StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

IKEA Beating the Competition - Assignment Example

Comments (0) Cite this document
Summary
The author of this assignment "IKEA Beating the Competition" touches upon Sweden based home furnishing company. As the text has it, the company has shown tremendous growth from a locally based small organization to a global giant which boasts of a significant presence…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.3% of users find it useful
IKEA Beating the Competition
Read TextPreview

Extract of sample "IKEA Beating the Competition"

Download file to see previous pages This report Human Resource Management report on IKEA, strives to provide a detailed analysis of the various aspects related to the organization such as the nature of its business, its organizational structure, the markets or industry sector it caters to, its main competitors, etc. as well as analyze it from the strategic analysis perspective, which includes PEST analysis, SWOT analysis, Porter’s five forces model, etc. and financial analysis, etc. in order to understand the corporate strategies and structure of IKEA.
IKEA is a privately owned, retailer engaged in the business of selling a wide range of international home products such as flat pack design furniture, accessories, bathroom and kitchen wares etc. IKEA was founded in the year 1943 by Ingvar Kamprad in Sweden and is owned by and registered in the name of the Kamprad family. IKEA is the parent company for all IKEA group companies based in the Netherlands. It owns about 262 stores in 24 countries which are owned and managed by the IKEA group. In totality, there are about 296 IKEA stores in 36 countries which are owned and run by franchisees outside the group. It plans to expand their business further by setting up an additional 12 stores during the current financial year 20091. The IKEA group has successfully managed their business for decades to become one of the largest furniture manufacturers in the world2.
The Swedish company which has worldwide operations is believed in offering a wide range of well designed functional home furnishing products at relatively lower prices so as to make them easily affordable to all categories of customers3. Its mission is to "create a better everyday life for the many"4. The IKEA Group co-operates with a wide range of corporate partners and organizations.  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(IKEA Beating the Competition Assignment Example | Topics and Well Written Essays - 2500 words, n.d.)
IKEA Beating the Competition Assignment Example | Topics and Well Written Essays - 2500 words. Retrieved from https://studentshare.org/marketing/1722159-ikea
(IKEA Beating the Competition Assignment Example | Topics and Well Written Essays - 2500 Words)
IKEA Beating the Competition Assignment Example | Topics and Well Written Essays - 2500 Words. https://studentshare.org/marketing/1722159-ikea.
“IKEA Beating the Competition Assignment Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/marketing/1722159-ikea.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF IKEA Beating the Competition

IKEA assignment

...? IKEA BUSINESS IMPLEMENTATION 25 January I. Introduction The purpose of this paper is to address various factors involved in the successful implementation of IKEA business by clearly defining its strategic competitive advantage and steps in the value chain as well as identifying its potential problems and competitors that must be overcome. II. Competitive Advantages IKEA’s success can be summed up by saying it “provides a one-stop sanctuary for coolness” (BusinessWeek). Specifically, IKEA outlets are not just furniture stores, they are gathering spots where families can have a social outing (Normann & Ramirez). The stores include restaurants and child care. Electric carts are provided for people who need them. IKEA’s products are trendy...
7 Pages(1750 words)Essay

IKEA Prices

...?IKEA Prices Contents Contents 2 Overview 3 Question 4 Question 2 4 Question 3 6 Reference 7 Overview The assignment shows the different prices of same product in different countries. In this assignment a product of IKEA i.e. IKEA 365 + Gnistra Bread Knife has been taken for comparing the prices among three countries which are Australia, Canada and United States. The purpose is to analyze that for what reason the prices are different in different country. Price comparison of IKEA 365 + Gnistra Bread Knife with different economies Source: (IKEA Systems, 2011) Question 1 Are the prices after conversion to U.S. dollars identical? If not, in which country is the product cheaper than it is in the United States. In which country is it more...
2 Pages(500 words)Essay

IKEA

.... It was only in the year 1951 when Ingvar Kamprad focused on furniture and withdrew all the other products from its product line. In the same year, the first catalogue of furniture was published and then later in order to make its presence felt in the competition, the first showroom of furniture was opened in a village named Almhult. In response to such scenario, the other manufacturers and furniture stores pressurised the suppliers which led to the boycott of IKEA. This made IKEA to come to a critical decision of designing their individual line of furniture in 1955. This decision of designing their own furniture allowed IKEA to offer the products at low prices and improving the functions which ultimately made the company successful...
7 Pages(1750 words)Essay

IKEA

...? IKEA Table of Contents Overview of IKEA 3 Define IKEA 3 IKEA’S History 3 IKEA Today 4 2.Macro-environment of IKEA 5 3.Micro environment of IKEA 7Strengths – 7 Weakness- 8 Opportunities- 9 Threats- 10 4.Evidence of an analysis of the key resources that IKEA might utilise to achieve strategic success 10 5.A Strategic Plan for the Next Five Years 11 References 12 1. Overview of IKEA Define IKEA In this age of stiff economic condition and tough competition, IKEA is one of the recognised brands of Sweden, dealing in the segment of ready-to-assembled furniture’s, fittings, appliances, and many others stylish accessories of the residence. It came into existence in the year 1943 and within a very small time frame it attained a renowned brand...
10 Pages(2500 words)Assignment

IKEA -

s its distinctive Swedish identity in that all stores are painted in the Swedish national colors of yellow and blue, with small food stores inside where Swedish food can be purchased. Supervised play areas and baby care rooms make it an attractive store for families to visit. IKEA has an economic impact on the economy of every host country in which it opens its stores, because it provides a large number of jobs. It also operates in a socially responsible manner. Its policy towards its suppliers and its focus on the development of low cost products through excellent integration of its design, supplier network, production and customer service has contributed to its economic success, making Kamprad the richest man in the world.
...
10 Pages(2500 words)Essay

Ikea

... on the market segment where these customers are identified. This creates a remarkable point for IKEA to continously formulate promotional communication that would entice the benefits that these target customers desire. The firm’s targeting strategy is therefore concentrated. Concentrated targeting strategy allows marketer to facilitate promotional message and direct it to a single and specific market segment (Pride and Ferrell 181). This makes IKEA dynamic in its attempt to create competitive advantage in its industry. To reach this competitive advantage, IKEA uses psychographic variables for segmenting consumer market. Psychographic variables pertain to lifestyle, attitudes and personalities (Reid and Bojanic 136). It is clear based...
1 Pages(250 words)Case Study

Ikea

...IKEA Contents Contents 2 Introduction 3 Methods of International Market Entry 3 Motivation for International Expansion 9 Retailers Expansion StrategyModels 13 Success of IKEA in the International Market 17 Conclusion 20 20 Reference List 21 Introduction In the current era, extent of competition among corporate firms has significantly increased with rise in scope and scale of business internationalization. The success of a business firm in the contemporary world can be analyzed from its nature of international business expansion and proficiency. This portfolio report tries to throw light on the business of IKEA, which is a multinational company of Sweden. The firm was first established in 1940 and engages in designing and selling...
20 Pages(5000 words)Research Paper

Competition

... and consumers’ preferences, Gap 360 aims at repositioning the brand with the help of current marketing plan and strategy. It is perceived that by implementing the marketing campaign, Gap 360 would be able to transform itself from a low-mid level gap year travelling business to a mid-high level gap year travelling brand. The competition of the business stems from other travelling and tour operators. The pricing strategy of Gap 360 at the moment is a cost plus pricing strategy, which is considered as a medium/high pricing of the services. An average gap year traveling package offered by Gap 360 ranges between £3,500 and £5,000 whereas an average travelling and tour package offered by other tour operators in England costs consumers around...
25 Pages(6250 words)Assignment

IKEA

... being amongst the world’s biggest retail shops in the world have managed to make their services and products more admired on the basis of not only price but also by creation of a exceptional shopping experience for its numerous customers, what is commonly referred to as the “IKEA experience.”Thus IKEA’s marketing mix is classically designed in such as a way as to meet customer needs much better than the competition. IKEA thus offers an instant satisfaction and an enjoyable shopping experience to their customers. IKEA’s employs three main principles that include self-service for the consumers with catalogues that are appealing and informative, furniture that is disassembled and later on assembled by customers themselves and lastly a cash...
15 Pages(3750 words)Research Paper

Views on punishment/beating

...Views on Punishment YourFirst YourLast Views on Punishment Corporal punishment is still an extensively used method of administering discipline in a majority of the American families, and it has been criticized in equal measure by children authorities and psychological communities. Multiple studies have been done by scholars in respect to finding the effects that corporal punishment has on children. One particular study conducted by an American psychologist Elizabeth Thompson involved looking at both the negative and positive conduct in children that were linked with corporal punishment (Gershoff, 2002). There is a broad accord that corporal punishment is effectual in getting a child to conform straight away while consequently... on Punishment ...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic IKEA Beating the Competition for FREE!

Contact Us