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Business strategy - Essay Example

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The company is influenced by a plethora of objectives in injecting more time and money to R&D. Specifically, the company has identified…
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Download file to see previous pages Additionally, Microsoft has launched a program of developing tools of advancing productivity (Hachman 20). The objectives of these tools include improving the development, design, and debugging as well as testing software. An ambitious project of bringing graphics to life is aimed at creating pictures in real time and that look real to the natural environment. The R&D of Microsoft seems to be consistent with the core foundation and aims of the company to remain as the world’s leading software company provider.
Technology has become a key component to the performance of Microsoft. Technology is defined as the making and usage of tools, systems, crafts, and techniques in order to solve a given problem. Through technology, the performance of a corporate can be measured by using various tools and devices. For instance, a decision support system is useful in collecting data from various internal sources such as data ware houses, databases, and data marts to model possible characteristics. Additionally, technology has enabled the formation of tools that enhances Microsoft to plan effectively in terms of resources (Hachman 21). An enterprise resources system in particular, is effective in helping corporate managers to have a consolidated view of all is taking place in their organizations.
As part of the mission and strategy of Microsoft, the mix of basic, applied, and engineering research proves to a resourceful model. Basic research has become the foundation upon which Microsoft has based its decisions on what to do next. Consistent with bring a valuable technology to its customers; the company has consistently utilized applied research in order to prove the efficacy of its invention. On the other hand, engineering research has become valuable in inventing some of the latest technologies that have put Microsoft ahead of other companies in the market.
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