Analysis of Online Marketing of EBay.com - Case Study Example

Online marketing EBay.com Analysis Report To Contents Contents 2 Introduction 3 Introduction to Ebay.com 3 Web site design and interaction 4 DESIGN CRITERIA 4 Usability 5 Effectiveness 5 Efficiency 6 Accessibility 6 Web Buying Modes 6 Online Value Proposition 6 Dynamic design and personalisation 6 5S Theory 7 Legal issues 9 Article analysis 10 Article: Making cases for using GSAs e-Buy 10 Conclusion 11 References 12 Introduction In this report I will present the detailed analysis and review of the online marketing activities of a company. For this purpose I have chosen the company Ebay.com. I will present a detailed analysis of the Ebay.com website design and interaction and some of Legal issues regarding the overall management and handling of the business. This research will also incorporate the few suggestions regarding the betterment of the overall marketing and business. Introduction to Ebay.com This section presents a brief overview of the Ebay.com, which is a pure online brand. This website is a World-Wide-Web leader in online shopping. The main reason behind the success of the Ebay.com is huge variety of its products and services catalogue as well as degree of its trade. This company has spent seven years to take a profit but by then it was an Ebay.com huge in the marketplace. Ebay.com website interaction and design is fundamental to its achievement, by means of modern website interaction design quality features this company has implemented a solid online business. Ebay.com has incorporated a great value attribute that are one click purchases and suggestion systems that demonstrate client’s products they can be concerned in. Ebay.com website design carries on expanding by means of features like that the capability to search within books before we can buy those books1. Ebay.com has different websites and user interaction for the countries like that, United Kingdom, Germany, China, US, Canada, France and Japan. All these websites of the Ebay.com follow the similar universal web design. Present day e-commerce web design qualities are foundation on the interactive consumer interface expertise that has developed from 90s up to now (2009). User can interact and deal at the Ebay.com through the office computer, home PC and laptops. This way of interaction is tremendously interconnected to traits, (mouse, touch pad, keyboard, etc) and consequently has analogous necessities from an Ebay.com website to generate a flourishing online shopping familiarity2. Web site design and interaction This section will present the detailed analysis of the web site design and interaction of Ebay.com. Here I will try to elaborate the main features and qualities of its website interaction and design regarding the better working and shopping. I will check and analyze the different human computer interaction features regarding the explanation of main qualities and weaknesses in its online web design. DESIGN CRITERIA The aim of this section is to explain the main design criteria for website design. For this reason I will elaborate the few main terms regarding the online design and interaction. High quality content Ebay.com website design contents have used the high quality website interaction design. The main arrangement and distribution among the website contents is really simple. Here we can select the category and type of the item for our shopping and search. Ease of use Ebay.com website design has implemented a main web design quality regarding the ease of use of overall website. Here web designers have implemented the “1 click download” facility for any type of shopping and searching. Quick to download In this web site, we can view and retrieve our desired contents easily in less time and more quickly. The designers have concentrated on the less complex and less heavy website contents so that any data retrieval is easier. Updated frequently The Ebay.com website contents are updated on daily basis. The website contents need to be updated because of heavy products launch and sales. Usability Usability is the main website design feature in any type of the website. Ebay.com website designers have done very much effort regarding the assessment and implementation of the better usable web design. If we analyze the main page design then we will see that this page incorporates each feature of the good website design and interaction. Effectiveness The overall search and shopping experience on the Ebay.com website is a real evidence of its effective web design and interaction. Here we have simple menus and methods regarding the online search and payment. Efficiency The efficacy is the main feature of the online website design and interaction. The efficient website design makes the customer more trustworthy regarding the company. Ebay.com website has incorporated all the features of effective web design and interaction. Accessibility Accessibility is main factor in any website working and design. Ebay.com website has a true implementation of the website accessibility feature. Here we have strong accessible features of the shopping, searching and shopping for the products. Web Buying Modes Ebay.com has implemented the “Online purchase” buying mode that facilitates the customer to search, view, purchase, and desired product through the online website link. The way of the shopping is more interactive and easy for the customer in the different areas and location. Here we also have the facility of the home delivery for the products. Online Value Proposition Ebay.com is a seller of diverse kinds of products and goods. We can view that this firm have interaction with all companies those supply products to Ebay.com. Ebay.com has interaction proximally to all type of firms those belong to daily production goods. For instance, we can see some credit card companies and payment firms that are involved with the Ebay.com for the establishment of the online payment, like that Paypal, Visa, etc. Dynamic design and personalisation This section will present the analysis of the Dynamic design and personalisation of the Ebay.com. Ebay.com has established a scenario that allows customer to establish a long term association to the firm. The aspect of the customer relation management presents some extra advantages to corporate customers. In the image below I have presented the Ebay.com customer interaction scenario for the shopping and online dealing. Figure 1 Customer Account on Ebay.com [source: ebay.com] In the above image we can see the different type of offers and facilities regarding the customers account management. We can see the special offers. In the customization process of the customer account we can set our shopping priorities and main interest areas. This way of customer account management allows to user to take lot of advantages, like Ebay.com offers some special discounts for their registered customers and account holder. Besides this we can view newly offered products those match our interest through logging-in to our account. This way to customer account management and customization encourages clients to contribute in a long-term, interactive selling promotion in which they are compensated in by some means. 5S Theory Now I will elaborate the 5S theory regarding the online marketing. I will explain these factors of 5S theory to elaborate the Ebay.com online marketing and customer management. Sell Ebay.com sells approximately all types of the products, which can be related to daily usage, electronics, books, etc. This way of selling provides the customer to deal in all types of products and have all type of products on a single place. Serve In this scenario Ebay.com provides lot of services for their customers, for instance, Ebay.com offers special discount rate, gift cards, free delivery and value added services. The web design of the Ebay.com assists the shopper to recognize where he is in the website shopping process, therefore creates the individual additional comfortable particularly if he is a beginner in the online shopping process. This is amazing that is clear all through the website, Ebay.com makes it uncomplicated to find the way through the website offering the user simple way in to as well as from every department.3 Speak Here we also have the facility of the online customer services. Through this services customer can talk with the customer services representative for resolving any problem. Save Ebay.com offers lot of deals that can present huge advantages to the customers. Ebay.com has spent 7 years to gain suitable revenue. Now Ebay.com is dealing in approximately each aspect of the life for the selling of goods. Sizzle Ebay.com is presenting lot of deals and trying to make their services better. Now Ebay.com has developed a more interactive and effective way of customer dealing. We have very easy way to shop online and pay for the product. The establishment of the tight security and privacy policy is also the main features of the Ebay.com business. Legal issues This section explains the legal issues regarding the Ebay.com online business and management. Here I will try to elaborate the recent issues those have caused some problem regarding the business. Nowadays the online security is the biggest problem regarding the online business. The online cash transfer and money exchange requires extensive security parameters. Now we have a broad variety of legal issues those are faced by the Ebay.com regarding the ecommerce business. A few of them are given below4 (Kunz et al, 2002): Disturbance or DOS Illegal utilization of credit cards Dispersal viruses Damage web sites Attack of privacy, especially associated to minors Illegal transforms to database reports Online money Fraud Worker solitude Email persecution Worker exploitation of the internet facility Exploitation of data regarding susceptible populations Article analysis Article: Making cases for using GSAs e-Buy By: Popelka, Charles Explanation This article is about the implementation of the online REQ program recently launched by e-bay. This program will facilitate e-bay for the better online REQ program that is newly launched by GSA. The aim of this new system is to provide better services for the ebay working and activities. The basic aim behind the implementation of this system is to present a better online business that incorporates better working and online dealing qualities. Ebay.com online cash transfer has incorporated well established and safe cash transfer scheme, but there are few cases when several hackers try to damage the business value through the spamming and hacking. In this scenario a number of people have faced problems. In future better security and safety policy can make the overall data and information security better and improved (Popelka et al, 2003). The new techniques of the e-commerce business are the entirely regarding creating funds as well as then judgment conducts to build additional cash. Undoubtedly, it is hard to create (additional) capital, once customers do not experience protected deals on a website. That’s where Secure Socket Layer or SSL appears into cooperation. Accepting how Secure Socket Layer influences ecommerce development and also assist us to release (additional) cash from our clients5. Sufficient protection is at present recognized as imperative necessities for each e-commerce or ecommerce networked structure. This relates to every the fundamental mechanisms. To serve through each these matters, a complete on the other hand enormously uncomplicated to utilize goods is at the present obtainable. This is a sequence of pinnacle excellence safety checklists as well as feedbacks, paying attention entirely leading the safety of e-commerce as well as IT structure (Popelka et al, 2003). The majority significant divisions of the US financial system rely on upholding protected networks and computer systems. Power manufacturing and delivery, transport and emergency services, banking and economics, telecommunications are the absolute fraction of the imperative nationwide structure. The national and government managing the security of the essential divisions of the financial system as well as supported cyber safety . This effort is fundamental to protection ecommerce business protection, transportation, as well as financial safety (Popelka et al, 2003). Conclusion In this report I have presented the detailed analysis of the Ebay.com ecommerce and website design and interaction. I have elaborated the main concepts regarding the website interface and design. I have presented the different theories of the web design and interaction. The second section is about the legal issues those are involved in the online business and online business and ecommerce. I have discussed these issues regarding the online business of the Ebay.com. I hope this report will present a deep insight into the e-marketing and ecommerce of the Ebay.com. References Carcone, P. 2008. Information Technology System Implementation. Retrieved 05 02, 2009, from Online Magzine and Writers Network: http://www.suite101.com Kunz, Donald. 2002. E-commerce: Legal issues: if youre taking the e-commerce plunge, here are some things you need to know, Retrieved 05 18, 2009, from http://www.allbusiness.com/detroiter/20021101/3005947-1.html, retrieve on 14-05-2009. Laudon, K. C., & Laudon, J. P. 1999. Management Information Systems, Sixth Edition. New Jersey: Prentice Hall . Martínez-Normand, L. 2007. Software Accessibility Standards. Retrieved 05 18, 2009, from ADENU: http://adenu.ia.uned.es/workshops/um07/tumasa07/proceedings_UM07_TUMAS_A.pdf Monk, E., & Wagner, B. 2009. Concepts in Enterprise Resource Planning, 3rd.ed. Boston: Course Technology Cengage Learning. Popelka, Charle. 2003. Making cases for using GSAs e-Buy. Contract Management, Retrieved 05 18, 2009, from: www.ncmahq.org/files/Articles/671AD_04_03_p52.pdf Rebecca, H. 2007. Security Inside the Perimeter. Retrieved 05 05, 2009, from Real Time Publishers: realtimepublishers.com Shelly, G. B., Ccashman, T. J., & Vermaat, M. E. 2005. Discovering Computers 2005. Boston: Thomson Course Technology. Sinha, P. K. 1999. Computer Fundamentals. New Delhi: BPB Publications. Siponen, M., & Oinas-Kukkonen, H. 2007. A review of information security issues and respective research contributions. The Database for Advances in Information Systems , 38 (1), 60-81. Sommerville, I. 2004. Software Engineering, 7th Edition,. New York: Pearson Education (Addison Wesley). Sullivan, A. (2001). An Audit of Active Directory Security, Part One: An Overview of Active Directory and Security. Retrieved 05 18, 2009, from Security Focus: www.securityfocus.com/infocus/1292 Read More