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Almost every computer is loaded with Microsoft operating system, without which a computer cannot function, or games. In the initial years, the company focused on creating computer language, but most of the financial success came after it embarked on producing operating systems. Today, Microsoft is one of the most popular and financially successful software companies in the world. Its products have penetrated into every household with a PC because of its easy-to-use and ground-breaking software. This paper explores the success story of Microsoft from the economic perspective.
Like any other world famous companies, Microsoft is not without criticisms. It has often been criticized for its alleged bullying tactics rather than earning success through innovation. However, according to Harvard Business School professors Marco Iansiti and Alan MacCormack, the company’s success can be attributed to its capability to predict future technological developments and make maximum efficient use of the major software technologies. One remarkable fact is that Microsoft has seen huge financial successes during phases of technological revolutions because of its ability to adapt to changes. Usually, during such vulnerable phases many large businesses collapse for failing to deliver. Although it has been criticized that Microsoft Corporation’s success is largely due to its monopoly position in the global market which the company has taken full advantage of, Iansiti and MacCormack have a different perspective. They have asserted that “Microsoft wins through effective management of its intellectual property and an ability to spot and react to important trends before they take hold” (Silverthorne, 2002).
From the early days of writing simple programming language for computers the company progressed to making operating systems based on the DOS system. In subsequent years, Microsoft grew to become Windows XP.
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This essay describes the studying of the Microsoft corporation, the fact how this organization globalized and through which processed it had to go through cannot be ignored. The company now has a well-diversified portfolio of products. The Microsoft Corporation had to go through various tough challenges.
The company has immensely grown over the years since its inception in the US. It has several subsidiaries and business units that facilitate product distribution to satisfy consumer needs. The company manufactures and supplies consumer electronic designs that include computer software, operating systems, Ms DOS Microsoft windows and personal computers.
It develops, manufactures, licenses, and supports a wide range of software products for computing devices. Microsoft business is divided into three divisions.
Microsoft's best selling products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software, each of which has achieved near-ubiquity in the desktop computer market.
Microsoft, left or signified intent to leave the company, including its vice president for Server Product Management James Ewel, vice president for Network Solutions Group Thomas Koll, Platforms Group Vice President Paul Maritz, vice president for Developer Marketing and
ne of the successful peoples or their determination that encourages them to overcome the challenges, these leaders have always been observed to set an exemplary parameter for their followers. One of such leaders is the well-renowned business magnate Bill Gates, originally named
ating original concepts into software products using investments in development, research, and offsetting these costs with the income received from product distribution. Some “open source” software trading forms affect its license-based software model (Stross, 1997).
ny is a business empire that has no equal; that their products are utilized in almost every computer on earth or that is has still not arrived at the height of its power, as well as influence, making them seem like a monopoly in this business (Christensen & Raynor, 2013). Even
It will then consider how Microsoft 365 has ensured value creation for its customers and will consider the segmentation of its market considering its segmentation behavior, value drivers and the emerging trends. The paper will also consider how
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