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IKEA Beating the Competition - Assignment Example

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The author of this assignment "IKEA Beating the Competition" touches upon Sweden based home furnishing company. As the text has it, the company has shown tremendous growth from a locally based small organization to a global giant which boasts of a significant presence…
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IKEA Beating the Competition
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Download file to see previous pages This report Human Resource Management report on IKEA, strives to provide a detailed analysis of the various aspects related to the organization such as the nature of its business, its organizational structure, the markets or industry sector it caters to, its main competitors, etc. as well as analyze it from the strategic analysis perspective, which includes PEST analysis, SWOT analysis, Porter’s five forces model, etc. and financial analysis, etc. in order to understand the corporate strategies and structure of IKEA.
IKEA is a privately owned, retailer engaged in the business of selling a wide range of international home products such as flat pack design furniture, accessories, bathroom and kitchen wares etc. IKEA was founded in the year 1943 by Ingvar Kamprad in Sweden and is owned by and registered in the name of the Kamprad family. IKEA is the parent company for all IKEA group companies based in the Netherlands. It owns about 262 stores in 24 countries which are owned and managed by the IKEA group. In totality, there are about 296 IKEA stores in 36 countries which are owned and run by franchisees outside the group. It plans to expand their business further by setting up an additional 12 stores during the current financial year 20091. The IKEA group has successfully managed their business for decades to become one of the largest furniture manufacturers in the world2.
The Swedish company which has worldwide operations is believed in offering a wide range of well designed functional home furnishing products at relatively lower prices so as to make them easily affordable to all categories of customers3. Its mission is to "create a better everyday life for the many"4. The IKEA Group co-operates with a wide range of corporate partners and organizations.  ...Download file to see next pagesRead More
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