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Understanding the UK Customers Satisfaction When Purchasing Dell Computers - Research Proposal Example

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The paper "Understanding the UK Customers Satisfaction When Purchasing Dell Computers" highlights that the selected respondents form the core of users, drawn from several strata of society including the business world, professionals and corporate intelligentsia. …
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Understanding the UK Customers Satisfaction When Purchasing Dell Computers
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Download file to see previous pages First and foremost, “Dell was founded in 1984 by Michael Dell on a simple concept: by selling computer systems directly to customers, we could best understand their needs and efficiently provide the most effective computing solutions to meet those needs.” (History: company timeline n.d.). Michael started his company when he was a student at the University of Texas at Austin with a capital of $1,000. At that time he named his Company as PC’s Limited. He dropped out of school in order to concentrate fulltime on his business.
Next, in 1985, his company developed a personal computer with its own design. It was termed as Turbo PC and it was sold for less than $800.The company started providing custom assembled ordered units on the customers’ selection with lower prices than of the other branded PCs.
Thirdly, post-1980’s Dell became a pioneer in the tailor-made configuration approach to manufacturing and delivering PCs. During 1988, the company changed its name to Dell Computer Corporation. In 1989, the company started its first on-site-service programs. By 2008, the company became one of the leading companies in the world, and in the area of PC manufacturing, it is second only to Hewlett Packard.
According to Technical Business Research (TBR) Quarter 2, 2007 Corporate IT Buying Behavior & Customer Satisfaction Study: x86-based Servers, Dell rank first in customer satisfaction for standards-based servers, beating even HP and IBM. According to TBR, “Dell’s overall weighted score improved 1.1 percent sequentially, while HP and IBM declined by 1.5 and 0.8 percent, respectively. Dell was the only systems provider to show an improvement in TBR’s latest study, with customer satisfaction scores increasing in eight of the nine attributes measured, including server management, phone support, delivery time, value and ease of doing business.” (Dell Named No. 1 in Server Customer Satisfaction 2007).
Customers are the ultimate judges and creators of the success or failure of a company. They are the veritable force behind flourishing enterprises.  ...Download file to see next pagesRead More
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