Free

Microsoft Apple Case - Essay Example

Comments (0) Cite this document
Summary
Question 1: With Steve Jobs at the forefront of computer technology with Apple, people felt that the world of PC computers would skyrocket. Jobs had a lot of the right ideas and unarguably had a great vision for what level his computers should be run at but it didn't take long for other companies to catch up to Jobs and overrun him with cheaper prices and better machines…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.7% of users find it useful
Microsoft Apple Case
Read TextPreview

Extract of sample "Microsoft Apple Case"

Kelly Tomaska Computer Case March 6, 2006 Microsoft/ Apple Case Question With Steve Jobs at the forefront of computer technology with Apple, people felt that the world of PC computers would skyrocket. Jobs had a lot of the right ideas and unarguably had a great vision for what level his computers should be run at but it didn't take long for other companies to catch up to Jobs and overrun him with cheaper prices and better machines. In late 1989 it was clear that Jobs could no longer keep up with other companies and produce expensive machines exclusively. Being that Apple computers did not stand out as they once did, they had to lower their prices. Also, the computers that Macintosh was putting out were unique and very difficult to work on by technicians. Special tools were needed to get into the backs of the computers and it was expensive to fix anything wrong with the PC. Although Steve Jobs had a great plan and computers that were technologically advanced, his competitors soon caught up with him and produced cheaper PC's that ran smoothly and had more versatile programming.
Question 2: Apple made some poor decisions as far as money goes and that had a great deal to do with the profit loss they experienced. Microsoft on the other hand invested their money in money market accounts, which with a return of 1 percent helped the company keep making money outside of its programming. Microsoft currently has more cash than any other non finance company and is now experiencing even bigger returns (Bass). Although Microsoft doesn't sell PC's it has made software that companies desire to put into their systems. In fact they have made the market need these products installed on their computers. Microsoft made operating systems that people wanted, they were easy to use, contained everything they needed and were all in one box. So not only does Microsoft have a steady cash flow from investments, it is also making gains on its Windows products as well. Microsoft saw what the people wanted and acted on it, capitalizing on their gains, leaving Apple in the dust.
Question 3: Apple computers in the past several years have made a name for themselves again by producing technologies that people want. The ipod was one of the biggest trends to hit the world, being able to put mp3's on to your computer without hassle and carrying around 5,000 songs without a problem. They also had a patent on the ipod which gave Apple some time to be the only ones able to sell a product such as theirs. Apple then made music available through itunes and was able to charge people to download music and stray away from people using free sites to upload music. This supported musicians who in turn were more apt to do live shows for ipod listeners and make new released available to those customers. Apple computers then teamed up with cell phone companies to deliver itunes music to their phones. Apple began making computers that people wanted, with high quality screens and different sizes in case you wanted to fit your computer in your purse. Apple has really made an impact on the computer industry and while it may not be the leader, it is certainly taking positive strides.
Question 4: In Microsoft's business model they emphasize making low cost products to customers while supporting the economy as well. This model hasn't changed for the company and hasn't really had to change because they keep the same consistency. They have invested their money well and gotten positive returns on it. The keep it simple for people and makes programs that are easy to use and functional. By creating software that is easy to use it promotes the economy by having more people able to use the internet. It also adds to larger scale companies who use Microsoft because of the reliability of the software and the cost of obtaining it. They are able to keep a stable market because they have kept their demand for products. They knew there would be a time of slow down and financially prepared for it. They were always one step ahead and continue to lead the industry with their product.
Works Cited
Bass, Dina. (July 2, 2004). Microsoft's financial risks paying off with 7.3% annual returns. Bloomberg News. Retrieved March 6, 2006 from http://seattlepi.nwsource.com/business/180432_msftmoney02.html
Tracy, Ed. Corporate Focus: 1986-89 Part 1 - Jean-Louis Gasse. Retrieved March 6, 2006 from: http://www.landsnail.com/apple/local/design/corporate.html
October 5, 2005. Our Business Model. Retrieved March 6, 2006 from: http://www.microsoft.com/citizenship/knowledge/businessmodel.mspx Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Microsoft Apple Case Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved de https://studentshare.org/miscellaneous/1532585-microsoft-apple-case
(Microsoft Apple Case Essay Example | Topics and Well Written Essays - 500 Words)
https://studentshare.org/miscellaneous/1532585-microsoft-apple-case.
“Microsoft Apple Case Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/miscellaneous/1532585-microsoft-apple-case.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Microsoft Apple Case

Microsoft vs. Apple OS

.... Also, Microsoft operating system has won the favor of the majority of people owing to the fact that more often than not, it usually ensures that its even its newer operating system can still be compatible even with the older operating system. However, but just like other case, this has also been linked with some other shortcomings, such as adding to the complexity of security issues since such older windows operating systems may not have been created with certain key futures that are found in most modern computer systems such as internet-aware applications that interact with it. From the beginning, as a company, Apple’s philosophy has been to develop and sell both the hardware as well...
5 Pages(1250 words)Research Paper

Apple Case

...? 21st November Apple Case Apple is a US based company that deals with designing, development and marketing of personal computers, consumer electronics as well as computer software. Having been founded in 1976 by three renowned entrepreneurs namely Steve Jobs, Ronald Wayne and Steve Wozniak, Apple has attained a competitive edge in the technology industry making it an industry leader. One of the major aspects that make the company to be a market leader is production of wide range of quality brands that meet the needs of its global consumers. Some of the top brands that the company is known for production include iPhone Smartphone, iPod tablet computer, iPad tablet, iPad 2, Pad with Retina display, Apple TV and recently the iWatch... ...
3 Pages(750 words)Essay

The Microsoft Antitrust Case

...The Microsoft Antitrust Case The Microsoft Antitrust case is one of the most popular issues in today's market. This is primarily due to the popularity of the company's products and the global reach of the company. Various issues and allegations were brought up by different personalities and entities. In a way, the case versus the software giant is the product of the collaboration between the United States government and the various players in the compute industry that have been affected by Microsoft's dominance in today's computer market. The table below presents the various stakeholders or key entities and personalities in the...
2 Pages(500 words)Essay

Microsoft and Apple

...Microsoft and Apple Introduction Microsoft and Apple Inc are two of the biggest s in computing today. Almost 100% market share of computer operating software is owned by these two companies. Microsoft occupies almost 90% and Apple occupies almost 8% to 9%. The remainder is mostly covered by Linux. Both companies are huge in size with Microsoft being significantly larger with 79,000 employees in the year of 2007. Apple sports a more modest almost 20,000 full and part time employees. Even though Apple may seem like no real competitor like Microsoft, but truth be told today Microsoft fears Apple like it fears no other competitor. Microsoft's intelligent and rather unfair business strategies have helped in making it the biggest name... in the...
6 Pages(1500 words)Case Study

Marketing - Microsoft Case Study

...Technology has moved very fast during the last 30 years. The industrial revolution brought a lot advances for the business world which was then followed by the information age. The information age change the way businesses around the globe was realized and with it came the creation of lot of companies such as Microsoft, IBM, Apple which were pioneers in the computer segment of the industry in both software and hardware. The 1990’s technology has accelerated as society move into the Internet Age which transformed the way people communicated. A lot of companies entered the industry and before the end of decade there was bubble in the industry that eliminated the pretenders from the contenders. The strongest...
12 Pages(3000 words)Essay

Apple, Microsoft, IBM and Others

...Time Assignment Chapter # Case # Apple, Microsoft, IBM and others... This case is concerned with the development oftouch screen technology by the three companies Apple, Microsoft, IBM and others in the market. Touch screen technology is widespread today because of the advances in the ergonomics and manufacturing costs. The case here is concerned with how these technologies could benefit different industries, with leisure, grocery, and wine stores, all of which have developed ways of using touch screen technologies to benefit their customers. Another aspect of the article is concerned with how lifelike these touchscreen...
2 Pages(500 words)Assignment

Microsoft Case

...Running Head: The Microsoft Antitrust Case Task Microsoft Corporation is a large computer software manufacture company that specializes in the production of the Microsoft operating systems that are bundled with computers that are marketed by any companies. In recent years, the company has been investigated for numerous antitrust allegations, allegations that can be broken down into four major groups. According to Economides (2001), the first antitrust law that led to the proceedings against Microsoft is the fact that the company tried to monopolize the operating systems market by bundling all its PCs with the Microsoft operating systems,...
2 Pages(500 words)Essay

Apple, Google, and Microsoft Battle for

.... The earning are about 30% on buying every app. Apple Incorporated Only allows a controlled proprietary system that allows users to purchase apps from Apple store. Google: recently Google has launched the Android mobile OS operating system for the users of non-Apple products. There are several features that are not available in Apple Inc for example, running multiple apps at one time etc. On contrary, Android mobile operating systems had many functions that are not present in Apple products for instance, non-proprietary system that enables users to download any app from anywhere. Microsoft: Apple Incorporated and...
4 Pages(1000 words)Essay

Apple Case

...Apple Case Apple’s Competitive Strength Assessment and Position Irrespective of the demise of Apple’s founder and CEO, Steve Jobs,in the year, the company has continued to perform exceptionally well and wade off industry rivals. For example in 2012, the quarterly profits and revenue posted by the company propelled its stock to a high level, making Apple the most valuable company in the world valued on the basis of market capitalization. Apple’s current success and position as a leader in the computer and peripherals sector is attributable to continued attempts at innovation and consistent product development. Further, the company makes...
8 Pages(2000 words)Research Paper

Microsoft Visio Case Tool

...Microsoft Visio Case Tool Number Microsoft Visio Case Tool Microsoft Office Visio Professional 2013 (Microsoft Visio) is a tool, which is tailored to ease drawing of diagrams for various projects including software engineering. The program boasts of a simple interface for the users, the “Help” utility, and a tutorial, project teams having very minimal knowledge of the application will still find it easier to use it. This means the software development team will not be necessarily taken through retraining in order to use the tool in an efficient manner. As such, Microsoft Office Visio Professional enables users to have an...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Microsoft Apple Case for FREE!

Contact Us