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Marketing Essays

Result for Subject Marketing:
19930 essays
Why is Branding so Important in Marketing Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
Free
McDonald’s identifies a single product that has appeal in certain geographical locations and then goes for mass marketing of that single product which it promotes extensively. Fish and chips might be favored more in certain locations while the meatier maxi burger can be a more desirable product in certain locations.
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Market Segments and Sales Forecasting Marketing Assignment
3 pages (750 words) , Download 0 , Assignment
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Commercial products are mostly composed of advertising and similar artwork, which can be further broken up into long-term advertising campaigns, singular advertisements, and miscellaneous items. Non-commercial products would include decorative artwork and illustrated content. Products are defined mostly by the need for the products that are produced by the aforementioned artist.
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The Digital Age for Elementary Children on African Art Marketing Thesis Proposal
1 pages (250 words) , Download 0 , Thesis Proposal
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Significantly, there are companies that are established to primarily cater to the needs of children like Disney, Nickelodeon, and Africa Access. Worthy to mention, these companies are seen as an effective tool in not just educating the children about the established and known arts and cultures in the world but also an instrument to bring in the national identities of certain nations.
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A Prime Environment for Marketing Efforts: Clean Eating Marketing Article
1 pages (250 words) , Download 0 , Article
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The editorial, production, and administrative staff are well balanced. The main theme is good health through a natural diet of healthy fresh foods, exercise, and respect for the body and the planet. The subtitle is: Improving Your Life One Meal at a Time. Each issue centers on a healthy diet theme which is related to the cover illustration.  
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Marketing Example: The Good, The Bad, and the Ugly Marketing Assignment
1 pages (250 words) , Download 1 , Assignment
Free
Parle Appy Fizz is a popular apple drink in India. The ad goes like this. Two animated bottles, while on an elevator, hit a beautiful girl. “Two bottles. Because they're 'cool drinks to hang out with'.” Though the intention of the company was good, the way it was pictured was really bad. The idea was not properly conveyed to the viewers. The ad was not much impressive too.
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Value Proposition and Positioning of McDonalds Marketing Assignment
1 pages (250 words) , Download 6 , Assignment
Free
McDonald’s is synonymous with fast foods all over the world. Consumers buy McDonald’s because of its quality, fast service, and cheap price. McDonald’s is the brand synonymous with fast foods such as hamburgers, French fries, sundaes, among others. The diversity of food choices at McDonald’s give consumers the opportunity to select from a variety of selections.
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General Opinion about the iPhone: Is It Good or Bad Marketing Assignment
1 pages (250 words) , Download 1 , Assignment
Free
The general opinion about iPhone is that it includes the basic features and functions of a mobile phone. In addition, its multimedia functioning and 3G features are really innovative in this age of rapid progress in science and technology. Besides, its battery backup is really good and most useful for those who have less time to charge their mobile phones.
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Business-to-Business: Pitfalls and Opportunities Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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A decision to buy is usually a group effort made by the decision-making unit or DMU composed of several people like initiators, buyers, influencers, users, etc. (Blythe & Zimmerman 2005). A B2B business model has many forms such as one-to-one, one-to-many, and many-to-many to include catalog sites and auction sites where buyers can bid on a buyer's offerings.
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How Does IBMs Plan for Its Goods and Services Meet the Definition of Marketing Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
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Aiming to increase margins and to reduce labor costs, IBM decided to hire software/hardware professionals from India. Besides, IBM is aware of the fact that the best way to withstand the challenge from ever-increasing labor costs is to rely upon software. One can see that success in the software business is strictly based on diversification or undertaking multiple tasks at a time.
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The Features of SideSteps by Nike Marketing Essay
1 pages (250 words) , Download 0 , Essay
Free
The features include the small spikes in the soul of the shoe, the air holes present on the top surface, the laces which are just about the perfect size, and the aerodynamic shape at the anterior of the SideSteps. All these features make it stand out in a league of its own and hence different from the competition.
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Range Rover Advertisement Marketing Essay
1 pages (250 words) , Download 0 , Essay
Free
In the final analysis, the advertisement encompasses a better competitive mileage in the motor vehicle industry. It can easily convince a buyer to avoid other car models and go it since the video portrays it as suitable for bumpy terrains. From the video, Evoque has a unique advantage over other models, and this creates a competitive advantage.
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Soft-Soaping Empire: Commodity Racism and Imperial Advertising Marketing Essay
1 pages (250 words) , Download 0 , Essay
Free
Companies such as Proctor & Gamble, Unilever, and Colgate Palmolive still use the three fetishes described in the reading (soap itself, white clothing, and mirrors) in advertisements aimed at not only igniting racial and class sentiments but also creating a visible aesthetic space around their commodities.
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Segments Air Arabia Company Is Targeting Marketing Case Study
4 pages (1110 words) , Download 3 , Case Study
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Air Arabia is a public company founded in 2003 with its main hub located in Sharjah (CAPA, nd). Air Arabia is a company that has taken time to implement technological advancements in its operations. More so, the company has employed various marketing strategies to gain a competitive advantage in the airline industry.
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Marketing Plan for Relationship Marketing for McDonalds Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
As the discussion outlines, UK’s Advertising Standards Authority blamed McDonald's for breaching the codes and not stating the correct way they make their fries in advertisements. The latest legal issues McDonald's is facing is regarding the obesity issues that have been caused by their products in the US and UK markets. 
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The Marketing Strategies and the Objectives Providing a Better Acceptance in the Markets Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
the senior management can provide information which will allow for clarity in what needs to be focused on by the marketing team while introducing the product in the market. Also with a detailed understanding of what the management’s objectives are, profitability, the marketing team and can provide clear indicators for the screening criteria.
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Contemporary Marketing Mix for New Fords Model Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
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While defining the term ‘marketing mix’ Philip Kotler and Joanne Scheff said “marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market.” These tools were further classified by McCarthy. He formulated the concept of four Ps which are product, place, price, and promotion. 
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Integrated Marketing Communications Marketing Research Paper
14 pages (3500 words) , Download 2 , Research Paper
Free
 Once the activation is discernable, it is to be supported by immediate help by the quick operation of the service sector of the brand in the form of further information by some form of contact. This is followed by a product experience, which makes the initial trust with the communicator and the recipient of communication a concrete reality. 
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Marketing of Service Marketing Research Paper
19 pages (4750 words) , Download 4 , Research Paper
Free
The service sector is going through almost revolutionary change, which dramatically affects the way in which we live and work. New services are continually being launched to satisfy our existing needs. The service sector is remarkably diverse. The size of the service sector is increasing in almost all economies around the world.
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The Specifics of Marketing Services on the Starbucks' Case Marketing Case Study
11 pages (2750 words) , Download 3 , Case Study
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To a greater extent, it can be noted that Starbucks is concerned with providing services to its customers in the form of offering a third place of relaxing. Whilst coffee and other beverages can be considered as physical goods, they are offered as services. As outlined above, the marketing tools for goods and services differ in some instances.
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How Effective is Advertising in Social Networking Marketing Research Paper
42 pages (10500 words) , Download 2 , Research Paper
Because of its "core advantage in the capacity of fast, integrated, and interactive exchange of information" (Avlonitis and Karayanni 2000) and its versatility to reach customers in the global market at relatively low cost, Internet advertising has rapidly become a new popular communication medium in the market.
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Today's Marketing for Building Powerful Brand Image Marketing Literature review
14 pages (3500 words) , Download 3 , Literature review
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Marketing today is about undertaking the challenge to experiment with new advertising platforms and sources of consumer insight. It is about being innovative with a more powerful marketing mix. Marketing poses a challenge because nobody yet knows how to make decisions and attain consistent success.
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The Impact of Loyalty Schemes on the Retail Segment Marketing Research Paper
16 pages (4000 words) , Download 3 , Research Paper
Free
The rewards you offer to regular customers can vary from fixed discounts to extra goods or prizes. Above all, the scheme should be simple to use and the rewards should be attractive and attainable. If customers have to spend a lot to get a small gift, they will be insulted. At the same time, make sure you can recover the cost reasonably quickly.
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Features Of The Strategic Marketing In Bang & Olufsen Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
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The term marketing environment is used in order to describe all the forces that act on a firm’s marketing plans; these forces are not relevant to these plans; however, they can influence their performance – even if the level of influence cannot be determined in advance but it is depended on a series of criteria, as analytically explained below.
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Global Marketing: Miss Selfridge Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
The author of the paper states that men’s apparel market is 46 percent of the total apparel market in India. Preference for readymade garments is increasing and this has become inevitable with the rise in urbanization. Whereas, women’s apparel market is 17 percent of the total apparel market in India.
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Levis - Brand and Its Audience Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Marketing has derived its influences from innumerable fields of life such as social sciences, psychology, sociology, and economics. It is a unique amalgamation of various fronts of life. Anthropology has been impacting marketing for quite some time though the influence is comparatively smaller in scale.
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Corporate Social Responsibility - PR Fashion or Urgent Need Marketing Term Paper
20 pages (5000 words) , Download 2 , Term Paper
Free
CSR has so far been seen as PR fashion or an obligation to be fulfilled to comply with mandatory laws. The banking sector has been slow to adopt the CSR initiatives but this has proved to be disastrous as demonstrated by the recent collapse of the banking system. It only demonstrates a lack of responsibility and accountability. 
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Marketing Plan for Apple's iPad Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
The publishing industry especially is facing tough times with dwindling readership of newspapers, magazines, and books. Given that the iPad has a huge potential due to its form factor and touchscreen capabilities, Apple could take advantage of this situation to help provide interactive reading contact and making the iPad more reader-friendly.
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Online Consumer Behaviors and Factors Shaping Consumerism Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
This paper addresses the following research questions: (1) How do factors previously researched affect the online purchasing behavior of consumers and (2) What are the significant consumer behaviors both positive and negative that affect internet consumerism? This research will begin with the statement that Internet usage has significantly increased in the past few decades.
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Sachet Packaging of Products Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
One important aspect addressed in this report include the environmental impacts of the sachet packaging during manufacture, use and at the end of their life. Lastly, with a discussion on the economics associated with the use of sachet packaging, the report provides conclusions and recommendations.
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Offering Services at the Healthcare Marketplace Sector Marketing Coursework
8 pages (2000 words) , Download 2 , Coursework
Free
Philip Kotler’s Segment-by-Segment Invasion Plan has relevance to the dynamic business world in this wake of globalization. This concept is imperative in improving an existing product for a specific target market to meet there changing socio-economic experiences. The plan must capture the perception of the customers on the product.
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The Determinants of Trade Policy Preferences in the UK Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
It is not just sufficient to examine the trade policy as well as its effects on the nation so as to consider whether the trade policy is preferable or not. Such a question is to be answered by eschewing the region or country centered theories & take into consideration the individual preferences towards the trade policy. 
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Critical Issues in Marketing Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
 The process of “Marketing” involves the art of “brand creation, management, and enhancement” of deliberate significance to a trade, marketers effort towards shaping the civic awareness of an organization and its merchandise. The process of marketing assists companies to predict the requirements of their targeted patrons, persuade their requirements.
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Regional Variations in Attitude towards Guanxi among Chinese Managers Marketing Research Paper
34 pages (8500 words) , Download 2 , Research Paper
The author states that political forces and economic policies also influence the thinking and conduct of Chinese people. A subsection talks about the developments of people’s behavior under the Chinese Communist Party and Socialism. As China opens its doors towards the world economy, the country, as well as its people, adapt to a new state of affairs.
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Training Solutions Marketing Marketing Research Proposal
10 pages (2500 words) , Download 2 , Research Proposal
Free
The paper tells that globalization has resulted in rapid advancements and alterations in almost every field, and Training Solutions is one of the business firms that have endeavored to alter their services in order to adjust with the globalized arena. However, the economic recession is one of the most adverse effects of globalization, and TS is one of the victims of the global economic crisis.
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The IKEA Marketing Strategy Marketing Case Study
25 pages (6250 words) , Download 5 , Case Study
A sound business strategy helps companies to give a new direction to the business as well as bolster their confidence while implementing business plans or risk assessments. Even when the company intends to enter new markets, it is essential that a business strategy which takes into consideration factors such as products, distribution.
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Relationship Marketing and Development for Nonprofit Organizations Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
The author states that Customer Relationship is actually going back to the same principles of marketing which existed before the mass productions began. In the initial days before the industrial revolution and mass production began the customer service was highly customer oriented and focused.
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Problems Faced by Tesco Marketing Assignment
14 pages (3500 words) , Download 3 , Assignment
Free
This essay analyzes that Britain’s primary retailer, Tesco is among the top three retailers around the globe, operating over 3,900 stores around the world. Tesco has its stores in 14 nations outside the UK. Life keeps on changing every day and the Tesco team does extremely well at responding to those changes.
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The Significance of Ben's Chili Bowl Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
The place of Chili Bowl has the comfortable 1958 feel, look, and tastes. The chili is the same, ‘fresh and homemade with love”. Even all the furniture is original, as demanded by fanatic patrons. Big modern flat-screen TVs adorn the walls of its branches but it is the historic pictures of family and the famous patrons over the years that people look at inside “The Bowl’’.
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Canada Dry's Domestic Marketing Activities Marketing Research Paper
17 pages (4250 words) , Download 3 , Research Paper
Free
USA is a lucrative option for Canada Dry because of similarity in tastes and preferences of Canadian and US consumers. Indeed, this sector is regulated by government authorities and strict product quality standards have to be followed by Canada Dry, which also received a notice for not offering what it had promised its customers in the energy drinks.
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Integrated Marketing Communication Marketing Research Paper
24 pages (6000 words) , Download 4 , Research Paper
Factors like globalization, growing pace of technological advances, intense use of information technology in business, fierce competition among market players and changing customer attitudes are tremendously impacting the market environment and the outcome is that business is required to respond to such changes with effective business strategies.
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Secret of Vaseline Intensive Rescue Moisture Locking Creams Popularity in the UK Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
The product that has been selected for the analysis is the Vaseline Intensive Rescue Moisture Locking Cream which has been introduced to relive and soothe the dry skin. The cream can be applied over the entire body especially on dry patches. The product is clinically proven and very popular among the women in the UK.
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Techniques Deployed by Social Media Marketing Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
The author states that the design should also take into account of the likely impact it may have on the pleasure or effectiveness that will be attained by the potential users. In effect, to be able to seriously take into consideration the people’s feelings, we should be able to provide them with products that are likely to revitalize their fond memories
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Marketing Plan: Smart Airlines Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
Smart Airlines will be a national carrier whose mission is to connect the United States and the rest of the globe. Moreover, the middle-sized carrier will operate with profit while utilizing flight safety, as well as customer satisfaction with the quality of services as the elements of success.
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Social Media Marketing Marketing Research Paper
13 pages (3250 words) , Download 6 , Research Paper
Free
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Social media offers opportunities to meet new friends and discover new products. Individuals opt to share content they feel compelled to contributing to an online communication platform. Influencers attract a greater audience in marketing a brand than brand firms can facilitate. Most companies are exploiting artistry and celebrity’s power in an attempt to advertise their brands.
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Food Delivery for Japanese Office Workers - Pros and Cons Marketing Research Paper
13 pages (3250 words) , Download 3 , Research Paper
Free
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The fact that the Japanese people lack time to find lunch or any other meals especially those working in busy companies gives a business opportunity to deliver them food. Food delivery industry to workers in Japan has not taken root like it is in America. Earlier merchants realized the opportunity and tried to sell the idea of “Skip the dishes”.
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How Can Nokia Keep Its Leading Position in the Telecommunications Market Marketing Research Paper
28 pages (7000 words) , Download 2 , Research Paper
As suggested by Kotler (1997), each product level, either product line or brand, within a business unit must develop a marketing plan to achieve its objectives. This idea would be shared by the literature of Luther (2001) that the marketing plan is one of the most vital outputs of the marketing process.
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Implementation Marketing-Mix Healthcare Product in Switzerland Marketing Term Paper
16 pages (4000 words) , Download 2 , Term Paper
Free
While pricing the product has an effect on the lifecycle of the product, what also matters is the pricing models used. More creative the pricing models, the better will be the acceptance of the product in the mass market. Some of the pricing models that can be adopted are – quantity discount, seasonal discount, exchange-old-for-new and so on 
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Variety of Marketing Strategies Marketing Case Study
18 pages (4500 words) , Download 2 , Case Study
Free
Baby Phat is a baby idea of Kim Somora Jones, a noted fashion model. She put up this company in 1993 and decided to fill up the gap of high end and hip-hop style of fashion market of women. Kim Somora uses high fashion elegance in the design of her clothes wear and has placed a premium cost on her product wears (Sojones).
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Venturing into the International Marketing Is a Good Recipe for Success Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
The structure of the market approach is more proactive than the market size approach. While the latter focuses more on the availability of market opportunities the former lay strategies on how to handle any future problems such as market exit strategy and how to deal with a potentially stubborn competitor.
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Multi-Domestic Marketing Strategy Marketing Research Paper
19 pages (4750 words) , Download 2 , Research Paper
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The author states that multi-domestic strategy is most suited for franchises, subsidiaries, and joint venture type businesses. The multi-domestic strategy has decentralized authority with substantial autonomy at each business. Using a multi-domestic strategy means that the organization is accommodating the local needs of each individual country.
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