one message in its campaign in order to build one brand image, according to the brand identity. Then, the overall imagery, from the fonts to colors to elements of imagery that represents the “warm, caring and friendly” positioning should be contained by different MC messages.
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Importance of Marketing for London Bites Marketing Case Study
8 pages (2173 words) , Download 2 , Case Study
Free
it would be appropriate to suggest here that London Bites depends a great deal on the way its owners decide to run it. The vision is important for this sandwich and snacks shop. If the vision seems missing, there would be serious issues in the wake of completing its sales tangent and profit-earning measures would receive a blow in a head-on fashion.
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Toyota Echo Marketing Research Paper
11 pages (2887 words) , Download 1 , Research Paper
Free
Being a mass campaign, this advertisement has achieved a successful outlook as an authentic information deliverance platform. As a doctor explains the benefit of the vaccination the information is heard to in deep belief. The advertisement has very well utilized the variation and the voice strength of the narrator to reflect authority.
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Semiotic Analysis of Givenchy Perfume Ad Marketing Assignment
7 pages (2079 words) , Download 5 , Assignment
Free
Inputting together an advertising campaign for a particular product or service, advertisers are typically only focused on how that advertisement can work to better promote their product or service over their competition. Most often, they are so focused on how to sell their product while also entertaining that they forget to pause and consider how their latest scheme might affect society.
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A Marketing Plan for a Computer Company in the Greek Market Marketing Coursework
56 pages (14000 words) , Download 3 , Coursework
A marketing plan is the outline of specific actions required to be performed as a part of the marketing function. It is with the object to attract and retain potential customers in the market towards the products and services offered by the business. It is the implementation tool of the organization’s marketing strategy.
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Hondas Marketing Strategy: Keeping Local Dealers in Business Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Similarly to buyer power, supplier power (the fourth of Porter’s forces) is predicated upon concentration and distribution advantages. While there is supplier power in the auto industry, it is not relevant to the dealership assistance recommendations being analyzed here. Accordingly, it merits no significant analysis. 
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Marketing Brief or Carrefour Hypermarket Marketing Case Study
15 pages (4079 words) , Download 3 , Case Study
Free
The purpose of this brief is to set forth an analysis of the marketing environment using standard business analytical models, e.g., a PEST and SWOT analysis, to perform a market segmentation including competitors’ target and positioning, as well as analyze the market communication methods of the competitors. 
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The Key Traits and Bases of Success of the Marketing Strategy of Online Retailers Marketing Coursework
6 pages (1845 words) , Download 1 , Coursework
Free
The Internet, Intranet, and call center technologies have changed strategy and marketing strategy practices. They have sparked the growth of new types of business and have affected the business models, strategies, and tactics of competitors, across industries and sectors. One sector that has profited from this technological revolution is retailing.
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An Investigation of Services Marketing in the Voluntary Sector of the United Kingdom Marketing Essay
14 pages (3500 words) , Download 3 , Essay
Free
There are several demographic, economic and social factors which influence the direction of the sector’s services marketing processes. The continuous aging of the world’s population, together with increases in the percentages of aged people living alone, which is then related to the increase in divorce and remarriage rates.
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Consumption, Markets and Culture Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
In everyday life, people acknowledge that socio-cultural principles play a crucial function in the economic mechanism, but, with a number of exclusions, economists do not acknowledge this. One of the several schools of thought in economics that carries fundamental socio-cultural principles into consideration is that of conventional economics.
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The Marketing Mix of Burger King Company Marketing Case Study
10 pages (2817 words) , Download 2 , Case Study
Free
Burger King must check its strategy first if it is supportive of its objectives before it can decide to change the marketing mix. As apparent in the failure of its ad campaigns during the previous years, the company’s failure to establish a clear brand framework to communicate to its target market is traced by its less strategic approach to marketing.
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Creative Marketing and Innovative Advertising Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
Mo-Tech Limited is a new company in the mobile phone industry. Leviathan is the product of Mo-Tech which it is planning to introduce in the market. The market research shows that there is a wide opportunity for business growth in the market. The product is capable of attaining a market share in both commercial and consumer mobile phone market.
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Market Risk Examination as one of the Various Preliminaries of Investment in Securities Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The risk is the integrated part of the investment. The higher the potential of return, the higher is the risk associated with it.”. Market risk examination is one of the various preliminaries of investment in securities. As already mentioned, systematic risk affects all the industries and assets alike.
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Role of Motivation in Effective Marketing Activities Marketing Essay
7 pages (2123 words) , Download 2 , Essay
Free
The business has only two functions - marketing and innovation.” (Milan Kundera, 1929) Marketing is one of the core elements of the manufacturing or service industry. Whatever the product or service offered by the manufacturer or service provider can reach the consumers only through effective marketing techniques.
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The Foundation of a Successful Retailer in the Difficult Business Environment Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
Today’s companies which provide services must consider issues of how best to position a product to ensure higher sales volumes and increased consumer patronage. In service marketing, businesses need to create strategic marketing practices which provide positive viewpoints of the service as well as getting the service to the right market environment.
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Fair Value Measurement Marketing Case Study
8 pages (2023 words) , Download 2 , Case Study
Free
It is not important that fair value should be defined as existing price or entry price. The important factors are market realities that govern exist and entry prices. If exist price is considered fair value then it implies that entry price is also a fair value, provided both prices are transacted in orderly and similar markets.
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The Relative Merits of Weak and Strong Advertising Theories Marketing Case Study
8 pages (2142 words) , Download 2 , Case Study
Free
A basic understanding of these theories can be deepened through the application of associated advertising models such as the ELM model or the ATR model respectively. The ELM model is a model of persuasion demonstrates how consumer’s attitudes are formed and changed through the messages contained in advertisements.
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Integrated Marketing Communication Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
It has come to such a stage that companies cannot rely on a single promotion method to make their product or service stand out in a crowded market place. The adoption of an integrated marketing communication strategy will soon become inevitable for a company if they have to succeed commercially. This is true maybe even for the company that has built the best mousetrap in the world.
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The Practice and Impact of Advertising on Consumer Perception of Body Shop Plc Company Marketing Research Proposal
12 pages (3000 words) , Download 4 , Research Proposal
Free
The way the company designs their offerings and image to occupy a distinctive place in the mind of the target market. For example, for many years during the 1970s and also in 80s the Tesco supermarket chain in the UK portrait itself as low price store, whereas Sainsbury’s (with a similar range of pricing) stressed quality and value for money. 
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Purchase Behavior Of Consumers Marketing Assignment
14 pages (3500 words) , Download 4 , Assignment
Free
The profiles from the research suggest that the most important influencers are friends, print, parents, and siblings. Special someone and TV advertisements seem less important for the sample used in the research. In addition, the more important product attributes are price, comfort, durability, accessibility of location, and style.     
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Sony Corporations Catalogue and the Bank of Americas Website Marketing Report
5 pages (1406 words) , Download 0 , Report
Free
It is interesting for us marketing students to examine the interplay of communications between consumers and products source, and along this line, we have decided to focus on one of the many interests of the young and the old in this digital age – digital equipment or gadgets and their accessories and banking which is a very common necessity nowadays.
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