StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19702 essays
Variety of Marketing Strategies Marketing Case Study
18 pages (4500 words) , Download 2 , Case Study
Free
Baby Phat is a baby idea of Kim Somora Jones, a noted fashion model. She put up this company in 1993 and decided to fill up the gap of high end and hip-hop style of fashion market of women. Kim Somora uses high fashion elegance in the design of her clothes wear and has placed a premium cost on her product wears (Sojones).
Preview sample
Islamic Banking Systems Marketing Research Paper
18 pages (4500 words) , Download 3 , Research Paper
Free
At the same time as conventional banks all-inclusive are nursing losses of more than 400 billion dollars from the credit predicament, Islamic banks are approximately protected. The up to date international market circumstances have given Islamic finance vast prospects to establish that what it can do to put on weight the liquidity gap.
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
MBA Strategies in Action Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
Globalization and liberalization have urged companies to expand overseas but this has brought with it certain challenges. This requires building the right business strategy and it fundamentally revolves around being competitive. Every organization adopts a different strategy suitable to its internal and external environment.
Preview sample
Provision of Food and Beverage in Hotel Business Marketing Essay
8 pages (2106 words) , Download 3 , Essay
Free
Business organizations working hospitality industry in this sector can no longer ignore the models and theories that form an integral part of this sector. The food and beverages section of hotels also has been forced to undergo rapid modifications in their management and organization. The food and beverage section of hotels constitutes an important component of the hospitality industry.
Preview sample
Analysis of Online Marketing of EBay.com Marketing Case Study
8 pages (2242 words) , Download 2 , Case Study
Free
I elaborated on the main concepts regarding the website interface and design. I have presented the different theories of web design and interaction. The second section is about the legal issues that are involved in the online business and online business and eCommerce. I have discussed these issues regarding the online business of the Ebay.com.
Preview sample
International Marketing of Natural Confectionery Company Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
The market study has shown that Brazil is one of the largest confectionery markets across the globe. The increase in purchasing power of the people over the course of the years, with its 180 million population that is significantly young in terms of median age, the country is indeed an attractive market for expansion for a company like The Natural Confectionery Company.
Preview sample
Objective Comparison of Ford Mondeo and Toyota Prius Marketing Research Paper
18 pages (4500 words) , Download 3 , Research Paper
Free
The company’s initial marketing and advertising campaigns drove home the message about its commitment to producing environmentally friendly vehicles with unique features. The company created a website which had details about the technology being used and allowed potential customers to visit it two years before the actual launch of the vehicle.
Preview sample
Rolland's Manufacturing Company-The Potential Impact of Securing a Supplier Contract Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
The author of the paper states that Rolland is a manufacturer of medium-priced, stylish and technically advanced high-quality outdoor wear. Rolland has the ambition to supply clothing products to Wal-Mart. Rolland needs to implement certain changes to improve its manufacturing practices and work culture.
Preview sample
Current Use of Marketing Communications Marketing Research Paper
27 pages (6750 words) , Download 3 , Research Paper
Alliance Boots has well established online stores which facilitate convenient purchasing. Most products are available online and the customers can purchase all they require online. Boots utilizes the information from its advantage cards and is able to customize its marketing communication to build customer relations.
Preview sample
A Marketing Manager in a Budget Airline Marketing Case Study
4 pages (1000 words) , Download 0 , Case Study
Free
A Marketing Manager in a Budget Airline What is Integrated Marketing Communication? In the most lay man terms of simplicity, integrated marketing communication (IMC), is defined as a phenomenon whereby all the marketing tools and techniques
Preview sample
Marketing Strategy for Hyatt Regency Birmingham Marketing Research Paper
10 pages (2500 words) , Download 4 , Research Paper
Free
As the paper outlines, in the current economic climate of financial instability and a looming recession, people are more cost-conscious but still remain demanding at the same time, and the hotel market is still highly competitive. Budget hotel operators are more likely to thrive and short breaks will be more common than the arrival of international travelers.
Preview sample
Step-By-Step Guide for Increasing the Market Share of a Software Development Company Marketing Case Study
11 pages (3254 words) , Download 2 , Case Study
Free
Softtech Company targets the professional creators particularly the creative artists.  The end-users are mostly designers, photographers, and other creative originators.  This market segment relies on the software to produce better products and save on time. These types of customers are mostly innovators.  They seek speed and special commands for advanced capabilities.
Preview sample
The Marketing Strategy Marketing Case Study
6 pages (1765 words) , Download 1 , Case Study
Free
Throughout many years, corporate strategies focused mainly on maximizing profits by reducing expenses through internal efficiency. But, very recently, the whole business strategy turned to focus on value creation, focusing primarily on customer values.
Preview sample
Different Types of Marketing Communications Marketing Research Paper
24 pages (6000 words) , Download 2 , Research Paper
In order to improve marketing communications, it is highly recommended that Sainsbury should first and foremost take into consideration the needs and interests of the customers who are the major drivers of any business. In actual fact, the purpose of marketing communication is to satisfy the needs of the customers profitably.
Preview sample
Viral Branding Marketing Coursework
7 pages (2090 words) , Download 1 , Coursework
Free
The viral model is a compendium of insights and concepts embedded in the traditional notions of public influence, such as word of mouth, diffusion of originality, and public relations, which acted in response to two main events in the 1990s: the greater distrust toward mass marketing and the invention of the Internet (Mathieson 2005).
Preview sample
The Observation of Consumer Behaviour Marketing Coursework
8 pages (2000 words) , Download 1 , Coursework
Free
Generally speaking, consumer researchers and nutrition specialists are continuously studying alterations in dietary preferences and other preference behaviours. Currently, there has been considerable government involvement in advertising and promotion associated with nutrition and health contents of foods.
Preview sample
Factors of Launching a Game Console in Context of Marketing Mix 4-Ps Marketing Case Study
8 pages (2327 words) , Download 2 , Case Study
Free
The key success factors of launching any product depend on how pertinent that product is to the target customers, what substitutes are available in the market in terms of competition, whether the new product has radical innovation which helps it in breaking the clutter, whether its pricing strategy attracts the customers, whether it is easily available in the market.
Preview sample
Strategies for Growing Customer Value and Profitability Marketing Research Paper
5 pages (1731 words) , Download 0 , Research Paper
Free
The growth of voice recognition software market was seen as continuously increasing.  There are six segments on the market such as students, home-users, assistants, artists, managers and parents.  The biggest users are assistants with 25% share.  Managers are next with 22% share.  Modern students followed with 20% share. 
Preview sample
Marketers Task in Different Countries Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
 “Globalization requires many internal modifications like changes in philosophy concerning local autonomy, concern for local operating results rather than corporate performance, local strategies designed for local rather than global competitors etc.” (Marketing across cultures, p.194, n.d)
Preview sample
International Marketing in China Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Formulation and actualization of effective entry and marketing strategies are needed to take organizations into the ‘territory’ of success. And one of the ways to take the organization into the territory of success is to literally move the organization into another territory or market or country. 
Preview sample
Buyer Behaviour and Analysis: Arsenal Football Club Marketing Case Study
9 pages (2470 words) , Download 2 , Case Study
Free
In the case of Arsenal FC, awareness of the team forms the foundation as there are also equally powerful clubs and this should be followed by creating interest which is supplemented by providing adequate information to the consumers. This can be achieved through the excellent performance of the team as well as the use of advertisements.
Preview sample
Critical Issues in Marketing Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
 The process of “Marketing” involves the art of “brand creation, management, and enhancement” of deliberate significance to a trade, marketers effort towards shaping the civic awareness of an organization and its merchandise. The process of marketing assists companies to predict the requirements of their targeted patrons, persuade their requirements.
Preview sample
Premier Inn-Marketing Strategy Marketing Research Paper
10 pages (2500 words) , Download 4 , Research Paper
Free
Every business as a certain objective, and goals in order to attained maximum yield for the owners. To accomplish these goals, the management formulates and implements certain strategies for the business. These strategies are a set of plans which company implements to increase yield while cutting down the unnecessary costs.
Preview sample
The Impact of Loyalty Schemes on the Retail Segment Marketing Research Paper
16 pages (4000 words) , Download 3 , Research Paper
Free
The rewards you offer to regular customers can vary from fixed discounts to extra goods or prizes. Above all, the scheme should be simple to use and the rewards should be attractive and attainable. If customers have to spend a lot to get a small gift, they will be insulted. At the same time, make sure you can recover the cost reasonably quickly.
Preview sample
Advertising Coffee in China Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
Free
The Asian market for coffee has emerged as the largest in the world. Recent market trends suggest that the Asian market will contribute almost 90% of the world’s volume growth in coffee, with China expected to dominate this market.   During the 1980s most coffees in China was imported, by 1997, the Mainland was producing 3,573 tons of coffee and this jumped to 11,568 tons by the year 2000
Preview sample
Automobile Companies of the Chinese Market Marketing Research Paper
23 pages (5750 words) , Download 3 , Research Paper
The Chinese government is also improving its infrastructure in order to promote foreign development. The primary research analysis shows that the demand for car purchase will increase. This is especially true for foreign cars as the research indicates that the majority of the population prefers foreign-manufactured cars.
Preview sample
The Power of Branding - How Brand Equity Rules the World Marketing Article
25 pages (6250 words) , Download 2 , Article
The power of brand equity can have both a negative and a positive effect on society.  How a corporation uses its equity can support the promotion of new products, create a more economically powerful domination within its primary market, and sustain a corporation through both economic downturns and the effects of poor publicity.
Preview sample
How Does a Sudden Repositioning Strategy Impact the Brand Power of Well-Known Products on Consumer Marketing Research Paper
9 pages (2449 words) , Download 2 , Research Paper
Free
From a business leader’s perspective, managing the day-to-day functions of a company include activities such as cost control, staffing, organizational structure development, and analyzing long-term strategic market orientation. Included in these executive functions, for businesses that develop and promote consumer products. 
Preview sample
Stock Market Bubbles, Investing in Stock Markets in Different Countries Marketing Coursework
7 pages (1977 words) , Download 1 , Coursework
Free
Investors have been trying to make strategies that outperform the market but they have failed. However, considerable research implies that the market might be predictable in some incompetent circumstances. In my opinion, constructing a winning strategy is very difficult. Although I have faith in my strategy, I will not bet everything on it.
Preview sample
Marketing Plan: The Coca-Cola Beverage Brand Marketing Research Paper
14 pages (3500 words) , Download 4 , Research Paper
Free
A previous European marketing effort which positioned Diet Coke with sex appeal was recently scrapped as it did not produce the desired value (Bokaie, 2008). A follow-up positioning strategy to make Diet Coke appear more “glam and vogue” also did not seem to boost beverage sales in this brand division (Bokaie, 2008, p.22).
Preview sample
Sex Sells, but Only When Used Intelligently Marketing Article
10 pages (2744 words) , Download 2 , Article
Free
Since the beginning of the century, sex has been an important element used in advertisements to attract consumers’ attention to the product. Today, consumers find themselves surrounded by advertisements that attempt to arouse attention and purchase intention with highly sexual images rather than the actual product attributes.
Preview sample
Global Warming, Marketing and the Consumer PepsiCo Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
Global warming impacts everyone, in every country, in every local population, all across the globe. What is global warming? One expert suggests that global warming is the process of increasing the world’s temperatures caused by “the massive increase in greenhouse gases, such as carbon dioxide, resulting from the burning of fossil fuels” (Maslin, 2004, p.27).
Preview sample
Features Of Toyota's Competitive Strategy In The Automobile Market Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The financial perspective serves as the focus for the objectives and measures in the other scorecard perspectives. This perspective reflects the concerns for-profit enterprises that every action should be part of the network of cause and effect relationship that culminates in improving short-term and long-run financial performance.
Preview sample
The Marketing Strategy of the Small and Medium Enterprise Marketing Case Study
21 pages (5250 words) , Download 2 , Case Study
The SWOT analysis is a quick and simple tool to understand the overall big picture. If you have marketing personnel to analyze this, it is very useful to face any sort of financial crisis. It is the starting point of strategic planning. The most important takeaway from this exercise is to apply this knowledge to your small business.
Preview sample
Compensating Dating, Materialism and Social Comparison among Hong Kong Adolescents Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
 It also delves in the many emerging advertisements that market various forms of high-end merchandise. This section also examines how Hong Kong teenagers are encouraged to possess material goods unlike in the past. The prevalence of Enjoy-kōsaiin; online dating and prostitution involving young girls in Hong Kong is also covered.
Preview sample
Understanding the UK Customers Satisfaction When Purchasing Dell Computers Marketing Research Proposal
15 pages (4061 words) , Download 3 , Research Proposal
Free
The collection and assimilation of data would entail internet responses gained from the 240 respondents collected through an online questionnaire system. This would be gathered and assimilated by a professional Online Research Consultant Group who would be primarily responsible for all aspects relating to this research study.
Preview sample
Cam Phone Tube as a New Product Marketing Coursework
7 pages (1898 words) , Download 1 , Coursework
Free
A major problem in the marketing-communications strategy is deciding how much to spend on advertising. Optimal decisions are impossible, by considering the situation logically and noting relationships among advertising and personal-selling components, improved allocation of resources can be achieved. Then realistic advertising appropriations can be established.
Preview sample
The Strategic Direction of Customers Limited Company Marketing Case Study
5 pages (1374 words) , Download 0 , Case Study
Free
Australia in view of strong competition from entities like Fast Data International or even some banks like the Commonwealth bank which controlled over 4000 ATMs on the last count. The company also wants to offload or sale some share form it Strategic Payments Services to garner funds for its core operations.
Preview sample
Marketing Plan of Coca-Cola Marketing Case Study
9 pages (2508 words) , Download 2 , Case Study
Free
The market analysis investigates both the internal and external business environment. It is crucial for Coca-Cola to carefully examine both the internal and external aspects concerning it’s business as both environments will have influential traits in relation to Coke’s success and survival in the soft drink industry.
Preview sample
The Cooperative Marketing Approvpriate for GGI Marketing Essay
3 pages (750 words) , Download 0 , Essay
Free
Cooperative Marketing and GGI Introduction: Cooperative marketing is a techniques used by small scale businesses to build a brand in cooperation withother well known brands. Considering Global Gadget Imports (GGI), it is seen that the company has
Preview sample
Factors Influencing the Consumption of Health Supplement Products among Those Concerned with Slimness Marketing Research Paper
6 pages (1500 words) , Download 1 , Research Paper
Free
The primary research aspect of this paper would consist of two parts – a survey and a questionnaire. The researcher hopes to undertake a survey among Thai consumers – a selected sample of one hundred consumers – who purchase health supplement products on a regular basis. The survey would involve a part interview and a questions and answers process.
Preview sample
The Concept of Place Marketing Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
“Place marketing means designing a place to satisfy the needs of its target markets. It succeeds when citizens and businesses are pleased with their community, and the expectations of visitors and investors are met.” 
Preview sample
How Organizations Use Professional Athletes As Figure Heads To Help Promote Their Product Marketing Assignment
7 pages (2050 words) , Download 1 , Assignment
Free
Football, as a major sport, has attracted a lot of marketers as sponsors. Football players and teams have been sponsored by cash or other kinds. It is very usual that football players get sponsorships for their clothing. Apart from these, many sports gear companies sponsor teams for their footwear as well as other parts of the uniform. 
Preview sample
Secondary and Primary International Market Research Marketing Research Paper
22 pages (5500 words) , Download 4 , Research Paper
Since less developed countries lack sophisticated data and research facilities, making qualitative research is useful in assessing marketing problems and potentials (Goodyear 1982 pp.88). However, the problems usually start in the process of interviewing maybe because the interviewers are most often coming from developed countries.
Preview sample
Does Customer Satisfaction Have an Effect on Sales Performance Marketing Dissertation
13 pages (3250 words) , Download 5 , Dissertation
Free
In other words, some factors are very imperative for the success of any company, and sales performance is one of these factors, as it decides financial performance of the company, which plays a crucial role in its survival. 
Preview sample
The Ethics Of Online Retailing Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
The usual scam is to require the user to visit a website in order to “update” his information with that company with which he has an existing account. However, the website is a bogus one, and so the user is tricked into giving up information that the felon could use to steal his finances, identity, and so forth.
Preview sample
Best Practice Approach in Marketing Marketing Coursework
9 pages (2421 words) , Download 1 , Coursework
Free
Marketing is a very comprehensive and ever-changing term. Its latest definition by the American Marketing Association is “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
Preview sample
Current Trends in the Marketing Communications Environment Marketing Assignment
13 pages (3464 words) , Download 1 , Assignment
Free
Companies need agencies in order to execute their brand messages and transform into campaigns that will be implemented in various media. Through these campaigns do media companies generate revenues in return? In between each of them are the consumers and other stakeholders, which are the target audience for all the marketing communication efforts. 
Preview sample
Strategic Marketing And Planning Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
Free
Jaguar Land Rover applied for the grant in January for the purpose of partially funding a 400m pound project for the development of a new Land Rover motor vehicle. The new vehicle is intended to be manufactured at Merseyside’s Halewood plant and is said to be the smallest and lightest ever manufactured by Land Rover.
Preview sample
Land Rover and its Business System Marketing Case Study
12 pages (3000 words) , Download 4 , Case Study
Free
The Land Rover cars are exported to over 160 countries. It has the global brands like Range Rover, Range Rover Sport, Discovery 3, Freelander 2, Defender and presently the company is working on LRX Concept. Land Rover has a range of four-wheel drives under the succession of owners including British Leyland, British Aerospace, BMW and Ford.
Preview sample
    9051 - 9100 results of 19702 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us