Nobody downloaded yet

Oligopoly of Microsoft and Apple - Term Paper Example

Comments (0) Cite this document
Summary
The paper “Oligopoly of Microsoft and Apple” is a complex attempt to investigate if  Microsoft and Apple are really competing with each other in terms of sale and marketing. The author believes that these IT market leaders are really trying to get a market share through their intense competition…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.9% of users find it useful
Oligopoly of Microsoft and Apple
Read TextPreview

Extract of sample "Oligopoly of Microsoft and Apple"

Download file to see previous pages Interdependence between these large players is another unique aspect of an oligopoly. All moves pertaining to pricing, investment, and advertisement are closely monitored by each player. Economists usually use a game theory model to demonstrate the workings of such a market. In lieu of the description above we move more towards the topic under study. The software industry has been witnessing an eternal rivalry in the form of competition between two of the giants, Microsoft and Apple. These two legendary companies have engaged in advertisement warfare internationally and flooded the PC market with countless software. Both are the pioneer companies in the technological world. Since the incorporation of these two brand names, there has been a constant rivalry between both Apple and Microsoft. Just a year older firm Microsoft, initially had an edge over Apple. It was in the late 90’s that the game took a turn and Apple gained that edge that was previously maintained by the Microsoft. But this edge was mainly in terms of the market value. The history of rivalry can be traced back to the foundation of these two extraordinary firms.
Microsoft is an American multinational and a public listed company. The firm was established on April 4th, 1975. The company started operating as a monopoly as no other competitor was present to compete with the products and services that were being provided by Microsoft. Microsoft develops and manufactures computing products and only that it also licenses a wide array of products and services related to computing. The main achievement of Microsoft was that it dominated the home computer operating system by developing a line of operating systems. It was on these operating systems that the whole computer used to work. MS-DOS was an operating system developed by Microsoft which was followed by the famous Microsoft Windows. Microsoft office was another achievement of the firm. But it was soon enough that the competition emerged and Microsoft had to diversify its product line. During recent years Microsoft entered the video game industry by developing Xbox. It also diversified into the consumer electronics and the digital services market. Windows Phone OS and MSN are examples of its diversification into the consumer electronics and the digital services market. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Oligopoly of Microsoft and Apple Term Paper Example | Topics and Well Written Essays - 4000 words, n.d.)
Oligopoly of Microsoft and Apple Term Paper Example | Topics and Well Written Essays - 4000 words. Retrieved from https://studentshare.org/information-technology/1760410-competition-between-microsoft-and-apple
(Oligopoly of Microsoft and Apple Term Paper Example | Topics and Well Written Essays - 4000 Words)
Oligopoly of Microsoft and Apple Term Paper Example | Topics and Well Written Essays - 4000 Words. https://studentshare.org/information-technology/1760410-competition-between-microsoft-and-apple.
“Oligopoly of Microsoft and Apple Term Paper Example | Topics and Well Written Essays - 4000 Words”, n.d. https://studentshare.org/information-technology/1760410-competition-between-microsoft-and-apple.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Oligopoly of Microsoft and Apple

Apple Computer, Inc. v. Microsoft Corporation

...? APPLE vs. MICROSOFT APPLE vs. MICROSOFTApple was founded in Cupertino, California on April 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne” (Apple Inc. History, 2008). On the other hand, “The Microsoft name was registered with the secretary of state of New Mexico on November 26, 1976. Microsoft’s first international office was in Japan and found it on November 1, 1978” (The History Of Microsoft, 2010). In other words, both Microsoft and Apple established during the same period and the rivalry between these two companies started from the beginning...
8 Pages(2000 words)Research Paper

Microsoft vs. Apple OS

...Microsoft vs. Apple OS Operating systems handles the details of the interaction between the user and the hardware. The operating systems are generally used in nearly all computing devices ranging from desktop computers to video games. There basically two prominent operating systems that exist for various functions and professionals; Microsoft windows and the Apple operating system. Depending on the function, the two operating systems exhibit some dissimilarity. For example, for architects and landscape architects, Microsoft windows has traditionally been one of the dominant operating system as it is compatible with a variety of programs relevant to the...
5 Pages(1250 words)Research Paper

Microsoft

...? Microsoft Case This paper aims to critically analyze the case of Microsoft Company. The primary concern is to evaluate company’s mode of business, the positioning along with strengths and weaknesses and the business model with reference to the finances and investor relations. What is the company’s overall mode of doing business? Microsoft’s overall mode of doing business revolves around its strategies and diversification. Established back in 1975, the company has made significant progress in the area of information technology. Their aim was to facilitate people and organizations in doing business globally with an integrated computer technology (Farhoomand). They have altered the way people use to communicate, entertain and work... of these...
7 Pages(1750 words)Term Paper

Oligopoly

...Business Economics Assignment 1- Explain with reference to average costs, why the market for cars in the European Union is dominated by oligopoly rather than perfect competition An oligopoly is "a market in which control over the supply of a commodity is in the hands of a small number of producers and each one can influence prices and affect competitors". Such a situation goes quite contrary to the situation of Perfect Competition where no producer or consumer has the market power to influence prices. Average cost is the total cost divided by the number of units produced. Before I go further I would like to clarify that firms maximize profits by considering the marginal cost, not the average cost....
8 Pages(2000 words)Essay

Microsoft and Apple

...Microsoft and Apple Introduction Microsoft and Apple Inc are two of the biggest s in computing today. Almost 100% market share of computer operating software is owned by these two companies. Microsoft occupies almost 90% and Apple occupies almost 8% to 9%. The remainder is mostly covered by Linux. Both companies are huge in size with Microsoft being significantly larger with 79,000 employees in the year of 2007. Apple sports a more modest almost 20,000 full and part time employees. Even though Apple may seem like no real competitor like Microsoft, but truth be told today Microsoft fears Apple like it fears no other competitor. Microsoft's intelligent and rather unfair business strategies have helped in making it the biggest name... in the...
6 Pages(1500 words)Case Study

Microsoft Apple Case

...Kelly Tomaska Computer Case March 6, 2006 Microsoft/ Apple Case Question With Steve Jobs at the forefront of computer technology with Apple, people felt that the world of PC computers would skyrocket. Jobs had a lot of the right ideas and unarguably had a great vision for what level his computers should be run at but it didn't take long for other companies to catch up to Jobs and overrun him with cheaper prices and better machines. In late 1989 it was clear that Jobs could no longer keep up with other companies and produce expensive machines exclusively. Being that Apple computers did not stand out as they once did, they had to lower their prices. Also, the computers...
2 Pages(500 words)Essay

Microsoft Zune vs Apple iPod

...The Apple iPod and Microsoft Zune: Playing the Same Tunes Differently People enjoy listening to music because it can relax and soothe one’s nerves and at the same time, pump up one’s energy. This goes to show that music plays an important part of life. Music players have changed significantly since the first phonograph was invented. Today, the most popular devices are called media players because they do not only play music but show pictures and play videos as well. The two most popular media players in the market today are the Apple iPod and the Microsoft Zune. Apple released their first ever portable media player, iPod Classic, in 2001. Like the usual...
2 Pages(500 words)Essay

Apple, Microsoft, IBM and Others

...Time Assignment Chapter # Case # Apple, Microsoft, IBM and others... This case is concerned with the development oftouch screen technology by the three companies Apple, Microsoft, IBM and others in the market. Touch screen technology is widespread today because of the advances in the ergonomics and manufacturing costs. The case here is concerned with how these technologies could benefit different industries, with leisure, grocery, and wine stores, all of which have developed ways of using touch screen technologies to benefit their customers. Another aspect of the article is concerned with how lifelike these touchscreen gestures are. The success of these technologies is...
2 Pages(500 words)Assignment

Apple, Google, and Microsoft Battle for

.... The earning are about 30% on buying every app. Apple Incorporated Only allows a controlled proprietary system that allows users to purchase apps from Apple store. Google: recently Google has launched the Android mobile OS operating system for the users of non-Apple products. There are several features that are not available in Apple Inc for example, running multiple apps at one time etc. On contrary, Android mobile operating systems had many functions that are not present in Apple products for instance, non-proprietary system that enables users to download any app from anywhere. Microsoft: Apple Incorporated and...
4 Pages(1000 words)Essay

Apple, Microsoft and Google & Management Information Systems

...Introduction Apple, Microsoft and Google are the leading companies in the internet industry. The companies manufacture various products, which they sell to the same market. This implies that the three companies are competitors. As such, they employ different marketing tactics in their attempt to win over a large share of the $400 billion industry. Each of the three companies enjoys substantial profitability, a feature that portrays the success of their varied marketing strategies. As the competition in the industry heighten, so do they continue to advance their aggressive marketing as the case analysis below portrays. Question 1 Introduction Apple enjoys a positive reputation for the...
4 Pages(1000 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Term Paper on topic Oligopoly of Microsoft and Apple for FREE!

Contact Us