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The Effects of a Temporary Withdrawal of All Media Advertising by Apple on Markets in General and Individual Consumers - Assignment Example

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This assignment describes the effects of a temporary withdrawal of all media advertising by Apple on markets in general and individual consumers. This paper analyses activities of the company, this company's advertising, consumers and advertising, and the AIDA Model. …
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The Effects of a Temporary Withdrawal of All Media Advertising by Apple on Markets in General and Individual Consumers
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Download file to see previous pages Apple is one such organization which is considered as one of the most innovative and successful companies in the world because of its ability to roll out products and services which are not only considered as innovative but also according to the exact requirements of the customers. Apple has covered a long road to achieve the status it is enjoying now after going through a long and volatile period of consistent decline within the Industry. Its story is now considered as one of the success stories of how a failing organization can turn around itself with sheer innovation of its products which are exactly in line with the requirements of the customers.
This essay will present an analysis of the argument that what would be the effects on their markets in general and individual consumers in particular, of a temporary withdrawal of all media advertising by Apple.Apple was born as Apple Computers on April 1, 1976, by Steve Jobs and Steven Wozniak- two college dropouts with enormous individual capabilities to take the world to a wholly new level of evolution. Steven Wozniak worked in HP and got experience in the computer design whereas Steve Jobs had the experience of working for Atari. The first computer manufactured by Steven Wozniak was called as Apple- I. However, it was not commercialized until 1977 when Apple II was rolled out as the commercial product from Apple Computers formed by two college drop-out friends. By 1980, Apple III was released and Apple Computers could employ many employees to successful start a new revolution into the history of the modern world. After successfully starting the company, Apple Computers started to invest heavily in the research and development and could manufacture the first graphical user interface computer of the world during the 1980s. The innovation at the company continued to go on as it became successful in rolling out more innovative products in the industry offering more unique features which were providing more flexibility as well as ease of operating the system.  ...Download file to see next pages Read More
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