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Marketing Essays

Result for Subject Marketing:
19914 essays
Principles of Marketing Marketing Case Study
12 pages (3000 words) , Download 3 , Case Study
Free
Marketers have to initiate novel strategies to persuade consumers to purchase their products or service. However, People today are more selective, alert, enlightened, and powerful. The traditional concept of shopping has been changed, and now conventional shops and outlets are on the verge of extinction.  
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The Essentials Of Cost And Managerial Accounting Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
Market share of the company: if the company has a larger market share that means they are the market leader so will have the power to set the price which will be followed by other competitors. The market leader, on taking advantage of economies of scale, can keep the price lower to elevate the barriers for new entrants.
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Marketing Plan for Bettys & Taylors of Harrogate Ltd Marketing Assignment
12 pages (3000 words) , Download 6 , Assignment
Free
This assignment is being carried out to explore and present the background and history of Bettys and Taylors of Harrogate as a company with a history in two long-established family businesses in tea and cake. More information can be gathered from the official website of Bettys and Taylors of Harrogate.
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Counter-turbulence Marketing: A Comparative Study on a Large Company and Small Business in Cambridge, UK Marketing Dissertation
40 pages (10000 words) , Download 2 , Dissertation
Frontline employees are the closest to the work process and to customers. Thus, they have myriads of insights to boost customer satisfaction and deliver the sustained opportunity for enhancement. It is particularly essential that the ideas or suggestions of the front line employees are maximized thoroughly and habitually  
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International Marketing: AT&T Inc Marketing Coursework
9 pages (2250 words) , Download 2 , Coursework
Free
The author states that the board of directors is considering a couple of options, Poland or Brazil. As a responsible and concerned employee of the firm, he would like the board of directors to prefer Brazilian market rather than the Polish market. The Brazilian market offers many distinct advantages over the Polish market in terms of exchange rate.
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The Strategic Capability of Noni Limited Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
When opening any new outlets, it needs to have a thorough inspection of the location and must also consider the lease rent that they need to pay. Before closing any unprofitable segment they must also consider the losses that they have to bear after such closure in terms of leftover inventories and loss of reputation
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CIM Assessment Marketing Assignment
11 pages (2750 words) , Download 10 , Assignment
Free
The needs of the consumers are going through a continuous shift and it has actually become a challenge for the sellers and service providers to meet the needs of their customers. The sellers and service providers have to adapt to flexible methodology in their work process to come out with newer and better techniques to attract more customers.
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Relationship and Traditional Marketing Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
This essay discusses that the shift that has to be made within the internal environment then becomes reliant on the way in which the organization looks at employees and the work that they offer to the corporation. The environment is one which requires affiliations, partnerships and relationships with the company from the internal organization.
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Bud Light as a Marketing Element of the Beer Industry Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Bud Light does have a flexible brand identity, however, it is strongly associated with socialization in some format, regardless of the decoding process of the message. For some target groups, the message indicates a celebratory brand that is inclusive in the in-group, using photos of actors that would fit a lifestyle group 
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Marketing Financial Services of UBS Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
The international presence of the bank and an extensive IT framework has facilitated better communication across the various business segments, enabling it to make gains from crucial market information. This also makes the bank vulnerable to any adverse events in a country. The bank has suffered tremendously in the recent credit crisis. 
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Green Marketing and Corporate Social Responsibility Marketing Assignment
17 pages (4250 words) , Download 2 , Assignment
Free
In the past few years, the environmental issues have received significant attention from the people and companies are coming forward to create the awareness among the people. Green consumers are those people who prefer to buy green or eco-friendly products from the market. It is also important to analyze the attributes, personality, motives, lifestyle.
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How do News Effect Financial Market Marketing Essay
19 pages (4750 words) , Download 3 , Essay
Free
As the paper outlines, the Positive news is that news which influences the market participants to react positively and an overall upward trend in the financial markets is created from positive news. Negative news influences the investors to react negatively and pull out money from the market. A market speculator is always smart enough to decode market news.
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H&M Company Footwear Design Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
Currently, the company has branches in over 50 states and over 3250 stores. H&M has been ranked among the biggest clothing lines with an impressive development pace every year; moreover, it competes with other leading corporations such as ZARA and GAP Inc. The company has been in business for more than sixty years.
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Ethics, Corporate Social Responsibility, and Sustainability Principles Marketing Essay
8 pages (2000 words) , Download 6 , Essay
Free
Corporate social responsibility initialized as CSR involves the general good any company impacts on the outside community through its operations. The multinational company practices CSR to its customers leading to its global success and respect from its rival companies. Debenhams has a long and wide experience in clothing lines.
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Opportunities and Challenges in Chinas Emerging Market under Globalisation Marketing Dissertation
32 pages (8000 words) , Download 2 , Dissertation
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Diversifying the Market to Satisfy Customers' Needs Marketing Coursework
12 pages (3000 words) , Download 2 , Coursework
Free
Market segmentation is diversifying the market to satisfy different customers' needs. Target marketing is the careful selection of the most appropriate segments for the business. Positioning is creating a difference between the products offered by the business from other products in the same segment to manage competition from other businesses.
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The Marketing Strategy of the Small and Medium Enterprise Marketing Case Study
21 pages (5250 words) , Download 2 , Case Study
The SWOT analysis is a quick and simple tool to understand the overall big picture. If you have marketing personnel to analyze this, it is very useful to face any sort of financial crisis. It is the starting point of strategic planning. The most important takeaway from this exercise is to apply this knowledge to your small business.
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Advertising Coffee in China Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
Free
The Asian market for coffee has emerged as the largest in the world. Recent market trends suggest that the Asian market will contribute almost 90% of the world’s volume growth in coffee, with China expected to dominate this market.   During the 1980s most coffees in China was imported, by 1997, the Mainland was producing 3,573 tons of coffee and this jumped to 11,568 tons by the year 2000
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International Marketing of Natural Confectionery Company Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
The market study has shown that Brazil is one of the largest confectionery markets across the globe. The increase in purchasing power of the people over the course of the years, with its 180 million population that is significantly young in terms of median age, the country is indeed an attractive market for expansion for a company like The Natural Confectionery Company.
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How Marketing Strategy Impacts Corporate Performance Marketing Case Study
24 pages (6000 words) , Download 3 , Case Study
The researcher states that Apple focuses on a number of additional products (peripheral, software systems, servers, iTune music services etc). Founded in 1976 by Steve Jobs and Steve Wozniak, Apple has undergone a ‘turbulent’ overall performance, marked with both periods of success and profitability as well as periods of recession and decline.
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Standardization of the Brand in the Context of International Strategic Marketing Marketing Research Paper
20 pages (5000 words) , Download 2 , Research Paper
Free
The paper discusses discuss two of the strategies that can be adopted by the firms in order to deal with the global market: Brand standardization and Brand adaptation. Discussing each of the strategies in detail, the paper discusses the requirements and the advantages and disadvantages of each one.
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Marketing of Abercrombie and Fitch Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
Generally, A&F targets the male and female consumer group of 18-25yrs. Besides these, under A&F there are three more brands such as Abercrombie, Hollister Co., Ruehl, and Gilly Hicks. These three off-shoot brands target the kids' group as well as accessories, sleepwear, underwear and at home-products for the young generation.
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Marketing of Apple Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
In consideration of this increased market share that Apple has been able to acquire, Apple is faced with the challenge of making sure that its customer service infrastructure is adequately developed to address any and all concerns that its customers may have.
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Integrated Marketing Communications Plan for Holsten Marketing Case Study
12 pages (3000 words) , Download 4 , Case Study
Free
The author states that Holsten is a company which has been operational since 2001. The company is headquartered in Frankfurt, Germany and has almost 20 million subscribers. Although its main customer base is Germany, Holsten also has its presence in countries such as Austria, Hungary, Croatia, and Poland.
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Store Location In Shopping Centers Marketing Case Study
25 pages (6250 words) , Download 2 , Case Study
The kiosks technology has been able to be accessed by many people in different occasions and in different ways but there are people who have not been used to such technology which has limited the use of the kiosks system. Questions were asked regarding the usage of kiosks in the shopping mall and the reason for such happening.
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Adopting Different Strategies for Growth in Various Markets Like KFC and McDonald Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
Free
Asian markets are highly heterogeneous in nature, especially in the case of the food industry with different ethnic groups, languages, vast cultural differences and divergent climatic conditions. The religious mix varies from region to region with a very long history. Food security is the major concerns for most of the Asian countries.
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E-commerce and IT Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Certain developments in the world of Information Technology have drastically changed how business is conducted. Today, it is not uncommon to find organizations operating online. This means that the world has embraced e-business, which allows companies to market their products and services to the online market.
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The UK Soft Drinks Marketing Assignment
14 pages (3500 words) , Download 4 , Assignment
Free
The report further provides the guidelines and promotional strategies for a new proposed brand X-Power of Britvic Soft Drink Ltd. UK soft drinks industry is one of the most established and progressive beverages industries in the world. Both bottlers and concentrate producer has excellent potential of generating the revenue.
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Greener Marketing: a Global Perspective Marketing Term Paper
22 pages (5500 words) , Download 2 , Term Paper
The author of the paper states that people all over the world are aware of the fact that already a lot of irreversible damage has been done and unless firm measures are taken, the problems of global warming, sudden climatic changes, and frequent natural catastrophes will increase with time.
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Principles of Marketing at Ryanair Marketing Assignment
8 pages (2000 words) , Download 4 , Assignment
Free
It is evidently clear from the discussion that there are three levels of product in total that include: The Core Product, the Actual Product, and the Augmented Product. The non-physical part of the product is called the Augmented Product. There is lots of added value included in it, for which one may or may not give a premium.
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Energy Drink Industry: Developing a Challenging Marketing Plan Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
“Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders”. Globalization and liberalization policies have opened the doors for the business people and energy drink manufacturers.
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Abercrombie & Fitch and Positioning in Milan Marketing Case Study
16 pages (4000 words) , Download 2 , Case Study
Free
The author states that the focus of A&F marketing has always been appealing to youth and beauty. A quick glance at the company’s annual reports depicts shirtless men, with very developed and muscular bodies. These images are present throughout both the 2007 and 2008 annual reports.
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Effective Marketing Tools Marketing Term Paper
15 pages (3750 words) , Download 2 , Term Paper
Free
The event of the palace’s opening up to the public for different activities became the crux of my project. (Brussels by Europe Cities, 2009). I had made an application to the Ministry of Foreign Affairs, Belgium for undertaking the project. The application was addressed to the Project and Training Officer, located in Rue de Namur.
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Marketing Strategy - Segmentation, Targeting, and Positioning Marketing Essay
11 pages (2750 words) , Download 5 , Essay
Free
An important element of marketing strategy is to align it with the mission statement of the company. A marketing strategy can be viewed as a process of segmenting the market, identifying the target market, developing a marketing mix and working to effectively position the product in such a way that appeals to the prospective customers.  
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Understanding of Consumer Behavior For Effective Marketing Marketing Literature review
10 pages (2755 words) , Download 3 , Literature review
Free
The development of effective marketing plans has been proved to be one of the key factors influencing the performance of organizations in the modern market. Marketing is a key organizational sector linking the organization with its external environment. Marketing reveals the ability of organizations to identify the changes in the market trends.
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Nestle's Strategies in Emerging Markets Marketing Research Paper
17 pages (4250 words) , Download 3 , Research Paper
Free
In the emerging economies, Nestle adopted the early-mover strategy and entered before the competitors. Moreover, knowing that economies are poor and people have low income, they started in these economies with basic food items such as infant formula. Their strategy was to focus on a handful of strategic brands and simply live for the people,
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Money Market Violations Marketing Assignment
27 pages (6750 words) , Download 2 , Assignment
According to the paper, money laundering is one such illegal activity that has been rampantly practiced over time and which has had certain devastating effects on the money markets and the general economy. The reason why money laundering is considered as illegal is that the relevant financial authorities as required by law do not regulate it. 
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Roche Company Assessment Marketing Essay
30 pages (7500 words) , Download 2 , Essay
One of the main reasons for the development of the firm through the years has been the effectiveness of its strategies regarding all its operational activities. In accordance with the firm’s statement the firm follows strictly all the guidelines published by the national and international authorities
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Marketing Managment Managment in Practice Marketing Research Paper
24 pages (6000 words) , Download 2 , Research Paper
According to the paper, the main aim of the firm is to minimize the cost of production by buying resources at the best price, reducing the costs of production. The focus is not on the customers but on cost reduction and to minimize the costs. The main aim is to reach economies of scale for the business.
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An Effective Marketing Strategy in the Development of a Firms Activities Marketing Research Paper
28 pages (7000 words) , Download 2 , Research Paper
The survival in the modern market has become a challenging target for firms in all industrial sectors. In most cases, the performance of a firm in the past is used in order to evaluate its ability to face successfully its competitors. Traditional strategic planning has been proved to be inadequate in order to ensure the survival of firms.
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Global Warming, Marketing and the Consumer PepsiCo Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
Global warming impacts everyone, in every country, in every local population, all across the globe. What is global warming? One expert suggests that global warming is the process of increasing the world’s temperatures caused by “the massive increase in greenhouse gases, such as carbon dioxide, resulting from the burning of fossil fuels” (Maslin, 2004, p.27).
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MBA Strategies in Action Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
Globalization and liberalization have urged companies to expand overseas but this has brought with it certain challenges. This requires building the right business strategy and it fundamentally revolves around being competitive. Every organization adopts a different strategy suitable to its internal and external environment.
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Key Elements of the Marketing Mix of Sony's PlayStation Marketing Term Paper
14 pages (3500 words) , Download 4 , Term Paper
Free
Beliefs involve the brand image. Sony is a world recognized brand that provides quality technologies in the market. Being another product from Sony, PlayStation brand is easily accepted by most gamers. They believe in the capability of Sony to produce a gaming console that definitely meets their expectations and surpass their gaming needs. 
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Gap Analysis - Its Implication for Private and Public Sectors Marketing Research Paper
20 pages (5000 words) , Download 2 , Research Paper
Free
This paper will discuss to and control systems that have been designed and are accessible to all who would want to use them. They consist of financial and non-financial measurement systems. An assessment of their value will enable the researcher to reach conclusions about what system may apply in diverse situations and contexts.
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Cultural Diversity In The International Market Place Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
Culture, according to anthropologists, may generally be defined as the set of shared goals, practices, attitudes, practices, customs, and values that characterizes a group, institution or organization. A people’s culture is also the integrated pattern of behavior, belief, and knowledge that ideally depends on their capacity for social learning.
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Background and Context of Advertising Marketing Term Paper
12 pages (3000 words) , Download 2 , Term Paper
Free
In an animated advertisement, shooting becomes secondary and digital imaging becomes more important. It is solely the work of the artist to do the part of creating an image and synchronizing them. This makes it necessary for the artist to understand the theme of the advertisement. The next step involved is the editing. 
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The Effect of Free-Market Policies on Latin American Countries Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
The paper provides a background to the historical context that has allowed "free market" policies to dominate all but one of the Latin American countries, and create the axiom in most people's psyche that "free market" equals fairness and equality. It will review the specific policies proposed by the Chicago School of Economics and their application in Latin America.
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Marketing and the Law: UKs Civil Court System Marketing Dissertation
10 pages (2500 words) , Download 3 , Dissertation
Free
The author states that High Court decision will be heard and the Criminal division where appeals against Crown Court will be heard. Higher levels of civil disputes are handled by the High Court. There are about two hundred sixteen county courts and these courts are dealing with the lion’s share of civil litigations and some family hearings.
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Product and Pricing of the Energy Drink Marketing Research Paper
7 pages (1750 words) , Download 3 , Research Paper
Free
The success of a product or service depends on the effectiveness of its marketing strategies. Generally, the core marketing strategy includes the four Ps of marketing i.e. product, pricing, promotion, and place. Every organization must develop relevant and effective strategies after taking into account these four Ps of marketing.
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Global Marketing for Boeing Company Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
The author states that through strategic management Boeing Company has been able to thrive in the American market. Strategic management is a field that composes on the emergent initiatives that are undertaken by managers on behalf of the owners in terms of resource utilization, and organization performance in relation to their relative environments.
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