Strategic implementation plan for Apple Inc
Strategic implementation plan for Apple Inc Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
The objective of this research is to develop an implementation plan for the online service platform. It is believed that the company will be able to tap that segment of consumers in the market who give high priority to the after sales service of a product. The company has been losing significant sales volume due to poor after sales service.
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Marketing plan
Marketing plan Marketing Essay
3 pages (750 words) , Download 1 , Essay
Nokia is a company that has seen the apex in the world of mobile communications. It has more than 1.3 billion users and an employee base of more than a million across 120 countries (Nokia Annual Report, 2012). This company has built high quality mobile products and truly fulfilled its mission statement of "Connecting People".
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Reflective Learning Journal
Reflective Learning Journal Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Technology has revolutionized the way marketing is done and individuals and businesses that fail to adopt technology have had a rough time competing with technology-savvy businesses. In this paper, an analysis of marketing of different businesses will be made.
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Strategic Marketing
Strategic Marketing Marketing Essay
24 pages (6000 words) , Download 1 , Essay
Strategists often overlook the fact that any strategy made by the business enterprise refers to the creation of value in certain product market and retaining it satisfactorily (Thompson, 2001). Improvements in the functional strategies of the operating units are essential for the development of a successful corporate strategy (FAO, n.d.).
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Pillsbury Cookie Challenge
Pillsbury Cookie Challenge Marketing Case Study
6 pages (1500 words) , Download 1 , Case Study
The researcher of this essay aims to analyze the key challenges that Ivan Guillen faces in his role as the marketing manager of the RBG business; reasons behind Ivan Guillen and his team conducting the in-home discovery workshops and the purposed served; action/s that should Ivan Guillen and his team take.
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The Theory of Relationship Marketing
The Theory of Relationship Marketing Marketing Case Study
8 pages (2000 words) , Download 1 , Case Study
The following paper illustrates that there are only thousands of people worldwide that have sought these biohacking magnetic implants. It's also mentioned, there is an indication that it could be problematic to gain considerable demand. This is not advantageous for the marketing entity in the provided case study.
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DHL supply chain security analysis
DHL supply chain security analysis Marketing Essay
12 pages (3000 words) , Download 1 , Essay
From traditional viewpoint, supply chain security is matter of concern for international trade organization but in today’s business world, logistic companies like DHL, FedEx etc are investing significant amount of resources in order to reduce security threats in its supply chain delivery model and also perceiving it as important part of risk profile (Thai, 2009).
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Fundamental of Marketing
Fundamental of Marketing Marketing Case Study
12 pages (3000 words) , Download 1 , Case Study
The company has opened high street stores in the UK. It has increased its market share by expanding its operations through acquisitions such as the PC World acquisition. Dixons Retail Plc has also opened tax free travel stores in airports called Dixons Travel (Jobber & Ellis-Chadwick, 2012, p, 66).
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The Marketing Challenge
The Marketing Challenge Marketing Assignment
6 pages (1500 words) , Download 1 , Assignment
It employs over 200, 000 people all over the world and manufactures different models of tracks and cars. Any effective implementation of a strategy will determine the results of marketing planning. Proper management of the planning process increases the effective implementation by building ownership and commitment and execution of the plan.
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Prohibited and restricted imports on meat to EU
Prohibited and restricted imports on meat to EU Marketing Essay
3 pages (750 words) , Download 1 , Essay
their impact on marketing activities of Meat exporters in EU countries. Since the crisis that UK has to go through because of Mad Cow disease, countries in the European Union have adopted strategies to protect meat consumers in their countries, from buying prohibited and restricted meat.
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The consumers of Coca-Cola
The consumers of Coca-Cola Marketing Essay
9 pages (2250 words) , Download 1 , Essay
In this case, particular attention is put on Coke Zero’s advertising campaign in order to establish how it is intended to influence the buyer decision process. The New York Daily News states that “In its continuing efforts to draw a distinctly male consumer base, Coke Zero has launched a new ad campaign and defends men's right to “guys-being-guys.”
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Doritos Super Bowl Commercial Campaign
Doritos Super Bowl Commercial Campaign Marketing Essay
6 pages (1500 words) , Download 1 , Essay
In addition, the research enumerates various expert deductions and analysis into the subject matter as well as insights into practical participatory marketing techniques with reference to Doritos. Introduction Contemporary marketing entails the formulation of strategies and campaigns that beat the stiff competition experienced in the highly creative markets.
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Marketing research about people motivation and behavior toward TOMS shoes
Marketing research about people motivation and behavior toward TOMS shoes Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Measurement scales 9 4.3.Data analysis 9 5.Results and discussion 9 6.Conclusions and Recommendations 11 6.1.Conclusion 11 6.2.Recommendation 11 7.References 13 Cakim, I. M. (2010). Implementing word of mouth marketing: Online strategies to identify influencers, craft stories, and draw customers.
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Commandos by Pyros Studios. Website Planning Report
Commandos by Pyros Studios. Website Planning Report Marketing Essay
12 pages (3000 words) , Download 1 , Essay
‘Commandos’ is a single/multi player real-time strategy computer game that has been developed by Pyros Studios. Pyros Studios released the third series of the game and are in the process of developing the fourth series. The website is being developed by Pyros Studios to strengthen the brand and to increase anticipation of the fourth series.
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Marketing of the islamic finance(we want to market the islAMIC FINANCE)
Marketing of the islamic finance(we want to market the islAMIC FINANCE) Marketing Thesis Proposal
10 pages (2500 words) , Download 1 , Thesis Proposal
Islamic banking system is mainly based on the principles of Islam which advocates equality and social justice and within the society. Charging and payment of interests are not allowed in any type of financial transactions. A research proposal has been presented here which has the primary aim and objective to compare and contrast between the service quality aspects of Islamic banks and the conventional banks.
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An evaluation of competitive advantages of electronic advertising to companies in UK - Asda and Tesco
An evaluation of competitive advantages of electronic advertising to companies in UK - Asda and Tesco Marketing Dissertation
60 pages (15000 words) , Download 1 , Dissertation
P. 40 BIBLIOGRAPHY ………. P. 47 CHAPTER 1 The convenience of the digital age must inevitably lead towards a transformation In marketing and business practices, just as it is led to a transformation in the way consumers buy and sell. Locating specific goods and services as desired is achievable with the convenience undreamed of in earlier decades to the extent that the importance of online ordering capability becomes a necessity for any business large enough to warrant even the most rudimentary website.
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In what ways does social class and cultural capital have an impact on consumer behavior
In what ways does social class and cultural capital have an impact on consumer behavior Marketing Essay
12 pages (3000 words) , Download 1 , Essay
Social class is defined by the economic resources available to the individual, their educational status, and their occupations. These three factors are deemed valued resources which assist in making distinctions between one member of society and another. It is a form of social stratification which builds a hierarchy where certain goods, such as luxury goods compared to convenience goods, are utilised to make comparisons between social class.
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Marketing as a concept in business
Marketing as a concept in business Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Advertising is a brand awareness tool that uses the mass media to increase the reputation of either a product or service. It is a paid form of either non-personal representation of a good or service by an identified sponsor.
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Evaluation of the use of Internet Marketing in the Home Appliances Sector in India
Evaluation of the use of Internet Marketing in the Home Appliances Sector in India Marketing Research Paper
13 pages (3250 words) , Download 1 , Research Paper
The Internet is an innovative technological advancement in the field of information and communication technology. It offers distinct advantages over conventional media to interact with customers and Internet marketing is making huge strides as a part of the marketing activities in business organizations.
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Singapore airline
Singapore airline Marketing Literature review
12 pages (3000 words) , Download 1 , Literature review
Singapore Airlines holds a place of pride in being the national flying career in Singapore catering to both the international and local consumer base. The company strategically performs to gain a large number of consumers both in the international and local markets and also in forming productive alliances with other key international players.
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Southwest vs. Jetblue Airlines
Southwest vs. Jetblue Airlines Marketing Essay
4 pages (1000 words) , Download 1 , Essay
The regulatory body of the industry is the Federal Aviation Administration (FAA), which provide operating standards and guidelines as well as enforcing the regulations and punish the offenders. Air is the fastest mode of transport, which connect both short and far geographies.
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Marketing Research Paper
Marketing Research Paper Marketing Research Paper
3 pages (750 words) , Download 16 , Research Paper
Free
The company has plans to lessen the greenhouse gas release in its new vehicles by the year 2020 to 30% in the United States as well as in Europe. At the conference that was held with the religious as well as the institutional investors, the Vice President of Ford Motor Group named Susan Cischke stated that the task of reducing the harmful gas seems to be quite difficult.
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Implementation Plan: Bames and Nobles
Implementation Plan: Bames and Nobles Marketing Essay
6 pages (1500 words) , Download 1 , Essay
The success of the strategies companies formulate depends on the implementation, strategic controls and contingency plans that the managers of the firm develop. The proposed implementation plan includes objectives, functional tactics, action items, milestones, deadlines, tasks, task ownership, and resource allocations.
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STRATEGY PROCESS IN ACTION
STRATEGY PROCESS IN ACTION Marketing Admission/Application Essay
5 pages (1250 words) , Download 1 , Admission/Application Essay
They may be principal sources, secondary sources and or tertiary sources. Information sourcing should be a well organized search and evaluation process that adheres to search strategies with the intent to build a substantial library (Nora and Hansen, 2003, p.
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Petro-Canadas Total Compensation Strategy and Program
Petro-Canada's Total Compensation Strategy and Program Marketing Research Paper
6 pages (1500 words) , Download 1 , Research Paper
Petro-Canada accounts for one of the leading integrated oil and gas companies. The project seeks to explore the total compensation programs and strategies formulated in this company. For this purpose it analyses the compensation structure and package of Applications Analyst I who belongs to the Department of Information Systems.
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AIDS is a Mass Murderer
AIDS is a Mass Murderer Marketing Essay
6 pages (1500 words) , Download 1 , Essay
The ad shows a couple having steaming sex in a dimly lit room with music playing in the background. Towards the end of the ad, the face of the man is revealed to be Adolf Hitler, with the tag line ‘AIDS is a mass murderer’. The Rainbow group, which in association with Hamburg-based ad agency Das Comitee has conceived and promoted this awareness campaign, has defended the shock, disgust and provocation invoked by the ad.
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The Impact of Mobile Computing Technology on Traditional Mobile Telephony
The Impact of Mobile Computing Technology on Traditional Mobile Telephony Marketing Dissertation
80 pages (20000 words) , Download 1 , Dissertation
The research started as an idea that has been well supported by a number of people in a significant manner. The research topic can be considered as quite interesting offering great scope to communicate with different people in order to have a feel of their views and opinions.
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Toyotas Position in the Automobile Industry
Toyotas Position in the Automobile Industry Marketing Research Paper
8 pages (2000 words) , Download 1 , Research Paper
The company is faced with the issue of government policies when making entries into new markets. This has seen the company given quotas in the supply of cars like in the case of China and the US. Toyota manages has handled the issue of quotas by making partnerships with local car manufacturers and eventually establishing a plan in such countries.
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What is Needed to become an excellent Entrepreneur
What is Needed to become an excellent Entrepreneur Marketing Essay
6 pages (1500 words) , Download 1 , Essay
What is Needed to become an excellent Entrepreneur? In this paper, I will discuss the basic things that I have learnt during my course of studies which enabled me to understand and develop a close insight on the fundamental elements of marketing and sales.
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Marketing Research Paper
Marketing Research Paper Marketing Research Paper
8 pages (2000 words) , Download 1 , Research Paper
Brand consciousness Consumers significantly purchase their products based on their view of the level of fashion possessed by the products. This implies that as marketers we need to notice the changes on demand of our products due to the relationship of the consumers and the brands.
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Product and Brand Management
Product and Brand Management Marketing PowerPoint Presentation
6 pages (1500 words) , Download 1 , PowerPoint Presentation
Currently, Coca-Cola and Pepsi have commercialized their brand to establish a larger market share due to unique brand flavor and advertising campaigns. Kooler refresh seeks to enter the market that sees Coca-Cola having a 42.8% market share and Pepsi 31% as the leading competitors on the American market.
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Marketing Plan for beauty salon The Tulip
Marketing Plan for beauty salon The Tulip Marketing Term Paper
7 pages (1750 words) , Download 1 , Term Paper
Market Description ii. Product Review iii. Competitive Review iv. Channels and Logistics Review 3.0 SWOT Analysis……………………………………………………………………………………...6 i. Strengths ii. Weaknesses iii. Opportunities iv.
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Classic Airlines Marketing
Classic Airline's Marketing Marketing Essay
8 pages (2000 words) , Download 1 , Essay
The first step is to identify the problem. In this case, there are two distinct problems. The airline is facing diminished customer positive sentiment about the brand, which is reflected in sales revenues and losses of brand loyalty in its rewards program.
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General Motors
General Motors Marketing Article
3 pages (750 words) , Download 2 , Article
Stiff competition that is experienced by local and international firms calls for adequate measures to maintain the productivity of the employees and reduce labor turnover that has affected the profitability of some companies. One of the notable strategies of enhancing the performance of the employees is through motivation
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Creativity and Innovation
Creativity and Innovation Marketing Essay
6 pages (1500 words) , Download 1 , Essay
Issues to consider when creating innovation………………………………………3 -People -Environment -Customers -market availability 4. How the above issues could generate value to the company……………………..5 5. Conclusion……………………………………………………………………….
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Marketing plan
Marketing plan Marketing Essay
5 pages (1250 words) , Download 1 , Essay
The hamburger specifically targeted the adult population. Despite recording substantial volume of sales, the product was discontinued from the market. Some critics argue that the McDonald’s Arch Deluxe was forced out of the market as a result of intense completion from Carl’s Jr.
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Coca Cola Structure and Strategy
Coca Cola Structure and Strategy Marketing Essay
3 pages (750 words) , Download 1 , Essay
Free
21). Coca Cola has extended its presence to nearly all parts of the globe. Precisely Coca Cola is a giant multinational the comprises of 300 constituent companies around the world. Coca Cola maintains an active trading presence in 200 countries. In terms of employees the company has over 1 million employees in its various branches on the international scene.
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MARKETING
MARKETING Marketing Term Paper
6 pages (1500 words) , Download 1 , Term Paper
Current Marketing Situation. Electric bicycle which is also acknowledged as e-bike is a kind of bicycle that comprises an electronic motor in order to power the vehicle. Electric bicycles are provided with rechargeable batteries for running on roads and are able to travel around 15 to 20 mph i.e.
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Cisco Review
Cisco Review Marketing Assignment
3 pages (750 words) , Download 1 , Assignment
Free
A brand is generally referred to a term, design, sign or symbol or a combination of both which gives a unique identification to goods and services offered by the seller. In words of Walter Landor, the founder of Landor Associates; a brand is a kind of promise through which a company provides satisfaction and quality.
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Marketing strategies of automobile companies
Marketing strategies of automobile companies Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
It has been observed that BMW is focusing on its expansion strategy by offering different innovative models of diesel cars, namely the 3 Series and S series in 2013, in its targeted markets with the intention to raise customer demands for diesel cars as well as for controlling the prices of gasoline to obtain cost efficiency.
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Organisational purposes and swot analysis
Organisational purposes and swot analysis Marketing Essay
6 pages (1500 words) , Download 2 , Essay
The company is a leader in passenger and commercial vehicles and is also the fourth largest bus and truck manufacturer in India. The company is listed on the New York Stock Exchange and manufactures approximately 7.5 million vehicles annually (TATA Motors, 2013a).
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Companies should avoid working with charities, because donation from products are forcing people do donate
Companies should avoid working with charities, because donation from products are forcing people do donate Marketing Essay
4 pages (1000 words) , Download 1 , Essay
One does not even know about the donations one gives while dealing with charities that use companies for commercial fundraising. Big charities are more into this trend, where they use commercial fundraising companies to have access to people through call center or mail box.
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Negative Effects of Advertising on American Youth
Negative Effects of Advertising on American Youth Marketing Essay
3 pages (750 words) , Download 2 , Essay
From the past decades, technology has advanced at a rapid pace, and today, the technology cannot be compared to that of the past decades, it terms of efficiency and complexity.Technology is useful in various spheres in the world, including the business sphere.
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Zara Case report
Zara Case report Marketing Essay
22 pages (5500 words) , Download 7 , Essay
This report is basically a case study of Zara retailer, a Spanish based company, one of leading company in retail of apparel and fashion. The macro level analysis indicates that company is facing several moderate to high level challenges. In terms of its global strategy, socio-cultural, legal, and environmental factors could be the major areas of concerns for it.
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Social media and its usage for marketing and advertisements
Social media and its usage for marketing and advertisements Marketing Research Paper
8 pages (2000 words) , Download 1 , Research Paper
According to the research findings, the majority of business organizations are at the present extensively making use of the internet to reach global markets. In this scenario, they create a page on Facebook, Twitter or any other similar website. Basically, a social network website allows its users to make a profile using the services and tools provided by the website.
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Analysis of the Marketing Strategy of Apple Inc
Analysis of the Marketing Strategy of Apple Inc Marketing Dissertation
52 pages (13000 words) , Download 3 , Dissertation
Its design and development of personal electronic devices that have radically transformed the way people worked, thought, and communicated, within a phenomenally rapid span of time. Much of the credit has been justly credited to the personal vision and perseverance of CEO Steve Jobs.
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Delivering Marketing Programs
Delivering Marketing Programs Marketing Essay
4 pages (1000 words) , Download 1 , Essay
The story of how the Red Bull brand it evolved over time is something of an interesting case. Whereas many firms begin by aggressively promoting a new product and expending a vast amount of resources based upon this broad level of marketing, Red Bull sought to specify precisely who their customer base would likely be in seek to focus any and all marketing funding specifically towards reaching this demographic (Todd, 2003).
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Exam paper---read the requirement I send you carefully
Exam paper---read the requirement I send you carefully Marketing Essay
6 pages (1500 words) , Download 1 , Essay
For example, production of wheat and sale of the same in the market is an example of perfect competition. The producer produces wheat for sales but is bound to accept the market price for selling the product. In this paper, the demand-supply equilibrium will be determined.
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Buyer Behaviour : Summative Assignment
Buyer Behaviour : Summative Assignment Marketing Essay
8 pages (2000 words) , Download 1 , Essay
An ad campaign takes up its formation by way of different media, which is carried out in a specific frame of time (Breaking Travel News, 2013; Roger, 2010). In this study, the main idea pertaining to a latest ad campaign launched by British Airways will be summarised and discussed upon in a formative manner.
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Marketing Report
Marketing Report Marketing Essay
6 pages (1500 words) , Download 1 , Essay
Therefore, based on this myth, marketers normally target this influential audience by devising colorful advertisements that air during prime time shows that are popular among the young generation. Sheth (2011) also shared in this common assumption as she stated that parents normally make their purchase decision based on the preference of their children as they will always try to appease them and therefore, it is a strategic approach to design adverts that are targeted towards the influential audience within the household,.
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