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Fundamentals Of Sports Marketing - Research Paper Example

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The paper "Fundamentals Of Sports Marketing" examines selling concepts and persuasion in marketing. It examines sports marketing using the aspect of the selling concept and persuasion, and relate it to three disciplines in the social sciences namely commerce, economics, and history…
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Fundamentals Of Sports Marketing
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Download file to see previous pages The conclusion section summarizes the main ideas brought out in the paper and shows how they support the thesis. It then draws inferences wherever appropriate.
Sports marketing refers to how a number of companies such as Fila, Reebok, Addidas, Nike, and many others are selling their products using persuasion by letting athletes wear their products. For instance, many basketball stars wear Nike shoes courtesy of sports marketing.
Sports marketing is a field and dimension within the broader marketing concept (Schlossberg, 1996, 22). It is quite a new concept compared to the other marketing fields and dimensions. Sports marketing is currently undergoing constant evolution and change as the society fights the free market in deciding the ethical and legal boundaries of today’s business. It is worth noting that sports marketing falls within general marketing although it lacks a clear definition.
Today, sports make use of television and corporate sponsorships money in competing and paying for high-quality athletes. These companies use individuals, colleges, leagues and teams in differentiating their products from those of their competitors in today’s competitive business environment. Interestingly, what one may consider as sports marketing could turn out to be selling out to a number of critics.
Today’s business world keeps pressing for a competitive advantage, with the sports world generally welcoming the money offered (Gorman and Calhoun, 1994, pp 49). The trend of sports marketing has affected sports at all levels; from the professionals to small leagues. It is not easy to specifically pinpoint where sports marketing all began (Kamphorst and Roberts, 1989, pp 33). Similarly, it is neither easy to establish the developmental phase we are in nor the future of this emerging marketing field. ...Download file to see next pages Read More
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