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Marketing Essays

Result for Subject Marketing:
19930 essays
Understanding of Consumer Behavior For Effective Marketing Marketing Literature review
10 pages (2755 words) , Download 3 , Literature review
Free
The development of effective marketing plans has been proved to be one of the key factors influencing the performance of organizations in the modern market. Marketing is a key organizational sector linking the organization with its external environment. Marketing reveals the ability of organizations to identify the changes in the market trends.
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Nestle's Strategies in Emerging Markets Marketing Research Paper
17 pages (4250 words) , Download 3 , Research Paper
Free
In the emerging economies, Nestle adopted the early-mover strategy and entered before the competitors. Moreover, knowing that economies are poor and people have low income, they started in these economies with basic food items such as infant formula. Their strategy was to focus on a handful of strategic brands and simply live for the people,
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Money Market Violations Marketing Assignment
27 pages (6750 words) , Download 2 , Assignment
According to the paper, money laundering is one such illegal activity that has been rampantly practiced over time and which has had certain devastating effects on the money markets and the general economy. The reason why money laundering is considered as illegal is that the relevant financial authorities as required by law do not regulate it. 
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Roche Company Assessment Marketing Essay
30 pages (7500 words) , Download 2 , Essay
One of the main reasons for the development of the firm through the years has been the effectiveness of its strategies regarding all its operational activities. In accordance with the firm’s statement the firm follows strictly all the guidelines published by the national and international authorities
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Marketing Managment Managment in Practice Marketing Research Paper
24 pages (6000 words) , Download 2 , Research Paper
According to the paper, the main aim of the firm is to minimize the cost of production by buying resources at the best price, reducing the costs of production. The focus is not on the customers but on cost reduction and to minimize the costs. The main aim is to reach economies of scale for the business.
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An Effective Marketing Strategy in the Development of a Firms Activities Marketing Research Paper
28 pages (7000 words) , Download 2 , Research Paper
The survival in the modern market has become a challenging target for firms in all industrial sectors. In most cases, the performance of a firm in the past is used in order to evaluate its ability to face successfully its competitors. Traditional strategic planning has been proved to be inadequate in order to ensure the survival of firms.
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Global Warming, Marketing and the Consumer PepsiCo Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
Global warming impacts everyone, in every country, in every local population, all across the globe. What is global warming? One expert suggests that global warming is the process of increasing the world’s temperatures caused by “the massive increase in greenhouse gases, such as carbon dioxide, resulting from the burning of fossil fuels” (Maslin, 2004, p.27).
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MBA Strategies in Action Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
Globalization and liberalization have urged companies to expand overseas but this has brought with it certain challenges. This requires building the right business strategy and it fundamentally revolves around being competitive. Every organization adopts a different strategy suitable to its internal and external environment.
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Key Elements of the Marketing Mix of Sony's PlayStation Marketing Term Paper
14 pages (3500 words) , Download 4 , Term Paper
Free
Beliefs involve the brand image. Sony is a world recognized brand that provides quality technologies in the market. Being another product from Sony, PlayStation brand is easily accepted by most gamers. They believe in the capability of Sony to produce a gaming console that definitely meets their expectations and surpass their gaming needs. 
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Gap Analysis - Its Implication for Private and Public Sectors Marketing Research Paper
20 pages (5000 words) , Download 2 , Research Paper
Free
This paper will discuss to and control systems that have been designed and are accessible to all who would want to use them. They consist of financial and non-financial measurement systems. An assessment of their value will enable the researcher to reach conclusions about what system may apply in diverse situations and contexts.
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Cultural Diversity In The International Market Place Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
Culture, according to anthropologists, may generally be defined as the set of shared goals, practices, attitudes, practices, customs, and values that characterizes a group, institution or organization. A people’s culture is also the integrated pattern of behavior, belief, and knowledge that ideally depends on their capacity for social learning.
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Background and Context of Advertising Marketing Term Paper
12 pages (3000 words) , Download 2 , Term Paper
Free
In an animated advertisement, shooting becomes secondary and digital imaging becomes more important. It is solely the work of the artist to do the part of creating an image and synchronizing them. This makes it necessary for the artist to understand the theme of the advertisement. The next step involved is the editing. 
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The Effect of Free-Market Policies on Latin American Countries Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
The paper provides a background to the historical context that has allowed "free market" policies to dominate all but one of the Latin American countries, and create the axiom in most people's psyche that "free market" equals fairness and equality. It will review the specific policies proposed by the Chicago School of Economics and their application in Latin America.
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Marketing and the Law: UKs Civil Court System Marketing Dissertation
10 pages (2500 words) , Download 3 , Dissertation
Free
The author states that High Court decision will be heard and the Criminal division where appeals against Crown Court will be heard. Higher levels of civil disputes are handled by the High Court. There are about two hundred sixteen county courts and these courts are dealing with the lion’s share of civil litigations and some family hearings.
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Product and Pricing of the Energy Drink Marketing Research Paper
7 pages (1750 words) , Download 3 , Research Paper
Free
The success of a product or service depends on the effectiveness of its marketing strategies. Generally, the core marketing strategy includes the four Ps of marketing i.e. product, pricing, promotion, and place. Every organization must develop relevant and effective strategies after taking into account these four Ps of marketing.
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Global Marketing for Boeing Company Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
The author states that through strategic management Boeing Company has been able to thrive in the American market. Strategic management is a field that composes on the emergent initiatives that are undertaken by managers on behalf of the owners in terms of resource utilization, and organization performance in relation to their relative environments.
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Development and Implementation of a Marketing Strategy of Softxpand Software Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Project management is an important aspect of any company. All activities must be directed to a specific objective in a specific period of time. Any project is analyzed in terms of cost, time and quality results. The project manager must involve all the stakeholders in decision making to ensure that their needs are met
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Panasonic: Product Life Cycle Management Marketing Coursework
13 pages (3250 words) , Download 4 , Coursework
Free
The paper intends to promote a newly launched product by Panasonic. The product to be promoted is a low-profile contemporary design ’massage sofa’ delivering a neck-to-hip massage. The paper evaluates the strategy that will be implemented by Panasonic to reach the target market in a cost-effective manner within a short time frame.
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Marketing Fundamentals Marketing Essay
22 pages (5500 words) , Download 3 , Essay
This essay discusses that with globalization taking place at a fast pace, the demand for McDonald’s products may change. There will be a greater demand for regional products and culturally modified products like veggie burgers, halal meat, Arabian tastes etc as there will be a visible change in the ration of foreigners and locals.
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The Role of Marketing Orientation Marketing Research Paper
25 pages (6250 words) , Download 3 , Research Paper
According to the paper, the customers, in turn, get complete satisfaction from the experience with the firm and its products and this, in turn, improves the performance of the firm taking it to new heights. When the customers are completely satisfied, they love the experience of shopping. They become devoted to this particular place like in the case of Tesco.
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Creative Marketing and Innovative Advertising Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
Mo-Tech Limited is a new company in the mobile phone industry. Leviathan is the product of Mo-Tech which it is planning to introduce in the market. The market research shows that there is a wide opportunity for business growth in the market. The product is capable of attaining a market share in both commercial and consumer mobile phone market.
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Hondas Marketing Strategy: Keeping Local Dealers in Business Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Similarly to buyer power, supplier power (the fourth of Porter’s forces) is predicated upon concentration and distribution advantages. While there is supplier power in the auto industry, it is not relevant to the dealership assistance recommendations being analyzed here. Accordingly, it merits no significant analysis. 
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Consumers and Non-Consumers of the Boots Company: Chains of Pharmacy in the UK Marketing Research Paper
26 pages (6500 words) , Download 2 , Research Paper
The Boots Company is one of the most prominent chains of pharmacy in the UK with stores throughout the country with 17% market share (Alliance boots 2009). In June 2006, UniChem and Boots Group merged to form Alliance Boots. With 40% market share of UniChem, Boots is also the largest pharmaceutical wholesalers.
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Strategies, Tools, And Techniques For Marketing Success Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
The management of Pest U Like is autocratic in nature. With a 55% share, the company’s managing director is the major shareholder of the company. As a result, he makes all the decisions regarding any major issues and then passes those decisions to the lower level managers who again transfer them to the workers as per the relevance.
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Bettys & Taylors International Marketing Strategy Marketing Case Study
11 pages (2750 words) , Download 6 , Case Study
Free
This paper tells that Bettys and Taylors started out as a specialty bakeshop, but has eventually emerged into becoming a carrier and provider of many products. After its acquisition of Taylors in the 1960s, the business has even expanded into many brands in various locations in North Yorkshire and has reached many other customers through their website. 
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The Marketing Communication Mix and a Significant Influence Towards Its Audience Marketing Statistics Project
9 pages (2250 words) , Download 2 , Statistics Project
Free
According to the father of marketing, Kotler, marketing is a phenomenon that has risen from a point where it was considered to be an added cost to the organization to the point where it is now assumed the driving force for the organizational revenues; the respect for marketing activities and marketers is present across the globe.
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The Marketing Game and Business Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
It is to be made on the basis of the plan and competitors’ judgments. The challenges faced by this helps to enhance the marketing game repot. The Marketing Game provides exclusive learning benefits contrasted to any of the other learning methods such as understanding book and editorials, lectures, visiting lecturer, case study, appearance etc.
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The Enteringof the Multinational Enterprises in the Asian Market Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
Foreign competition in the retail sector is small. Before 2000, the local governments could grant permission to open new stores without the approval of the central government in Beijing. However, then only smaller formats were introduced in the retail sector. The larger formats are fairly new and can displace the smaller independent shops
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Market Risk Analysis on Solar Thermal vs. Solar Photovoltaic System in UK Marketing Research Paper
18 pages (4500 words) , Download 2 , Research Paper
Free
As the paper outlines, solar photovoltaic (PV) and solar thermal is another form of renewable energy resources that will enable the UK government to generate electricity using the sunlight that falls upon the silicon layer of a solar system. The establishment of solar photovoltaic and solar thermal system is widely used in many countries around the world.
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Automation of Snow-NZ Sales Ticketing and Sales System Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
The return on investment is expected to be 14% which is higher than the current rate of interest.  The technology will bring many collateral advantages and benefits for the country as well.   The larger number of tourists visits will increase the local sale in the area and bring different cultural and regional values to New Zealand.  
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Marketing Opportunity for Power Bike in Thailand Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
The report herein is about a marketing and strategic approach to establishing a marketing opportunity, both in essence and practicability within the Thailand region and neighbouring capital, Bangkok. The business in question is that of power bikes which have been set by a company entitled to a family setting; that is, by the two siblings Nui and Ning.
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Proposed Marketing Research for EDF Energy Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The analysis is conducted based on the type of data collected. It is important to have an analysis plan in mind even before the field work. Data collected in this case is primary as well secondary in nature. In case of the secondary data, some qualitative analysis needs to be conducted. For example, Porter's Five Force Model 
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The Brand Name of Divine Chocolate: the Fair Trade Certification and Implementing Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
The report also analyzes the brand image and brand equity of the company. The then analyzes the overall chocolate industry and identifies opportunities that the company can use to improve its branding and communication strategies. The report also presents a context analysis of Divine chocolate and then identifies the influence of companies.
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Brand Positioning: Strategies for Competitive Advantage Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The growing demand for a vacuum cleaner in the world market is due to the rise in the awareness towards maintaining proper hygiene and also for the increases in the standard of living of the people. Development of new technologies and the improvement in the efficiency of vacuum cleaners may influence the demand for the products among the households.
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The Effects of a Temporary Withdrawal of All Media Advertising by Apple on Markets in Consumers Marketing Assignment
9 pages (2566 words) , Download 2 , Assignment
Free
Advertising is critical to the overall success and failure of the organization, and it is really critical that firms must develop advertising campaigns in ways that reflect the overall orientation of their customers. The earliest models of advertising ow seem to be outdated as the overall mood and orientation of the consumers have changed. 
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The Brand Value of Rich Media and Video Ads Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
The author states that one of the challenges faced by branding is consistency. Brands are produced through an extensive variety of touch points. Every time consumers cooperate with a brand, they figure out relationships. Everybody associated with the brand had an impact on it-starting from the receptionist to the marketing manager.
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Luxury Brand Marketing and Starbucks Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
This research will begin with the statement that the luxury goods market has typically experienced global growth rates of seven percent on an annual basis. A seven percent growth rate in luxury brands is much higher than the growth rate for many non-luxury products, making this market attractive to companies looking to expand their luxury products globally.
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International Trade: Physical Distribution Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Customers need to buy under competitive and free markets and there should not be any kind of impositions or restrictions on their buying preferences. Any agreement or strategic partnerships, in essence, would be laying restriction for competitive business and this, by far, while benefiting individuals, in real terms do not help trade. 
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Marketing Strategy for Developing Solar Panels in Australia Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
This project has as its background the carbon emission plan, through which the Australian Government has endeavored to reduce carbon emission by increasing renewable energy generation. It can be expected that the renewable energy industry and other allied industries like that of manufacturing devices like a solar panel will grow at a high rate in the coming years. 
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Target Market: Red Bull Marketing Dissertation
12 pages (3000 words) , Download 3 , Dissertation
Free
The author states that Red Bull energy drink provides a low calorie, low-fat substitute for other marketed energy supplements that make this product appealing to a wide variety of different demographics across the globe. In a convenient drink, consumers can satisfy their health-conscious attitudes.
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Marketing Strategy at Tesco Marketing Assignment
13 pages (3553 words) , Download 4 , Assignment
Free
Tesco’s market share in 2009 was 30.1%, which registered an increase of 0.1% from the previous year. In the year 2007, it had sales of 42,600 and a sales growth of 21.9% (www.bbc.co.uk). ASDA, owned by the U.S. giant retailer. This grocery retailer has however recently snapped up the budget outlet NETTO for a sum of 778 million.
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The Global Distribution System and Marketing Strategy of Coca-Cola Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
The global strategies of Coca-Cola have been discussed. Coca-Cola has abided by global business ethics in their operation. Therefore global business ethics and Coca-Cola have been discussed in this paper. They have indulged in various social responsibility programmes. The ethics behind their global expansion lies in these initiatives.
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International Services Marketing Marketing Article
12 pages (3000 words) , Download 3 , Article
Free
The Business Service Company renders potential services to different industries along several functional areas like rendering services to the customers of these companies, performing the human resource functions for them, rendering services in the financial and legal domain and also renders support pertaining to sales and knowledge enhancement.
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The Importance of Customers for Tesco PLC Marketing Research Paper
13 pages (3250 words) , Download 3 , Research Paper
Free
Customers are the most significant influential factors in developing or innovating strategies to introduce new products in the target market. In the rapidly changing business scenario, it has become quite common for all organizations to conduct businesses according to the requirements of the market. Moreover, the presence of a large number of competitors.
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Success in Social Commerce Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
At present, the use of the internet has become very common in almost every walk of life. Now people widely use the Internet to carry out different activities of daily life. Normally, they use the internet for shopping, banking, and entertainment. But these days a new trend has appeared that is known as social media. 
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Marketing Communication Plan for Moveo Folding Electric Scooter Marketing Book Report/Review
12 pages (3000 words) , Download 4 , Book Report/Review
Free
The concept of internal context is generally undertaken with the aim of ascertaining resources and capabilities with regard to the marketing communication process of the organisations. The internal context in an effective marketing communication reviews three major resource capabilities including financial resources, technological resources.
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Market Segmentation of McDonalds Corporation Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The author tells how it has enabled McDonald’s to achieve immense success. The analysis will cover the marketing mix used by McDonald’s, and it will give recommendations to McDonald’s management. Market segmentation is dividing the market into meaningful, relatively similar and identifiable segments or group.
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The Bullwhip Effect Related to the Management of the Supply Chain Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
As required, the paper makes a critical evaluation of the causes of the bullwhip effect and the way it impacts the management of the supply chain. Then the paper goes on to explore various mitigating approaches and strategies to properly manage and mitigate the risks to the supply chain due to the bullwhip effect
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Create a Branding Strategy for a Small Island Destination Marketing Coursework
13 pages (3250 words) , Download 2 , Coursework
Free
Evidently, there are several small island destinations in the world. Even so, they differ remarkably based on visitors’ experience and things with which they interact during their stay. Correspondingly, this research explores the possibility of branding and succeeding with the Phuket. It recognizes that branding is a powerful tool.
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Marketing Communications Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
This essay analyzes that communication mix is one of the most important promotional tools or marketing functions used in the implementations of marketing campaigns. Modern commercial advertising is the persuasive force that aims at changing customers' attitudes and pattern of behavior to a product or service in ways, which would be favorable.
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