Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Marketing Strategy for Hyatt Regency Birmingham - Research Paper Example

Comments (0) Cite this document
The object of analysis for the purpose of this paper is Hyatt Regency in Birmingham, the UK is described as “a hotel within a hotel” due to it's numerous and spacious rooms, halls, services, and facilities. It is one of an international chain of hotels…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.5% of users find it useful
Marketing Strategy for Hyatt Regency Birmingham
Read Text Preview

Extract of sample "Marketing Strategy for Hyatt Regency Birmingham"

Download file to see previous pages There is always a need to understand customers, but luxury hotels need to adapt their brand strategy in order to attract these more cost-conscious customers and look at “establishing ways of making the same brand more accessible” (Brownsell, 2009). Strategic direction is a challenge faced by all organizations whether there is a recession or not, especially when there exist opportunities or to help overcome major problems (Johnson, 2009: 2). “Uncertainty is inherent in strategy because nobody can be sure about the future.” (Johnson, 2009: 6) But a strategic direction helps to focus on a course of action and follow an integrated approach based on clear objectives and informed knowledge of the operating environment. This, of course, can affect the organization’s operational decisions, involve a reconsideration of the relationships and networks, and can be complex reorientation requiring considerable change. Strategic directions at a competitive or business level deal with issues of pricing, competitive advantage, competition, collaboration, game theory etc. Innovation or differentiation, for example, can be done through bettering the quality or an implementing a distinctive distribution channel. Strategic directions at a corporate level deal with market penetration, consolidation, product development, market development, diversification etc. This includes cost leadership, differentiation, and specialization based on Porter’s generic strategies. It also includes e.g. geographical coverage, diversity of products/services, allocation of resources within the organization, expectations of owners i.e. Shareholders. Portfolio matrices viz. BCG (also known as growth/share), directional policies and other tools were used in the analysis prior to this report. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
(“Marketing Strategy for Hyatt Regency Birmingham Research Paper”, n.d.)
Marketing Strategy for Hyatt Regency Birmingham Research Paper. Retrieved from
(Marketing Strategy for Hyatt Regency Birmingham Research Paper)
Marketing Strategy for Hyatt Regency Birmingham Research Paper.
“Marketing Strategy for Hyatt Regency Birmingham Research Paper”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Strategy for Hyatt Regency Birmingham

Marketing Strategy

...? Marketing Strategies Marketing Strategies Marketing is defined as the ways in which the value is created and later steps are taken to maintain this value in the long run by maintaining the customer relationships stronger (Kotler, P., & Armstrong, G. , 2001). The product that I will like to introduce in the market is a botanic hairfall shampoo, which has been created using the natural herbs which will not only maintain the natural luster of the customer’s hair, but also protect the hair from any wear and tear, and prevent the hairfall problem which is very a common complaint in the masses today. The name of the product is ‘Hair Food’. During the initial stages of the product, we will primarily focus on understanding the customer value...
3 Pages (750 words) Essay

Marketing and Marketing Strategy

Choosing such a product takes less time because the customer has already made up his mind about what to buy even before entering the store thus it requires less research. Consumer Model For a high involvement model we go through the problem recognition stage, where we identify the problem, gather all the information regarding the price, alternatives available and the extent to which they solve the problem, evaluate all the possible alternatives and the finally choose one alternative and purchase the product. After the purchase we evaluate the purchase through its price, performance etc. For a low involvement product, we don’t necessarily go through all the stages. These are routine items that are bought on a daily basis and there...
4 Pages (1000 words) Essay

Marketing and Marketing Strategy

The first product that I choose was an automobile. This was a high involvement purchase. This is because the product was expensive and would have a significant impact on my life. Moreover, this was a product that I had to spend a considerable amount of time and also effort searching for. This was also so because there were significant differences between the brands that were available at the time in terms of their performance and quality ("Indmedica - CyberLectures - High Involvement Purchase Decisions", n.d., p. 2). However, the second product that I chose, newspaper, was a low involvement purchase since the product was that which is habitually purchased and therefore the decision of choosing it required very little effort. It w...
4 Pages (1000 words) Coursework

Marketing and Marketing Strategy

...? Marketing Strategy for a Proposed Security Service Business Starting a business requires knowledge of a number of issues which validate the choice of the business and factors that influence the nature of the choice. Marketing strategies should be calculated and deliberated on. One ought to know the pros and cons and the strengths and weaknesses that they have at odds in starting a business. They should have pithy knowledge of the target market and the potential clientele. This should be a loose paradigm to base the marketing strategies on. In light of this, this paper is a marketing strategy for a hypothetical new business. 1. NAME, LOCATION & NATURE. Sequrex Security Services will be a service provider for security and related...
5 Pages (1250 words) Coursework

Structural Mechanical Faiulre: Case of Hyatt Regency Walkway

...Structural/Mechanical Failure The collapse of Hyatt Regency walkway on 17th July 1981 is considered as one of the deadliest structural collapse in America’s history. This is attributed to the fact that it killed one hundred and fourteen people and injuring two hundred others (Engineer). The walkway collapsed during a dance that was attended by approximately one thousand sixteen hundred people. Those who were injured were standing on the two linked walkways. It is approximated that forty people stood at the second level of the walkway, several others on the third, and sixteen more on the fourth level. During construction, certain difficulties came up resulting to a delicate, but flawed change of design. The change intensified...
1 Pages (250 words) Essay

Marketing Conference - Marketing Strategy

...Marketing Conference - Marketing Strategy Marketing conference: Mission ment and Marketing Objectives Mission Statement Kick covers inc. is a company devoted to developing the ultimate anti-skid covers to attach or slip up onto shoes. Our mission is to develop and provide ultimate protection and dry feet solutions to people. We view ourselves as partners with our customers, community and our environment. We aim to become an internationally recognized brand name, capitalizing on the uniqueness of our product. Our goal is moderate growth, annual profitability and maintains quality. Our Mission Our road map begins with our mission, which is enduring. It declares our purpose as accompany and measures the standard against which we weigh our...
2 Pages (500 words) Essay


...MARKETING AND MARKETING STRATEGY Number Term Module number Characteristics of high involving products (Dodge Durango) The first product is regarded as high involving because of the following reasons High price-the product was highly priced therefore it required a lot of involvement before making any purchase decision. Presence of technical features-a product of this nature has some technical features that require much time so as to be familiar with the product thus become highly involving Major differences with other alternatives-there are major differences that exist with other alternatives, therefore, require more time to analyze the differences before making a concrete decision. Risks involved-this product may involve lots of risks...
4 Pages (1000 words) Assignment

Hyatt Regency Hotel Walkaway Collapse

...Hyatt Regency Hotel Walkaway Collapse Table of Contents Table of Contents 1 1.Abstract 1 2.Introduction 2 3.Reasons for selecting this disaster 3 4.Events leading to the collapse 3 5.Analysis of cause 4 6.Impacts on engineering practice 6 7.Recommendations for future practice 6 8.The Lessons that were not learned 10 9.Conclusion 11 Works Cited 12 1. Abstract The night of July 17th, 1981 is a memorable occasion for engineering enthusiasts who are concerned with the impact of engineering failures on the society (Banset & Parsons 273). Hundreds of people attended a video-taped party in the Hotel. The party involved a traditional tea dance. Many people assembled on the dance floor. Others were on the three walkaways suspended on the floors...
12 Pages (3000 words) Assignment

HYATT Global

... consists of 424 branded properties globally (Hyatt, 2010). The mission of the hotel is to make difference in the lives of people the hotel accommodates ever day. For the fulfillment of this goal, the hotel is not only pursuing the goal of being the most preferred hotel by the consumers but also it has started many retention programs. These goals and best practices have allowed the hotel to have 60% of the customers as returning customers. 2. The results from a survey show that HYATT Global tops the list of hotels in terms of quietness, hotel fixtures, atmosphere, hotel policy and facilities (Min, p.311). The hotels surveyed were of similar characteristics with US$ 200 per night, the number of guest rooms, market segmentation and location...
6 Pages (1500 words) Research Paper

Marketing Strategy

...«MARKETING STRATEGY» Table of Contents Positioning Strategy 3 Brand Positioning 4 Brand Pillars 4 Brand Idea 4 Brand Principles 4 Product Strategy 5 Growth Strategy 5 SWOT Analysis of Marketing Department 5 Price 8 Place 8 Promotion 8 People 9 Process 9 Physical Evidence 9 CUSTOMER RELATIONSHIP MANAGEMENT 11 Peril 1: Implementing CRM before Creating a Customer Strategy 11 Peril 2: Rolling Out CRM before Changing your Organization to Match 11 Peril 3: Assuming that More CRM Technology is better 11 Peril 4: Staking, Not Wooing, Customers 12 Halifax Brand Association to LTSB 13 CONCLUSION 15 BIBLIOGRAPHY 16 INTRODUCTION Lloyds Banking Group owns various brands however; the major brands of the Group are Lloyds TSB and Halifax (Lloyds Banking...
10 Pages (2500 words) Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Marketing Strategy for Hyatt Regency Birmingham for FREE!

Contact Us