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What is the role of IP in Microsofts business strategy - Assignment Example

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What is the role of IP in Microsofts business strategy

Now the majority of computers, other than Apple’s Macintosh, run a version of Windows as an operating system (OS). Windows is compatible with more computers than Apple’s UNIX OS. Whereas Apple software is only compatible with Apple products, Windows can be loaded onto Dell, Compaq, Gateway, IBM, and other computers. Without the protection of IP copyrights, trademarks, and licensing of their software, computer components, and ideas, Microsoft would lose money to shareware and other companies taking their ideas and marketing them as their own. Microsoft has a legal department that applies for IP rights so that their ideas will not be used by other companies without permission. Thus IP and protecting IP of Microsoft products is a main business strategy for Microsoft. Without IP protection Microsoft would not be in business today.

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Summary

The role of Intellectual Property in Microsoft’s business strategy is extremely important. Microsoft has created some innovative and original software, computer components, and even ideas. Before Windows was created by Bill Gates all computers had to be accessed through a command prompt, but with Windows a computer user is taken to a screen with icons to programs. …
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