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Microsoft's Current Development Strategy - Case Study Example

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The study “Microsoft's Current Development Strategy” discusses corporate, functional strategies and viability of the global IT company in the context of its business, technological, and economic environment. Of big importance are enhancing Internet safety, creating new economic opportunities etc. …
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Microsofts Current Development Strategy
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Download file to see previous pages As a company, Microsoft values integrity, honesty, openness, personal excellence, constructive self-criticism, continual self-improvement, and mutual respect. They are committed to their customers and partners and have a passion for technology. They take on big challenges. They hold themselves accountable to their customers, shareholders, partners, and employees by honoring their commitments, providing results, and striving for the highest quality.
Microsoft’s best selling products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software. These products have prominent positions in the desktop computer market, with market share estimates as high as 90% or more as of 2003 for Microsoft Office and 2006 for Microsoft Windows, in line with the company's original mission of "a computer on every desk and in every home, running Microsoft software".
Microsoft has footholds in other markets besides operating systems and office suites, with assets such as the MSNBC cable television network, the MSN Internet portal, and the Microsoft Encarta multimedia encyclopedia. The company also markets both computer hardware products such as the Microsoft mouse and home entertainment products such as the Xbox, Xbox 360, Zune and MSN TV. Known for what is generally described as a developer-centric business culture, Microsoft has historically given customer support over Usenet newsgroups and the World Wide Web, and awards Microsoft MVP status to volunteers who are deemed helpful in assisting the company's customers....Download file to see next pagesRead More
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