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Marketing Communication Review: London Olympics 2012
Marketing Communication Review: London Olympics 2012
10 pages (2500 words) , Essay
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This report begins with a background analysis of 2012 London Olympics which has generated huge public interests. Since Olympics is enjoyed by all people irrespective of age differences, the marketing communication process of 2012 London Olympics targets all people including, children, teenagers, adults and old people.
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Mercedes Benz
Mercedes Benz
16 pages (4000 words) , Download 1 , Essay
The ability to create a strong brand image is one which can alter the way in which a company functions and the overall success which it has. As a brand creates the right perception to customers there is the ability to grow and enhance the products which are used.
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EMAAR PJSC Financial Company Analysis
EMAAR PJSC Financial Company Analysis
13 pages (3250 words) , Download 1 , Term Paper
The purpose of this research is to investigate the following: profitability ratios, liquidity ratios, asset management ratios, capital structure and gearing ratios, current scenario, pro-forma income statement, pro-forma balance sheet, assumption: external financing need (EFN), sustainable growth rate and internal growth rate
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Samsung Mobile Company
Samsung Mobile Company
11 pages (2750 words) , Essay
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An information system strategy is defined by Khanna, Song & Lee (2011, p. 142) as the process of analyzing a company’s information systems in terms of their contribution to promoting the success of the organizational units as the route of enabling the company to have a competitive advantage over its rivals.
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Strategic Management & Change
Strategic Management & Change
10 pages (2500 words) , Download 1 , Essay
The current research would critically evaluate the role of leadership and the extent to which it helps in shaping up an organization towards generating profitability and sustainability in the market and helping generate a sustainable competitive edge in the turbulent business environment prevailing round the globe.
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Role of marketing in helping charities
Role of marketing in helping charities
10 pages (2500 words) , Download 1 , Essay
The researcher of this essay aims to pay special attention to primary care respiratory society UK (PCRS-UK), an independent charity that undertakes primary care health professionals dealing with respiratory care to attain optimal respiratory care for all. The broad environment has six components, this include demographic, economic, natural, technological, political and social-cultural environments.
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How to Sustain Customer Loyalty towards Brands
How to Sustain Customer Loyalty towards Brands
71 pages (17750 words) , Download 1 , Essay
This research paper focuses on the ways and means of sustaining customer loyalty of the brands. This study evaluates the different components and elements that work to build the customer loyalty. It addresses the research question of what exactly is it that results in the loyalty on the part of the customers.
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Principles and Management of Marketing: Toyota Motor Corporation case
Principles and Management of Marketing: Toyota Motor Corporation case
11 pages (2750 words) , Essay
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This paper presents brief report on the management strategy of Toyota Motor Corporation and gives detailed analysis of both the internal as well as external environments. In order to analyze the business environments, various business analysis tools such as SWOT and PESTEL analysis will be included in the paper.
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Marketing And Social Network
Marketing And Social Network
14 pages (3500 words) , Thesis
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The study finds the relationship and interdependency of marketing and social networks on each other and questions whether the data collected by the social marketing intelligence is an ethical dilemma or not. The study is conducted with the help of a small scale survey and formal interviews that have been conducted over a college premises. The data thus collected is effectively analyzed to find answers to the research questions developed.
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How Marketing And the Communications Industry Transformed to the Digital Marketing Era
How Marketing And the Communications Industry Transformed to the Digital Marketing Era
15 pages (3750 words) , Research Paper
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Publicis group is a multinational company based in Paris. At the end the researcher has advised that the company should allocate the responsibilities to the agencies as they are working together, also they should take care of the cultural issues. They should also develop the framework for getting feedback from the employees and the clients.
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Social Marketing: An Approach to Promoting Sustainability
Social Marketing: An Approach to Promoting Sustainability
10 pages (2500 words) , Dissertation
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The objectives of this research are to get proper knowledge about the definitions of social marketing; to identify the major areas in which social marketing can be applied; to identify the ways in which social marketing can cultivate changes in economy, society and environment; to identify the similarities and differences between the marketing mixes of traditional marketing and social marketing.
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Marketing plan for the healthcare company (nursing home service)
Marketing plan for the healthcare company (nursing home service)
15 pages (3750 words) , Download 1 , Assignment
The paper tells that marketing has always been the most essential functions for all types of businesses and industries including health care industry. World’s population is growing rapidly and so the number of older people. According to researches and studies, the fastest growing demographic are people aged above 80.
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The Case of Raleigh
The Case of Raleigh
12 pages (3000 words) , Essay
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The case of Raleigh is a story of both success and failure at some point. Just like any other type of business, what did Raleigh possess are remarkably the opportunities for potential to grow and even become a cut above the other due to a certain competitive advantage.
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Marketing Management: Greenpeace
Marketing Management: Greenpeace
10 pages (2500 words) , Download 1 , Essay
This study looks into Greenpeace as an organization that has performed well so far in its marketing initiative. Its initiatives have been innovative as the company has a large marketing budget compared to smaller charities. However, with the implementation of the above recommendations and the initiation of the proposed plan, the organization will perform better in its marketing initiatives.
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Daimler-Benz Marketing Plan
Daimler-Benz Marketing Plan
29 pages (7250 words) , Research Paper
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This research entails market summary, demographics of the target market, market requirements, trends and market growth. Additionally a SWOT analysis is also presented in order to enable the management to identify the strengths, weaknesses, opportunities and threats that Daimler will be facing in India.
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UNIQLO Company, Global Marketing Analysis
UNIQLO Company, Global Marketing Analysis
15 pages (3750 words) , Essay
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Table of Contents Section One 3 Introduction 3 History 3 Operations, strategies, markets and distribution channels 5 Section Two 6 The internationalization process 6 Internationalization frameworks 7 1. The internationalization process framework 7
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A Case Study on Toyota Corporation
A Case Study on Toyota Corporation
70 pages (17500 words) , Essay
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This study delves into the application of marketing strategy in a crisis situation within a competitive environment. Focus is drawn on the plight of Toyota Motors Corporation, whose brand of automobiles and trucks has for decades been associated with quality, reliability, and cost efficiency.
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Nike SWOT Analysis
Nike SWOT Analysis
12 pages (3000 words) , Essay
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In this report a new marketing plan has been proposed for the footwear giant Nike. The company performed sluggishly in 2010 and therefore this new marketing plan will help the company reclaim its growth for the next few years.
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Using a country of your choice as an example demonstrate how the government seeks to compensate for market failures.(Japan)
Using a country of your choice as an example demonstrate how the government seeks to compensate for market failures.(Japan)
10 pages (2500 words) , Essay
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“Externalities” arise when the rational, profit-driven action of the agents have an adverse impact on third parties (Beljac, 2012). When externalities are present the chances of market failure is high. Financial crisis and climate change are the two vital global crises and are considered market failures where the presence of externalities is robust.
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Guanxi, Cultural Antecedents and Trust Building in Chinese Business Markets
Guanxi, Cultural Antecedents and Trust Building in Chinese Business Markets
16 pages (4000 words) , Download 1 , Research Paper
The article takes a deeper look at the way in which Guanxi influences the way in which trust works in Chinese business markets. It also shows how culture of china has also resulted in a strong perception of Guanxi. The main argument is to prove how guanxi operates at many different levels in a business environment with regard to trust.
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E-marketing in UK Private Hospitals
E-marketing in UK Private Hospitals
16 pages (4000 words) , Dissertation
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This paper will aim on generating an in-depth view about the role of ICT in the private hospitals of UK. While using ICT there are several aspects which are considered by the hospitals such as accountability, branding, customer service, privacy, communication, and revenue among others. This research will also emphasise on the current trends and activities of hospitals in ICT along with the capability to increase the service efficiency of hospitals.
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Marketers and the child consumer
Marketers and the child consumer
38 pages (9500 words) , Thesis
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The study concludes the materialism and consumerism should not be promoted through advertisements directed at tweens. The appropriate marketing technique should contain relevant and important information about the product, its benefits and the potential adverse impact. Recommendations for further studies were made and limitations highlighted.
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Fisher & Paykel Market Audit and Competitive Analysis
Fisher & Paykel Market Audit and Competitive Analysis
19 pages (4750 words) , Essay
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The researcher deals with the manufacturing company Fisher & Paykel New Zealand which supplies its dishwasher and washing machine in Australia. Fisher & Paykel Appliances manufactures designs and markets innovative household appliances which are developed to provide technology, user friendly, design and environmental awareness.
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Foreign Market Entry Plan
Foreign Market Entry Plan
11 pages (2750 words) , Download 2 , Essay
Audit of the Foreign Market’s Environment. The market environment in Hong Kong can be analyzed using PESTEL analysis to describe the various macro-economical factors influencing and impacting upon the business environment. Firms get widely affected by the external environmental factors acting on them which consequently influence their business directions and strategies.
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Marketing Planning At Just Us Cafes Case Study
Marketing Planning At Just Us Cafes Case Study
18 pages (4500 words) , Essay
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Table of Contents Introduction 3 Internal and External Environment of ‘Just Us’ 4 External Analysis at ‘Just Us’ 4 Internal Analysis 7 Ethical Issues Raised in Case 8 Significance of Product Life Cycle (PLC) 8 Problems Associated With Deleting a Product 12
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Gillette: Maintaining Dominance in the Global Razor Market
Gillette: Maintaining Dominance in the Global Razor Market
11 pages (2750 words) , Assignment
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The success of Gillette in the razor market has continued over the years. After continuing with the dominance in the market for several years the market of Gillette started taking a dip as Wilkinson Sword Schick emerged. In view of the competition from Schick, Gillette adopted the strategy of innovation and introduced a wide range of products in the market including some products in the wet shaving market which proved significant in re capturing their market share.
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The Olympus corporate scandal of 2011
The Olympus corporate scandal of 2011
10 pages (2500 words) , Research Paper
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The conclusion from this review states that the scandal has highlighted the shortcoming of Japan’s Corporate Law. It is being considered that external directors be appointed in companies to avoid such scandals although the three external directors of Olympus did not do anything to prevent the scandal.
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E-marketing and ICT in private hospitals in the United Kingdom
E-marketing and ICT in private hospitals in the United Kingdom
80 pages (20000 words) , Dissertation
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The healthcare industry has been witnessing enormous challenges as consumer demands have changed. Low returns with increasing healthcare inflation pose a distinct challenge to healthcare organizations.
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Marketing Audits
Marketing Audits
14 pages (3500 words) , Coursework
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Business environment in the present date is characterised by cut throat competition among the market players that are engaged in attaching strategies like predatory pricing and ambush marketing to attack competitors.
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Marketing Study on Apple Company
Marketing Study on Apple Company
22 pages (5500 words) , Assignment
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“Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store.
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The SWOT analysis of Head & Shoulders
The SWOT analysis of Head & Shoulders
7 pages (1750 words) , Research Paper
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The report has helped to identify that Head and Shoulders is still a leading brand in the anti-dandruff shampoo segment. It is of the most successful brands that undertake localization while maintaining a commonly standardized product composition. The most successful marketing mix decision of the company is the product itself.
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Talk Talk Plc and its Service Marketing
Talk Talk Plc and its Service Marketing
14 pages (3500 words) , Literature review
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The paper tells that initially criticized for its sacrifice of quality to pursue a low-price strategy, TalkTalk Plc has since then implemented a number of strategic reforms. As a result, for the year 2011, BT has been named the most improved with a jump of two points, while TalkTalk is “the only telecoms provider to show a significant decrease in satisfaction”
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MARKET COMMUNICATIONS
MARKET COMMUNICATIONS
11 pages (2750 words) , Essay
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Therefore, the main customers of Facebook are the companies which use Facebook as a platform for their marketing campaign. The following analysis highlights the whole customer buying process in terms of those companies which act as customers of Facebook. Problem Recognition In this step, the companies try to find how they should market themselves.
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Corrections Corporation of America Company
Corrections Corporation of America Company
10 pages (2500 words) , Download 1 , Essay
According to the research the four available alternatives present different angles of ethical consideration for the CCA. The best alternative would be to venture into the electronic monitoring business, as all stakeholders in the issue will benefit. CCA should focus on developing an electronic monitoring system and advocate for lenient charges for offenders like parole and house arrest.
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Volkswagen in China
Volkswagen in China
16 pages (4000 words) , Research Paper
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In the last few years there has been immense growth in the automobile industry in China around 15% which when compared to world’s growth rate of 1.5% is significantly high. China is a very competitive market in the automobile industry with almost all the world’s leading automobile brands operating in the country.
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Channel Strategy: Tesla Motors
Channel Strategy: Tesla Motors
10 pages (2500 words) , Download 1 , Term Paper
Tesla Motors, based in California, uses only direct channel distribution to market its products to its consumers, who are limited to a selected group of firms and individuals due to the nature and cost of these products.
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Luxotticas internationalisatoin and globalisation strategy
Luxottica's internationalisatoin and globalisation strategy
12 pages (3000 words) , Essay
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The paper begins by examining Luxottica's general international strategy. It views some of the core elements that marked the growth and establishment of the company's worldwide presence. It goes on to examine the specific marketing strategy employed. This will view certain aspects of marketing in general terms.
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New venture development strategy
New venture development strategy
47 pages (11750 words) , Dissertation
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The project begins with the analysis of the background to the study which describes the origin of the idea of the new venture. This is followed by analysis of the bakery and confectionary products market in Bulgaria. It reflects the availability of a niche segment of the market comprising of the high income groups in society which the company would like to target for its high quality products.
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Customer attitude towards change in brands ownership in the automotive industry and how it affects car purchase intentions
Customer attitude towards change in brands' ownership in the automotive industry and how it affects car purchase intentions
19 pages (4750 words) , Literature review
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The objective of the study is determination of the relationship existing between the behavior and attitudes of the customers and post M&A brands performance within this automotive industry. This part shall also examine how the international M&A influences opinion of the customers as well as look into the importance of customers’ opinion on manufacturers of cars and their strategy of M&A.
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Challenges of International Apparel Brands in Penetrating China
Challenges of International Apparel Brands in Penetrating China
14 pages (3500 words) , Download 1 , Essay
This paper sought to analyse the Chinese consumer behaviour related to the consumption of international brands. This paper further emphasises on the study of Chinese culture and its impact on the consumers’ preferences. China as a growing economy is seen as the prospect for the foreign brands to explore the country.
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The Management of Change
The Management of Change
13 pages (3250 words) , Download 3 , Essay
With this objective the paper considered various internal as well as external factors to examine the effect of change in the particular companies in terms of the reason for change, change management process and problems as well as successes related to change.
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Marketing strategy and activities of an organisation
Marketing strategy and activities of an organisation
18 pages (4500 words) , Assignment
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This research is the best example of comparison of marketing products and services to businesses rather than consumers. The researcher will contrast international marketing with domestic marketing. This study looks into development of products to sustain competitive advantage and distribution system to provide customer convenience.
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Opportunities for Food Company to Develop Healthier Eating Products
Opportunities for Food Company to Develop Healthier Eating Products
10 pages (2500 words) , Assignment
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The aim of this study is to identify specific opportunities and mechanisms to develop or re-launch products for the healthy eating market through a sound theoretical framework. The framework identifies a research direction that highlights some basic dimensions that form up a testable hypothesis.
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The effects of TV Advertising on older consumer behaviour over 50 years in the United Kingdom
The effects of TV Advertising on older consumer behaviour over 50 years in the United Kingdom
60 pages (15000 words) , Essay
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The discussion will aim to investigate the impact of TV advertising, specifically upon those consumers above the age of 50 within the United Kingdom. This study would evaluate the extent to which TV advertising influences their purchasing behaviour. In this regard, as a means of successfully facilitating this aim, three objectives have been identified as a result.
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The marketing strategy of Blackberry
The marketing strategy of Blackberry
12 pages (3000 words) , Essay
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This write up is an analytical paper focusing on the Blackberry ss one of the giants of the industry especially in UK where it was declared to be UK’s no. 1 smartphone, despite of the recent troubles faced by the product’s managers Blackberry was still able to hit 8.5 million UK subscribers averaging a market share of 27.7 per cent.
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How to use marketing mix buile Chiang Rai province as a destination during winter season
How to use marketing mix buile Chiang Rai province as a destination during winter season
13 pages (3250 words) , Download 3 , Assignment
This study looks into Chiang Rai province in Thailand, a renowned tourist destination for foreign tourists as it is having cool, thick forest, elephant camps, majestic waterfalls and hill-tribe villages. Chiang Rai is making its best efforts to attract more female and family tourists, so that image of Thailand as a sex destination is attenuated by the image of Chiang Rai’s scenic and cultural attractions.
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How does the relative distance traveled by food products impact the price of those food products
How does the relative distance traveled by food products impact the price of those food products
10 pages (2500 words) , Research Paper
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The study focuses on the effect of the transportation cost on the food store prices. The research centers on the prices of three United States food stores. Distance significantly influences the prices of food products sold in the United States stores. The research focuses on gathering primary information. The information primary includes the food prices taken from three United States food stores.
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How can a firm use social media in branding
How can a firm use social media in branding
9 pages (2250 words) , Download 1 , Research Paper
The research study concluded that social media marketing is highly important for the organizations. Almost every other organization is integrating social media marketing with the Integrated Marketing Communication (IMC) strategies. Different organizations have been able to reap several advantages and benefits on the basis of well thought and well formulated social media marketing strategies.
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Information Technology: Use in the Education Sector
Information Technology: Use in the Education Sector
6 pages (1500 words) , Research Paper
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According to the research findings the education sector is on the path to adopting digital modes of teaching and learning, as printed books give way to their electronic counterparts. The program is feasible in the short run, but the sector needs to iron out some few issues to ensure it works for the long run too.
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Lnternational Marketing of Coca Cola
Lnternational Marketing of Coca Cola
11 pages (2750 words) , Download 1 , Essay
According to the research findings Coca Cola Enterprises Limited is the world’s largest bottler and distributor of soft drinks. The company can achieve success by launching Lucozade brand in Chile and emphasizing on marketing strategies which aim at enhancing the customer experience. The promotional efforts should address the health benefits of drinking Lucozade.
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