Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Step-By-Step Guide for Increasing the Market Share of a Software Development Company - Case Study Example

Comments (0) Cite this document
The paper  "Step-By-Step Guide for Increasing the Market Share of a Software Development Company" offers an action plan - from the initial stage (raising customer awareness), through a distribution strategy aimed at penetrating the market, up to a sharp increase in market share and getting into the top three…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.6% of users find it useful
Step-By-Step Guide for Increasing the Market Share of a Software Development Company
Read Text Preview

Extract of sample "Step-By-Step Guide for Increasing the Market Share of a Software Development Company"

Download file to see previous pages The professional creator market segment accounts for ten percent of the total sales in multimedia software.  Other segments of the multimedia market include the modern students, home producers, harried assistants, high-tech managers and concerned parents where the size of the segments are 20 %, 15 %, 25 %, 22% and 8 % of the total multimedia sales, respectively.  The market segments are best illustrated in the pie chart below. Growth Trends
Market analysts see a continuing growth for a decade or so in industry sales of multimedia software. The individual trends of the growing market segments are reflected on the line graph below.  The data available spotlights the growth period of the market on Period I to Period III.  The forecasted rate of growth in years following Period III is assumed to be less likely as high as the previous years when the market matures. The growth rate of the assistants segment is faster than other segments in the initial periods but tends to decline as the years progress.  The growth rate of the modern students and home producers segments are high across the period and it is forecasted to continue with the trend linearly over time.  Other segments’ rates of growth are low. Softtech’s targeted market segment has a low growth rate in the initial periods.  The demand of multimedia software is not high.  It is the second lowest segment growth, next to the concerned parents segment.  The company must focus on different marketing mixes and advertising strategies in order to develop the market segment. As the market matures, they become more fragmented.  Competitors work hard to find customer niches that had gone unattended during the growth stage.  The marketing management of Softtech Company must find ways to exploit the niches in order to sustain its competitive advantage and achieve market leadership. (Best, 1997) Marketing Strategy (4P’s)
The marketing team has chosen the brand name “Softtech.”  The brand name is built around the core competencies of the company. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
(Step-By-Step Guide for Increasing the Market Share of a Software Devel Case Study, n.d.)
Step-By-Step Guide for Increasing the Market Share of a Software Devel Case Study. Retrieved from
(Step-By-Step Guide for Increasing the Market Share of a Software Devel Case Study)
Step-By-Step Guide for Increasing the Market Share of a Software Devel Case Study.
“Step-By-Step Guide for Increasing the Market Share of a Software Devel Case Study”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Step-By-Step Guide for Increasing the Market Share of a Software Development Company

Final Project- Step Three

Second (2), I used text with highlights on is edges and separated thoughts through title and subtitle with their accompanying highlights of putting them in bold and underline. The third (3), I put colors on the text. Fourth (4), I used a simple black and white diagram of the internal working structure of a human ear. And lastly (5), I used a full colored diagram of the human ear. The purpose of this approach is for the audience to experience the increasing ease of understand the message or lecture as the mode of visual progresses from simple text to the use of colored diagrams. By using the same subject with different modalities of conveying beginning from a simple text to a full colored diagram, the audience will readily underst...
4 Pages (1000 words) Assignment

Kotter's 8-Step Approach

... in the foregoing, the expose provided an overview of the Toyota Company while exposing areas that need change by developing a change plan, which is based on Kottler’s 8-step approach. The change recommendation areas identified include shifting to the production of eco-friendly hybrid vehicles and shifting production towards smaller vehicles. Other change recommendations include reducing the number of suppliers, and the deployment of a strategy that fosters the marketing of vehicle brands and makes marketed at different markets. In enforcing the different changes, the company should communicate the change areas throughout the company and develop guiding teams, which will develop change visions, as well as communicate the change vision...
8 Pages (2000 words) Research Paper

Step two

...? Marketing inserts his/her s The message The aim of this message is to show my boss the progress of the work. Progress will be measured in terms of compliance of the progress on site with the schedule. The schedule will be shown with a blue line on the graph of calendar days vs. progress in terms of the units of work while the achieved progress will be shown with a red line on the same graph. After this basic message of number of houses completed is shown, a detailed analysis of the progress of each unit shall be shown in the form of logical sequence of activities (also known as PERT). The float time shall be analyzed and tracked while bottlenecks shall be identified and explained. Furthermore, any activities that result in wastage...
3 Pages (750 words) Essay

Presenting the first step of the three step writing process

..., in which the employer has to analyze the problem. Information about employees and their past vacations is analyzed. Medium is selected. Emails are a common form of interaction between employees, so this channel may be preferred. In writing phase, a clear message is laid out. For example: “All employees are requested to submit their convenient dates for the oncoming vacation to the manager by October 15th,” is a good message encompassing all kinds of employees. This kind of message is not only clear and simple, but also gives others a chance to collaborate, in a shared environment, with each other and with the officials. In completion step, the message is revised, proofread, and is distributed through the chosen medium, which may be email...
3 Pages (750 words) Assignment

STEP Analysis and Market Segmentations for a Motorola Company

It is stated that widely distributed sales and system integration teams of Motorola company collaborated by improvised phone, e-mail, and paper processes. Motorola consists of three businesses: Connected Home Solutions, Networks & Enterprise, and Mobile Devices. Connected Home Solutions provides a scalable, integrated end-to-end system for the delivery of broadband services that keeps consumers informed, entertained and connected. Mobile Devices designs, manufactures, sells and services wireless subscriber and server equipment for cellular systems, portable energy storage products and systems, servers and software solutions and related software and accessory products. Networks & Enterprise solutions include secure two-way radio, c...
10 Pages (2500 words) Essay

Step 2: Digital Technology

...Step 2: Digital Technology The Internet 3rd Grade The internet has been around for more than 50 years. With its invention, communication among people all over the world became faster, cheaper and less cumbersome. People no longer need to move from one place to the other to pass on a message. On the contrary, to deliver mail a lot of time and money is consumed. Delivery of electronic mail takes seconds and minimal amount of money. The sending of messages and information is done in an imaginary world called cyberspace. Keywords: Internet, cyberspace, and network The Internet consists of a group of computer networks interconnected all over the world. It is simply a large network comprising of smaller computer networks “a network of networks...
1 Pages (250 words) Coursework

Step 1: WebQuest

...WEBQUEST In a webquest, most of the information availed to the learners is drawn from the internet. The process is usually inquiry-oriented and is designed to engage the learners by focusing on the available information rather than searching the information. It specifically, supports a learner’s synthesis and evaluation capabilities. Additionally, the thinking capacities are well developed and grown. Basically, a webquest includes an introduction to the task, a presentation of the task requirements, and a list of resources for use by the learners. In addition, the webquests has a step-by-step description of the task. The webquest also contains some questions for the learners that are meant to assess the learnt information and a commentary...
1 Pages (250 words) Personal Statement

Step 2: Reflection Paper

REFLECTION ON AWEBQUEST In my experience, the WebQuest provided a unique learning experience for every leaner that went through the process. First, it presented an interactive process that gave the leaners an opportunity to own the learning process. Learning through the web, WebQuest, provided all the required resources needed by the learners to complete and achieve the set goals. The WebQuest also placed all the needed information by the leaners at their fingertips (Perrone, Clark and Repenning 1996).
Through the WebQuest at:
At the beginning, I perceived the process as an open-ended and a little too obvious when I began. The project got underway and narrowed down the activity list, e...
2 Pages (500 words) Essay

Step by Step Procedure

Academic Plan Step by Step Procedure When a is identified and ified as vulnerable to failing to meet academic standards of success in a specific or a number of areas, that student’s progress should be monitored at regular intervals. An intervention plan should be implemented at the onset and the student’s learning objectives should be identified in an Academic Plan. The Academic Plan should set out the student’s expected and desired learning goals, and the actual learning level (Fuchs & Fuchs, 2006). From the student’s perspective, planning in terms of an academic plan has several benefits. It identifies the individual student’s capabilities and skills. It also constructs an ambitious and hopeful future. Planning involves the...
2 Pages (500 words) Essay

Step Motor Driver For Full Step, Half Step Excitation Mode

... Step Motor Driver For Full Step, Half Step Excitation Mode CONTENTS PAGE Summary 2 Introduction 4 Theory 4 Experiment 4 Results 9 Discussion 9 References 10 SUMMARY There are three commonly used excitation modes for step motors; these are the full step, half step and micro stepping [1]. In full step operation, the motor moves through its basic step angle, i.e., a 1.85° step motor takes 200 steps per motor revolution [3]. There are two types of full step excitation modes. In single phase mode, also known as "one-phase on, full step" excitation, the motor is operated with only one phase ( the group of windings) energized at a time [1]. This mode requires the least amount of power...
4 Pages (1000 words) Lab Report
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Step-By-Step Guide for Increasing the Market Share of a Software Development Company for FREE!

Contact Us