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Marketing Essays

Result for Subject Marketing:
19895 essays
Standardization of the Brand in the Context of International Strategic Marketing Marketing Research Paper
20 pages (5000 words) , Download 2 , Research Paper
Free
The paper discusses discuss two of the strategies that can be adopted by the firms in order to deal with the global market: Brand standardization and Brand adaptation. Discussing each of the strategies in detail, the paper discusses the requirements and the advantages and disadvantages of each one.
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Marketing of Abercrombie and Fitch Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
Generally, A&F targets the male and female consumer group of 18-25yrs. Besides these, under A&F there are three more brands such as Abercrombie, Hollister Co., Ruehl, and Gilly Hicks. These three off-shoot brands target the kids' group as well as accessories, sleepwear, underwear and at home-products for the young generation.
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Marketing of Apple Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
In consideration of this increased market share that Apple has been able to acquire, Apple is faced with the challenge of making sure that its customer service infrastructure is adequately developed to address any and all concerns that its customers may have.
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Integrated Marketing Communications Plan for Holsten Marketing Case Study
12 pages (3000 words) , Download 4 , Case Study
Free
The author states that Holsten is a company which has been operational since 2001. The company is headquartered in Frankfurt, Germany and has almost 20 million subscribers. Although its main customer base is Germany, Holsten also has its presence in countries such as Austria, Hungary, Croatia, and Poland.
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Store Location In Shopping Centers Marketing Case Study
25 pages (6250 words) , Download 2 , Case Study
The kiosks technology has been able to be accessed by many people in different occasions and in different ways but there are people who have not been used to such technology which has limited the use of the kiosks system. Questions were asked regarding the usage of kiosks in the shopping mall and the reason for such happening.
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Adopting Different Strategies for Growth in Various Markets Like KFC and McDonald Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
Free
Asian markets are highly heterogeneous in nature, especially in the case of the food industry with different ethnic groups, languages, vast cultural differences and divergent climatic conditions. The religious mix varies from region to region with a very long history. Food security is the major concerns for most of the Asian countries.
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E-commerce and IT Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Certain developments in the world of Information Technology have drastically changed how business is conducted. Today, it is not uncommon to find organizations operating online. This means that the world has embraced e-business, which allows companies to market their products and services to the online market.
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The UK Soft Drinks Marketing Assignment
14 pages (3500 words) , Download 4 , Assignment
Free
The report further provides the guidelines and promotional strategies for a new proposed brand X-Power of Britvic Soft Drink Ltd. UK soft drinks industry is one of the most established and progressive beverages industries in the world. Both bottlers and concentrate producer has excellent potential of generating the revenue.
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Greener Marketing: a Global Perspective Marketing Term Paper
22 pages (5500 words) , Download 2 , Term Paper
The author of the paper states that people all over the world are aware of the fact that already a lot of irreversible damage has been done and unless firm measures are taken, the problems of global warming, sudden climatic changes, and frequent natural catastrophes will increase with time.
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Principles of Marketing at Ryanair Marketing Assignment
8 pages (2000 words) , Download 4 , Assignment
Free
It is evidently clear from the discussion that there are three levels of product in total that include: The Core Product, the Actual Product, and the Augmented Product. The non-physical part of the product is called the Augmented Product. There is lots of added value included in it, for which one may or may not give a premium.
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Energy Drink Industry: Developing a Challenging Marketing Plan Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
“Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders”. Globalization and liberalization policies have opened the doors for the business people and energy drink manufacturers.
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Abercrombie & Fitch and Positioning in Milan Marketing Case Study
16 pages (4000 words) , Download 2 , Case Study
Free
The author states that the focus of A&F marketing has always been appealing to youth and beauty. A quick glance at the company’s annual reports depicts shirtless men, with very developed and muscular bodies. These images are present throughout both the 2007 and 2008 annual reports.
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Effective Marketing Tools Marketing Term Paper
15 pages (3750 words) , Download 2 , Term Paper
Free
The event of the palace’s opening up to the public for different activities became the crux of my project. (Brussels by Europe Cities, 2009). I had made an application to the Ministry of Foreign Affairs, Belgium for undertaking the project. The application was addressed to the Project and Training Officer, located in Rue de Namur.
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Marketing Strategy - Segmentation, Targeting, and Positioning Marketing Essay
11 pages (2750 words) , Download 5 , Essay
Free
An important element of marketing strategy is to align it with the mission statement of the company. A marketing strategy can be viewed as a process of segmenting the market, identifying the target market, developing a marketing mix and working to effectively position the product in such a way that appeals to the prospective customers.  
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Understanding of Consumer Behavior For Effective Marketing Marketing Literature review
10 pages (2755 words) , Download 3 , Literature review
Free
The development of effective marketing plans has been proved to be one of the key factors influencing the performance of organizations in the modern market. Marketing is a key organizational sector linking the organization with its external environment. Marketing reveals the ability of organizations to identify the changes in the market trends.
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Nestle's Strategies in Emerging Markets Marketing Research Paper
17 pages (4250 words) , Download 3 , Research Paper
Free
In the emerging economies, Nestle adopted the early-mover strategy and entered before the competitors. Moreover, knowing that economies are poor and people have low income, they started in these economies with basic food items such as infant formula. Their strategy was to focus on a handful of strategic brands and simply live for the people,
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Money Market Violations Marketing Assignment
27 pages (6750 words) , Download 2 , Assignment
According to the paper, money laundering is one such illegal activity that has been rampantly practiced over time and which has had certain devastating effects on the money markets and the general economy. The reason why money laundering is considered as illegal is that the relevant financial authorities as required by law do not regulate it. 
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Roche Company Assessment Marketing Essay
30 pages (7500 words) , Download 2 , Essay
One of the main reasons for the development of the firm through the years has been the effectiveness of its strategies regarding all its operational activities. In accordance with the firm’s statement the firm follows strictly all the guidelines published by the national and international authorities
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Marketing Managment Managment in Practice Marketing Research Paper
24 pages (6000 words) , Download 2 , Research Paper
According to the paper, the main aim of the firm is to minimize the cost of production by buying resources at the best price, reducing the costs of production. The focus is not on the customers but on cost reduction and to minimize the costs. The main aim is to reach economies of scale for the business.
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An Effective Marketing Strategy in the Development of a Firms Activities Marketing Research Paper
28 pages (7000 words) , Download 2 , Research Paper
The survival in the modern market has become a challenging target for firms in all industrial sectors. In most cases, the performance of a firm in the past is used in order to evaluate its ability to face successfully its competitors. Traditional strategic planning has been proved to be inadequate in order to ensure the survival of firms.
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Global Warming, Marketing and the Consumer PepsiCo Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
Global warming impacts everyone, in every country, in every local population, all across the globe. What is global warming? One expert suggests that global warming is the process of increasing the world’s temperatures caused by “the massive increase in greenhouse gases, such as carbon dioxide, resulting from the burning of fossil fuels” (Maslin, 2004, p.27).
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MBA Strategies in Action Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
Globalization and liberalization have urged companies to expand overseas but this has brought with it certain challenges. This requires building the right business strategy and it fundamentally revolves around being competitive. Every organization adopts a different strategy suitable to its internal and external environment.
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Key Elements of the Marketing Mix of Sony's PlayStation Marketing Term Paper
14 pages (3500 words) , Download 4 , Term Paper
Free
Beliefs involve the brand image. Sony is a world recognized brand that provides quality technologies in the market. Being another product from Sony, PlayStation brand is easily accepted by most gamers. They believe in the capability of Sony to produce a gaming console that definitely meets their expectations and surpass their gaming needs. 
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Gap Analysis - Its Implication for Private and Public Sectors Marketing Research Paper
20 pages (5000 words) , Download 2 , Research Paper
Free
This paper will discuss to and control systems that have been designed and are accessible to all who would want to use them. They consist of financial and non-financial measurement systems. An assessment of their value will enable the researcher to reach conclusions about what system may apply in diverse situations and contexts.
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Cultural Diversity In The International Market Place Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
Culture, according to anthropologists, may generally be defined as the set of shared goals, practices, attitudes, practices, customs, and values that characterizes a group, institution or organization. A people’s culture is also the integrated pattern of behavior, belief, and knowledge that ideally depends on their capacity for social learning.
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Background and Context of Advertising Marketing Term Paper
12 pages (3000 words) , Download 2 , Term Paper
Free
In an animated advertisement, shooting becomes secondary and digital imaging becomes more important. It is solely the work of the artist to do the part of creating an image and synchronizing them. This makes it necessary for the artist to understand the theme of the advertisement. The next step involved is the editing. 
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The Effect of Free-Market Policies on Latin American Countries Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
The paper provides a background to the historical context that has allowed "free market" policies to dominate all but one of the Latin American countries, and create the axiom in most people's psyche that "free market" equals fairness and equality. It will review the specific policies proposed by the Chicago School of Economics and their application in Latin America.
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Marketing and the Law: UKs Civil Court System Marketing Dissertation
10 pages (2500 words) , Download 3 , Dissertation
Free
The author states that High Court decision will be heard and the Criminal division where appeals against Crown Court will be heard. Higher levels of civil disputes are handled by the High Court. There are about two hundred sixteen county courts and these courts are dealing with the lion’s share of civil litigations and some family hearings.
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Product and Pricing of the Energy Drink Marketing Research Paper
7 pages (1750 words) , Download 3 , Research Paper
Free
The success of a product or service depends on the effectiveness of its marketing strategies. Generally, the core marketing strategy includes the four Ps of marketing i.e. product, pricing, promotion, and place. Every organization must develop relevant and effective strategies after taking into account these four Ps of marketing.
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Global Marketing for Boeing Company Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
The author states that through strategic management Boeing Company has been able to thrive in the American market. Strategic management is a field that composes on the emergent initiatives that are undertaken by managers on behalf of the owners in terms of resource utilization, and organization performance in relation to their relative environments.
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Development and Implementation of a Marketing Strategy of Softxpand Software Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Project management is an important aspect of any company. All activities must be directed to a specific objective in a specific period of time. Any project is analyzed in terms of cost, time and quality results. The project manager must involve all the stakeholders in decision making to ensure that their needs are met
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Panasonic: Product Life Cycle Management Marketing Coursework
13 pages (3250 words) , Download 4 , Coursework
Free
The paper intends to promote a newly launched product by Panasonic. The product to be promoted is a low-profile contemporary design ’massage sofa’ delivering a neck-to-hip massage. The paper evaluates the strategy that will be implemented by Panasonic to reach the target market in a cost-effective manner within a short time frame.
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Marketing Fundamentals Marketing Essay
22 pages (5500 words) , Download 3 , Essay
This essay discusses that with globalization taking place at a fast pace, the demand for McDonald’s products may change. There will be a greater demand for regional products and culturally modified products like veggie burgers, halal meat, Arabian tastes etc as there will be a visible change in the ration of foreigners and locals.
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The Role of Marketing Orientation Marketing Research Paper
25 pages (6250 words) , Download 3 , Research Paper
According to the paper, the customers, in turn, get complete satisfaction from the experience with the firm and its products and this, in turn, improves the performance of the firm taking it to new heights. When the customers are completely satisfied, they love the experience of shopping. They become devoted to this particular place like in the case of Tesco.
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Creative Marketing and Innovative Advertising Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
Mo-Tech Limited is a new company in the mobile phone industry. Leviathan is the product of Mo-Tech which it is planning to introduce in the market. The market research shows that there is a wide opportunity for business growth in the market. The product is capable of attaining a market share in both commercial and consumer mobile phone market.
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Hondas Marketing Strategy: Keeping Local Dealers in Business Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Similarly to buyer power, supplier power (the fourth of Porter’s forces) is predicated upon concentration and distribution advantages. While there is supplier power in the auto industry, it is not relevant to the dealership assistance recommendations being analyzed here. Accordingly, it merits no significant analysis. 
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Consumers and Non-Consumers of the Boots Company: Chains of Pharmacy in the UK Marketing Research Paper
26 pages (6500 words) , Download 2 , Research Paper
The Boots Company is one of the most prominent chains of pharmacy in the UK with stores throughout the country with 17% market share (Alliance boots 2009). In June 2006, UniChem and Boots Group merged to form Alliance Boots. With 40% market share of UniChem, Boots is also the largest pharmaceutical wholesalers.
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Strategies, Tools, And Techniques For Marketing Success Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
The management of Pest U Like is autocratic in nature. With a 55% share, the company’s managing director is the major shareholder of the company. As a result, he makes all the decisions regarding any major issues and then passes those decisions to the lower level managers who again transfer them to the workers as per the relevance.
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Bettys & Taylors International Marketing Strategy Marketing Case Study
11 pages (2750 words) , Download 5 , Case Study
Free
This paper tells that Bettys and Taylors started out as a specialty bakeshop, but has eventually emerged into becoming a carrier and provider of many products. After its acquisition of Taylors in the 1960s, the business has even expanded into many brands in various locations in North Yorkshire and has reached many other customers through their website. 
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The Marketing Communication Mix and a Significant Influence Towards Its Audience Marketing Statistics Project
9 pages (2250 words) , Download 2 , Statistics Project
Free
According to the father of marketing, Kotler, marketing is a phenomenon that has risen from a point where it was considered to be an added cost to the organization to the point where it is now assumed the driving force for the organizational revenues; the respect for marketing activities and marketers is present across the globe.
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The Marketing Game and Business Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
It is to be made on the basis of the plan and competitors’ judgments. The challenges faced by this helps to enhance the marketing game repot. The Marketing Game provides exclusive learning benefits contrasted to any of the other learning methods such as understanding book and editorials, lectures, visiting lecturer, case study, appearance etc.
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The Enteringof the Multinational Enterprises in the Asian Market Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
Foreign competition in the retail sector is small. Before 2000, the local governments could grant permission to open new stores without the approval of the central government in Beijing. However, then only smaller formats were introduced in the retail sector. The larger formats are fairly new and can displace the smaller independent shops
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Market Risk Analysis on Solar Thermal vs. Solar Photovoltaic System in UK Marketing Research Paper
18 pages (4500 words) , Download 2 , Research Paper
Free
As the paper outlines, solar photovoltaic (PV) and solar thermal is another form of renewable energy resources that will enable the UK government to generate electricity using the sunlight that falls upon the silicon layer of a solar system. The establishment of solar photovoltaic and solar thermal system is widely used in many countries around the world.
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Automation of Snow-NZ Sales Ticketing and Sales System Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
The return on investment is expected to be 14% which is higher than the current rate of interest.  The technology will bring many collateral advantages and benefits for the country as well.   The larger number of tourists visits will increase the local sale in the area and bring different cultural and regional values to New Zealand.  
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Marketing Opportunity for Power Bike in Thailand Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
The report herein is about a marketing and strategic approach to establishing a marketing opportunity, both in essence and practicability within the Thailand region and neighbouring capital, Bangkok. The business in question is that of power bikes which have been set by a company entitled to a family setting; that is, by the two siblings Nui and Ning.
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Proposed Marketing Research for EDF Energy Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The analysis is conducted based on the type of data collected. It is important to have an analysis plan in mind even before the field work. Data collected in this case is primary as well secondary in nature. In case of the secondary data, some qualitative analysis needs to be conducted. For example, Porter's Five Force Model 
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The Brand Name of Divine Chocolate: the Fair Trade Certification and Implementing Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
The report also analyzes the brand image and brand equity of the company. The then analyzes the overall chocolate industry and identifies opportunities that the company can use to improve its branding and communication strategies. The report also presents a context analysis of Divine chocolate and then identifies the influence of companies.
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Brand Positioning: Strategies for Competitive Advantage Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The growing demand for a vacuum cleaner in the world market is due to the rise in the awareness towards maintaining proper hygiene and also for the increases in the standard of living of the people. Development of new technologies and the improvement in the efficiency of vacuum cleaners may influence the demand for the products among the households.
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The Effects of a Temporary Withdrawal of All Media Advertising by Apple on Markets in Consumers Marketing Assignment
9 pages (2566 words) , Download 2 , Assignment
Free
Advertising is critical to the overall success and failure of the organization, and it is really critical that firms must develop advertising campaigns in ways that reflect the overall orientation of their customers. The earliest models of advertising ow seem to be outdated as the overall mood and orientation of the consumers have changed. 
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The Brand Value of Rich Media and Video Ads Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
The author states that one of the challenges faced by branding is consistency. Brands are produced through an extensive variety of touch points. Every time consumers cooperate with a brand, they figure out relationships. Everybody associated with the brand had an impact on it-starting from the receptionist to the marketing manager.
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