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Marketing Essays

Result for Subject Marketing:
19702 essays
Fundamentals Of Sports Marketing Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Sports marketing can be traced back to the 1870s when tobacco manufacturing companies designed baseball players’ cards and put them in cigarette packs. This was in order to develop their brand loyalties and improve their sales. The tobacco industry has therefore played a very big role in the development of sports marketing (Pope, 1997, pp 16).
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Protection Of Children From The Advertising Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
Idell advises numerous corporations that getting kids to whine is better, even better when they can be given “a specific reason to ask for the product.” To most ways, it appears as if her task is to make lives miserable since she rates the success of a product to how a child can nag and temptingly ask for it.
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Strategic Marketing and Planning Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
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Despite the global downturn and the impact on the car industry, the UK government has imposed regulations on car emissions and according to the new regulations, only those car makers that bring out cars with low-carbon emissions would be included in the support programme.
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The Marketing Communication Used by Zamog Limited to Build Relationship with an External Audience Marketing Coursework
5 pages (1412 words) , Download 0 , Coursework
Free
To succeed in the competitive market it is very essential to its relationship with the channel partners through effective marketing communication strategies. Smog should focus on creating a new user group and use the channel partners to identify, establish, and maintain direct relations with a new user group. 
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Standardizing Strategies for Marketing Mix in US and UK in McDonald's Marketing Research Paper
44 pages (11000 words) , Download 2 , Research Paper
McDonald's localized about 75% in India that has helped them capture a large market. In China, it doesn’t intend to localize as much and instead intends to gain the market with its wide range of breakfast menu and coffee Café in a predominantly tea-drinking society. The managers are of the opinion that it should localize its products.
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Sweatshops: Social Justice and the Demand for Cheap Goods Marketing Case Study
8 pages (2000 words) , Download 1 , Case Study
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Sixteen hours a day, six days a week, you work in a garment factory in India to sew clothing for Gap Corporation. You eat mosquito-covered rice, twice a day if you are lucky, and use an outdoor latrine overflowing with the waste of your fellow workers. A rubber pipe reminds you to work faster. Cry over your conditions and an oily cloth is stuffed in your mouth.
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Apple Computers Marketing Channels Marketing Case Study
7 pages (1913 words) , Download 1 , Case Study
Free
Most of the marketing channels understand the concept of product packaging, positioning, and also product pricing, distributions, etc. Apart from this the marketing channels also provide an outsourced system of sales and also the marketing services for each and every customer with the help of a strong network system. (Owen, pg 34, 90-96) 
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Viral Marketing - the Case of Ryanair Marketing Case Study
9 pages (2613 words) , Download 2 , Case Study
Free
The popular public image of Ryanair further prompted the event to be panned by criticized in the full glare of the customers and the media. The uncalled responses on the part of Ryanair, especially resorting to personal remarks have clearly shown that the airline needs to make use of social media for marketing in a better manner.
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The Effects of a Temporary Withdrawal of All Media Advertising by Apple on Markets in Consumers Marketing Assignment
9 pages (2566 words) , Download 2 , Assignment
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Advertising is critical to the overall success and failure of the organization, and it is really critical that firms must develop advertising campaigns in ways that reflect the overall orientation of their customers. The earliest models of advertising ow seem to be outdated as the overall mood and orientation of the consumers have changed. 
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Consumer Decision Making Process Marketing Term Paper
8 pages (2182 words) , Download 3 , Term Paper
Free
The consumer decision-making process is the procedure that is followed by consumers leading to the purchase of commodities in the market. Decision making is undertaken prior to purchase, at the time of purchase and after acquiring the commodity. It is a process that involves the determination of the guiding principles of purchasing goods.
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The 4Ps in Global Marketing and Product Life Cycle Marketing Report
5 pages (1465 words) , Download 0 , Report
Free
The 4Ps of marketing are product, price, place, and promotion. These are based on the critical concept of the marketing mix and are interdependent on one another. All 4 are controllable variables. “The idea is to set these variables in such a way so that sales will take place.” (Volker, 1998).
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Evaluation of Zamogs Personal Selling Approach Marketing Term Paper
4 pages (1147 words) , Download 0 , Term Paper
Free
Evaluation of Zamog’s personal selling approach Personal selling is an approach towards direct selling and hence it pertains to direct interaction with the consumers. It is one of the four major marketing communications mix and the first step in the
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GGI: Strategic Marketing Plan Marketing Essay
4 pages (1000 words) , Download 1 , Essay
Free
GGI: Strategic Marketing Plan Introduction: Branding is a very essential element of every business. The marketing of the business along with branding play a very important role in the success of every company. Branding plays a very essential role
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Job Analysis and Selection for IntraClean Marketing Essay
5 pages (1562 words) , Download 0 , Essay
Free
The sales team from EnviroTech has the philosophy of building relationships with their customers to have a better chance at long term sales. These two philosophies are coming together in the merger, and they are adopting a new sales strategy -- a solutions based selling strategy.
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Market Position of Tesco as a Home Catering Provider Marketing Case Study
73 pages (18250 words) , Download 2 , Case Study
The major market for Tesco is that in the United Kingdom. As far as the non-food sector is concerned, it accounts for almost 23% of total sales. The year 2008, non food sales saw a growth of almost 12% and it amounts to almost £11.8 billion. Tesco, however, has various attempts to improve the non-food sector to as good as the food sector.
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The Impact of the Financial Crisis on Honda Marketing Research Paper
21 pages (5250 words) , Download 2 , Research Paper
Things are very tough for the Auto Industry right now, and this is evident from the fact that Toyota (TM) is projecting a loss for the present fiscal year. Toyota Motor, the Japanese auto giant, is expecting its first operating loss in 70 years, underlining how the economic crisis was disseminating across the global auto industry.
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The Marketing Communication of ZAMOG Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Condition mix consists of a specific blend of advertising, personal selling, sales promotion, and public relations tools that the company uses to pursue its advertising and marketing objectives’. In addition to these, promotions also include direct marketing to the consumers. 
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Marketing on a Global Scale Marketing Research Paper
9 pages (2689 words) , Download 1 , Research Paper
Free
The case of pharmaceutical products shows that marketing should be ethical as an unethical decision can threaten the life of a consumer. Seen as a method of assuring growth and survival, innovation is becoming institutionalized. Newness is not merely a matter of haphazard discoveries and research, for a planned innovative cycle is put into effect.
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IKEA Beating the Competition Marketing Assignment
10 pages (2500 words) , Download 4 , Assignment
Free
The case of IKEA is representative of an incredible business strategy and an amazing framework that combines creative and innovative marketing ideas that helped it add figures in millions to its balance sheet since decades. An organization can be viewed as a semi-autonomous body with a series of goals and objectives.
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Today's Marketing for Building Powerful Brand Image Marketing Literature review
14 pages (3500 words) , Download 3 , Literature review
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Marketing today is about undertaking the challenge to experiment with new advertising platforms and sources of consumer insight. It is about being innovative with a more powerful marketing mix. Marketing poses a challenge because nobody yet knows how to make decisions and attain consistent success.
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Toyota Motors Corporation in the Different Aspects of the Chinese Market: Regulations and Competition Marketing Research Paper
20 pages (5000 words) , Download 3 , Research Paper
Free
The interview of different MNCs operating in China, as well as discussion with officials of the Toyota Motors China division, made it easy to understand the different aspects of the Chinese market, regulations and competition. are investigation has been made to understand the ‘Chinese’ contribution towards the performance of Toyota.
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Consumers and Non-Consumers of the Boots Company: Chains of Pharmacy in the UK Marketing Research Paper
26 pages (6500 words) , Download 2 , Research Paper
The Boots Company is one of the most prominent chains of pharmacy in the UK with stores throughout the country with 17% market share (Alliance boots 2009). In June 2006, UniChem and Boots Group merged to form Alliance Boots. With 40% market share of UniChem, Boots is also the largest pharmaceutical wholesalers.
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The Complex Relationship Between Concepts of the Brand and Their Branding Strategies Marketing Research Paper
107 pages (26750 words) , Download 2 , Research Paper
In today’s competitive markets where globalization has led to the growth of multi-national organizations providing attractive offerings, it becomes difficult not only to remain profitable but even to survive. Strategies like cost or price leadership, better service, have been traditionally used by the marketers to sell their products.
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Shareholder Value Creation by Acquiring Firms in Emerging Markets Marketing Research Proposal
10 pages (2500 words) , Download 2 , Research Proposal
Free
Accounting Standards Board has modified the desired accounting standard under the Generally Accepted Accounting Principles (GAAP) from “costing” of an item to “fair valuation” of the item vide statement number 159 that is an immediate follow up of statement no. 157 that describes the fair value reporting system much in detail.
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An Indicator of the Firms' Ability and Increase Their Market Share: the Firms Performance in the Global Market Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
Summary When having to enter a new market, firms internationally need to take into consideration a series of issues. Most commonly, the financial status of the firms is an indicator of their ability to increase their market share; however, there are
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How Effective is Advertising in Social Networking Marketing Research Paper
42 pages (10500 words) , Download 2 , Research Paper
Because of its "core advantage in the capacity of fast, integrated, and interactive exchange of information" (Avlonitis and Karayanni 2000) and its versatility to reach customers in the global market at relatively low cost, Internet advertising has rapidly become a new popular communication medium in the market.
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Create a Marketing Plan Marketing Business Plan
11 pages (2814 words) , Download 0 , Business Plan
Free
Rubicon can be classified as Shopping Good. The product is expected to be purchased only after the consumers compare Rubicon with other similar products before making a buying decision. It is, therefore, customary to locate the product at superstores where customers can compare and buy the product. Extensive advertising will be used.
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Marketing Communication Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
Marketing communication aims at breaking down the strategies that are involved with messages for marketing into categories that are based on objectives of each message. Advertising may simply be described as the means through which services and goods are promoted to the general public. 
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Essentials of Gillette's Marketing Company Marketing Report
12 pages (3303 words) , Download 1 , Report
Free
The market strategy of an organization enables it to utilize the available opportunities thereby facilitating its expansion capabilities. Segmenting, targeting, and positioning are significant in ensuring that the company’s competitiveness in the market is enhanced through the provision of products and services which correspond to consumer demands. Gillette is the most successful company in the safety razors amongst other sanitation products.
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Lexible Market Strategies of Coca-Cola and Uniqueness of Its Products Marketing Case Study
14 pages (3729 words) , Download 1 , Case Study
Free
In order to improve the competitiveness of a company in a particular market segment, it is important for the business to develop the appropriate market strategy which should be carefully thought out and developed from extensive market research. The company should understand the potential customers for its products.
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The Marketing of Heavens Beauty Spa Marketing Essay
14 pages (3663 words) , Download 3 , Essay
Free
The company will be located in Hackensack, New Jersey, which has a daily interchange of about 60,000 vehicles. (The Importance of Skin Care, 24 Oct. 2008), ‘While beauty may only be skin deep, people have placed an importance on looking young and healthy. Looking good seems to do wonders for confidence and self-esteem.
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The London Residential Property Market Marketing Essay
35 pages (8750 words) , Download 2 , Essay
This essay demonstrates that transaction costs economics and the new institutional economics have provided ways in which traditional economic model on the assumptions of maximizing behavior by individuals can be used in understanding the relationship between institutions and the reform process (Craciunesco, 2006).
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Key Aspects of Internet Marketing Marketing Research Proposal
8 pages (2154 words) , Download 1 , Research Proposal
Free
The study will focus on the impact and effectiveness of search engine optimization (SEO) and associated behavioral targeting aspects in the marketing strategies. The research design is descriptive in nature focusing on search engine optimization (SEO) as the main medium of internet marketing.
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National Competitive Advantage of Nations Marketing Coursework
7 pages (2059 words) , Download 2 , Coursework
Free
Generally speaking, Porter claims that approaches which are presently in vogue in both governments and companies are imperfect. The reason put forward by Porter for them being flawed is that this approach “fundamentally misperceive the true sources of competitive advantage” (Michael E. Porter, 1990).
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Marketing Management of Cocoa Importers Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
With research, there was no currently no system designed for raw cocoa distributors in foreign countries to have their products packaged and shipped or to ensure a local distribution network. By creating the first short-term business alliance with Blackshore Cocoa Distributors, Cocoa Importers was born and has been serving the local community with cocoa packaging needs since 2001.  
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Measuring Brand Equity Marketing Research Proposal
63 pages (9984 words) , Download 5 , Research Proposal
City image may be important and may influence the university decision-making process and may even impact the University Image. However, the university itself has little influence on it as the City may have its own brand identity communicated and brand Image established – irrespective of what the university wants or stands for.
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The Growth Path of Samsung Home Entertainment Marketing Essay
8 pages (2125 words) , Download 1 , Essay
Free
In relation to diversification, Samsung Home Entertainment originally operated with a basic product structure and then the company started to diversify its product lines. This diversification attempts not merely have led to a more even-handed profit structure by trimming down the contribution of long-established consumer electronics and home appliances.
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Entrepreneurial Idea - Marketing and Operations Marketing Assignment
6 pages (1576 words) , Download 1 , Assignment
Free
We aim to achieve this by creating revenue from marketing a series of innovative product lines within the motorcycle sector and to develop our skills and core competencies to create service that is second to none. Moreover, the market entry strategy has to be formulated before the actual product is launched. 
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Consumer Psychology and Buyer Behaviour Marketing Coursework
7 pages (2024 words) , Download 2 , Coursework
Free
An affluent consumer who has both the means and the desire to buy a high-priced diamond (who might consider this low-involvement over other consumer groups) might be tempted to explore alternative products if the message delivered by the diamond marketer is ineffective or does not meet with their values on self-image.
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Marketing Plan for MoTecH Ltd Marketing Research Proposal
11 pages (2750 words) , Download 2 , Research Proposal
Free
When marketers have to deal with the promotion of a specific product/ service they use to examine primarily the similar strategies/ initiatives of competitors; however, often the choices of competitors are developed under different internal and external organizational conditions (firm's market position, cash potentials, stakeholders' support etc.) 
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The Most Popular Marketing Strategies and Tools Marketing Assignment
13 pages (3250 words) , Download 3 , Assignment
Free
Literally, the term ‘marketing’ refers to the act of going to a market for shopping or going to a market to sell something. Complete marketing activity includes several stages like advertising, distributing and selling. Marketing is basically concerned with anticipation of what the customers or the clients need or want in future. 
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The Housing Market of the UK Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The housing market has a strong correlation with the macroeconomic variables of any country as it not only impacts consumer spending but also results in the substantial outlay of funds to the sector. Due to its correlation with the financial markets, its impacts can also be felt on the financial system of a country also.
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Diversifying the Market to Satisfy Customers' Needs Marketing Coursework
12 pages (3000 words) , Download 2 , Coursework
Free
Market segmentation is diversifying the market to satisfy different customers' needs. Target marketing is the careful selection of the most appropriate segments for the business. Positioning is creating a difference between the products offered by the business from other products in the same segment to manage competition from other businesses.
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Marketing Managers Must Keep in Mind the Four Ps of Marketing Marketing Coursework
11 pages (2750 words) , Download 2 , Coursework
Free
Financial viability comes only by the firm’s ability to market its products. All the supporting functions like accounting, operations, administration etc. are immaterial if marketing targets are not met. These targets could be achieved if the marketing managers address the customers needs of the broadly keeping in mind the four Ps of marketing.  
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Peculiarities of Client Relationship Marketing Marketing Coursework
10 pages (2861 words) , Download 1 , Coursework
Free
Psychographics. According to the case by Gorshin and Eisner, apart from creating a console that will attract people of all ages, Nintendo aims for both the “casual consumers” or people who have never played video games before and advanced gamers. “The advanced gamer would enjoy the remote’s unique features, whereas the novice gamer could use the remote as her or his hand;
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Branding a Small City in Tourism Marketing Case Study
11 pages (3247 words) , Download 3 , Case Study
Free
Overall graphic design dimension in city branding and marketing efforts in a small city requires a highly considerable constructive approach. Digging and sticking on just one perspective is not fitting to the fast-changing modern age. Our society is more complex and requires diversified visual communication. Graphic design is primarily important.
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The Specifics of Marketing Services on the Starbucks' Case Marketing Case Study
11 pages (2750 words) , Download 3 , Case Study
Free
To a greater extent, it can be noted that Starbucks is concerned with providing services to its customers in the form of offering a third place of relaxing. Whilst coffee and other beverages can be considered as physical goods, they are offered as services. As outlined above, the marketing tools for goods and services differ in some instances.
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The Concept of the Red Ocean and Blue Ocean Marketing Strategy: the Business Paradigm Marketing Research Paper
23 pages (5750 words) , Download 5 , Research Paper
The red oceans symbolise all the industries and competitive rules and the blue oceans highlight the industries, not in existence and unknown market space, not influenced by competitor activity (Chan-Kim & Mauborgne, 2005). Additionally, under the blue ocean “space” consumer demand is created rather than fought over.
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The Available Defences Applicable to a Defective Product Claim: Marketing Law Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
In order to obtain patent protection within the UK, it is necessary to complete an application form with the Intellectual Property Office. The form requires a full description of the invention together with any applicable drawings, claims and an abstract. Form 9A, Request for Search form is also required and can be submitted online.
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The M&S as a Brand Over the Other Retailers in the Minds of Customers Marketing Research Paper
28 pages (7000 words) , Download 2 , Research Paper
Marks & Spencer ’s often referred to as Marks &Sparks by the localities i.e. the people of the UK, has an international presence with over 560 stores in the UK 278 worldwide, spread across 39 countries. Its retail clothing accounts for 11% and food and beverages account for about 4.3% market share in the UK.
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