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Ebay - Essay Example

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Introduction On January 2008 Meg Whitman stepped down as CEO of eBay, this despite the fact that the company, since Whitman’s leadership grew from a fledgling company to a major player in E-commerce. However, despite the apparent growth of eBay, it manifested losses in some of its departments, specifically on its online auctions…
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Download file to see previous pages... However, other issues were still seen like the one-sided feedback system favorable to buyers only. Other online options for businesses also competed with the eBay. Amazon also emerged as one of its major competitors. Other issues which the company faced included fewer consumer-friendly payment features for eBay as compared to Amazon; presence of counterfeit merchandise; and bad management choices all. SWOT Analysis Strengths eBay is the world largest online auction websites and it was the first company that came up with the idea of online auction. And because of its unique way of trading, eBay has given the chance for buyers and sellers from all over the world to buy and sell items by going online and without having them to meet up. Diversifying has become one of the major components for eBay. Not only it diversified its products, but eBay also diversified its target markets from, individuals to small or big companies. Moreover, from the past couple of years, eBay did some acquisitions over some other companies, such as, PayPal, StubHub, and Skype. With all of these acquisitions, it made eBay as a bigger and better company, and one of the big successes of these acquisitions was with PayPal. ...Download file to see next pagesRead More
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The firm uses Pay Pal for payment which is one of the fastest, secure, and the largest online transaction medium. The successful purchase of the rights of Skype in 2009 for an amount of 2.75 billion dollars has provided a competitive advantage to eBay (Washington Post, 2009).
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